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Author News Weekly is the only news show you need to become a better writer, market your books successfully, and stay in-the-know about the latest and greatest news in the self-publishing world. Every Monday we bring you a panel-like discussion of what’s what in the self-publishing and indie author community, featuring interviews with best-selling authors, book marketing and sales experts, and more. Hosted by Roland Denzel, RA McGee, Philippa Werner, Jim Heskett, Dave Berens, and Nick Thacker.
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The Indy Author Podcast

Matty Dalrymple, The Indy Author

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Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; ...
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Matty Dalrymple talks with Tiffany Yates Martin about CREATING CHARACTER MOTIVATION: THE FALLACY OF MAGICAL KNOWING, including an explanation of what "magical knowing" is, what leads a writer to fall back on it, and the signs that you're relying on it; the importance of understanding the character's overarching goal and of laying in brushstrokes of…
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Matty Dalrymple talks with Rob Hart about THE SOURCE CODE OF STORYTELLING, including the importance of making your readers laugh; getting rid of the rituals; doing a backwards editing pass; posing the villain as the hero of their own story; not counting out the Riders of Rohan; and writing an outline and throwing it out. Interview video at https://…
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Matty Dalrymple talks with Michael La Ronn about THE POCKET GUIDE TO PANTSING, including honoring what your brain is trying to do; retrospective outlining for pantsers; cycling through your story; meeting the characters where they are; surprising the reader (and yourself); the challenge of writing into the dark across a series; using AI to create a…
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Matty Dalrymple talks with Pamela Fagan Hutchins about DATA-DRIVEN PUBLISHING, including business and creative collaboration with a publisher; the rise of "super indie / alt traditional”; changing one's genre or plotting approach based on the data; battling imposter syndrome; the danger of violating reader expectations and the power of targeting th…
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Matty Dalrymple talks with Bryan Cohen about WHAT HAS CHANGED AND STAYED THE SAME WITH AMAZON ADS, including ads as a research tool; whether Amazon product pages are actually getting busier; the impact of A+ content; the advice to go deep rather than wide on ad platforms; how AI is (or might be) changing the ad game; budgeting for beginners; and wh…
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Matty Dalrymple talks with Roland Denzel about AIM LOWER - THE SECRET TO HITTING BIG GOALS IS TARGETS SO EASY YOU CAN'T MISS THEM, including how big goals teach bad habits, how tiny dopamine hits mean the world to your habits, how habits need slack and an expiration date, and his advice: One at a time, please. Interview video at https://youtu.be/-g…
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Matty Dalrymple talks with Megan Haskell and Jennifer Hilt about THE GOOD, THE BAD, AND THE SURPRISING OF KICKSTARTER. They offer their insider perspectives, covering both fiction and non-fiction books, including how Kickstarters enables authors to tap into a growing desire among readers for access to creators; which comes first, a Kickstarter camp…
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Authors, who would like to tap into another 20% of the reading population? You can do that by making your works accessible to the community of potential readers with print disabilities. Matty Dalrymple talks with Michael Johnson about HOW TO MAKE YOUR WORK ACCESSIBLE, including the requirements of digital accessibility, such as making images and gr…
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This week on The Indy Author Podcast, I have Part 2 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about BUILDING AN AUTHOR PLATFORM, including the importance of building on land that you own; NETWORKING AND COMMUNITY, and the options offered by in-person and virtual communities; and ADAPT…
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Matty Dalrymple talks with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS PART 1, including This week on The Indy Author Podcast, I have Part 1 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about QUALITY WRITING, including how marketing serves as a force multiplier for our craft; the oppor…
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Matty Dalrymple talks with David Morris about FROM GATEKEEPERS TO GUIDES: THE EVOLVING ROLE OF AGENTS, including the decline of gatekeeper roles in the publishing world; the agent business model and how it is evolving, including the emergence of an indie equivalent of the agent role; red flags to watch out for when seeking that support; and the rol…
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Matty Dalrymple talks with Kristina Adams about RIGHT-TIMING YOUR RELEASE STRATEGY, including the creative price of too-rapid release and the importance of choosing your own “right-timed” schedule; the need for sustainability in an author career; the influence of the writing communities you join or create; distinguishing burnout from temporary bore…
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Matty Dalrymple talks with Todd Fahnestock about SECRETS OF MAXIMIZING IN-PERSON SALES, including the background of Todd’s less than successful early in-person sales experiences; his first success, and what he learned from it; how to find the opportunities, and the power of saying yes to everything (with some caveats); how to achieve a professional…
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Matty Dalrymple talks with JP Rindfleisch about THE TOLLING BELL & THE STORY HYPOTHESIS, including the formula of Story Hypothesis (initial want + developing need + true need); the nine fundamental needs and identifying the driving needs; using the Story Hypothesis to create a resonating theme; the downside of how the concept of "theme" is usually …
