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Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Hosted by Paul Mortimer (Head of Marketing) and Dennis Bach Wormark (Senior Growth Strategist). Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. ...
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The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconve ...
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The 1-3-20 Podcast

Daniel Pink, powered by HubSpot

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Get the biggest ideas from the best business books. In each episode, #1 New York Times bestselling author Daniel Pink selects 1 important book, asks its author 3 key questions (What’s the big idea? Why should I care? What should I do?), and wraps it all up in under 20 minutes.
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Dear Bri: Community Strategy, Fiascos, and Drama

Bri Leever, Community Consultant, Strategist, and Founder at Ember.

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Welcome to Dear Bri, an advice column for community conundrums, fiascos, and drama! In each episode, host and community strategist Bri Leever brings on a guest community expert to read and advise on an anonymous letter from a real-life community creator in distress. From online community-building mishaps to community engagement tactics, this podcast will help you master the art of community management by providing oh-so-relatable community stories (in a dramatic retelling) while approaching ...
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Inbound Fit is a Hubspot partner, inbound marketing and creative agency based out of Bend, OR. Our focus is to help fitness center's around the nation increase their bottom line by attracting new online visitors, converting more online leads, closing more members, and delighting current members so that they become promotors. The Inbound Fit podcast is designed to help fitness club managers and owners gain a deeper understanding of the inbound marketing methodology and how it can provide a be ...
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TrustBuilders

