Best powered by HubSpot Podcasts (2024)

1
Unlocking the Power of Content Distribution 57:05

1d ago57:05

57:05

In this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss practical strategies to help marketers improve their reach and make a bigger impact in today’s digital landscape. Ross also highlights key lessons from his book, Create Once, Distribute Forever, offe…

1
Small Business Strategies for the New Year with Stephanie Love 10:42

8h ago10:42

10:42

In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back guest Stephanie Love to discuss ideas for small businesses heading into the new year. They share practical strategies for capitalizing on early January opportunities, implementing simple loyalty programs, and emphasizing the importance of thanking existing customers. T…

1
The Right Thing to Focus On 18:08

6d ago18:08

18:08

In this episode of Create Like the Greats, Ross shares his personal journey of learning to manage time, energy, and focus with intention. He explores six key areas that have shaped his approach to prioritizing what matters most, emphasizing that focus evolves with life’s changing seasons. Whether you’re 19 or 65, refining your focus is essential fo…

1
How these founders rebranded this 600 year old product w/ Y'all Sweet Tea 18:25

5d ago18:25

18:25

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab It's time to get the par-tea started. And today's product promises to be the best you've ever had. Will they be able to convince the Sharks that they need a taste? Or will their $10M valuation prove too steep? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…

1
BLOGGING SECRETS REVEALED! 🔥 From HUBSPOT to THRYV 🚀 Clint Fontanella Shares PRO Tips for Small Businesses & SEO Success 11:59

5h ago11:59

11:59

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Clint Fontanella, an experienced blogger who manages blogs for Thryv and previously for HubSpot. They discuss the importance of blogging for small businesses and provide practical tips for getting started. =================================== Best Moments: (01:01) Introduc…

1
Turning kids into content creators?! w/ Creator Camp 18:16

25m ago18:16

18:16

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab Today's founders are trying to solve the iPad Kids phenomenon by giving them more reasons to be on their iPads. Make it make sense, am I right? Their summer camp program aims to have your kids filming and editing their way to content creator success. Will the Sharks think it's tec…

1
Circle of Control vs. Circle of Concern 11:38

5d ago11:38

11:38

In this episode of Create Like the Greats, Ross Simmonds dives into the transformative concept of the “Circle of Control vs. Circle of Concern.” In a world where being "too busy" often becomes a badge of honor, Ross challenges this mindset by exploring how the time we save from one distraction is often squandered on another. Drawing on Stephen Cove…

1
What To Do When A Product Is Too Niche? w/ Chalkless 20:30

3d ago20:30

20:30

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab In sports, it's important to be gritty, or according to today's founders, grippy. That's right, forget about chalk, today's product promises stronger grips with a quick pat pat and clap clap. With a $10M valuation, these founders may find themselves in a sticky situation. Will the…

1
2025 MARKETING WINS REVEALED! 🔥 Email Strategies, AI Tools & Social Proof SECRETS 🚀 49:10

9d ago49:10

49:10

In this episode of Small Business Quick Wins, host Jay Schwedelson shares invaluable marketing strategies and quick wins for small businesses heading into 2025. This episode is a recording from a recent Thryv webinar where Jay covered topics ranging from email marketing best practices to leveraging AI for better results. ===========================…

1
Power saws for kids?? What could go wrong?! w/ Chompshop 19:52

5d ago19:52

19:52

The holidays are upon us and what better gift for your child than a specialty power saw? Don't worry, it's totally kid proofed. It'll just cut your bank account with its price tag of $230. What could go wrong? Will the Sharks think this product is a cut above the rest or will these founders be dismissed as hacks?…

1
Bringing Back a 1980s Clothing Trend with a New Twist w/ 1920 Convertible Clothing 20:17

8d ago20:17

20:17

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What do you call a jacket that goes up in flames? A blazer! Not unlike today's pitch, am I right? Mostly joking. This outerwear company boasts all time sales of $505, 000, but with a valuation of $2.5 million, will these founders manage to snuggle up next to a shark, or will the re…

1
Can this product make “butt cleavage” a new trend in men's swimwear? w/ Moonies 16:44

11d ago16:44

16:44

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab The product today is simply astounding. It's an innovative take on men's swimwear that's more than a little cheeky. But with only 1, 000 in sales, the Sharks may need some buttering up. Will the Sharks take a bite or will these founders leave bummed? Hosts Jorie Munroe and Ariel Bo…

