In this episode, we dive into the ultimate showdown between wax paper and parchment paper. Discover the key differences, benefits, and the best uses for each type of paper in your kitchen. Whether you're baking, wrapping food, or looking for the perfect lining, we've got you covered with expert tips and insights. Plus, we recommend Custom Wax Paper for all your custom printed paper placemats, tray liners, and food wrapping paper needs. Visit https://customwaxpaper.com/ to explore their premi ...
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Step into She Creates Business, a Podcast for Wedding Pros, your go-to guide in the vibrant world of wedding entrepreneurship, created and hosted by Kinsey Roberts since 2016. She Creates Business is a pivotal tool in shaping and refining the art and science of thriving in the wedding industry. This podcast is a treasure trove of actionable insights, covering everything from marketing finesse to growth tactics, branding ideas, and the technical know-how of being a wedding pro. | You'll get b ...
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Wax Paper vs. Parchment Paper Differences, Benefits, and Best Uses
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Looking to enhance your food presentation with personalized designs? Visit Wax Paperie for high-quality custom printed paper placemats, tray liners, and food wrapping paper perfect for any occasion. In this episode, we delve into the essential kitchen staples: wax paper and parchment paper. We'll break down the key differences between these two typ…
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191: The *Real* Actions that Build a Wedding Business, 8 Lessons Learned with Amelia Holder
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In today’s episode of She Creates Business, a Podcast for Wedding Pros host Kinsey Roberts sits down with the dynamic Amelia Holder, a seasoned entrepreneur and the visionary behind Emerson Fields, a premier wedding venue in Missouri. Celebrating eight years of business success, Amelia shares eight invaluable lessons she's garnered along her journe…
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190: Quietly Building a Successful Wedding Planning Business with Chelsea Cholas
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In this episode of She Creates Business, host Kinsey Roberts welcomes Chelsea Cholas, the owner and lead wedding planner behind Chelsea Cholas Wedding Planning, and the exclusive in-house planner at Kinsey's venue, Vista View Events. Chelsea over-delivers throughout the show today offering listeners a unique and personal perspective on building a t…
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189: Unlocking the Secrets of Intellectual Property for Wedding Pros with Paige Hulse
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In this empowering episode of She Creates Business, a Podcast for Wedding Pros, host Kinsey Roberts sits down with Paige Hulse, a seasoned attorney, entrepreneur and the brains behind Paige Hulse Law. Paige brings her wealth of knowledge from a decade immersed in the creative and legal fields, offering invaluable insights into the world of intellec…
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188: Understanding the Emotional Side of Weddings with Leah Weinberg
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Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase! Get a FREE chapter of Leah's new book here. In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors …
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187: How to Build Wealth Through Investing with Ashley M. Fox
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Register for The Wedding Summit Series happening February 22nd-26th, 2021! And don't forget to forward me your receipt if you purchase the All-Access Pass! Today on Episode 187 of the She Creates Business Podcast I'm honored to welcome Ashley M. Fox as our guest. Ashley is a former Wall Street Analyst who pivoted in her illustrious career to offer …
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186: Stop Hiding from Your Clients with Megan Gillikin
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JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness Are you hiding from your clients? This is the question we're asking in Episode 186 of the She Creates Business Podcast. As a marketing coach, I often see wedding pros hiding from their clients. I don't mean they're not on IG Stories (though that's a piece of the puzzle).…
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185: Listen to This Episode if I Can Humbly Ask You for a Favor
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Wedding Pro Friends: I am humbly requesting your help in this episode of the She Creates Business Podcast. Last week I launched my Annual She Creates Business Survey. This short survey is a tradition I started in 2016 when the podcast launched. It helps me connect to you, it helps guide the future of the podcast and it helps other wedding pros join…
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184: Being Your Own Inspiration in a Trend-Focused Industry
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Today's episode is sponsored by The Planner's Vault. If you're a wedding planner who is 0-5 years in business, ready to grow and scale, and looking for a community of supportive women who are at the same level of business and ambition.....you've found it. Get on The Planner's Vault Waitlist Here Working in the wedding industry goes hand in hand wit…
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183: 5 Steps to Strategically Position Yourself in the Wedding Marketplace
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Today on the podcast I'm honored to have Renee Sabo on the show! Renee is a luxury wedding planner, educator, and the President of ILEA Boston. She's the Founder and Owner of Urban Soirée® and host of The Confetti Hour Podcast. In episode 183 of the She Creates Business Podcast Renee is diving into 5 Steps to Strategically Position Yourself in the …
