Welcome to the Dealer Process Secrets Podcast! This podcast is crafted for everyone in the dealership industry—from salespeople and finance managers to closers, desk managers, general sales managers, general managers, and owners—who are committed to continuously honing their skills and mindset. Join Philip Cheatham, author of *Dealership Process Secrets* and the founder of Central Desking and Central Desking University, as he dives into his most enlightening experiences and insights. Each ep ...
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Season 4: Episode 14: Beyond the Extra Inch: Mastering Micro-Moments in Car Sales
49:23
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🚗💡 Dive into the art of subtle excellence in the latest episode of "Dealer Process Secrets"! In Season 4, Episode 14, titled "Beyond the Extra Inch: Mastering Micro-Moments in Car Sales," join our seasoned hosts Philip Cheatham, Sterling Brown, and Brian Steele. 🌟 Uncover the secrets of enhancing customer interactions to create unforgettable experi…
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Season 4: Episode 13: Reaching the Summit: Become #1 in Sales and Finance
54:32
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In this pivotal episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele reveal the strategies that can propel you to the number one spot in sales or finance at your dealership. Titled "Reaching the Summit: Become #1 in Sales and Finance," our experts share their firsthand experiences and the advanced techniques …
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Season 4: Episode 12: Steering Success: Mastering the Art of Dealership Interviews
1:42:41
1:42:41
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In "Dealer Process Secrets" Season 4, Episode 12, hosts Philip Cheatham, Brian Steele, and Sterling Brown delve into the intricate world of interviewing a salesperson for a dealership, offering listeners a dynamic and multifaceted discussion. This episode stands out for its unpredictable journey through various topics related to sales, hiring pract…
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"Dealer Process Secrets" Season 4, Episode 11, titled "Don’t Be Insane," features an insightful discussion led by Philip Cheatham, Brian Steele, and Sterling Brown. This episode delves into a critical issue that plagues many dealerships: the cycle of repetitive strategies and the expectation of different results, a practice that epitomizes the famo…
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Season 4: Episode 10: Crossing the Digital Chasm: Embracing Ai in the Automotive Industry
1:26:46
1:26:46
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In "Dealer Process Secrets" Season 4 Episode 10, hosts Philip Cheatham, Brian Steele, and Sterling Brown delve into the groundbreaking realm of artificial intelligence and ChatGPT, unraveling its potential impact on individuals and automotive dealerships. This episode stands out as a pivotal discussion on technological evolution, adaptation, and th…
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Season 4: Episode 9: Revolutionizing Sales Meetings - Consistency, Content, and Commitment
1:04:27
1:04:27
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In Season 4, Episode 9 of the Dealer Process Secrets Podcast, the dynamic trio of Brian Steele, Sterling Brown, and Philip Cheatham unite to unpack the transformative power of effective sales meetings. This episode is a treasure trove of insights, focusing on the why, what, and how of conducting sales meetings that not only inspire but also drive c…
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Season 4: Episode 8: The Gross Mastery Blueprint with Philip Cheatham
1:20:58
1:20:58
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In this groundbreaking episode of the Dealer Process Secrets Podcast, we're thrilled to welcome Philip Cheatham for a deep dive into the critical art of holding gross in automobile transactions. Touted as the most intense and informative episode yet, Philip elucidates the advanced negotiation strategies that can make or break deals at the closing t…
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Season 4: Episode 7: Carving Success in the Car Business: Coachability, Challenges, and Dress Codes Unraveled
45:28
45:28
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In Season 4, Episode 7 of the Dealer Process Secrets podcast, hosts Philip Cheatham, Brian Steele, and Sterling Brown dive deep into the roots of their success in the car business. Philip shares the impact of being coachable on his career trajectory, emphasizing the importance of openness to learning and adapting. Sterling, on the other hand, discu…
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Season 4:Episode 6: The Art of Less: Maximizing Impact in Closing Transactions
1:29:50
1:29:50
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**Dealer Process Secrets Podcast: Season 4, Episode 6 - "The Art of Less: Maximizing Impact in Closing Transactions"** In this transformative episode of Dealer Process Secrets, join hosts Philip Cheatham, Brian Steele, and Sterling Brown as they delve into the nuanced strategy of "speaking less, doing less, and getting more" within the context of c…
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Season 4: Episode 5: Collaborate 2 Elevate
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Title: Dealer Process Secrets Podcast - Season 4, Episode 5: "Collaborate 2 Elevate" Description: In this enlightening episode of the Dealer Process Secrets Podcast, we dive deep into the transformative power of collaboration and support within leadership teams. Titled "Collaborate 2 Elevate," Season 4, Episode 5 explores how leaders can work toget…
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Season 4: Episode 4: Amazon's Getting in the Car Business!
