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Welcome to The Update Algorithm by Sidekick Strategies – your AI-powered guide to HubSpot’s latest updates! Hosted by digital masterminds Ben Binary and Luna Logic, this duo decodes HubSpot news with precision and humor. Ben breaks down updates like a well-tuned algorithm, while Luna offers logical insights for real-world applications. Plus, human guests from the marketing and HubSpot world bring practical advice to help you stay ahead. Whether you’re optimizing your inbound strategy or roll ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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The 1-3-20 Podcast

Daniel Pink, powered by HubSpot

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Get the biggest ideas from the best business books. In each episode, #1 New York Times bestselling author Daniel Pink selects 1 important book, asks its author 3 key questions (What’s the big idea? Why should I care? What should I do?), and wraps it all up in under 20 minutes.
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Inbound Fit is a Hubspot partner, inbound marketing and creative agency based out of Bend, OR. Our focus is to help fitness center's around the nation increase their bottom line by attracting new online visitors, converting more online leads, closing more members, and delighting current members so that they become promotors. The Inbound Fit podcast is designed to help fitness club managers and owners gain a deeper understanding of the inbound marketing methodology and how it can provide a be ...
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Discover the secrets to impactful leadership with How Leaders Think, hosted by Kenny Lange. This podcast is your go-to resource for insights from top leaders across various industries. Each episode delves into the minds of successful entrepreneurs, CEOs, and thought leaders to uncover strategies for personal and professional growth. Key Topics Covered: - Emotional goals and effective leadership - Coaching and employee retention - Innovation and AI in business - Escaping hustle culture - Buil ...
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The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconve ...
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Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day, they bring their companies and communities closer together. These are the stories of their work. The Uncommon community is powered by Common Room, the intelligent community growth platform that enables you to unlock community insights so you can grow happier customers, measure outcomes, and drive business imp ...
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The RevOps spot explores the world of Revenue Operations bringing you applied insight that you can use to grow your business. Hosted by Chris Bayliss, Managing Partner of RevOpsLab a top tier HubSpot partner and former agency-side head of CRM for Lexus in the UK and Charles Proctor, a leading MarTec Architect and technologist responsible for shaping the sales and marketing technology strategies of businesses like Shell, Nokia, British Gas, UPS, Nestle and a host of others through his work wi ...
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season. ====================================================…
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In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts. ============================…
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights. ================================================================= Best Moments: (01:36) Guy's journey into the email marketing industry (05:27) Dif…
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On today's episode of "How Leaders Think" Kenny Lange sits down with Preston Wetherington, founder of Nifty 50 Solutions, for an insightful discussion on evolving marketing strategies. Dive into their conversation as they explore the shift from traditional ads to focused, deep marketing approaches that build meaningful client relationships. Preston…
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In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries. ================================================================= Best Moments: (01:41) Best time to send ema…
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In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations. ================================================================= Best Moments: (00:59) Introduction of…
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience. ================================================================= Best Moments: (02:03) Using …
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In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances. ==============================…
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In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth. ================================================================= Best Moments: (02:0…
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Briefing Doc: Figma Design Kit for UI Components Date: October 22, 2024 Source: Product Update Announcement Theme: Empowering developers and designers to build and plan custom card designs using a Figma Design Kit. Key Highlights: Purpose: The Figma Design Kit provides a visual representation of UI components used in React-based custom cards, servi…
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Marketing Email Size Optimization Update Briefing Source: HubSpot Product Update Announcement - "Estimated Email Size in Marketing Email Editor" (October 22, 2024) Key Theme: Improving email deliverability, engagement, and conversion rates by providing users with email size estimates and mitigating the risk of email clipping. Important Ideas/Facts:…
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HubSpot Mobile Optimized Email: A Briefing Introduction: This briefing document summarizes the key features and benefits of HubSpot's new mobile-optimized email functionality, based on the provided product update information. Key Features: Module and Section Visibility Control: Users can now choose to hide specific modules or entire sections of an …