1
How To Know What Is A Distraction vs. An Opportunity 23:08

13d ago23:08

23:08

In this episode of Create Like the Greats, we take a deep dive into a common yet critical challenge: how to navigate an overwhelming world of to-dos, notifications, and endless demands, while separating true opportunities from distractions. This journal-style entry gives actionable advice and shares personal reflections on managing focus, setting b…

1
Building a Personal Brand and Leveraging Social Media with Nicole Phillip 15:56

12d ago15:56

15:56

In this episode of Small Business Quick Wins, presented by Thryv, host Jay Schwedelson interviews Nicole Phillip, an independent social media and travel content creator with over 190,000 followers across various platforms. They discuss the importance of building a personal brand, how businesses can effectively use social media, and tips for growing…

1
The Ins and Outs of Pre-Sales as Launch Strategy w/ Terrashroom 17:08

13d ago17:08

17:08

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What kind of vehicle did the mushroom drive? A spores car, of course! We've covered at least three other mushroom products from Shark Tank, but nothing with a $7M valuation. Will this product make the Sharks give a shiitake or will the Sharks think this founder needs way more room …

1
Christy 31:03

13d ago31:03

31:03

By Sidekick Strategies

1
This product aims to be the Impossible Foods of Sushi w/ Finneato Fysh Foods 19:37

15d ago19:37

19:37

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab There's something fishy about today's product. As in, it looks like a fish. It tastes like a fish, but it's made from vegetables? That's right, it's a safe and vegetarian spin on raw fish. Mercury and parasites not included. And for one special shark, this product is going to be a …

1
Tommy Walker on The State of Discontent 1:12:38

18d ago1:12:38

1:12:38

In this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which reveals critical challenges and emerging trends in the content marketing industry. Through in-depth interviews and data analysis, Tommy highlights the gaps in audience research, the evolving role of mean…

1
Mark Cuban: “This could be our biggest deal ever” w/ Doatnut 17:35

20d ago17:35

17:35

If there is one life lesson to be learned from Shark Tank, it's doughnut stop believing in yourself entrepreneurs and today's product will leave you simply a-glazed with all this one woman show has managed to accomplish. I won't sugarcoat this–some sharks are going to love this pastry product a whole lot and others will find it a bit of a weirdoh. …

1
Using AI Tools Effectively for Small Business Content Creation with Amanda Zantal-Wiener 13:21

22d ago13:21

13:21

In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Amanda Zantal-Wiener, head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and …

1
Did Going Viral Plunge This Waxing Startup Into Debt? w/ Sugardoh 19:32

22d ago19:32

19:32

Today's episode is about to get hairy. Not to wax poetic, but this is a fun new spin on hair removal. Will the Sharks find their $10M valuation a sweet deal or will these founders be left in a sticky situation? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: The pros/cons of p…

1
The Content Relay: How to Get More From Your Content 6:57

24d ago6:57

6:57

In this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He delves into the importance of repurposing content and building a sustainable content marketing strategy to extract maximum value from a single high-quality piece. From generating micro-content to strat…

1
The College Dropout Who Turned Down $300K For His $1M Side Hustle w/ Kobee’s 20:01

28d ago20:01

20:01

I love a product that creates a good buzz, and let me tell you, this founder's been on a roll. All natural lip balm is just the bee's knees. But truth be told, I'm not sure the Sharks will be won over by this small company's $5M valuation. Will the Sharks bite, or will this founder be left stung? Hosts Jorie Munroe and Ariel Boswell jump into the t…

1
Boosting Engagement with Effective Call-to-Action Buttons 7:52

1M ago7:52

7:52

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and fo…

1
What Makes A Brand A ‘Lifestyle’ Brand? w/ Yardsale 21:11

27d ago21:11

21:11

Slope and steady wins the race, or at least that's what today's product is trying to show the Sharks with only $220K in sales to date. Will the Sharks take a bite of this company boasting a whopping $2M valuation? Or will they tell these founders, ski you later? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on…

1
We Break Down The Branding Mistakes Behind This Mock Fried Chicken w/ Life Raft Treats 20:59

1M ago20:59

20:59

These days my favorite trend on social media is the “is it cake?” trend. Bakers the world over try to bake cakes that look like real world objects. Today's founders look to take it a step further and will have you asking, “is it ice cream?” It's a tantalizing treat that's worth a whopping $5M valuation. Will the sharks bite or will this founder duo…