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182: [NEW BIZ SERIES] Introducing, Open Heart Paperie
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Welcome to the NEW BIZ SERIES on She Creates Business! I want to introduce you to a new business I've been working on since early-2020 called, Open Heart Paperie. First and foremost, I'd love for you to follow Open Heart Paperie on Instagram and get on the Launch List at www.openheartpaperie.com. @openheartpaperie Twice a month on She Creates Busin…
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181: 2021 Marketing Trends + How to Use Them in Your Wedding Business
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I like to look outside of the wedding industry when it comes to marketing trends, growth strategies, and predictions. Why? I believe looking completely outside of the wedding industry for new marketing, sales, and growth strategies gives us a competitive advantage and can cleanse our palette from all of the industry noise. In today's episode, I'm s…
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180: How to Create Systems in Your Home for Success in Your Wedding Business
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Systems for Your Sanity - $47 for a limited time! The Planner's Vault Waitlist When we think of creating systems or outsourcing we almost always reference our wedding businesses and how we can get our time back as business owners. But what about another area of our life that takes up just as much (if not more) of our time......our home. I rarely he…
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179: Do I Have to Blog for My Wedding Business? (Spoiler Alert: YES)
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One of the questions I get the most often from my one on one marketing clients is: Do I Have to Blog for My Wedding Business? The short answer is: YES. I had an incredibly simple but very significant customer experience with a company over the holidays of 2020. This experience just further solidified my opinion that #1 blogging isn't dead and #2 yo…
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178: How to Know You're Ready to Grow Your Wedding Business
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Click here to get on the Waitlist for Jen's Ops Boss Course! Today on the podcast I have the great pleasure of chatting with Jen Taylor from Jen Taylor Consulting and Taylor'd Events. Business Growth. We all want it....but are we ready for it? The answer may surprise you! Jen is here to help you explore growth opportunities as an entrepreneur and h…
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177: Don't Become the Local VHS Store of the Wedding Industry
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*Warning* If you are not in the mood for some straight talk today, skip this episode. No hard feelings at all. Listen, there are a few foundational principles in life and business we should all follow that will help us get ahead. One of those is "treat others the way you want to be treated." I don't disagree with this at all. However, I think many …
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176: How to Open a Size Inclusive Bridal Boutique with Christina Sloan
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Important Message: Our sweet guest in this episode, Christina Sloan, has recently lost everything in a devastating house fire. If you're able to and would like to donate to Christina and her family to help them get back on their feet, please consider donating to the GoFundMe that her friends have created for her here: https://www.gofundme.com/f/chr…
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175: The Secret to Owning the Wedding Business You Want
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Thank you to today's podcast sponsor: Sourced Co. Sourced Co. is your one-stop-shop for stunning stock photography and video made exclusively for wedding and event professionals. My favorite thing about investing in Sourced Co. is the fact that I use 100% of my investment every. single. month. I don't have to pick through a bunch of images that won…
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174: How to Digitally Organize Your Wedding Business
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Thank you to today's podcast sponsor, Sourced Co. Sourced Co. is my go-to resource for Stock Photography and Video for Wedding Pros! For a limited time get 15% off every month for 3 MONTHS with the code: SHECREATESBIZ www.sourcedco.com If you're ready to organize your digital life and business today's episode is for you! I'm joined by Jainé Kershne…
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173: How to Set Yourself Apart from Competitors in Your Wedding Business
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Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros. Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website How to Set Yourself Apart from Your Competitors Using Quantitative Marketing Data Christie Osborne is…
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172: How to Work with Gen Z Couples in Your Wedding Business
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Thank you to our episode sponsor, Sourced Co! Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros. Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website Current wedding industry expectations are changing for …
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171: The Definitive Training Community for Wedding Planners
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I want you to join me and hundreds of other wedding planners in The Planner's Vault. Free Training Here: https://www.theplannersvault.com/shecreatesbusiness Wedding Planners: 2020 will be the most important engagement season of your career. Are you ready? I want to share openly and honestly with you today about The Planner's Vault and why I know th…
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170: What is Entrepreneurship Costing You?
