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Welcome to oomph. We’re a B Corp accredited agency that start all our work with a single aim: everything we do should result in customer experiences that are both valuable and simple. https://www.oomphagency.com In this first series of podcasts we investigate how to integrate 'customer first' thinking into your organisation and how it can have result in positive, sustainable results.
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This week's instalment of The Joy of CX we speak to globally renowned marketing and CX specialists Megan French and Craig Lee, alongside our very own CX Guru Stephen Priestnall, about how the word Luxury has evolved to mean something far deeper than the expensive and desirable. We explore the way in which these brands think about their customer exp…
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In this episode we speak to Sarah Jones, Head of CX design, UK & UI, at one of the UK's most successful telecom's companies Talk Talk. We explore the what is more crucial in CX - satisfying emotional needs or satisfying functional needs, and how can we satisfy both at once? In considering the human side of CX, what relevance does this have for orga…
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In this episode our question is a slightly existential one about when is UX the same as CX, or is it. How do clients understand the difference. How does one inform the other? We clarify the difference between UX and CX, and investigate how they complement each other. Presented by Sue Carter. Featured guests Stephen Priestnall & Sunali Aggarwal. Rec…
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Welcome to our bonus extra minisode, where we invite you to listen in as our experts discuss the NPS score, and whether it’s a useful measure in today’s data-rich world. Presented by Sue Carter. Featured Guests Stephen Priestnall & Richie Hester. Recorded & Edited by Mr Anderson Limited. Support the show @oomphagency | it's hard to make things simp…
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We look at the crucial role that data plays in creating and analysing customer experience. Why is data so important for customer experience? How do you make data make sense to personas? How can we make data more simple to understand? Quant v qual? How can you tell customer stories with data? Presented by Sue Carter. Featured guests Stephen Priestna…
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Welcome to oomph. We’re people that start all our work with a single aim: everything we do should result in a customer experience that is both valuable and simple. https://www.oomphagency.com In this first series of podcasts we investigate how to integrate 'customer first' thinking into your organisation and how it can have result in positive, sust…
…
continue reading
