OutThink the Classics will activate your brain, and give you the historical and cultural context to decide which stories from pop culture have a place in your life today. A podcast from OutThink Media.
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The Outthinkers podcast is a growth strategy podcast hosted by Kaihan Krippendorff. Each week, Kaihan talks with forward-looking strategists and innovators that are challenging the status quo, leading the future of business, and shaping our world. Chief strategy officers and executives can learn more and join the Outthinker community at https://outthinkernetwork.com/.
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In this environment of uncertainty, it's more important than ever for investors to think outside the box. Welcome to The Outthinking Investor, an award-winning podcast from PGIM that examines past events, present-day opportunities, and future possibilities across global capital markets. In Season 4, hosted by Toby Ricketts, experts from PGIM and the investment world bring unique perspectives as we explore a fast-changing landscape of investment opportunities and risks. Join us as we take a d ...
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When the future becomes increasingly uncertain, investors need to cut through the noise and think beyond the obvious answers. In season three of The OUTThinking Investor, an award-winning podcast from PGIM, global thought leaders and PGIM experts will bring their unique perspectives for the year ahead and beyond. Is inflation finally on the retreat? Can labor markets withstand an economic slowdown and demographic headwinds? Will the tense geopolitical climate ease or escalate? What is the ou ...
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Each episode, OUTthink speaks with guests around events or situations that impact on the lives of LGBTQIA community members and what they've done to help deal with those situations in a more psychologically and mentally healthy way.
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The Chief Strategy Officer Podcast brings you conversations with global executives who lead strategy to share their unique experiences in tackling complex challenges, navigating disruptive technologies, and driving impactful growth. The Chief Strategy Officer role can be lonely and misunderstood. In today's interconnected world, no single leader has all the answers. To learn more about how Outthinker's network of leading chief strategy officers can offer you time-saving solutions, trend insi ...
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Unconsidered is a podcast that explores the psychology of the modern entrepreneur, business owner, marketer and organizational leader. Using modern research, Dallas McLaughlin helps his listeners explore the unconsidered psychology impacting our day-to-day decision making and uses that insight to develop frameworks, brain hacks, mental shortcuts and explores game theory thought exercises to help entrepreneurs overcome their emotions, outthink the competition and lead more efficient businesse ...
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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Welcome to the Listen Loudly podcast, where we amplify voices and have thought-provoking conversations to bring a challenger mindset to life! As a brand strategy firm based in Austin, Texas, we arm companies and organizations by activating their unique challenger identity to distinguish them and bring focus to their place in the business world as they rise above the competition. On this podcast, we will share our thoughts and give you insights into the challenges that market and business lea ...
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Want to grow your practice? The Physician Growth Accelerator is the premier weekly podcast for private practice physicians — delivering actionable, game-changing insights to help you balance the art of excellent patient care with the demands of running a successful practice. From optimizing your practice's operations to harnessing predictable revenue growth to crafting an exit strategy, we've got you covered. Developed and produced by TrackableMed — creators of the popular Medical Sales Acce ...
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Intellectual freedom is not just a buzzword. It is a fundamental necessity for human civilization and your life's flourishing. It is the essence of the human spirit to question, explore, and seek answers to the most profound questions that confront us every day. Without intellectual freedom, we are but slaves to the whims of those in power, unable to challenge authority, push boundaries, or pursue truth. In our post-modern world, ignorance and oppression weigh heavy on all of us, stifling cr ...