Hannah Eisenberg

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Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, ...
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Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day, they bring their companies and communities closer together. These are the stories of their work. The Uncommon community is powered by Common Room, the intelligent community growth platform that enables you to unlock community insights so you can grow happier customers, measure outcomes, and drive business imp ...
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The RevOps spot explores the world of Revenue Operations bringing you applied insight that you can use to grow your business. Hosted by Chris Bayliss, Managing Partner of RevOpsLab a top tier HubSpot partner and former agency-side head of CRM for Lexus in the UK and Charles Proctor, a leading MarTec Architect and technologist responsible for shaping the sales and marketing technology strategies of businesses like Shell, Nokia, British Gas, UPS, Nestle and a host of others through his work wi ...
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What are the chances?! We didn't share our day's main learnings before hitting record and they're both related to brand growth! Mad. Plus, what are the chances that Camilla from TRY, our parter working on Nordic Growth Summit, would drop in and give us a cameo guest appearance. Head to www.nordicgrowthsummit.tech…
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Breakdown of the day's learnings and news from INBOUND 24. What is Breeze and how's it better than HubSpot AI? 'What the jeff is an AI Agent?' is finally answered. Plus other tidbits and tips from the day's action at INBOUND 24, such as why MOFU content is going to be VERY important. For the full product showcase, visit hubspot.com/spotlight…
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In this episode, we’re hearing from Eager Beaver in Baltimore. Our writer today fell into the age-old myth: build it and they will come. Thankfully, they’ve since switched their mindset and realized that it takes a heck of a lot of consistent marketing to get people in their community and would like some advice. To better help Eager Beaver in Balti…
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Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database. Jay also explores the impact of AI on email sorting and the need for more human-ce…
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In this episode, we’re hearing from Toxic Member in Toronto. Our letter today deals with a toxic community member stirring up trouble to revolt against the community manager. To better help Toxic Member in Toronto, I invited Andrea Middleton **as my guest expert. She is a seasoned veteran of the community space who loves finding paths to productive…
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In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This i…
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In this episode, we’re hearing from Constrained in Columbus. Our letter deals with creating a vibrant and engaged community under the pressure of big business goals. To better help Constrained in Columbus, I invited Jelani Memory **as my guest expert. He’s not our typical guest because he doesn't manage or really consider himself a community creato…
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In this episode, the inspiration stems from a late-night LinkedIn DM from a distressed community manager handling a tumultuous Discord community. They felt overwhelmed and discouraged by all the suggestions and criticism constantly comming from community members. To better help Discordant on Discord, I invited Ami Defesche as my guest expert. Ami i…
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In this episode, we’re hearing from Community in a Conundrum. Our letter today deals with the question of where to host a new community. Specifically, as it relates to Slack and all-in-one platforms like Heartbeat. To better help Community in a Conundrum, I invited Noele Flowers **as my guest expert. No one better to talk about whether or not to ho…
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In this special solo episode, Hannah Eisenberg will draw on her twelve years of experience creating content that truly moves the needle to share what types of content are worth investing in in the next 18 months or so. Hannah explores powerful content strategies that build trust and establish authority, including unique point-of-view content, first…
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Camplify is a marketplace often likened to Airbnb for RVs. Founded in 2019, Camplify has grown to become Australia’s largest van sharing platform and is on a journey to revolutionise road trips. In this episode, Justin Hales - CEO of Camplify dives into his journey from a career in technology and mining to founding a company built on the marketplac…
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In this solo episode of Trust Builders, Hannah Eisenberg explores the evolution of inbound marketing and the challenges it faces in today's landscape. Drawing on her 12 years of experience in the field, she discusses how the traditional methods of content marketing are changing and why creating educational content is still crucial. Hannah dives int…
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Welcome to The Dear Bri Podcast, an advice column for community conundrums, fiascos, and drama. In this episode, we’re hearing from Frazzled Fairy-Marketing-Godmother. Our letter today comes from someone who clearly has a big heart for their community, but is also really struggling to draw boundaries. To better help Frazzled Fairy-Marketing-Godmoth…
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Welcome to The Dear Bri Podcast, an advice column for community conundrums, fiascos, and drama. In this episode, we’re hearing from Crumbling in Kansas. Our letter today comes from a community manager in the thick of a complete overhaul for the type of community they run. And it has to do with the tension between a cohort-based model and a membersh…
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Welcome to The Dear Bri Podcast, an advice column for community conundrums, fiascos, and drama. In this episode, we’re hearing from Anxious in Atlanta. Our letter today deals with a private networking community. Our letter writer ran a test and now they are wondering how to go from this one-year discovery phase into their launch. To better help Anx…
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Welcome to Dear Bri, an advice column for community strategy, fiascos, and drama. On this podcast, I collect anonymous letters from real-life community creators and bring on an expert from the community space to help you feel a little less alone and a lot less crazy. Should I build my community on Slack? Is membership the way to go? How do I create…
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What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'. We delve into Chrisopher's journey in the food business…
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Welcome back to TrustBuilders! In this episode, our host Hannah Eisenberg sits down with Rob Durant, a seasoned expert in social media engagement and the author of "The Social Enablement Blueprint: Stop Pitching, Start Selling." Rob shares invaluable strategies for engaging and building trust on social media, with an emphasis on starting authentic …
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Meet Cary Weston, a fellow They Ask You Answer Certified Coach and the host of the podcast "The Chat GPT Experiment," where he explores the transformative potential of artificial intelligence in the business world. Today's episode discusses the growing relevance of AI tools like ChatGPT, particularly in marketing and sales. Cary shares insightful s…
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With millions of disposable cups being discarded around the world every minute, Abigail Forsyth OAM, the innovative co-founder of KeepCup, had a simple idea. What if there was an alternative to single-use options? Born out of a desire for sustainability, this iconic Australian brand has revolutionised the way we think about eco-friendly products. A…
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Historically, brand tracking and market research have remained exclusive to large corporations with budgets exceeding $100,000. But what if businesses of all sizes had an affordable way to prove the value of investing in brand? That was the question co-founders Connor Archbold and Matt Herbert asked themselves before starting Tracksuit in 2021 to d…
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What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)? In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early d…
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In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth. They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a sol…