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Click Here to Join Us in The Planner's Vault I'm honored to welcome back to the podcast, my friend and fellow podcaster, Megan Gillikin. Megan and I have recently had many, hard, and truthful conversations about what owning a business and being entrepreneurs have cost us. What we want to do differently in the years ahead and what is REALLY importan…
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169: How a Rural Wedding Venue Can Diversify with Corporate Events
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FREE LIVE WEBINAR: How to Grow Your Event Business and Diversify to Corporate Events with Caryl Lyons. Click Here to Register Today on the podcast you get to listen in on a real-time coaching session I had with Caryl Lyons from Roar Events and The Roar Playbook* As business owners, we have the unique opportunity and privilege to grow and scale busi…
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168: How to Create a Brand Story for Your Wedding Business
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Today on the podcast I'm honored to welcome Aleya Harris from Flourish Marketing. Aleya's Course - Spark Marketing Most catering and events business owners fail at making money doing what they love because they don't know how to market themselves. Through her company, Flourish Marketing, Aleya offers marketing education, strategy, and tools that he…
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167: How to Adjust Your Wedding Business Strategy During a Difficult Time
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Free 20 Minute Pivot Strategy Session with Kinsey In our industry, we have Engagement, Booking and Wedding Season. Now, we're in Scrappy Season. COVID-19 has made all of us step back and think long and hard about our business models, the services/packages we're offering and how we're showing up for our clients. If you need ideas for how to pivot yo…
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166: How to Handle an Economic Recession in Your Wedding Business
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Click here to access all of the resources mentioned in Episode 166 Thank you to my incredible guests: Heather Dwight Meryl Snow Terrica Meghan Ely The title of this episode isn't meant to scare you or assign behavior to the economy. Rather, based on everything happening in the wedding industry during COVID-19, this episode is meant to inspire, enco…
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165: Adding Revenue Streams for a More Sustainable Wedding Business + COVID-19 Info
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Get all episode resources by clicking this link. Everything in the Pro Shop is 50% off. Use code: 50OFF I don't know about you, but I don't want my business to be a one-trick pony. When our business revenue comes from more than one place, our business is more sustainable. There may come a time in your wedding business when you're ready to: - Pivot …
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164: COVID-19 Business Resource Guide for Wedding Pros
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CLICK HERE TO ACCESS THE BUSINESS RESOURCE GUIDE In lieu of creating yet more content on COVID-19, I've decided to create this simple spreadsheet to curate and share the best information I've found with you regarding this unprecedented period in the event industry. In the spreadsheet, you'll see tabs dedicated to General information, Legal, Wedding…
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163: How to Bring the Human Connection Back to Your Wedding Business with Neillie Butler
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In today's episode, I'm honored to welcome Neillie Butler from Mariee Ami. In this episode we talk about: - How Neillie started her planning business with $300 and a computer from Sam's Club - How she keeps human connection at the center of everything she does in her business - How she's helped her 7 full-time employees adopt the same values when i…
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162: Professional Development in the Wedding Industry with Megan Gillikin and a VERY Special Announcement!