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#121—Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life
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The world has undergone a transformation in the past century, as the industrial revolution turned many luxuries into everyday commodities. Then, at the turn of the century, the advent of the internet compounded this supply and demand shift. Now, we are entering yet again a new era as we see technology once again propel us into a new radical shift w…
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Retirement at Risk: New Ideas for an Uncertain Future
28:07
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In the middle of the Great Depression, President Franklin Roosevelt spearheaded the creation of Social Security, forever changing the US retirement system and how Americans think about long-term savings. Only a few pensions existed at the time, and Social Security was the first government-backed program to provide for the basic welfare of all senio…
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405. How to Outthink and Outperform in Marketing w/ Roger Hurni
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In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance …
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Bandit Dads: The Good, The Bad, and the Pop Culture Dad (an Out Think the Classics Minisode)
32:44
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"The role models, we just didn't have a whole lot....I wanted to be present." I'm lucky; I have a dads' group. I have a group of dads that I've been with for sixteen years. We started when the kids were 19 months old, and we went through fatherhood together, and we continue to do that....which means I have a group of guys to help mentor me through.…
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409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
43:57
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In episode 409 of The Brainy Business podcast, Haley Swafford, Market Research Manager at Microsoft, shares her insights into emotional brand relationships and the effort to drive love for the Microsoft brand. Haley’s extensive background in market research, coupled with her passion for uncovering emotionally centered insights, shines through as sh…
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Marketing should not be a cost center for your business—it should be a profit generator. If you're struggling to turn your marketing efforts into measurable growth, this episode is for you. Join us as we delve into the concept of shifting from accidental to intentional growth, transforming that pit-of-your-stomach anxiety into confident strategic p…
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1
Retirement at Risk: New Ideas for an Uncertain Future
28:07
28:07
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28:07
In the middle of the Great Depression, President Franklin Roosevelt spearheaded the creation of Social Security, forever changing the US retirement system and how Americans think about long-term savings. Only a few pensions existed at the time, and Social Security was the first government-backed program to provide for the basic welfare of all senio…
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408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
34:41
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In this episode of The Brainy Business podcast, Melina Palmer delves into the intricacies of the peak-end rule and its significant influence on customer experiences. Drawing from her expertise in behavioral economics, Melina elucidates how our brains prioritize intense moments and the final impression when evaluating experiences. She provides pract…
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407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
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In Episode 407 of The Brainy Business podcast, Mindy Weinstein, the author of The Power of Scarcity and CEO of Market MindShift, joins host Melina Palmer to discuss the psychological impact of scarcity on consumer behavior. Mindy's expertise in scarcity tactics stems from her Ph.D. program and extensive market insights. Throughout the episode, Mind…
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406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
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In episode 406 of The Brainy Business podcast, behavioral scientist Patrick Fagan shares insights on the psychology of effective messaging in marketing, drawing from his extensive research and book "Hooked." Fagan's expertise lies in understanding and influencing consumer behavior, utilizing behavioral science to uncover the impact of environmental…
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#120—Matt Beane: Mastering the Learning Gap: Skill Building in an AI-Augmented World
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Matt Beane, is an Assistant Professor in the Technology Management Program at the University of California, Santa Barbara. He has conducted extensive field research with robots and AI seeks to uncover systematic positive exceptions that we can use in the workforce. His award-winning research has been published in top management journals such as Adm…
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The Unexpected Role of the Strategy Office
39:59
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How Southern Glazer's Office of Strategic Management Built an Enduring Strategic Advantage Southern Glazer's Wine & Spirits is the largest wine and spirits distributor in the United States, serving over 240,000 customers across 44 states and the District of Columbia. It is also one of the largest family-owned business in the US. Their strategy offi…
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When Your Results Plateau: An Interview with Zach Cochran
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Dive into the world of paid media with expert Zach Cochran, together with Prentice and Bethany as they debunk common misconceptions and share actionable strategies for growth. Whether you're struggling to drive awareness or scale your customer acquisition, this episode is packed with insights to help you optimize your paid advertising efforts. Don'…
