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Dive into the essentials of start-up success with Cult Products, hosted by Yaya's co-founders, Adam Yaya-Durrant and Phill Keaney-Bolland. This podcast delivers sharp insights on creating revolutionary products, radical branding, and attracting a loyal following of early adopters. Whether you're starting out or scaling up, each episode is packed with actionable advice and stories from those who've built successful businesses. Join Adam and Phill as they help you transform bold ideas into sta ...
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Why Ignoring These Website Design Basics Could Be Killing Your Online Success
51:31
51:31
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Download your free Ai-powered prototyping toolkit: https://cultproducts.yaya.co/download Apply to our beta program: https://form.typeform.com/to/hohOIRT5 Join our community: https://www.skool.com/cult-products-4664 Encarta 97: https://www.youtube.com/watch?v=gSaTf_NTq0o CD-ROM: https://en.wikipedia.org/wiki/CD-ROM summary In this conversation, Adam…
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The Surprising Edge in Sales That Could Transform Your Start-up
1:06:41
1:06:41
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In this episode, the hosts are joined by a special guest, Ben, to discuss the transition from being a subject matter expert to a salesperson in a B2B tech startup. They explore the misconception that sales is a dirty word and discuss the importance of curiosity, empathy, and problem-solving in the sales process. The conversation also touches on the…
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Unlocking Start-up Marketing Success: Why Most B2B Tech Founders Fail to Stand Out—and How to Avoid Their Mistakes!
1:19:17
1:19:17
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In this episode, Phill and Adam interview Steevan Glover, a marketing consultant and director. They discuss the importance of focusing on the outcome and value that your product or service provides, rather than just the features. They also emphasise the need to target specific customer segments and avoid wasting time on customers who are not a good…
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From Contacts to Contracts: Getting started with start-up sales
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In this episode, Adam and Phil emphasize the need for a clear value proposition and the importance of generating leads before diving into product development. In this conversation, the hosts discuss the importance of leveraging personal networks and referrals in the early stages of a business. They emphasize the need to be strategic and organized i…
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Unlock the Secrets of B2B Tech Product Design: How to Prototype Like a Pro!
1:00:42
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In this episode of the Cult Products podcast, Phil and Adam discuss the process of product design and prototyping for B2B tech start-up founders. They emphasize the importance of understanding the problem space and the needs of the users before developing a product. They also highlight the value of creating prototypes and testing them with users to…
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Be marmite, not butter: Why divisive brands attract the biggest fans.
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Summary In this episode, Adam and Phill are joined by Roland Gurney from Treacle for a live critique of the Cult Products proposition and initial website. They discuss their new proposition and the target audience for their program with Roland. They talk about the importance of understanding the target customer and narrowing down the focus. They al…
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Stealth mode or build in public? The hidden benefits of hiding nothing.
1:03:43
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Watch this episode on YouTube Can you name the Marvel theme tune? System Of A Down and Eminem tracks mentioned A Clockwork Orange Summary In this conversation, Phill and Adam discuss their new product and the community they are building around it. T…
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Narrow Focus, Broad Success: Why Your B2B Start-up Brand Needs to Pick a Lane.
34:52
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Watch this episode on YouTube Summary In this episode, Phill and Adam discuss why you can't be both a B2B and B2C business. They emphasise the importance of focusing on a single specific customer persona and delivering value to that target market. T…
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Summary In this conversation, Phill Keaney-Bolland and Adam Yaya-Durrant discuss the importance of branding for B2B startups. They define brand as an emotional connection that users have with a product or company's differences, going beyond just a l…
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Is Your Big Idea Worth the Risk? When to start-up and when to shut up.
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Summary In this episode, Phill Keaney-Bolland and Adam Yaya-Durrant discuss their new podcast and the product they are creating for start-up founders. They talk about the importance of being revolutionary and creating a radical brand when deciding whether you're up for the challenge of giving years of your life to make your dream of running a succe…
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