Best Nordics Info Podcasts (2024)

1
The secrets behind winning products with Product of the Year 17:08

18d ago17:08

17:08

In this podcast we celebrate our partnership with Product Of The Year, speaking to Mike Nolan, CEO and Founder. We’ve been working closely over the last twenty years to identify the innovations that consumer really love. By looking at some of the top performers over the last 5 years, we can see how small changes can lead to substantial improvements…

1
Connected Innovation: How to innovate differently 16:53

1M ago16:53

16:53

Tune in to the inside story of our Connected Innovation report as Dr. Nicki Morley delves into the world of innovation with a panel of Kantar experts. Join them as they uncover the key to unlocking truly meaningfully different innovation through a connected approach. From describing their favourite innovations, the importance of great advertising a…

1
How viral humour boosted one of Nordics’ leading travel brands 28:41

2M ago28:41

28:41

Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing such varied topics as the country’s low birth rate and the reluctance of pet owners to go on holiday. In this episode of Future Proof, Jane Ostler talks to the team behind these award-winning ads, Søren Christensen, Partner & Strategy Director at agenc…

1
Brand Strategy Unpacked: Cracking the Cadbury Code 28:43

2M ago28:43

28:43

Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita Mugnai, Global Director Insights & Analytics on Cadbury at Mondelez International and Clare Hutchinso…

1
Content production in 2024 and beyond 28:11

3M ago28:11

28:11

As Kantar Media releases its annual Media Trends & Predictions 2024 report, forecasting the changes for broadcasters in 2024, Louise Ainsworth, CEO EMEA at Kantar Media, talks to Margo Swadley, Senior Vice President, Data & Insights at BBC Studios on the changes and trends set to shape the media landscape. Margo shares her perspectives on the chang…

1
Crispy is the key to creative effectiveness at KFC 14:50

3M ago14:50

14:50

KFC’s Origins was one of the big winners at the recent Kantar Creative Effectiveness Awards and in this episode of Future Proof KFC France CMO Pierre Cailleau explains how the brand delivered an iconic story. He tells Kantar EVP, Global Thought Leadership Jane Ostler how staying true to the brand promise of crispness is so vital in a highly competi…

1
Behavioural science in practice: Unlocking the magic 19:36

3M ago19:36

19:36

Join Dr. Nicki Morley as she discusses with Dan Bennett, Lead of UK Behavioural Science Practice at Ogilvy, how to use behavioural science to unlock creativity. You will hear about practical examples including an interesting study on packing liquids at airports, cloud subscriptions, and how to use quick wins to increase others’ confidence in behavi…

1
Learning from TikTok’s growth story 16:52

4M ago16:52

16:52

How has TikTok become such an essential platform for brands? Jorge Ruiz, Global Head of Marketing Science at Tik Tok, explains to Kantar’s Jane Ostler how the platform is working to ensure that it meets the need of both brand and performance marketers as well as securing its place within the media mix. Jorge explains the power of made-for-TikTok cr…

1
How better creative boosts business 26:14

5M ago26:14

26:14

Discover how creativity is a business superpower, as evidenced by the findings of Creativity is Business. This unique French research programme backed by the national advertiser association and Le Figaro, has been testing award-winning campaigns since 2021 and finding out how they compare to Kantar’s key performance benchmarks. Jane Ostler, Kantar’…

1
Reimagining fragrances: Breaking the rules with Felix Frowein 29:46

5M ago29:46

29:46

What if innovation's true essence lies in shattering conventions? In this captivating episode, Dr. Nicki Morley, Head of Behavioural Science and Innovation Expertise at Kantar UK, engages in a thought-provoking dialogue with Felix Frowein, Senior Vice President of Global Consumer Fragrances at DSM Firmenich. Together, they plunge into the dynamic w…