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1
What’s Wrong With My Website? A Private Practice Story
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Have you ever wondered? “Does my website do anything for me?”. If so, you aren’t alone. In this Private Practice Story, Zed discusses a practice that had a beautiful website, but it was alienating 80% of potential patients. Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect Take the Vitals Diagnostic: https://w…
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404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
42:40
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404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) Today’s Episode: In episode 404 of The Brainy Business, Jennifer Clinehens, with her diverse background in entrepreneurship and experience design for global brands, shares valuable insights into the intersection of behavioral science and business. Through her…
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In episode 403 of The Brainy Business podcast, neuroscientist and physicist Kelly Clancy, through her extensive experience at MIT, Berkeley University College London, and DeepMind, provides a profound exploration of the psychology of games and their influence on behavior and decision-making. Kelly's expertise in neuroscience and game design is evid…
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Embracing AI to Drive CPG Innovation: An Interview with Perri Gordon
17:22
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Discover how Kraft Heinz and NotCo are breaking barriers in the plant-based food industry using advanced AI technology. In this episode, we dive into the journey of Perri Gordon and the innovative partnership that's making plant-based foods delicious and accessible for everyone—even carnivores! From AI-driven food development to disruptive marketin…
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The Key to Unlocking Freedom in Your Medical Practice
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Is what you are experiencing today “what you want”? If you aren’t sure - this episode of the Physician Growth Accelerator Podcast is for you. Zed dives into the concept of freedom within your medical practice by breaking down systems, diagnosing constraints, and prescribing actionable solutions. He explains the shift that allows you to reclaim cont…
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402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)
1:02:45
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In episode 402 of The Brainy Business podcast, Annie Duke, a former professional poker player and author of the book Quit, joins host Melina Palmer to discuss the psychology of quitting and decision-making under uncertainty. Annie's transition from an academic to a professional poker player and her subsequent work in decision science provide a uniq…
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401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris
47:31
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On this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Dan Simons and Dr. Christopher Chabris, the renowned authors behind the bestseller The Invisible Gorilla. They dive deep into their groundbreaking research on inattentional blindness and how everyday cognitive habits can render us vulnerable to deception. Through engagi…
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#119—Christopher Marquis: Re-examining Business Externalities for Social Good
30:21
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Christopher Marquis, the Sinyi Professor at the University of Cambridge Judge School of Business. Chris writes a regular column for Forbes and his work has appeared in the Boston Globe, Washington Post, Fortune, TIME, Foreign Policy, and Harvard Business Review. He is also author of Better Business: How the B Corp is Remaking Capitalism and Mao and…
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Sales, Meet Marketing: An Interview with Wes Gay
26:20
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In this episode of Listen Loudly podcast, we dive deep with marketing and sales expert, Wes Gay, on bridging the gap between these crucial business functions. Discover how to: Eliminate confusion in your marketing and sales strategies Leverage storytelling to captivate your audience Identify the 'right words' to attract and convert leads Boost emai…
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Leadership and Vision in Medicine: Dr. Caleb Masterson's Approach
27:52
27:52
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In this episode of The Physician Growth Accelerator podcast, host Zed Williamson welcomes Dr. Caleb Masterson, founder of Provider Autonomy and ENT Center of Alabama. Dr. Masterson dives into his challenges in transitioning from medical training to practice ownership, revealing the strategies and foundation he created to overcome these hurdles. If …
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The Paradox of Diversification: The 60-40 Portfolio’s Future
25:44
25:44
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Harry Markowitz, the legendary economist and father of modern portfolio theory, has been credited with saying that diversification is the only free lunch in investing. However, his work on the efficient frontier shows that investors give up expected returns to lower expected risk. This may make diversification even more compelling. With uncertainty…
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1
The Paradox of Diversification: The 60-40 Portfolio’s Future
25:44
25:44
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Harry Markowitz, the legendary economist and father of modern portfolio theory, has been credited with saying that diversification is the only free lunch in investing. However, his work on the efficient frontier shows that investors give up expected returns to lower expected risk. This may make diversification even more compelling. With uncertainty…
