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Join Brett Sammels, Managing Director of LAW Creative, one of Europe’s leading integrated marketing agencies, as he investigates some of the tools, tips and tricks available to make your mark in this industry. The series features an array of inspirational guests, with insights into social media trends and best practices. Their professional backstories offer an authentic and innovative take on the latest marketing processes, with a warm and welcoming dialogue that aims to infuse, motivate and ...
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Ep.7 - Designing your dream career, with Dr. Gary Crotaz
52:11
52:11
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52:11
In this episode, Brett Sammels speaks to Dr. Gary Crotaz – author of The IDEA Mindset. This revolutionary thought-process framework looks at reflecting on what values drive your choices, and how you can shape the course of your career, and life, into a future that you love. Dr Crotaz also delves into the drivers of engagement for companies and wher…
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Ep.6 - The power of politics in business, with Conservative MP Bim Afolami
29:16
29:16
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29:16
How do politics intertwine with business in a post-pandemic and post-Brexit world, and how do we weather this change? Brett Sammels speaks to Conservative MP for Hitchin and Harpenden, Bim Afolami, about the mentalities surrounding Brexit, keeping up with the rate of technological change, and embedding support from an educational institutions persp…
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Ep.5 - Pioneering a purpose-led advertising agency during the pandemic, with Brad Casper
36:53
36:53
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36:53
Recent shifts in consumerism have led to brands redefining their purpose, with the marketing industry repositioning themselves to authentically convey this. In this episode, Brad Casper, CEO, and co-founder of Heart and Soul marketing in Phoenix, Arizona, discusses how his start-up advertising agency’s cultural instillment is resonating so well wit…
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Ep.4 - Improving communication: An insight into the Social Styles framework with Luke Brason
31:46
31:46
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31:46
They say communication is key but is there a way to effectively analyse our conversation drivers? Brett Sammels speaks to LAW Creative Group Account Director Luke Brason in his latest podcast, exploring the Social Styles framework and how we can utilise these communication tools to build a solid rapport with clients and play to the collective stren…
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Ep.3 – From advertising to art with Morgan Howell and the fundamentals of great client service with Josh Kichenside
1:00:35
1:00:35
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1:00:35
Is there an art to advertising? Morgan Howell illustrates his transition from 25 years in the advertising industry to becoming a renowned Fellow of the Royal Society of arts, and LAW Creative’s Client Services Director Josh Kichenside discusses the value of empathy and honesty with clients, to ensure the kind of relationship longevity that LAW’s re…
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Bonus - Meet Susan Heaton-Wright: Empowering professionals to communicate more effectively.
28:06
28:06
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28:06
Brett Sammels is joined by Susan Heaton-Wright, as she shares her journey from starting off a professional opera singer to becoming a global corporate trainer and speaking coach. Discover how Susan adopted many of the lesson’s learnt from opera singing and transformed this into a successful business programme called Superstar Communicator, which is…
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Ep.2 - Adapting to digital: How to present perfectly on Zoom with Susan Heaton-Wright
49:26
49:26
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49:26
In this episode, Brett Sammels unravels the constructs of our virtual world. Hear from Susan Heaton-Wright on how to prepare for the perfect presentation via Zoom, and discover what benefits automation has on advertising with PPC Manager Emily Winter. Recorded in partnership with Herts Podcast Studio - https://hertspodcaststudio.co.uk/ Hosted on Ac…
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Bonus - Meet Victoria Hansen: Founder of a not-for-profit business after being inspired by a pandemic
32:01
32:01
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32:01
Brett Sammels is joined by Victoria Hansen, as she shares her story of a career in executive coaching, but also how she came to found the not-for-profit social enterprise, Hamper for Heroes. Victoria explains how she created Hampers for Heroes after being inspired by the COVID pandemic, plus explores ways that organizations and individuals can cult…
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Ep.1 - Harnessing the power of community with Victoria Hansen, Founder of Hampers for Heroes
43:15
43:15
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43:15
How can you integrate a sense of community into a sustainable business model? Brett Sammels talks to Victoria Hansen on the evolution of her Hampers for Heroes initiative, and LAW Creative social media experts Vanessa Bunting and Charlotte Fish discuss tactics that brands can employ to effectively engage their audience. Recorded in partnership with…
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