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Technology and innovation are transforming the way we market products and ideas. So how do we embrace these changes, and harness them for the exponential business opportunities they present? In The Undeniable, Deven Spear, Overabove’s CIO, explores this question with industry experts across diverse categories and business units - from real estate developers, to technology innovators, to c-level corporate leaders, to sales and marketing veterans. Our mission: to educate and enlighten you on t ...
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Is this the retirement revolution America's been waiting for? Join us as we chat with Brock Fankhauser, the innovative force behind "The 1776 Community," and dive deep into his vision to craft neighborhoods that not only celebrate our nation's values but also address the evolving needs of modern homebuyers. Get ready to learn about the intersection…
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In the second half of this two-part series, Jeremy Gilston, an expert on luxury hospitality and wellness trends delves into the visionary Biltmore Estate. Built by George Vanderbilt in the 1890s, its innovative farm-to-table dining concept, expansive gardens, indoor swimming pools, and diverse entertainment offerings set new standards for opulent l…
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Travelers today are seeking more than just a place to stay – they crave immersive, authentic experiences. In this two-part series, join us as we sit down with Jeremy Gilston, an expert in hospitality real estate consulting and valuations. The Vice President of Woodworth Core Group, Gilston shares his unique perspective on the latest trends shaping …
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In the second half of this two-part series, Gian Hasbrock, an expert on generational marketing, takes us on a journey through the groundbreaking book ‘The Fourth Turning' by Neil Howe and William Strauss. Discover how understanding generational archetypes can unlock the key to building rapport, empathy, trust, and credibility in sales and marketing…
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In this two-part series, join us as we dive deep into the world of real estate sales with Gian Hasbrock, a seasoned professional known for his universal approach to selling homes. In this episode, Gian shares his invaluable insights into the psychology of selling and the strategies that have propelled him to success. From understanding consumer beh…
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Proptech is revolutionizing and transforming how people buy and sell real estate. In our latest episode of The Undeniable Podcast, we are joined by John Cecilian, Jr., Co-Founder & CEO of Cecilian Partners, Inc., for an inside look on the innovation and rapid technology adoption in the sector over the past decade, and how properly utilized software…
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In today's fast-paced and ever-changing world, businesses find themselves at the forefront of a rapidly evolving landscape. In our latest episode of The Undeniable Podcast, we are joined by David Wilson, Chief Marketing Officer of Retail Service Systems, for a first-hand account on the mindsets he employs to adapt, innovate, and thrive in the face …
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The foundation of a successful business is built on two things: relationships and consistency. In our latest episode of The Undeniable Podcast, we are joined by John Powell, President and Managing Partner of Phoenix Commercial Properties, for a thought-provoking conversation about the importance of building up your community, the power of consisten…
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When most say ‘ride-sharing’, they really mean ‘ride-hailing.’ But not The Rideshare Company. For over 40 years, The Rideshare Company has been helping people do just that-- share rides, save money and create friendships during hours normally spent alone. On this episode of the Undeniable Podcast, hear from Nanci Carnabuci Fitzgerald, President & C…
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NFTs enable digital ownership, and in-turn opens the door for fully web-native economies to be built at scale. On this episode of The Undeniable Podcast, we sit down with Jeff Kauffman Jr., Founder and Creator of Parachute and JUMP News, to chat all things web3 marketing and the future of life online. Since this episode was recorded, the media bran…
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The way people collect and display memories is changing. With the rise of social, displaying your experiences online became commonplace through Instagram, Facebook, and Twitter. With NFTs increasing in popularity and utility, sharing experiences digitally takes a new form. In this episode, John Bianchi and Deven explore the Proof of Attendance Prot…
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Bored Apes...non-custodial wallets...Discord...In the second part of our two-part series, Overabove CIO Deven Spear continues the conversation with Brian Ecclesine, CEO of Big Person. As the leader of a company that connects creators with the blockchain economy, Brian dives deep into his own experience with Web3...covering topics ranging from Gary …
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In the first of a two-part series, Overabove CIO Deven Spear talks with Brian Ecclesine, CEO of Big Person, connecting creators with the blockchain economy. With deep experience in finance and digital marketing, Brian's perspective clarifies a lot of the questions and unknowns around Web3, and how it will transform the marketing industry, the econo…
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The summer tenure of Overabove’s intern, Wes Jacey, is coming to a close, and as he prepares for his last year at UConn and heading toward the "real world," he talks with Deven about the metaverse: what it is, what it looks like, and how it will change the way we market to every generation – from college grads to the c-suite.…
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Rock on, world! It’s the unofficial start to a long-awaited summer and we’re kicking it off with Dale Hipsh, SVP of Hotels for Hard Rock International. As the economy opens up and “revenge spending” gives a huge boost to entertainment, travel and hospitality verticals, the storied Hard Rock brand plans to make some noise of its own -- with new prop…
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Antica Terra winemaker Maggie Harrison believes that success is all in the details – and for making wine, that means a close eye on every grape in the blending process. A first-generation winemaker, Maggie’s process at Antica Terra differs a bit from the way long-operating winemakers produce. With highly acclaimed vintages sold in 21 countries, Mag…