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The Planner's Vault is Coming! If you're a Wedding Planner who has been in business between 0-5 years and you're ready to scale and grow, The Planner's Vault is FOR YOU. Megan created The Planner's Vault for wedding planners ONLY as a place to grow, scale, learn and be held accountable. This is the type of membership that will take your planning bu…
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161: How to Get the Most out of Your CRM System with Renee Dalo of Moxie Bright Events
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Get 30 Days of Aisle Planner FREE plus 25% Off Your First THREE Months! Get the Aisle Planner Discount and Learn More Here Renee Dalo from Moxie Bright Events is my guest today and she's here to share her best tips for how you can truly get the most out of your CRM System! Whether it's Dubsado, Honeybook, Aisle Planner or beyond, most of us are usi…
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160: Using a Strategic Business Mindset as a Wedding Pro with Francie Dorman and Britt Cole of 42 North
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Francie Dorman and Britt Cole are the powerhouse duo behind 42 North and Mavinhouse Events. In today's episode, they're bringing their many years of experience to share with you how they use their business mindset to their advantage when it comes to building their businesses. Both Francie and Britt are passionate advocates about making universal st…
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159: Corporate Events Will Change The Revenue in Your Business with Caryl Lyons
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GET ON THE ROAR PLAYBOOK WAITLIST Today on the podcast I'm welcoming Caryl Lyons from ROAR Events. Caryl is sharing her almost three decades of corporate event planning experience with us and proving why we should all look towards corporate events to get out of the revenue hamster wheel of weddings only. Caryl Lyons is the founder of ROAR events, a…
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158: How to Market Your Wedding Business with a Limited Marketing Budget
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GET THE FULL BLOG POST AND SHOW NOTES HERE The Pro Shop Boomerang for Gmail The First Step: I challenge you to determine the real reason you have a limited marketing budget. Ask yourself WHY you have a limited marketing budget and be honest. Why are we asking ourselves this question? Because anyone who owns a business should know that marketing lea…
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157: How to Audit Your Wedding Business for a Successful New Year or New Quarter
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GET THE FULL AUDIT AND SHOW NOTES HERE Why should we audit our wedding business? I’m not usually one for a lot of “feelings” in business but what I like about assessing how we felt about our business last year or last quarter is how it helps inform us about which parts of our business to focus on improving and which parts went well. Questions to he…
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156: How to Get Your Own Publicity for Your Wedding Business with Gigi Barnett
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She Creates Business a Podcast for Wedding Pros is supported by The Pro Shop. My guest on the podcast today is Gigi Barnett. Gigi is a 20-year new veteran who has taken her extensive experience to share with service-based business owners, like wedding pros, how to get their own publicity locally and beyond. Gigi's Website: https://storysellyourbran…
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155: Why a Smart PR and Marketing Strategy will Help Wedding Brands Thrive with Natalie Denyse
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Today on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today. Here's a peek a…
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154: Breaking News, The Knot Worldwide and Pinterest Take a Stand Against Plantation Venues
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Yesterday, Buzzfeed shared that Pinterest and The Knot Worldwide have both agreed and are taking action to "Stop Promoting Wedding Content That Romanticizes Former Slave Plantations." Click here to read the article in full As a wedding professional, venue owner and human being, this is an important conversation. It's also not an easy conversation t…
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153: The Reason Your Wedding Business isn't Growing with Rachel Green
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My guest on the podcast today is Rachel Green from Intentionally Designed. She's digging into the REAL reason your wedding business isn't growing. Even better? She's giving us ways we can get out of our rut and start to GROW in the direction we want. Have you grabbed your She Creates Content Calendar yet? Get it here! 365 Days of Content Ideas just…
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152: How to Take Business Risks with Intention and Purpose with Michelle Loretta