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Briefing Doc: Declarative Optional Scopes for Public Apps - HubSpot API Update Date: October 21, 2024 Subject: Mandatory Update for Public App Scope Declaration Summary: This document reviews the upcoming changes to HubSpot's API, specifically regarding the declaration of optional scopes for public apps. Starting October 21, 2024, self-selection fo…
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Product Update Briefing: Workflow Enhancements for Record and Task Creation Date: October 21, 2024 Subject: Enhanced Association Labeling in Workflow Record and Task Creation Actions Key Takeaway: This product update introduces significant improvements to the "Create Record" and "Create Task" actions within Workflows, providing users with greater c…
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Breeze Intelligence Product Update Briefing Doc Date: October 21, 2024 Subject: Breeze Intelligence - Learn with HubSpot Academy in Copilot Overview: This product update introduces a new feature within the Breeze AI Copilot called "Learn with HubSpot Academy." This feature leverages HubSpot Academy's extensive library of over 6,000 video tutorials …
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HubSpot Mobile Lead Management 2.0: A Detailed Briefing This briefing document reviews the planned update to HubSpot's Mobile Lead Management system, scheduled for release on October 21, 2024. The update, dubbed "Mobile Lead Management 2.0", aims to empower sales representatives with enhanced prospecting capabilities directly from their mobile devi…
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HubSpot Integrates with Microsoft Teams for Webinar Registration This product update introduces a significant improvement in the integration between HubSpot and Microsoft Teams, specifically for managing webinar registrations. Key Highlights: Automated Webinar Registration: HubSpot users can now automatically register contacts for Microsoft Teams w…
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On today's episode of "How Leaders Think," Kenny Lange sits down with Coby Dillard, Director of Military and Veteran Affairs at the University of Texas at Tyler, for an insightful conversation on dynamic and empathetic leadership. In this engaging episode, they delve into the crossover between soccer passion and leadership styles, the impact of non…
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In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows. ================================================================= Best Moments: (01:05) Work…
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In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind. =======…
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor. ================================================================= Best Moments: (01:09) Jay's upcoming role as an adjunct…
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In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers. ================================================================= Best Moments: (00:54) Introduction to domain frequency and its impact on marketing (01:38) …
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices. ================================================================= IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by…
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HubSpot Mobile Chat SDK Briefing Doc Date: October 15, 2024 Source: HubSpot Product Update - "Mobile Chat SDK" Main Theme: Launch of the HubSpot Mobile Chat SDK, allowing integration of HubSpot chat into native iOS and Android apps. Key Features & Benefits: Easy Integration: "Easily integrate HubSpot chat into any iOS or Android app with minimal co…
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Briefing Doc: Renewal Center Redesign Date: October 15, 2024 Subject: Product Update - Renewal Center Redesign Target Audience: Professional+ Customers Summary: This document provides a detailed overview of the newly redesigned Renewal Center, highlighting its key improvements and benefits for Professional+ customers. Key Changes: Complete Redesign…
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Briefing Doc: HubSpot URL Personalisation Token Support in Marketing Emails Date: October 15, 2024 Subject: New Feature Release: URL Personalisation Token Support in Marketing Emails Summary: HubSpot has released a new feature allowing users to add personalisation tokens as links within buttons and images in Marketing Emails. This update aims to in…
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HubSpot Academy Picture-in-Picture (PiP) Feature Briefing Date: October 15, 2024 Source: HubSpot Product Update Summary: This document summarizes the key features and benefits of the new Picture-in-Picture (PiP) functionality launched for HubSpot Academy. What is it? HubSpot Academy has introduced a new PiP mode for its video content, including cou…
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HubSpot Marketing Events API Update: Simplifying Event Management This briefing document reviews the key features and benefits of the recent update to HubSpot's Marketing Events API, specifically focusing on the introduction of endpoints for list association and dissociation. Key Highlights: Enhanced List Management: The updated API introduces new …
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Briefing Doc: Sunset of Automatic Ticket Assignment for Sales Users in Help Desk Date: October 14, 2024 Source: Help Desk Product Update Subject: SUNSET: Automatic ticket assignment for sales-seated users in Help desk Summary: This update outlines a significant change to the Help Desk functionality, specifically regarding automatic ticket assignmen…
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HubSpot Marketing Events Data Now Available in Custom Report Builder This briefing document reviews the October 14, 2024 product update announcement regarding the availability of marketing events data in HubSpot's custom report builder. Key Highlights: Enhanced Reporting Capabilities: HubSpot users can now build custom reports incorporating data fr…