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On today’s episode we flip the script and put Deven in the guest’s chair while fellow Overabove staffer Meghan Lubrano picks his brain about rising technologies and the evolution of the marketing industry. Bitcoin, blockchain, NFTs and all other manner of decentralized web technologies are making headlines, and promising to revolutionize the world.…
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How can the beliefs and innovations of a progressive 19th-century New England educator equip today's students with problem solving and risk taking skills --- and maybe even set a bold new direction for all boarding schools? Join us for our first "foursome" as Deven Spear and Elizabeth Ormiston of Overabove talk to Peter Becker, Head of School and P…
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What place does placemaking have in fostering civic spirit and building a more just society? Heidi Majerik, Vice President & General Manager at Southern Land Company in Denver, CO, is passionate about figuring it out. Awarded the Outstanding Women in Business Award in 2014 by the Denver Business Journal, Heidi has a history of creating vibrant urba…
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Now that home is a first, second and third place, what does “home” actually mean? In today’s episode Deven talks to Stephen Fuller, architect and owner of Stephen Fuller Designs, about trends in architecture and the evolution of home design — from back before CAD drawings came to be, up to today, as technology creates new possibilities in architect…
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Headframe Spirits co-founders John and Courtney McKee discuss how a culture of care and service led to not only innovation and success in producing bespoke spirits, but to the creation of a business entity that lifts up the entire community — through the good times and the tough.By Overabove
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The real estate vertical is seeing increased consumer interest in properties that offer space, privacy, and agricultural capabilities. Today's guest, Jason Shearer, Senior Manager at Raydient Places + Properties, has devoted his career to forestry and to the management and sale of rural communities. He shares his perspective on the resurgence of "h…
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Why do we travel? Travel writer, former Head Writer and Strategist for Overabove, and an avid traveler herself, Jane Hudson, PhD argues that the experience of being an outsider is why travel is essential to the human experience — and predicts what will change as the industry reopens. She and Deven discuss technology’s role in travel and what travel…
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Timing is everything. Today, Deven and fellow entrepreneur and former business partner Michael Worthington, CEO of real estate marketing technology firm Brightdoor, take a look at how the past evolution of technology informs the future of business and innovation -- and why there may be no time like the present to launch a new tech product for real …
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How do a 3,800-lb bag of potatoes, 2 buckets of sap and an "intentional tech" approach build leaders for the next generation? A junior boarding school in the Adirondacks may have the answer. Join us for a conversation with Todd Ormiston, Executive Director of the North Country School, who discusses how a low-res, low-tech environment sets today's s…
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As the pandemic crisis tests our faith, values and ideas about “business as usual,” there is an enormous opportunity for companies and individuals to rally hope in others and to emerge as leaders. In this episode, Liz Christofferen, Founder and CEO of the Empower Consulting Group, talks about how leadership is the difference between expansion and c…
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In Part 2 of our interview with Ray Owens, CEO of DXM, Ray talks to John and Deven about the implications of Data Management Platforms. The depth and scope of audience data now available — to marketers of all sizes, not just enterprise organizations — encompasses thousands of online and offline customer data variables. Using these variables to iden…
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What is data-driven marketing, and how is it changing the way we identify, reach and engage audiences? The implications for marketing are enormous. Join us for Part 1 of our interview with Ray Owens, CEO of DXM, a marketing organization whose platform offers a suite of tools to enhance and optimize segmentation, market potential analysis, engagemen…
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Join us for a conversation with Terry Weaver, the President and Founder of Marketing and Sales Institute, specializing in sales and marketing training for luxury real estate communities. As the author of “Secrets of Selling from Real Estate Masters,” Terry has learned from some of the most successful in the business and has decades of experience. I…
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Starting where every great hotel story does — at the front desk — Jessica Mousley takes us from her time as night shift manager at a Kimpton Hotel, to an IT role where she worked to cull useable data across departments and inform CRM for a better guest experience, and lands us where she is now: a leader for Sentierre, a hospitality brand that is re…
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Today we welcome Jeff Yamaguchi, Vice President - Real Estate at The Robert Green Company. Jeff has decades of experience in luxury hospitality and real estate, spanning the globe. From Hawaii to Shanghai to Puerto Rico to Vegas, he’s headed sales and marketing for brands like Four Seasons, Montage, Pendry and Ritz Carlton. On today’s episode he sh…
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How do you make a dream home a reality? In this episode, Deven talks to John Hillman, Vice President of Sales and Marketing at Crane Island in Amelia Island, FL, about selling what John calls “the joy of life.” As one of the developers for Southern Living’s 2019 Idea House on Crane Island, John describes the team behind the vision, architecture and…
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Welcome to the inaugural episode of The Undeniable! In marketing, everything has changed. Today, John Visgilio, Overabove Partner and Co-Founder, talks with Deven Spear, CIO, about how Overabove drives results for clients in this dynamic new landscape. Founded by John and his business partner, Ralph Guardiano, in 2002, Overabove was built for the w…
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