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Matty Dalrymple talks with Mary Carroll Moore about PERFECTING YOUR STORY'S TRAJECTORY, including the value of having a visual map of your story's structure; the importance of understanding the triggering event that generates the crisis and the turn from outer to inner crisis; the power of considering how the question posed at the beginning of the …
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Matty Dalrymple talks with Stephanie Chandler about LEVERAGING YOUR TRIBE OF INFLUENCE, including the power of tapping into your existing tribe and of expanding beyond that tribe; the value of beta readers to address the problem of obscurity; the downside of promoting outside your target audience, of selling to other writers, and of relying on the …
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If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Michelle Glogovac about PODCASTING PLAYBOOK: NAVIGATING GUEST OPPORTUNITIES, including pitching to a podcast is similar to or different from other …
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with John DeDakis about The Productive Power of Organization and Procrastination, including organizing content and research material and the value of c…
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Kaylin Tristano about STORY BIBLES AND HOW AI CAN HELP. If you’re tired of discussions about AI, you’ll find plenty to interest you in the first h…
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Andrea DeWerd about THE MANY LEVERS OF YOUR AUTHOR PLATFORM, including two approaches to social media: going wide or going deep; the pros and cons…
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Frank Zafiro about LEARNING FROM OUR READERS AND OUR CHARACTERS, including what writers can learn from a negative review (not to be confused with …
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Thomas Dunne about MISTAKES WRITERS MAKE ABOUT FIREFIGHTERS, including the fact that firefighting is a small part of a firefighter’s job; how the …
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If you get value from this resource, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Jami Albright about YOUR PERSONA IS YOUR BRAND, including the power of surrounding yourself with reminders of your brand; the role of genre conventions in brand…
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If you find this information useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Todd Gallet about MELDING WORDS AND ANIMATION - EXPLORING STORIA, including the growing interest in multimedia and bingeable content; accommodating different pr…
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Matty Dalrymple talks with Art Taylor about WHAT WRITERS CAN LEARN FROM THE FIRST TWO PAGES, including the backstory of why "two pages"; the power of being a percolator (in addition to a plotter or pantser); how research can engender a story; waiting as a mechanism of conflict and suspense; short fiction as an experimental platform; the importance …
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Matty Dalrymple talks with Orna Ross about CREATING A REFUGE: CREATIVE PLANNING FOR AUTHORS AND POETS, including what Orna saw that convinced her that writers needed a more holistic approach to planning; the power of linking between your values as an author and the value you offer your readers; drawing deeply on your creative passion and mission as…
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Matty Dalrymple talks with Sara Rosett about Constructing a Compelling Series, includingthe three types of series; how to extend your series beyond your original plan; preparing your readers for changes in your series; what happens when the flat arc protagonist is overshadowed by the antagonist; using a spin-off to extend a series; supplementing a …
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Matty Dalrymple talks with Matt Treacey about NATURAL ORDERS AND AUTHOR EMAIL, including the parallels Matt sees between email marketing and systems in the natural world; the importance of using email to educate, inspire, and entertain (not just sell); the challenge of writing effective emails if you're not an enthusiastic email subscriber; dealing…
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Matty Dalrymple talks with Teel James Glenn about how he got his start as a stuntman and how "the will to push through" physical challenges enabled him to follow his dream; the different varieties of swords; the fact that your first service is to the story; how opponents will never be exactly equal; the fact that tough people don't pose; how to ach…
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Matty Dalrymple talks with Michael Bradley about SIX WAYS TO COLLABORATE WITH YOUR FELLOW WRITERS, including sharing your expertise, inviting other writers to writers' groups that match their needs, sharing information about opportunities, organizing a group sales table at a book fair, inviting other authors to participate in your events, and shari…
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Matty Dalrymple talks with Sue Ellson about EMBRACING YOUR OWN KIND OF ONLINE PECULIAR, including navigating the gig economy; the vital importance of a website as an online home base and how to make it appealing and meaningful to the search engines as well as the visitors; managing your online activity as a standardized sequence; the power of WordP…
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Matty Dalrymple talks with Becky Tuch about THE PROS AND CONS OF WRITING CONTESTS, including finding and assessing opportunities, and red flags to watch out for; why contests charge entrance fees; considering what you get for that fee; what should you expect if you win, beyond creative validation; and the vital importance of understanding what you …
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Matty Dalrymple talks with Michael La Ronn about REBRANDING: IS IT WORTH THE INVESTMENT? We talk about Michael's rebranding of his non-fiction book series, the importance of accommodating evolving tropes, how rebranding is like "a fresh coat of paint" for your books, how Michael determined what the new color scheme for his non-fiction series INDIE …
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Matty Dalrymple talks with Joe Solari about THE AUTHOR MARKETING AUDIT, including what Joe saw in the creative world that led him to develop the audit, the power of using the natural forces of popularity marketing, positioning your product to meet an unmet desire, the value of segmentation and the role of direct sales, setting up a process that all…