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2.1 million appointments are booked on HotDoc every month with nearly 1 in 3 Australians using the platform to connect with their preferred doctor. What did it take to drive this kind of behaviour change and what does the future of Australia’s healthcare system look like? In this episode of Unconventional Business, we take you on the transformative…
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Hello listeners, welcome to another episode of *Trustbuilders*. I'm your host, Hannah Eisenberg, and today we’re diving into a critical topic that might just transform the way you look at sales and marketing in the age of AI. In this episode, we'll explore the powerful role trust plays in driving sales and bridging the trust gap with your customers…
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Welcome to Trustbuilders. In this episode, we take a closer look at the art of crafting compelling brand messages that resonate with audiences. Erin Fults, a certified StoryBrand guide and They Ask, You Answer coach, explains the power of clear messaging in marketing as we discuss the StoryBrand framework, the importance of making the customer the …
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7.6 million tonnes of food is wasted in Australia annually. Organisations like Food Bank, Second Bite and Oz Harvest are helping re-direct millions of kilos every year but that still accounts for only about 1.1% according to Katy Barfield. So, what brings a bar owner in Melbourne on a journey to completely re-imagine the future of food waste and di…
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Welcome to another episode of TrustBuilders! Today, I am thrilled to have Thad Barnette, Senior Video Producer at Mazella Companies and Sheffield Metals and the creator of The Metal Roofing Channel, a wildly successful YouTube channel, as my guest. Thad brings a wealth of knowledge on creating compelling video content that educates customers and bu…
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In season three of HubSpot's Unconventional Business we delve into the journey of Australia's third technology unicorn, Airwallex, and learn how the scaling company is disrupting the banking and financial services sector. We're joined by Luke Latham, Managing Director and GM of Airwallex ANZ, and explore Luke's diverse career background (from AWS t…
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Welcome to another episode of Trustbuilders! Today, we have a very special guest, Gregory Dirick, a seasoned HubSpot consultant and certified trainer, joining us to dive deep into optimizing HubSpot portals and leveraging this powerful tool to build trust in sales and marketing strategies. In this episode, Greg will share his expertise on maintaini…
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Boden Westover, SVP Marketing at me&u and former VP Marketing at Mr Yum, joins us on the pod for a candid chat on the intersection of technology and customer service in the hospitality world. Boden shares his perspective on why marketers need to hone their focus on retention, and how the brilliant minds in the marketing team at me&u are innovating …
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Today's episode is truly a master class in selling. If you are a salesperson or business owner, get a notepad and pencil or be ready to pause and rewind because Connor DeLaney, Impact's Director of Revenue Operations and a fellow They Ask You Answer fan, shares tons of ready-to-use soundbites and tips and tricks you can start implementing today! Yo…
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In this special solo episode, Hannah shares some of the key takeaways from the Impact Live conference recently held in Chicago. This annual event, which draws around 250 marketing and sales professionals, focuses on innovative strategies for winning and maintaining customer trust in the increasingly AI-driven market landscape. 0:00 Welcome and Intr…
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Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID. By creating localized content, leveraging subject matter expert insights, and prioritizing …
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In this episode, we are diving deep into marketing and AI with Jonathan Wagstaffe—a tech entrepreneur, keynote speaker, and true visionary in the realm of artificial intelligence. Jonathan, CEO of Growva and a certified "They Ask You Answer" coach, brings a wealth of knowledge to our conversation, challenging business leaders to embrace AI and its …
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This week, we are talking with Danielle Navas-Brandt, the Netherlands' first certified They Ask You Answer coach and the author of the Dutch version of Marcus Sheridan's bestselling book, about assignment selling. Assignment selling refers to proactively using educational content to educate buyers during the sales process. We will take a closer loo…
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Welcome to another episode of Trustbuilders, where we sit down with Jim Schultz, a seasoned entrepreneur and CEO coach. From humble beginnings in his parents' basement, Jim's journey is one of grit, innovation, and the relentless pursuit of educating customers and building trust. Jim candidly shares the pivotal moment in 2011 when he made the high-…
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In this episode, Nick Burrage, the CEO and founder of the UK-based Ambitions Agency, talks about the importance of buyer-centric websites filled with informative, educational material. Nick Burrage began his career in the advertising industry with a challenging start, dedicating a year of his time working without pay. His break came with a position…
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In today's episode of TrustBuilders, we have got a special guest who's no stranger to weathering storms. Dave Owens, a RoofCrafters, brings his 30 years of industry experience marketing and selling roofs. Dave shares his journey from putting ads in the phone books to embracing the proven business philosophy They Ask You Answer all the way to creati…
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In this emotional episode, David Supple, the CEO and founder of New England Design & Construction company, shares how he embarked on his professional journey with a freshly minted degree in architecture, only to confront a stark realization that shook his confidence—he lacked real-world construction experience. As a fledgling architect, the respons…
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In this episode of TrustBuilders, host Hannah Eisenberg sits down with Chris Marr. Together, they delve into the transformative power of building trust in business through education, effective communication, and the groundbreaking approach of 'They Ask, You Answer.' This episode is packed with actionable insights on becoming an authoritative voice …
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Join your host, Hannah Eisenberg, CEO of 3P Creative Group, as she embarks on a journey to redefine business growth through trust, transparency, and customer obsession. With over two decades of marketing experience and a passion for empowering businesses from within, Hannah has transformed her expertise into actionable insights for leaders ready to…
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In this 32-minute convo, Chris Riley, Senior Manager of DevRel at HubSpot, talks about getting started in a DevRel career, the evolution of the DevRel industry, and leading DevRel for modern apps today—including creating developer-focused programs for devs at companies building products for "non-technical" users. Community and DevRel leaders perfor…
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In this 32-minute convo, Alina Din, Community Manager at Retool, talks about leading the Retool community and what it took to earn internal, cross-functional stakeholder excitement and investment to support and grow it. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, an…
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In this 21-minute convo, Jeremy Daly, GM at Serverless Cloud, gives a glimpse into creating content that both empowers and brings communities together: newsletters, podcasts, blog posts, events, and talks. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build produc…
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In this 25-minute convo, Rosie Sherry, Community Executive Officer and founder of Rosieland, talks about activating community engagement flywheels and having conversations that lead you to the right thing. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build produc…
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In this 13-minute convo, Mark Tan, Product and Community Builder for Web3 communities, and Mike Ma, co-founder at Research Rabbit, give us a foundational overview of what Web3 is and discuss how it might affect community building in the next year. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, …
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In this 11-minute convo, Lacey Kesler, Senior Community Education Manager at Webflow, discusses how she and the team determine which educational programs they need to build, for who, and how. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experie…
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