1
Bloom & Wild’s Story of Gifting Innovation 24:47

6M ago24:47

24:47

In this episode of Future Proof Dr Nicki Morley from Kantar talks to Charlotte Langley, the Chief Customer Officer of Bloom & Wild, a leading Direct-to-Consumer (D2C) company that has been revolutionising the way we experience and share flowers and gifts, joins us. Delve into the fascinating world of Bloom & Wild's success story, guided by their un…

1
Revolutionising marketing with Kantar's AI-Powered insights 21:23

6M ago21:23

21:23

Can AI pave the way for a new era in consumer understanding? In this episode, Jane Ostler sits down with Kantar experts, Ted Prince, Chief Product Officer, and Ashok Kalidas, Head of Data Science and Innovation, as they unravel the game-changing impact of AI in marketing. From expediting insights delivery to reimagining ROI measurement, Kantar's pi…

1
Future Proof: Does digital advertising earn its keep? 27:09

7M ago27:09

27:09

Alfonso Calatrava, EMEA Third Party Measurement Lead at Facebook, Meta, joins Kantar’s Kerry Corke to talk about the role of digital advertising in building the buyer base. Hosted on Acast. See acast.com/privacy for more information.By Kantar

1
Insights from Brand Builder Series – A conversation with Ravi Santhanam, CMO, Head Corporate Communications, HDFC Bank 18:13

7M ago18:13

18:13

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Ravi Santhanam, CMO, Head - Corporate Communications, Head - Liability Products & Managed Programs at HDFC Bank. HDFC Bank first entered the Global Top 100 in 2015, and this year rose five spots to reach number 56. Hear more about how I…

1
39. How behavioural science can drive commercial innovation 24:18

7M ago24:18

24:18

Join Dr. Nicki Morley as she discusses with Rory Sutherland, Vice Chairman at Ogilvy, the opportunities and issues surrounding Behavioural Science. Rory shares his experience and provides inspiration around some of the success stories where behavioural science helps unlock commercial innovation. Hosted on Acast. See acast.com/privacy for more infor…

1
Insights from Brand Builder Series – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA 17:52

8M ago17:52

17:52

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Stuart Spencer, Group Chief Marketing Officer, AIA. AIA rose four places this year in the Kantar BrandZ Global Top 100 ranking amid continued expansion into health insurance and health services. Hear more about how AIA approaches indust…

1
Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola 16:58

8M ago16:58

16:58

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola. This year, Coca-Cola re-entered the Global Top 10. Listen in to hear Stephan talk about the role of marketing and brand-building today, and how Coca-Cola is strengthening it…

1
Insights from Brand Builder Series – A conversation with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz 21:01

8M ago21:01

21:01

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz following Cadbury’s entry into the Global Food & Beverage Top 20. Hear more about how Mondelēz has overcome the challenges of the past year, including inflation, and ensures…

1
Insights from Brand Builders Series – A conversation with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal 15:50

8M ago15:50

15:50

As part of our report on the world’s most valuable brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal, about key brand-building strategies that differentiate, protect value, and advance sustainability credentials. Discover extensive analysis on the most valuable global brands in the…

1
38. Machines scoring Machines: Exploring AI-Generated creative in advertising 14:24

9M ago14:24

14:24

What happens when machines score the output of their fellow machines? Join our host, Jane Ostler, as she interviews Ecem Erdem, Global Manager for Creative at Kantar, about our latest research that explores the impact of involving generative AI in the creative process in advertising. Ecem shares insights into how Kantar's Link AI, a creative testin…

1
37. Reinventing Baileys for a new generation 23:42

10M ago23:42

23:42

Baileys has been on an innovation journey, using Limited Time Offers and special flavours to put the Diageo brand back on track. In this episode of Future Proof, Global Planning Director Sheila Cunningham explains how behaving like an adult treat rather than an old-fashioned liqueur has been critical to the revitalising the brand and attracting a y…