1
What Reddit Metrics Should You Track? A Reddit Masterclass 20:25

1M ago20:25

20:25

In this episode of Create Like the Greats, Ross breaks down the essentials of marketing on Reddit—covering the metrics that matter, strategies that actually work, and the mistakes that brands often make when they step onto the platform. Ross lays out actionable steps to help marketers make an impact, from tracking engagement to building genuine rel…

1
End-of-Year Tax Planning Strategies with Gary Milkwick 14:30

1M ago14:30

14:30

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Gary Milkwick, CFO of 1-800Accountant, about end-of-year tax planning strategies for small businesses. They discuss practical tactics to optimize tax liabilities, including accelerated depreciation, home office deductions, and the importance of year-round tax planning. ==…

1
Is This Product The Next Cornhole of Yard Games? w/ Bucket Golf 19:43

1M ago19:43

19:43

Four! Yes, like golf. But also the number of sharks that enter the tank, ready to take a bite out of today's product. It's a feeding frenzy that will make these founders want to party. Will this innovative new yard game be a hole in one or will the sharks find them not up to par? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their bu…

1
HubSpot Update: Freeform Prompting in Content Remix 5:28

1M ago5:28

5:28

Content Remix Freeform Prompting: A Briefing Date: November 11, 2024 Source: Product Update Announcement Topic: Freeform Prompting in Content Remix Key Takeaway: This update introduces a powerful new feature to Content Remix called "Freeform Prompting," which significantly expands user control and creativity within the AI-driven content generation …

1
HubSpot Update: [Private Beta] Chat with Copilot during live calls 5:24

1M ago5:24

5:24

Breeze Copilot Live Call Integration Briefing Doc Date: November 12, 2024 Subject: New Feature - Chat with Copilot during live calls (Private Beta) Overview: This document summarizes the key features and benefits of the new Breeze Copilot live call integration feature. What is it? The new feature allows sales and service representatives to interact…

1
HubSpot Update: Draggable Chat Widget 6:23

1M ago6:23

6:23

Briefing Doc: Draggable Chat Widget Feature Update Date: November 12, 2024 Source: Product Update - Connected Email | Inbox Subject: Draggable Chat Widget Feature Release Overview: This product update introduces a new feature that allows website visitors to drag the chat widget to any location on the screen. This addresses a previous issue where th…

1
HubSpot Update: Rep Availability Reporting 5:21

1M ago5:21

5:21

Rep Availability Reporting: A New Era of Data-Driven Customer Service This briefing document reviews the key features and benefits of the new Rep Availability Reporting functionality launched within the Help Desk product. The update empowers Help Desk Managers with comprehensive insights into their team's availability, enabling data-driven decision…

1
What Is A Content Marketing Remix A Deep Dive 8:45

1M ago8:45

8:45

In this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross sha…

1
How To Turn A Product Into A Company w/ RigStrips 17:07

1M ago17:07

17:07

After a long day on the slopes, the last thing you need is for your skis to shred the side of your car as they fall. Today's two founders aim to give powder to the people with their innovative new product. Will the Sharks hop on board or is it all downhill from here? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insigh…

1
SEO and SEM Strategies for Small Businesses with Adam Roth 10:19

2M ago10:19

10:19

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Adam Roth, a digital marketing expert from Thryv, about search engine optimization (SEO) and search engine marketing (SEM) strategies tailored for small businesses. They discuss practical tips on improving online presence, attracting more customers, and making the most of…

1
How To Successfully Scale A Regional Food Tradition w/ Topsail Steamer 21:28

1M ago21:28

21:28

We're shrimply on cloud nine when I'm at a good lobster bake. Too bad they usually only happen in the summer. Today's founder aims to change all that with her new spin on bringing seafood to a kitchen near you. You just need to add water. Will this product sink or swim? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business ins…

1
This App Aims To Gamify Running. But Will It Work? w/ Card.io 17:54

2M ago17:54

17:54

These days, there's an app for everything. An app to be social, an app to track your fitness, and an app to entertain you. But today's founder said, why not all three? It's an interactive fitness app that even has the founder of Pokemon Go throwing money at him. Will the Sharks agree? Hosts Jorie Munroe and Ariel Boswell jump into the tank with the…

