Learn practical tips and best practices for increasing your marketing performance. Topics include digital marketing, content marketing, social media marketing, email marketing, blogging, strategy, research, data analytics and more
…
continue reading
Insight into Teaching Psychology is a podcast devoted to teaching Psychology. In this series of podcasts, instructors and authors share practical tips you can use in the classroom while tackling some of the interesting and trending topics relevant to today's Psychology classes.
…
continue reading
A special Higher Education edition of Marketing Stuff - the focus is on a recent article that appeared in the Chicago Tribune stating the Gen Z doesn't use email and colleges overuse email leading to admissions and enrollment problems. I offer two simple solutions that work - and will overcome the problems stated in the article. --- Send in a voice…
…
continue reading
Few areas in Psychology are evolving as quickly as Sex and Gender. Three Intro Psych instructors join the podcast to discuss a wide range of topics including how best to keep up with a rapidly changing field, how to ensure all students feel included/represented, and how to break down the stigmas and prejudices that some students come into this chap…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 4: Email Marketing - Grow Your List, Engage Your Subscribers
17:10
17:10
Play later
Play later
Lists
Like
Liked
17:10
In this episode I share proven tips for growing your email subscriber list and engaging your subscribers so you see higher open rates, click rates and sales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Minute: Episode 3: 5 Reasons Why Your Business Needs a Blog
2:28
2:28
Play later
Play later
Lists
Like
Liked
2:28
Learn why your business needs a blog in today's incredibly competitive market. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Minute: Episode 2: B2B Segmentation
4:26
4:26
Play later
Play later
Lists
Like
Liked
4:26
A step-by-step walk through of what needs to be done to identify segments and develop business buyer personas. And for more details, check out the blog post by clicking here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Minute: Episode 1: The Downside to Generational Segmentation
2:00
2:00
Play later
Play later
Lists
Like
Liked
2:00
Learn why targeting "Millennials" and other generations won't be as effective for your business as targeting segments within this large group. Learn more about consumer audience segmentation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Bonus Episode #2: Mentoring and Mentorship Opportunities in Psychology
16:51
16:51
Play later
Play later
Lists
Like
Liked
16:51
In this Bonus Episode we discuss the impact of mentoring students, ways to find mentorship opportunities on your campus, and end with 3 tips you can implement for mentoring.By McGraw-Hill Education
…
continue reading
Bob Feldman (UMass Amherst), Claudia Lampman (University of Alaska, Anchorage) and Kimberley Duff (Cerritos College) join the podcast to discuss how we can promote student success in Psychology. The conversation starts within the classroom, but also examines student success from multiple perspectives, including assessment, departmental initiatives,…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Bonus Episode: Assessment with Pat O’Brien of the New England Commission for Higher Education
10:02
10:02
Play later
Play later
Lists
Like
Liked
10:02
Don’t miss the BONUS EPISODE as we speak with Pat O’Brien from the New England Commission of Higher Education about how regional accreditors approach assessment and accreditation.By McGraw-Hill Education with Pat O'Brien
…
continue reading
The latest episode of the Insight into Teaching Psychology Podcast tackles the world of assessment. Eric Landrum (Boise State University), Jenel Cavazos (University of Oklahoma, Norman), and Katherine Wickes (Blinn College) join the Podcast to examine a multitude of topics related to assessment, including Approaching assessment in the classroom, fr…
…
continue reading
Greg Feist (San Jose State University), Jason McCoy (Cape Fear CC), and Bea Alvarado (Del Mar College) discuss their goals when teaching the Sensation and Perception chapter, and share some of their best examples in helping students learn and apply the content.By McGraw-Hill Education with Greg Feist, Bea Alvarado Jason McCoy, and
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Helping Students Build Critical Thinking Skills
1:01:38
1:01:38
Play later
Play later
Lists
Like
Liked
1:01:38
Four Psychology instructors discuss the importance of helping students build critical thinking skills and share some of their best practices from within the Psychology classroom.By McGraw-Hill Education
…
continue reading
Dr. Igor Dolgov (New Mexico State University) joins the podcast to discuss the 5 things you should do when teaching online to ensure you and your students have a successful experience.By McGraw-Hill Education with Dr. Igor Dolgov
…
continue reading
Dr. Igor Dolgov (New Mexico State University) joins the podcast for part 2 of our online teaching tips, this time to discuss the five things you should not do when teaching online to ensure you and your students have a successful experience.By McGraw-Hill Education with Dr. Igor Dolgov