1
36. How does using facial coding in ad testing help create better ads? 34:29

11M ago34:29

34:29

Using Facial coding with ad testing is how we measure emotional engagement people experience when watching ads. In this episode of Future Proof, Jane Ostler, EVP Global Thought Leadership at Kantar talks to Graham Page, Managing Director of Media Analytics at Affectiva, and Deepak Varma, Head of Neuroscience Insights at Kantar North America, explai…

1
35. Is your imagination fuelling growth? 25:21

12M ago25:21

25:21

Today’s successful businesses need teams that are constantly coming up with ideas, good and bad, because great ideas fuel growth. In this episode of Future Proof, Jane Ostler EVP, Global Thought Leadership at Kantar, talks to Albert Read, Managing Director at Condé Nast Britain, and author of newly-published book The Imagination Muscle, about how w…

1
34. How Cinépolis used humour to bring audiences back to the cinema after COVID-19 19:31

1y ago19:31

19:31

How do you use emotions effectively in advertising? In this episode, we dive into the power of humour in advertising with a special focus on the cinema industry. Jane Ostler, Global EVP Thought Leadership at Kantar, sits down with Angel Villanueva, CMO of Cinépolis, to discuss their Kantar Creative Effectiveness Awards-winning ad that used humour t…

1
33. How to innovate differently in a crowded market 21:54

1y ago21:54

21:54

Innovation is tough in any market but in the food and drink sectors the competition is harsh and there is a lot to be learnt for all innovators about how brands innovate in this crowded marketplace. Koen Burghouts, VP Global Foods, explains how PepsiCo has taken steps to do things differently when it comes to innovation. Finding ways to identify ne…

1
32. How venture hubs drive innovation and benefit business? 22:22

1y ago22:22

22:22

In the latest episode of Kantar’s Future Proof podcast, Dr. Nicki Morley, Head of Behavioural Science and Innovation Expertise at Kantar UK, sits down with Barbara Schandl, Head of Insight at Mondelez Snack Futures Ventures, to delve into the dynamic world of venture initiatives. As two self-proclaimed 'Curiosity champions', they dive into the bene…

1
31. Future Proof: The power of innovation in driving brand growth. 27:03

1y ago27:03

27:03

Join Dr. Nicki Morley as she sits down with Shafik Saba, Global Lead for Front-End Innovation at Haleon, to discuss the power of innovation in driving growth. Shafik shares his philosophy on innovation through design thinking, brand centricity, and building from strong foundations. Discover the key to sustainable growth through innovation isn’t all…

1
30. How can CMOs prepare for success in 2023? 22:54

1y ago22:54

22:54

2023 will be challenging as marketers navigate tough economic conditions, but it also presents a world of new opportunities. In this episode of Future Proof podcast, Jane Ostler, EVP Global Thought Leadership at Kantar, talks to Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar about what he’s most excited about in 2023, inclu…

1
29. What does media look like in 2023? 21:14

1y ago21:14

21:14

What does 2023 hold for media adspend? Jane Ostler talks to GroupM’s new guru of market prediction, Kate Scott-Dawkins, to get her views on where the global ad market is going. Together they explore the reality of what a soft-landing for the global economy will mean for overall ad spend as well as individual channels. Kate explains that while digit…

1
28. Can being creative drive profitability? 22:57

1y ago22:57

22:57

We all know that great ads win awards but do they drive bottom line for the business that pays for them? In this episode of Future Proof, Jane Ostler talks to Amy Rodgers at WARC and Duncan Southgate from Kantar about new research into the complex relationship between creativity and profit. In particular, with many marketers being pushed to conside…

1
27. Why representation matters to brands 23:11

1+ y ago23:11

23:11

Jerry Daykin explains why inclusive marketing is, simply, better marketing. Jerry Daykin, Head of Global Media at Beam Suntory and WFA Diversity Ambassador, has recently written Inclusive Marketing, a practical guide to embedding true representation across the marketing process. In this episode, he talks to Valeria Piaggio, Global Head of DEI at Ka…