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400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)
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Welcome to the 400th episode of The Brainy Business podcast! In this milestone episode, Melina Palmer delves into the intriguing concept of survivorship bias, a critical thinking error that can significantly impact decision-making in business and personal life. Through engaging storytelling, Melina takes us back to World War II to uncover the origi…
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399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby
42:29
42:29
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In this insightful episode of The Brainy Business podcast, host Melina Palmer welcomes Max Mawby, a seasoned expert in applied behavioral science at Thinks Insight & Strategy. Max shares his unique journey from working in the UK government to founding the financial behavior team at the Behavioral Insights Team, exploring the significant impact of b…
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Outthink Your Competition: An Interview with Darren McColl
40:20
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Join us in this riveting episode of Listen Loudly podcast, where we dive deep into the marketing world with industry veteran Darren “Daz” McColl. Discover how to separate good ideas from bad, balance vision with strategy, and navigate the ever-changing marketing landscape. If you're a marketing executive looking for inspiration and actionable insig…
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From Frustration to Growth: How to Diagnose and Fix Practice Issues
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Imagine telling a patient not to go through with a blood test to uncover what is limiting their health? You would never do that. And at the same time thousands of private practices operate without understanding the health of their business. In this episode of the Physician Growth Accelerator, Zed dives into the vital systems that drive your medical…
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398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)
38:17
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Michael Hallsworth, a co-author of Behavioral Insights and a key figure in applying behavioral science to public policy. Dr. Hallsworth shares fascinating anecdotes from his extensive work, highlighting projects such as reducing antibiotic prescriptions in the UK and in…
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#118—Bruce Vojak: Decoding the Minds of Serial Innovators
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Bruce Vojak, is Managing Director of Breakthrough Innovation Advisors, LLC, and serves on the Advisory Board of Midtronics, Inc., JVA Partners, and the Board of Directors of Micron Industries Corporation, and is a Senior Fellow with The Conference Board. Further, he has co-authored five book chapters—in addition to numerous peer-reviewed publicatio…
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397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jeff Kreisler, Head of Behavioral Science at JPMorgan Chase and celebrated author. Dive into Jeff's fascinating journey from lawyer and stand-up comedian to a leading expert in behavioral science, discovering along the way how humor intertwines with our decision-making proc…
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The Culture Cure: Diagnosing and Revitalizing Your Medical Practice
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All private medical practices have a culture. The question is - did you create yours on purpose or was your created from the system you are operating? Many physicians feel like drama, gossip, and frequent bad days are just a part of running a business. On this episode of the Physician Growth Accelerator Zed discusses how owning your culture can cre…
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Leading a Challenger Brand Inside Patagonia: An Interview with Jen Berliner
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Ever wondered how major brands are tackling the environmental crisis? Dive into a revealing discussion with Jen Berliner, head of marketing at Patagonia Provisions, as we explore the transformative world of regenerative agriculture. Unpack the myths, the practices, and the future of sustainable farming with insights that could change the way we thi…
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396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)
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In Episode 396 of The Brainy Business podcast, host Melina Palmer explores the intriguing world of memory reliability and the common misconceptions that alter our perception of past events. Melina delves into how our brains often mislead us into thinking we understood or predicted outcomes that were, in fact, unforeseeable. With insights into cogni…
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395. Mastering Negotiation: Strategies for Success with Kwame Christian
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes back the captivating Kwame Christian, host of the Negotiate Anything podcast, for a deep dive into the art of negotiation. In this richly insightful episode, Melina leads a dynamic reverse interview, unveiling Kwame's revered Compassionate Curiosity framework. Discover the …
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Scaling Smart: Strategy in Growth-Stage Organizations
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Corporate strategy in growth-stage companies can be very different from strategy in mature organizations. In this episode, we hear from three chief strategy executives who are effectively navigating the strategic journeys for their scaling organizations – Elisabeth Moore from West Monroe Partners, Adam Zalisk from Amplify Education, and Edward Croo…
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Cognitive Dominance: Dr. Mark McLaughlin’s Guide to Outthinking Obstacles.
