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Hi, I’m Pete Denby, co-founder of HyperFinity. This is To Affinity and Beyond, a podcast that goes deep on decision intelligence, data science and AI for retailers. If you’re interested in consumer behaviour and needs, how to translate insight into more effective, customer led decisions, and which companies are shining examples in space, this is the podcast for you.
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This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail. In the final episode of season two, we’re looking back at the topics we’ve covered over the last couple of months. Host Peter Denby walks through sound bites from each episode – from demand forecasting and decision intelligence to locati…
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Why should data inform a retailer’s location?
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34:36
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34:36
This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail. In this episode, we’re covering location planning. Host Peter Denby is joined by Asheeka Hyde, Dunelm’s Head of Trading Analytics, to discuss how retailers use data and analytics to power crucial location decisions. Resources Resource on…
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What's the future of decision intelligence?
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28:26
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28:26
This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail. In this episode, we’re going back to our roots. Host Peter Denby is joined by Dr Lorien Pratt, the co-inventor of decision intelligence (DI), to discuss how it came about, why businesses need it, how organisations can get started with DI…
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From data to devotion: How to create loyal customers using analytics
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30:53
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30:53
This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail. The key to business growth and success is retaining customers. Join host Peter Denby and Costa Coffee’s Ed Child, as they discuss how data plays a vital role in creating loyal customers. Resource one: The importance of customer loyalty –…
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This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail. Tune in as we explore how retail is changing; common archetypes; and the importance of retailers understanding and delivering on their value proposition. This time, our host Peter Denby is joined by Ian Shepherd, a former executive who l…
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What is decision intelligence for retail?
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31:45
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31:45
This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail. This episode demystifies decision intelligence; a fast-growing tech category that’s rapidly being adopted by leading retailers. Our host Peter Denby is joined by fellow co-founders Adam Barrowcliff (Chief Data Officer) and Damon Bryan (C…
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Why is demand forecasting a huge opportunity for retailers?
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47:24
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47:24
This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail. This time, we’re exploring demand forecasting – a process that’s widely considered imperative to get right in order to run a successful retail business. Our host Peter Denby is joined by fellow co-founder and Chief Customer Officer Thoma…
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Part 2: How data & AI help address 3 major retail trends for 2023
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43:34
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43:34
This is To Affinity & Beyond; HyperFinity's podcast on decision intelligence for retailers. This time our host is joined by HyperFinity's Chief Customer Officer, Thomas Hill, for the second of a two-part special. We're focusing on three key retail trends in 2023 and how data and AI can be used to address them. This time we'll cover: 1. The rise of …
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Part 1: How data & AI help address 3 major retail trends for 2023
1:03:54
1:03:54
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Hello and welcome everyone. I’m Pete Denby, Co-founder of HyperFinity. This is To Affinity & Beyond, our podcast about decision intelligence, data science and AI. With a particular focus on all things retail and consumer products. We all know it’s a very turbulent time for retailers, filled with challenges, risks, and opportunities. Over 2 episodes…
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Hello and welcome to the final episode in Season One of our podcast, To Affinity and Beyond. I’m Pete Denby, host of the podcast and Co-founder at Hyper. In this episode I’m going to reflect on 3 things. 1. What we’ve learnt from starting and producing a regular podcast 2. Our most listened to podcast and it’s main highlights 3. 3 key insights from…
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How technology and insight drive innovation
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1:01:46
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Hello and welcome to another episode of To Affinity and Beyond. This week I’m joined by Joel Spence, Director of Growth and Innovation at Serco ExperienceLab. I’ve known Joel for a few years, since working together for around 12 months at Callcredit, before their £1b acquisition by TransUnion. Joel is the epitome of a modern growth director with a …
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Hi I'm Pete Denby, host of To Affinity and Beyond and Co-founder of Hyper. In this episode we explore the phenomenon that is TikTok. Specially we talk about why it's so addictive, focusing on TikTok's use of data science and AI in their 'For You' recommendations. We explore what sets TikTok apart from other social media platforms and how brands can…
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Hi, I'm Pete Denby, host of To Affinity & Beyond. In this episode I'm joined by podcast newbies Dan Potts and Tom Fothergill plus regulars Damon Bryan and Tom Hill. We explore two of our favourite topics, data & analytics and sport, providing a potted history of how data & analytics has been used by teams over time and where it's being used to gain…
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This week I'm joined by Ash Fontana, author of The AI-First Company and Managing Director at Zetta Venture Partners. The AI-First Company is a superb read and succeeds on two levels. Firstly by articulating to executives why their business should become AI first, and secondly acting as a playbook for managers tasked with implementing the steps to b…
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The purpose of data & insight is to make better decisions, with ex Sky executive, Tony Mooney
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1:02:50
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Hello and welcome to another episode of To Affinity and Beyond. This week I’m joined by Tony Mooney, widely acknowledged as an expert in fact-based decision making, with an incredible resume building world leading data analytics, insight and decision science capabilities for huge brands such as Sky, Orange and Centrica.I worked with Tony for around…
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Does experimentation inhibit or encourage innovation and creativity?
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44:52
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44:52
I'm joined in this episode by David Mannheim, a leading expert on conversion rate optimisation and experimentation. David shares his views on whether experimentation inhibits or encourages innovation and creativity. We also also talk about a number of his other passions, including Disney, Manchester United and creativity more broadly. David is a ve…
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How to make effective decisions with data science
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37:31
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In this episode I'm joined by my co-founders at Hyper Group, Adam Barrowcliff, Damon Bryan and Tom Hill. We discuss how to make effective decisions with data science, something we've all lived and breathed through our careers working in retail, consumer brands, data and analytics agencies. We talk about the status quo, what stops retailers and bran…
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How can retailers use data to meet modern consumer expectations?
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In this episode we welcome Andy Tudor, CEO of Clekt, a data optimisation business. Andy has previously held senior roles with retailers such as WH Smiths, Monsoon Accessorize and Debenhams, which is reflected in his deep understanding of retail and what it takes to succeed in a tough market. We talk about Clekt and their mission to help organisatio…
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Which brands are winning with affinity analytics?
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35:00
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In our first full episode we explore affinity analytics and its commercial application. We discuss what affinity analytics actually is and how it can be used in conjunction with other data science techniques, such as attribution and customer need states. In a highly accessible episode we focus on which major brands are using affinity analytics to c…
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