…
continue reading
![Artwork](/static/images/128pixel.png)
1
8 ways to build critical thinking skills with students
14:45
14:45
Play later
Play later
Lists
Like
Liked
14:45
Greg Feist (San Jose State University) joins the Podcast to share the 8 ways he helps students build critical thinking skills in his Intro Psych class.By McGraw-Hill Education
…
continue reading
Bob Feldman (UMass Amherst) joins the Podcast to discuss the changes he has seen in the Psychology discipline during his career. We discuss changes in the discipline, teaching, authorship, and perhaps most importantly, the changes in students.By McGraw-Hill Education
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Psi Chi & the pursuit of Psychological Excellence
35:23
35:23
Play later
Play later
Lists
Like
Liked
35:23
Episode 14By McGraw-Hill Education
…
continue reading
In Episode 13 of Insights into Teaching Introductory Psychology, we provide examples you can use in class to help your students better understand the social psychology chapter.By McGraw-Hill Education
…
continue reading
Motivation and Emotions - Episode 12 discusses practical ways to help your students relate to the material while reaffirming the science behind human behavior.By McGraw-Hill Education
…
continue reading
![Artwork](/static/images/128pixel.png)
1
On My Honor: Psi Beta Joins For Episode 11
45:29
45:29
Play later
Play later
Lists
Like
Liked
45:29
In this episode of the Insights into Psychology Podcast Series we are joined by 3 members of Psi Beta’s national council and we explore the possibilities that Psi Beta, or any honors society, can bring psychology students on your campus.By McGraw-Hill Education & Psi Beta
…
continue reading
In Episode 10 of the Insights into Teaching Psychology Podcast Series, Laura King (University of Columbia, Missouri) and Jenel Cavazos (University of Oklahoma) discuss the importance of teaching biology throughout the curriculum and practical ways of doing just that.By McGraw-Hill Education with Laura King and Jenel Cavazos
…
continue reading
In Episode 9 we dive into the Replication Crisis and explore its effect on teaching Intro Psych, textbook and research authorship, and much more!By McGraw-Hill Education
…
continue reading
Instructors crave aha! moments. The feeling you get when you can see the imaginary light bulb over their head illuminate as the finally “get it”… It’s addicting, rewarding, and necessary. So are these instances predictable? Controllable? Creatable? Join us for episode 8 of the Insights Into Teaching Psychology Podcast Series for more on aha! moment…
…
continue reading
Helping students understand Psychological Disorders is an essential part of the Intro to Psych course. Join us for Episode 7 as we tackle questions like: What do Psychological disorders look like in everyday life?, How are disorders stigmatized in our society?, What is ‘normal’? What is ‘abnormal’?, How do we get students to see the broader context…
…
continue reading
Do you cover the entire Developmental Psych chapter in your intro course? What topics do you leave out? How do you handle the awkward conversations? Find the answers to these questions and more in Episode 6 of the Insights Into Teaching Psych Podcast Series.By McGraw-Hill Education
…
continue reading
Help your students think outside the box with our latest installment of the Insights Into Teaching Psychology Podcast Series. In Episode V, Greg Feist (San Jose State University) and Igor Dolgov (New Mexico State University) talk candidly about their goals, challenges, and classroom activities for the Thinking, Language, and Intelligence chapter.…
…
continue reading
Does teaching the Bio chapter have your students in Fight or Flight mode? Join us for Episode 4 of the Intro to Psych Podcast Series, Biology of Psychology, for best practices from Greg Feist (San Jose State University) and Manda Williamson (University of Nebraska Lincoln).1:35 – Goals in teaching Biology & Behavior5:45 – Covering the chapter…what …
…
continue reading
Join Laura King, Jason McCoy and Joseph Butler as they explore new ways to engage your students in Research Methods.2:00 – Goals when teaching Research Methods6:00 – ‘Thinking like a Scientist’10:38 – Helping students become Science Literate14:25 – Spurious Correlations16:45 – Ice breakers to open class20:15 – Bringing Research Methods to life22:30…
…
continue reading
This second podcast features a panel discussion of the philosophical approaches, as well as practical applications, for teaching the Learning Chapter. Panel members include:Dr. Robert Feldman, Professor of Psychological and Brain Sciences and Deputy Chancellor of UMass AmherstDr. Mike Colbert, Assistant Professor and Chair of the Psychology Departm…
…
continue reading
This first podcast features Laura King, associate Professor at the University of Missouri, and Jenel Cavazos, associate Professor at the University of Oklahoma. They’ll share their insights about the philosophical approach to teaching the Personality Chapter, and will share practical applications in the classroom.…
…
continue reading