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Matty Dalrymple talks with Kevin Tumlinson about ACTING ON INSPIRATION ANYWHERE, including how he wrote a short story, designed its cover, and published it while waiting in line at Disney World; the benefits of the small screen; how the option to write on your phone should be considered an opportunity but not a requirement to produce; the vital con…
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Matty Dalrymple talks with Alessandra Torre about CRAFTING GREAT SCENE DESCRIPTIONS, including if and how scene descriptions vary by genre, the challenge of repeating descriptions across a series, the importance of engaging all the senses, tapping into the familiar and the unfamiliar, and the value of both potato chip scenes and casserole scenes. I…
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Matty Dalrymple talks with Mark Leslie Lefebvre about HOW TIMES HAVE CHANGED (OR STAYED THE SAME) in the writing and publishing worlds since 2016. Why 2016? Because that’s when the first episode of The Indy Author Podcast aired, and I’m looking back with Mark to celebrate landMARK episode 200. We discuss what has and hasn’t changed in interior and …
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Matty Dalrymple talks with Diane Vallere about HOW TO OVERCOME PROMOPHOBIA, including fear of the book community; fear of connecting with readers; fear of readers' reception of your work; fear of going it on your own or in a group; fear of thinking outside the box; and my two primary phobias: the fear of having an event and no one shows up and the …
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Matty Dalrymple talks with Jeff Elkins about his book THE DIALOGUE DOCTOR WILL SEE YOU NOW, including how the writing craft is like football; the importance of understanding the craft tools you need to attain moments of artistry; how writing dialogue is not a soft skill; how dialogue isn't only verbal; the three tools of communicating a character's…
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Matty Dalrymple talks with Michael Evans about REAM AND THE CREATOR ECONOMY, including the move toward niche audiences and community building; providing an immersive experience; building your mini Disney; the importance of not ignoring the non-paying members of your community; the fact that you don't need to launch the perfect subscription; divorci…
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Matty Dalrymple talks with Merle Saferstein about THE TRANSFORMATIVE POWER OF JOURNALING, including overcoming mental barriers to journaling, and how revisiting your journals is optional; the importance of not censoring yourself, and of exploring your shadow self; using journaling to declutter your mind, and as a tool for character development; and…
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Matty Dalrymple talks with Sacha Black about THE ANATOMY OF A BESTSELLER, including the three-step process of reading, deconstructing, and implementing; the importance of reading like a writer; the power of constructive comparison; the fact that bad examples can be as instructive as good examples; the need to factor in genre expectations; being pur…
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Matty Dalrymple talks with Jim Azevedo about TIPS FOR ATTENDING WRITERS' CONFERENCES, including doing your pre-work, such as downloading the conference app and studying the schedule; promoting your attendance on social media; building your writing and publishing community; the importance of understanding your goals before you get to the conference;…
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Matty Dalrymple talks with Michael Bracken about THE PATH TO SHORT STORY PUBLICATION, including getting a feel for what editors like and studying the guidelines; making yourself known to editors ... in a good way; finding the opportunities; knowing when to say no ... and when to try something new; best practices for submissions, including the impor…
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Matty Dalrymple talks with Richie Narvaez about STRETCHING YOUR WRITING MUSCLES WITH SHORT FICTION, including using a short whodunit as a way of learning story structure and the basics of character conflict; the importance of being a reader in your genre to be aware of trends and tropes; the value of sketching out your story idea in advance; how a …
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Matty Dalrymple talks with Doug Dorst about RUNNING AT THE CREATIVE RISK, using the book he co-authored with J.J. Abrams, S., as an example. We discuss the power of thinking you have no chance, sacrificing verisimilitude for the reading experience, how having a creative safety net lets you run straight at the risk, the joy of creating a tactile exp…
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Matty Dalrymple talks with Cliff Beach about WHAT WRITERS CAN LEARN FROM THE MUSIC WORLD, including achieving a transference of feeling with our readers, maintaining a creative hunger, deciding whether you want to be hot or achieve a slow boil, balancing creativity and a business mindset, not waiting for someone to greenlight your idea, and the pow…
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Matty Dalrymple talks with Amy Peele about USING “GLIMMERS AND WHISPERS” TO CARE FOR YOUR WRITER BODY, including the meaning behind "glimmers and whispers," using pleasure bundling as an incentive to move, the value of an accountability partner, hand care for writers, the physical and creative benefits of music, baking movement into different phase…
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Matty Dalrymple talks with Shelby Leigh about MOVING PAST SELF-DOUBT TO PROMOTE YOUR WORK, including getting past the stigma of promotion and marketing; identifying the value to the reader of fiction as well as non-fiction; the importance of understanding your genre; the value of social media for both promotion and market research; protecting yours…
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Matty Dalrymple talks with Tara Robinett of Draft2Digital about THE POWER OF PRINT, including what print on demand is, and changing players in the POD market; D2D functionality for creating print editions from ebooks, including creating a wraparound print cover from an ebook cover; the importance of avoiding ebook language (like "click here") in yo…
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