1:21:46
1:21:46
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🚗💡 **Dealer Process Secrets Season 4: Episode 4: Amazon’s Getting in the Car Business** 🚗💡 In this groundbreaking episode, join the powerhouse trio of Philip Cheatham, Brian Steele, and Sterling Brown as they dive deep into the seismic shift happening in the auto industry with Amazon's entrance into car sales. This episode isn't just about the what…
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Season 4: Episode 3: Why I Don't Go To NADA
1:21:36
1:21:36
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Philip Cheatham, Brian Steele & Sterling Brown talk about the good the bad and the who knows what concerning attending the NADA conference. Support the Show.By Philip J. Cheatham
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Season 4: Episode 2: Manufacturer Controlling too much?
57:55
57:55
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Philip Cheatham, Sterling Brown & Brian Steele discuss all the manufacturers control and the good the bad and the BS of it. Support the Show.By Philip J. Cheatham
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Season 4: Episode 1: Put Your Credit Union Out of Business
1:03:31
1:03:31
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Philip Cheatham & Brian Steele discuss the the larger impact Credit Unions are having on our longer term customer retention. Support the Show.By Philip J. Cheatham
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Philip Cheatham & Sterling Brown discussing the ins & outs of pay, pay structure, "the ask within", and everything pay plans! Support the Show.By Philip J. Cheatham
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Listen to Philip, Brian and Sterling discuss "Desire" and importance in how to be an effective leader. Support the Show.By Philip J. Cheatham
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Philip, Sterling & Brian are back for a 3rd season discussing F+I pay and more! Support the Show.By Philip J. Cheatham
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Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our Facebook Page Dealer Process Secrets Podcast Support the show (https://paypal.me/dealerprocesssecrets?locale.x…
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Support the Show.By Philip J. Cheatham
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Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our Facebook Page Dealer Process Secrets Podcast Support the show (https://paypal.me/dealerprocesssecrets?locale.x…
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Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our Facebook Page Dealer Process Secrets Podcast Support the show (https://paypal.me/dealerprocesssecrets?locale.x…
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Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our Facebook Page Dealer Process Secrets Podcast Support the show (https://paypal.me/dealerprocesssecrets?locale.x…
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Episode 55: Improving The Lives Inside The Dealership: Leadership In Training
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19:56
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Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our Facebook Page Dealer Process Secrets Podcast Support the show (https://paypal.me/dealerprocesssecrets?locale.x…
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Episode 54: Improving the Lives. Improving the Process
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23:06
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23:06
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our Facebook Page Dealer Process Secrets Podcast Support the show (https://paypal.me/dealerprocesssecrets?locale.x…
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Episode 53: Improving the Lives, Improving the Relationships
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16:59
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16:59
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our Facebook Page Dealer Process Secrets Podcast Support the show (https://paypal.me/dealerprocesssecrets?locale.x…
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Episode 52: Improving the Lives Inside the dealership (Live on Clubhouse)
42:19
42:19
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42:19
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our Facebook Page Dealer Process Secrets Podcast Support the show (https://paypal.me/dealerprocesssecrets?locale.x…
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Episode 51: Improving the Lives in The Dealership
41:51
41:51
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41:51
send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available. Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen on audible! Hurry up new book coming soon! Host: Philip Cheatham Co~Host: Brian Steele Co~Host: Sterling Brown Like our …
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Great discussion, check it out! Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available. Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen o…
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Great discussion, check it out! Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available. Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen o…
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Great discussion, check it out! Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available. Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969 or listen o…
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continue reading