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The She Creates Content is now available for $127 Create high-converting content in your wedding business to build relationships and drive more sales in your wedding business. When you purchase the Content Calendar you'll get: - 10-Page Welcome Guide - 365 Days of Content Ideas for Wedding Pros Only - 30-Day Prompt Strategy Sample The price goes up…
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151: How to Create Systems & Processes for the 5 Key Areas of Your Wedding Business with Ashley Stork
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Save the Date: The She Creates Content Calendar arrives on November 10th, 2019! Head to www.shecreatesbusinesspodcast.com on that date to grab your 365-day marketing calendar for wedding pros! Today on the podcast I'm welcoming my friend and industry colleague Ashley Stork. Ashley is the owner + principal planner at Magnolia Vine Events and the own…
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150: How to Expand Your Wedding Business to a New Market with Lindsey Nickel
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Save the Date: The new She Creates Content Calendar launches November, 10th, 2020. It's 365 Days of Marketing Content made for wedding professionals ONLY. Grab it for just $127 on launch day! Can't wait? Get a two-week free sample of the calendar here. If you've been thinking about how to expand your wedding business to a new market, today's episod…
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149: How to Restart Your Wedding Business after an Extended Break with Joelle Charming
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Save the Date The 2020 She Creates Content Calendar will be here on November 10th, 2019. - What is it: 365 days of Marketing Content Ideas for Wedding Pros - How much does it cost: $127 How to take a break from your wedding business? Have you thought about doing this? Are you worried about re-entering the industry after a prolonged break? How will …
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148: 5 Steps to More Sales in Your Wedding Business with Nikki Rausch
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SAVE THE DATE! The 2020 She Creates Content Calendar drops on November 10th, 2019 - get a full year of content creation ideas for Wedding Pros (Whoop! Whoop!). How to get more sales in your wedding business? Have you ever Googled that question? (spoiler alert: we all have). Step away from the keyboard my friend....I've got your back! Today on the p…
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147: 4 Ways to Prepare Your Wedding Business to Hire Your First VA with Adrienna McDermott
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Save the Date: The 2020 She Creates Content Calendar is arriving to The Pro Shop on November 10th, 2019! I’m honored to welcome Adrienna McDermott, owner of Ava & the Bee, to the podcast today! Adrienna is walking us step-by-step through the 4 Ways We Can Prepare our Wedding Business to Outsource to a Virtual Assistant. Adrienna covers the step-by-…
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146: 5 Ways Wedding Pros Can Elevate Their Business with Krisy Thomas & Laurie Hartwell of The Bridal Society
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SAVE THE DATE: On November, 10th, 2019 the 2020 She Creates Content Calendar will be released! In today's episode of She Creates Business we're sharing 5 Ways Wedding Pros Can Elevate Their Business. Krisy Thomas and Laurie Hartwell of The Bridal Society are on hand to dig deep into these 5 Tips! 1. Get Certified, Get in a Community 2. Get Accredit…
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145: Pricing, Sustainability and Personal Development with Lindsay and Heather from LVL Academy
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Click here to learn more about the 2019 LVL Academy in California. LVL Academy Digital Shop Today, I'm honored to welcome Heather and Lindsay from LVL Academy to the show. We're digging deep into three topics: 1. Pricing 2. Sustainability 3. Personal Development Three topics that are imperative to longevity in our industry. About Lindsay and Heathe…
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144: Increase Your Reach and Revenue with These Video Marketing Tips from Kylie Carlson
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Check out Wedding CEO School. Enrollment opens today! My guest today is Kylie Carlson, CEO of The Wedding Academy. She's a successful wedding-industry veteran and has been using Video Marketing for years in her own wedding business. Today, she's sharing her best tips for using video to impact clients, growth, and revenue in your wedding business. A…
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143: Are Your Business Processes Serving Your Clients with Annie McCarty
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On today's podcast episode I'm honored to welcome back my friend, Annie McCarty. Annie first appeared on She Creates Business back on Episode 93 where she walked us step-by-step through Automating the Four Stages of Business. Now, we're diving in and evaluating those four processes and automation to see if they're REALLY serving our clients. If you…
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