20:50
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In this episode of the Physician Growth Accelerator podcast, Zed welcomes Dr. Mark McLaughlin, a renowned neurosurgeon and author of "Cognitive Dominance: A Brain Surgeon's Quest to Out-Think Fear." Don’t miss this conversation as Dr. McLaughlin shares his experiences and the philosophies that have shaped his approach to both neurosurgery and life,…
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DEI in Marketing: An Interview with Lily Zheng
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In this episode, we dive into the critical topics of Diversity, Equity, and Inclusion (DEI) within the marketing leadership landscape, with our guest, Lily Zheng. This episode is packed with valuable insights, practical advice, and thought-provoking discussions that will help you navigate DEI challenges in your organization. Resources Door No. 3 We…
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394. Anchoring and Adjustment in Business (Refreshed Episode)
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In this episode of The Brainy Business podcast, we delve into the compelling world of anchoring and adjustment. Host Melina Palmer breaks down this influential psychological concept, showing its power to shape decision-making in everyday transactions and big-ticket purchases alike. Discover how simple numerical suggestions can dramatically shift co…
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#117—Min Jung: A Neuroscientist's Insights into Unleashing Creativity
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Min Jung is a vice director of the Center for Synaptic Brain Dysfunctions at the Institute for Basic Science in South Korea and a professor in the Department of Biological Sciences at the Korea Advanced Institute of Science and Technology. He is also the author of A Brain for Innovation: The Neuroscience of Imagination and Abstract Thinking. Min’s …
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393. Mastering Workplace Conflict with Karin Hurt
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In this episode of The Brainy Business podcast, host Melina Palmer and Karin Hurt, esteemed author of Powerful Phrases for Dealing with Workplace Conflict, delve into the art of turning office disputes into constructive conversations. Discover Karin's proven strategies from her extensive leadership experience and learn how to embrace the four C's—C…
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Struggling to harness your team's creativity? In this episode, we dive deep into the art of crafting precise creative briefs that can revolutionize your projects! Discover why tightening your briefs isn't just about constraints—it's about clarity and focus. We share real-life examples, industry secrets, and practical steps to keep your creative pro…
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The Key to Transforming Satisfied Patients into Practice Ambassadors
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For some doctors, reviews come easy. For others, one bad review could put your entire practice at risk. Either way - potential patients are looking. In this episode of the Physician Growth Accelerator Podcast, Zed dives into the Influencer Vital. Are you leveraging the impact that reviews and referrals can have on your practice? If you aren’t sure …
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392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer and special guest Tim Houlihan open a window into the intriguing world of motivation and incentives. This thought-provoking discussion sheds light on the unexpected triumphs of non-monetary rewards over cash, offering compelling evidence from the frontline of employee engagement. As…
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391. The Art of Apology with Marjorie Ingall and Susan McCarthy
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In this episode of The Brainy Business podcast, host Melina Palmer dive into the fascinating world of apologies with Getting to Sorry coauthors Marjorie Ingall and Susan McCarthy. Discover the transformative power of saying 'I'm sorry' as Marjorie, a seasoned journalist, and Susan, an expert in wildlife behavior, share their insights from their jou…
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Why Do Patients Avoid Treatment? And Tips to Overcome…
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Do you ever have patients who don’t make it to treatment, despite being the perfect fit? Why do patients in pain hesitate to take the steps needed to make a change? In this episode of The Physician Growth Accelerator, Zed discusses the Reflection Vital and how you can improve it in your practice. The Reflection Vital is the period in time when trea…
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A Pension Comeback? The Future of Retirement in a Higher-For-Longer Regime
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Millions of college students across the US graduate each spring and enter the workforce. When today’s retirees entered the workforce in the early 1980s, pension plans and Social Security benefits were two of the main sources of retirement income. Just a couple decades later, defined benefit (DB) plans were overtaken by defined contribution (DC) pla…
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A Pension Comeback? The Future of Retirement in a Higher-For-Longer Regime
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Millions of college students across the US graduate each spring and enter the workforce. When today’s retirees entered the workforce in the early 1980s, pension plans and Social Security benefits were two of the main sources of retirement income. Just a couple decades later, defined benefit (DB) plans were overtaken by defined contribution (DC) pla…
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390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer and Dr. Gleb Tsipursky discuss how to avert everyday workplace disasters. They delve into the psychological underpinnings of decision-making, exploring why our instincts might not always lead to the best outcomes. Gleb shares a practical five-question framework designed to enhance d…
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