Best Ott Information Podcasts (2024)

1
The Forgotten Goldmine in Email 25:35

10d ago25:35

25:35

What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the…

1
Radio's New Leader Brings An Attitude To the Job 32:31

24d ago32:31

32:31

Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, tha…

1
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun 29:37

1M ago29:37

29:37

Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.Stay in the …

1
TEGNA Finds a Set of AI Geniuses 26:59

2M ago26:59

26:59

The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of strategy for one of the nation's largest TV companies, TEGNA, which has discovered AI genius within its…

1
How Young Adults Search Online for 'Local' Information Might Surprise You 22:52

2M ago22:52

22:52

Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affair by consulting his kids, a social media expert, and the ultimate authority – his wife.Stay in the l…

1
It's the Email, Stupid 28:44

3M ago28:44

28:44

What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…

1
First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI 25:58

3M ago25:58

25:58

In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his…

1
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV' 29:24

4M ago29:24

29:24

Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and h…

1
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep 23:22

5M ago23:22

23:22

It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to wo…

1
Christi, Alex & The Path of Gold! 31:58

5M ago31:58

31:58

Send us a Text Message. It's happening again- Christi & Alex have found time to share a glass & record!! What have they got in thier glass this week? It's always fun to follow them as they work through the Five S's of evalutation - using all of thier senses to explore a wine & then sharing what they think. Alex brings years of experiance in the win…

1
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media 21:01

5M ago21:01

21:01

Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take.Stay in the loop with all things Borrell when you join our Rese…

1
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code 22:55

5M ago22:55

22:55

Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview! …

1
Christi, Alex & The Charmat of Secrets! 29:52

5M ago29:52

29:52

Send us a Text Message. Not all that sparkles is gold, and not all wine that sparkles is made the same! It's light, it's bright & it's full of bubbles- which for those of you playing the home game already narrows the field! But where in the world do these bubbles come from? Germany? France? California? Tasmania!?! With so many amazing sparkling win…

1
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'? 29:38

6M ago29:38

29:38

Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio A…

1
Christi, Alex & The Common Language! 36:37

6M ago36:37

36:37

Send us a Text Message. Christi & Alex are sharing a wine that is found close to home, but world's away in quality and class. It all starts from a grape with humble roots born in France that has found a home on the West Coast, and through the machinations of time & man, ended up in their glass. What wine are they trying this time? Why is it special…

1
Picking on Prognosticators: 2024 Predictions Worth Dissin' 22:58

6M ago22:58

22:58

Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with the inimitable Mike Blinder, who talks about how media companies are trying to hire outside their individual industries, and how he's developed a way to…

1
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon 18:25

6M ago18:25

18:25

Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldm…

1
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative' 25:41

7M ago25:41

25:41

Register for our December 12 webinar HERE. Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellasso…

1
S02E04 – Slavery in the Middle East – Professor Thomas Otte & Robert Tombs 1:23:05

7M ago1:23:05

1:23:05

Thomas Otte is Professor of Diplomatic History at the University of East Anglia. He teaches the history of modern war and conflict, military intervention and diplomacy, and British and European history, c. 1650-2000. Thomas is the author or editor of some twenty-one books, among them July Crisis: How the World Descended into War, Summer 1914 (CUP, …

1
S02E03 – The British Campaigns Against Slavery – Lawrence Goldman & Robert Tombs 1:10:45

7M ago1:10:45

1:10:45

Welcome to the third in the History Reclaimed series of webinars turned podcast on the British campaigns against slavery and the slave trade.By History Reclaimed

1
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets 21:45

7M ago21:45

21:45

Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329 Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for …

1
S02E02 – The Royal Navy’s Campaign Against the Slave Trade – Professor Andrew Lambert & Robert Tombs 1:12:49

7M ago1:12:49

1:12:49

History Reclaimed was delighted to welcome Professor Andrew Lambert who is the Laughton professor of Naval History at King’s College London and the director of the Laughton Naval unit. He delivered a fascinating lecture on the Royal Navy’s struggles against the slave trade.By History Reclaimed

1
S02E01 – The Costs of Abolition – Doug Stokes & Robert Tombs 58:50

8M ago58:50

58:50

This is the first-ever History Reclaimed webinar, chaired by Professor Robert Tombs. We’re very pleased to have Professor Doug Stokes, who is a Professor at the Strategy and Security Institute at the University of Exeter and the author of an excellent book called Against Decolonisation: The Campus Culture Wars and the Decline of the West.…