1
How to Build Awareness for a Niche Sneakerhead Community w/ 1587 Sneakers 19:12

2M ago19:12

19:12

Some hobbies, like hiking, can come cheap. Other hobbies, not so much. Rabid collectors will shell out thousands of dollars to get the latest and greatest hat, figurine, or sneaker. Today's founders are banking on just that. Will their sneaker company be a hit or a miss? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business in…

1
Unlocking Reddit for Digital Marketing Success 22:29

2M ago22:29

22:29

In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community engagement. Packed with actionable insights, the episode breaks down key strategies for effectively engaging on Reddit, from finding the right communities to hosting AMAs and running ads. Listeners will …

1
Creating Engaging Content for Small Businesses with Amanda Zantal-Wiener 13:31

2M ago13:31

13:31

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Amanda Zantal-Wiener, head of content at Thryv, about creating engaging content for small businesses. They discuss practical strategies for content creation, understanding your audience, and leveraging authentic storytelling to connect with potential customers. ==========…

1
$15M Valuation for a Mouthguard?! w/ TruFit 19:14

2M ago19:14

19:14

Protecting your pearly whites should always be top of mind when it comes to playing sports, but the options on the market today are bulky and messy. Today's founder aims to change that. But with a whopping $15M valuation, we'll see if the Sharks think this innovation is worth it at all. Will they bite? Hosts Jorie Munroe and Ariel Boswell jump into…

1
We Brainstorm Go-to-Market for This Non-Alcoholic Cocktail w/ Little Saints 20:45

2M ago20:45

20:45

Today in the tank, we have a product that aims to help you indulge in your favorite adult beverages without all the negative side effects. Will the Sharks give a shiitake about this product or will this founder walk away without a deal? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. List…

1
SaaS + Media: Semrush Acquiring More SEO Blogs 15:04

2M ago15:04

15:04

In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for …

1
Prototyping, Viral Growth, and What REALLY Happens When a Deal Falls Apart | Shed Defender Interview 30:18

2M ago30:18

30:18

In today's episode we have a very special guest, Tyson Walters. Tyson is the founder of Shed Defender, a positively pawsome product that keeps your dog relaxed and comfortable, while ensuring your clothes and furniture don't become a giant hairball. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank p…

1
Silent Killers of Small Businesses: How to Address and Improve Engagement 8:49

2M ago8:49

8:49

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses three silent killers of small businesses that owners might not be aware of. He provides actionable tips to address these issues and improve customer engagement and sales opportunities. =================================== Best Moments: (01:31) The importance of quick follow…

1
HubSpot Update: Figma Design Kit for UI Components 5:30

2M ago5:30

5:30

Briefing Doc: Figma Design Kit for UI Components Date: October 22, 2024 Source: Product Update Announcement Theme: Empowering developers and designers to build and plan custom card designs using a Figma Design Kit. Key Highlights: Purpose: The Figma Design Kit provides a visual representation of UI components used in React-based custom cards, servi…

1
HubSpot Update: Estimated Email Size in Marketing Email Editor 5:58

2M ago5:58

5:58

Marketing Email Size Optimization Update Briefing Source: HubSpot Product Update Announcement - "Estimated Email Size in Marketing Email Editor" (October 22, 2024) Key Theme: Improving email deliverability, engagement, and conversion rates by providing users with email size estimates and mitigating the risk of email clipping. Important Ideas/Facts:…

1
HubSpot Update: Mobile Optimized Email 2:52

2M ago2:52

2:52

HubSpot Mobile Optimized Email: A Briefing Introduction: This briefing document summarizes the key features and benefits of HubSpot's new mobile-optimized email functionality, based on the provided product update information. Key Features: Module and Section Visibility Control: Users can now choose to hide specific modules or entire sections of an …

1
HubSpot Update: Declarative Optional Scopes for Public Apps 4:23

2M ago4:23

4:23

Briefing Doc: Declarative Optional Scopes for Public Apps - HubSpot API Update Date: October 21, 2024 Subject: Mandatory Update for Public App Scope Declaration Summary: This document reviews the upcoming changes to HubSpot's API, specifically regarding the declaration of optional scopes for public apps. Starting October 21, 2024, self-selection fo…

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