1
26. How should the worlds of culture, technology and policy interact? 20:20

1+ y ago20:20

20:20

Ed Vaizey has been part of the UK’s cultural leadership for more than a decade, as a UK Government Minister, a member of the House of Lords, a director at the Tate, and now with his own show on Times Radio. Today he talks to Jane Ostler, EVP of Thought Leadership at Kantar, about pandemic TV viewing, the future of radio and TV, and how data is used…

1
25. How can brands better understand and improve the menopause experience? 28:20

1+ y ago28:20

28:20

Menopause is an increasingly hot topic as brands, politicians, celebrities, and influencers are driving the conversation to the top of the agenda. We have invited Lesley Salem, Founder of Over The Bloody Moon, a leading menopause support provider, to frankly discuss about our research into symptoms, the menopause in the corporate space and how bran…

1
24. Why does brand safety on Twitter matter to CMOs? 17:42

1+ y ago17:42

17:42

With prominent ad agencies advising their clients to pause advertising on Twitter, we talk with Nick Primola, Group EVP of the Association of National Advertisers, about brand risk, credibility and how advertisers perceive the recent decisions taken by Twitter’s new owner Elon Musk. In this new episode Jane Ostler, EVP of Global Thought Leadership …

1
23. Did we mention attention? 28:04

1+ y ago28:04

28:04

Sander Bosch from Heineken explains the role of attention measurement in planning and evaluating communications effectiveness. There has been a rise in interest around attention in the last few years. Our latest Media Reactions study reveals the majority of marketers believe that attention influences both creative and media effectiveness. Will it s…

1
Run Silent Run Deep vol. 15 mixed by redball (January 2014) (Deep/Tech House) 1:12:56

1+ y ago1:12:56

1:12:56

Deep/Tech house inspired mix i made for a podcast, and yeah, its all live in one take. David Penn & The Cube Guys - In the Air // Criminal Vibes - Calabria // Barbara Tucker & The Cube Guys - I Wanna Dance With Somebody // Meital - Give Us Back Love // Fedde Le Grand - Metrum // UMEK - Cvile Mi Jaja // Muzzaik - Freedom (Pork & Fitch) //Kraak & Sma…

1
22. How brands are improving ad performance 32:08

1+ y ago32:08

32:08

Ad pre-testing plays a central role in campaign effectiveness, making sure the ad creates an emotional connection, builds the brand, and meets sales objectives. But with media budgets shifting to digital, should brands simply rely on in-flight campaign optimisation to drive performance? In this episode, Duncan Southgate, Creative & Media Solutions …

1
21. What is truth in marketing? 35:18

1+ y ago35:18

35:18

What happens when marketing academics disagree? How do marketing academics look at brand theories and how does that resonate between marketing practitioners? In this episode, Jane Ostler, EVP of Global Thought Leadership at Kantar talks with Felipe Thomaz, associate professor of marketing at Saïd Business School, about trust, lies and evidence in m…

1
20. Aldi & McCann Manchester: The power of entertaining advertising to solve business challenges and propel growth. 30:37

1+ y ago30:37

30:37

In 2022 Aldi bounced back into the Global Top 100 Brands, having increased its value by 20% to $21bn. Aldi had the most effective UK Christmas ad last year and in is one of six brands to be nominated for Marketing Week’s UK brand of the year. Aldi is on the verge of taking over from Morrisons as the UK’s fourth biggest supermarket, it’s growth bein…

1
19. Future Proof: Why does Mark Ritson urge brands to go beyond salience? 37:24

1+ y ago37:24

37:24

Staying profitable is more important in inflationary times. We discuss how to achieve this with Marketing professor, Mark Ritson Since he was a junior professor, Mark Ritson had one goal: to break through the narrow readership circles of academia and be read by everyone in the marketing industry. A goal he’s doubtlessly surpassed having won multipl…