1
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep? 27:16

8M ago27:16

27:16

More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yel…

1
The Evolution of Entertainment: Exploring OTT Streaming Services 3:06

8M ago3:06

3:06

In recent years, the landscape of television and media consumption has undergone a significant transformation, evolving beyond traditional cable and broadcast platforms. Over-the-Top (OTT) streaming services have emerged as a groundbreaking means of delivering content directly to consumers over the internet, revolutionizing how audiences engage wit…

1
Wondering About the Profitability of Digital Sales 17:56

8M ago17:56

17:56

Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd …

1
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google 37:45

9M ago37:45

37:45

Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.By Borrell Associates

1
Why 2024 is Likely to Be a Windfall Year for OTT Sales 26:18

9M ago26:18

26:18

Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, unveils new research that leads her to be "extremely bullish" on OTT.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As a…

1
Is Traditional Media Really Poised for a 'Comeback' in 2024? 26:26

10M ago26:26

26:26

Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd fro…

1
The Ultimate Guide To The Best International IPTV Services 5:18

10M ago5:18

5:18

In a world that's increasingly interconnected, the demand for international content has never been higher. Whether you're an expat longing for a taste of home or a global explorer hungry for diverse entertainment, International IPTV (Internet Protocol Television) services offer a gateway to a world of media from across the globe. In this comprehens…

1
internet lab hot item | KS Park - A Reaction to ETNO & KTOA’s Joint Network Fees Statement 10:48

10M ago10:48

10:48

🔥 In this 'Hot Item', Kyung Sin Park (aka ‘KS Park’), Professor at Korea University Law School and co-founder and Director of Open Net Korea, & the internet lab discuss the recent joint statement by the European Telecommunications Network Operators’ Association (ETNO) and the Korea Telecommunications Operators Association (KTOA) on network fees. 📌H…

1
Uh-Oh. The Deer Have the Guns 21:10

10M ago21:10

21:10

Local businesses have grown smarter about marketing over the past five years -- a lot smarter. Instead of relying on ad-sales reps to guide them, many have hired their own marketing managers and have become familiar with industry mechanics. In short, the deer have the guns. In this episode, Gordon is joined by guest co-host Taryn Tatarinowicz, who …

1
Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead 25:11

11M ago25:11

25:11

With Corey "gone dark" to compile ad-spending updates, Stephanie Garfrerick from Revenue Analytics joins the show as guest co-host. A longtime listener, Steph offers her assessment of the last five episodes on Artificial Intelligence and comes to her own conclusions. This final episode in our summerlong series offers practical suggestions on what t…

1
Christi, Alex & The Fancy Pants Wine! 42:40

11M ago42:40

42:40

Send us a Text Message. Christi & Alex are putting their glasses together to explore another wine! Unknown to Christi, she is settling in to savor a wine that comes from one of the most celebrated regions in the world, and priced accordingly! While we typically try to keep our wines in the "Affordable & Friendly" catagory, (because wine should not …

1
Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In 25:51

11M ago25:51

25:51

Is the buzz about A.I. signaling one of those "tectonic shifts" we often hear about but never see? Why are some really smart people saying that A.I. will affect society more profoundly than electricity, the Internet, or even fire? Gordon & Corey turn to one of the brightest minds in the industry, Paul Roetzer, founder and CEO of the Marketing A.I. …

1
Christi, Alex & The Unknown White! 27:05

12M ago27:05

27:05

Send us a Text Message. The Somm & The Yoga Mom are once more on their weekly journey to make wine fun and not frightening! Alex has pulled some wine samples from his Master The World Kit (#117) and they are both going to go through the wine with no idea what it is, and see how close they can make their guesses! What is the wine? It's anyones game …

1
Looking Back on 99 Episodes, Looking Forward to Clones Taking Over 21:00

12M ago21:00

21:00

A milestone achieved, Gordon & Corey review highlights and low points from the last 99 episodes. Gordon's clone reads a knock-knock joke, and the co-hosts speculate that they'll be replaced by clones before the 200th episode airs. The podcast features a snippet from a mystery guest on the upcoming 101st episode, who likens A.I.'s impact to the disc…

1
Christi, Alex & The Tears of Morro! 32:02

12M ago32:02

32:02

Send us a Text Message. Christi & Alex have a red wine with a history that reaches into antiquity! Delicious, spicy, and red - carrying a name that summons the history and mystery of medival Europe, what could they be sharing in the glass today? The best way to find out? Pop in your earbuds, pour yourself a glass, and let's Drink Something Amazing!…

1
Christi, Alex & The Crisis of the Mink Coat! 38:49

12M ago38:49

38:49

Send us a Text Message. Christi & Alex are at it again, this time with a classic American "rags to riches" success story! However, like so many stories, it was not all wine & roses, but hard work, determination & the unshakeable confidence of one man that almost destroyed a family. And somewhere in there, two brothers found themselves in the middle…