1
18. What will the future insights organisation look like? 29:29

2y ago29:29

29:29

Stephan Gans joins us to talk about Insights Transformation and how Consumer Insights can best organize to drive business value. Stephan Gans is the SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, one of the world’s largest and best-known FMCG companies. He’s been in the business of understanding and predicting consumer behaviour for…

1
17. How can brands get sustainability in advertising right? 27:01

2y ago27:01

27:01

Graham Page is a Global Managing Director at Affectiva and leads Affectiva’s Media Analytics business, which is focused on the application of Emotion AI technology to content, media testing, and customer experiences. Together with Kantar’s Vera Sidlova, Global Director, Creative at Kantar - join Jane Ostler to discuss the issues with sustainability…

1
16. Can we make the media industry more inclusive? 33:05

2y ago33:05

33:05

Belinda J Smith is CEO of Americas at m/SIX, as well as the Global Diversity Ambassador for the World Federation of Advertisers (WFA). Belinda is also a diversity activist and has led media and advertising in various organisations throughout her career. She joins Valeria Piaggio to discuss the issue of diversity and inclusion in the advertising ind…

1
15. Was advertising better in the past? 26:12

2+ y ago26:12

26:12

Patrick Collister is non-exec Creative Director at Ad-Lib, and Editor of Directory Magazine. He is also one of the few people to have had serious Creative Director roles in adland (Ogilvy) as well as in digital organisations (Google). So what has changed over the course of his career? Why do people keep harking back to the good old days – and what …

1
14. What can we learn from Shell’s purpose journey? 20:53

2+ y ago20:53

20:53

Shell’s purpose is to "power progress together with more and cleaner energy solutions." But how did that come about? What were the challenges for global VP of the Shell brand, Dean Aragón? How is the purpose embedded in the organisation? Dean shares his advice for establishing a purpose that doesn’t just become a side project, and how you can ensur…

1
13. Why is Mercado Libre such a good place to advertise? 23:37

2+ y ago23:37

23:37

In Kantar’s recent Media Reactions study, it was revealed that ecommerce giant Mercado Libre is one of the most effective places to advertise in Latin America: it was seen as delivering the most ‘relevant and useful’ ads of all media brands in Argentina, Brazil and Colombia. What is the marketplace doing to help advertisers, and still satisfy consu…

1
12. How does Walmart connect digital and physical retail experiences? 19:23

2+ y ago19:23

19:23

In this episode, we discuss the evolving world of advertising technology and digital retail with Alexis (Lex) Josephs, Vice President of Sales, Ad Tech Partnerships and Ad Operations at Walmart Connect. How does Walmart’s advertising business use the insights from their 150m weekly shoppers to deliver targeted advertising at scale? Lex discusses ho…

1
11. Why should advertisers embrace in-content advertising? 24:02

2+ y ago24:02

24:02

We speak to Tim Jones, Global Head of Research and Insights at Mirriad, an advertising platform that allows brands to seamlessly integrate with content. Tim tells Kantar’s Duncan Southgate about the current challenges for advertisers, including changing consumer viewing habits and limited reach via linear TV advertising, as well as targeting and me…

1
10. How do you launch a sustainable brand? 16:47

3y ago16:47

16:47

It’s not easy to get a totally new product on supermarket shelves, but Nimble Cleaning Products – founded by Von Sy in 2015 – has managed to find its way into several major UK retailers, and retain its environmentally-friendly credentials. Von tells Dr Nicki Morley about the inspiration behind a cleaning product for baby bottles, the startup journe…

1
9. How can sponsored entertainment support brand purpose? 23:45

3y ago23:45

23:45

As the popularity of adverts and “branded content” declines, and more people use commercial-free streaming services, there is a real opportunity for brands to get in front of audiences with “sponsored entertainment”, says Rupert Maconick, Founder and Executive Producer of Saville Productions in LA. He spoke to Jane Ostler about how brands can get e…

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