1
Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star' 22:56

12M ago22:56

22:56

The E.W. Scripps Co. has survived 150 years by making all the right moves. Recently, those "right moves" included shedding its iconic newspaper and radio brands. So, what next? In this episode, CEO Adam Symson talks about whether he foresees an advertising rebound in the 2nd half of 2023, how it's important to stay focused amid all the distractions…

1
Christi, Alex & The Magic of Maremma Toscana! 38:25

1y ago38:25

38:25

Send us a Text Message. Christi & Alex are off the map again, this time with a wine from a newly created AOC that only recently has been elevated! Grape varieties being grown where they have no historical precedent- wine being made with regard only to how it tastes- winemakesr eschewing tradition and embracing new ideas - its all in this weeks podc…

1
Christi, Alex & The Mouton of Napa! 43:17

1y ago43:17

43:17

Send us a Text Message. Christi & Alex are at it once more, with a wine in their glass, a spark in thier eye & a strong desire to share something Amazing! (OH! And her name is Cleo, NOT Olivia!) Join them this week as they work thier way through the "Five S's" where they help you learn to trust your senses, by Seeing the Wine, Smelling the Wine, Si…

1
Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy 23:00

1y ago23:00

23:00

In the second episode of a six-part series designed to get you smart on A.I., Gordon & Corey assess some practical uses for email copy and video commercials. With the help of the Waymark CEO Alex Persky-Stern, they learn that flaws in AI can be what leads to a sale.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As al…

1
Christi, Alex & The Wine You Ott-ah Drink! 32:24

1y ago32:24

32:24

Send us a Text Message. Christi & Alex have a coppery pink wine in their glasses & it's date night in the basement! What smells like white flowers? What does a white flower smell like? And what does Christi mean when she says she goes to the garden to "pinch off"? All this & More on when you grab a glass, pop in the earbuds and Drink Something AMAZ…

1
Christi, Alex & Stopping To Smell The Flowers! 37:29

1y ago37:29

37:29

Send us a Text Message. Christi & Alex are nose deep in their glasses with this wine- exploring the possibilities & sharing their insights all while Making Wine Fun & Not Frightening! It's been a few weeks, and it's hardly surprising that it's a bumpy road to finding out what this wine is! But rest assured, it's delicious, delightful and well worth…

1
Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising 28:59

1y ago28:59

28:59

If you feel overwhelmed by the latest phantasmagoria -- Artificial Intelligence -- Corey & Gordon have the remedy. Give them your ear over the summer, and they'll get you smart fast by interviewing the best, the brightest, and the most influential in the field of A.I. The first of six podcasts features Kate Scott-Dawkins, Global President of Busine…

1
1:1 with Klaus Landefeld 6:51

1y ago6:51

6:51

In this podcast Klaus Landefeld (DE-CIX Group) & the internet lab discuss what’s wrong with the EC consultation on the future of telecoms 📌Episode Highlights ⏲️[00:00] Intro ⏲️[00:47] What’s Wrong With the EC Consultation on the Future of Telecoms ⏲️[06:08] Outro 📌About Our Guest 🎙️ Klaus Landefeld | Member of the Supervisory Board, DE-CIX Group 🌐 …

1
1:1 with Tito Rendas 5:33

1y ago5:33

5:33

In this podcast Dr. Tito Rendas (Católica Global School of Law) & the internet lab discuss what’s wrong with the EC consultation on the future of telecoms 📌Episode Highlights ⏲️[00:00] Intro ⏲️[00:53] What’s Wrong With the EC Consultation on the Future of Telecoms ⏲️[04:08] Outro 📌About Our Guest 🎙️ Dr. Tito Rendas | Executive Dean and Assistant Pr…

1
Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success 23:08

1y ago23:08

23:08

Twenty years ago, Knight Ridder had $3 billion in annual revenue, a 19% operating margin, and a relentless determination to conquer the digital world. It was the second-largest newspaper company in the U.S. and perhaps the most focused on building a digital empire, even moving its headquarters to Silicon Valley. Within a few years, everything fell …

1
1:1 with Rudolf van der Berg 6:49

1y ago6:49

6:49

In this podcast Rudolf van der Berg (Stratix) & the internet lab discuss what’s wrong with the EC consultation on the future of telecoms 📌Episode Highlights ⏲️[00:00] Intro ⏲️[00:43] What’s Wrong With the EC Consultation on the Future of Telecoms ⏲️[06:19] Outro 📌About Our Guest 🎙️ Rudolf van der Berg | Partner, Stratix 🐦 https://twitter.com/intern…

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