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Product Update Briefing: Mobile Meeting Duration Input Date: October 14, 2024 Subject: New Feature - Indicate Meeting Duration in Mobile App Summary: This product update introduces a new feature for mobile users, allowing them to specify the duration of a meeting when logging or editing it within the app. This enhancement aligns the mobile experien…
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On today's episode of "How Leaders Think" Kenny Lange sits down with Brandon Denmon, CEO of Peak Executive Solutions, for a deep dive into the critical training gaps within corporate hierarchies. In this insightful episode, they investigate the lack of formal training for middle management, the importance of tailored leadership development programs…
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In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format. ================================================================= Best Moments: (01:57) Question about running B2B ads on Facebook (03:33) Effectiveness of Facebook for …
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In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers. ================================================================= Best Moments: (00:59) Perrier's marketing challenge due to contamination issues (01:50) Qantas Airlines' i…
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fit…
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In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument. ======================================================…
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape. ================================================================= Best Moments: (01:47) Micki’s background in reality TV and transition to marketing (0…
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WhatsApp Pricing Update: Free Service Messaging Date: October 10, 2024 Summary: This product update announces a significant pricing change for WhatsApp messaging within HubSpot, effective November 1, 2024. Service conversations, defined as conversations initiated by recipients, will become free. Key Details: Free Service Conversations: "Starting No…
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HubSpot Table Visualization Conditional Formatting: A Briefing These sources detail a new feature in HubSpot reporting: conditional formatting for table visualizations. This feature, available across various Hubs for Professional and Enterprise tiers, allows users to highlight data trends and insights within table reports. Key Functionality: Applic…
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Briefing Doc: Associating Forms with Campaigns in [Product Name] Date: October 9, 2024 Source: [Product Name] Product Update Subject: New Feature - Associating Campaigns to Forms in the new Forms tool Key Highlights: Feature Launch: [Product Name] is launching a new feature that allows users to associate forms with specific marketing campaigns. Thi…
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On today's episode of "How Leaders Think," Kenny Lange sits down with Alexander Fruth, Director of Development for the East Texas Food Bank, for an in-depth conversation on the art and science of nonprofit fundraising. In this episode, they delve into the significance of embedding an organization's mission into every action, drawing inspiration fro…
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In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits. ================================================================= Best Moments: (01:07) Work question from Davie in Dubl…
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Product Update Briefing: Customizable "About" Section on iOS Date: October 8, 2024 Subject: Enhancement to mobile app functionality, specifically the "About" section on iOS devices. Overview: This update addresses a current limitation in the iOS app where customizations made to the "About" section of a record on the web platform are not reflected i…
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HubSpot Automated Token Deactivation: Briefing Document Date: October 27, 2023 Source: HubSpot Product Update - Automated Deactivation for Publicly Exposed Tokens (GitHub) - October 8, 2024 Summary: HubSpot is implementing a new security feature to automatically deactivate API tokens exposed in public GitHub repositories. This proactive measure is …
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In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference. ================================================================= Best Moments:…
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Connect.com Launches iOS Mobile App for Professionals on the Go Date: October 7, 2024 Source: Connect.com Product Update - iOS Mobile App Summary: Connect.com, a platform for professional networking, learning, and growth, has launched a new mobile app for iOS devices. The app brings key features of the platform to mobile, allowing users to connect …
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HubSpot Product Update: Team Never Log List Expansion This briefing document analyzes the impact of a recent HubSpot product update regarding the "Never Log" feature for email logging. Key Changes: Team Email Integration: The Never Log list, previously applicable only to individual HubSpot-connected email accounts, now extends to team-based email a…
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HubSpot Help Desk: Enhanced Collaboration and Efficiency for Support Teams This briefing document reviews two sources related to HubSpot's help desk tool, focusing on its features, recent updates, and benefits for support teams. Source 1: Overview of the help desk workspace (September 26, 2024) This source provides a comprehensive overview of HubSp…
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HubSpot Meeting Rotations Update Source: HubSpot Product Update, October 7, 2024 Topic: New Meeting Rotations Feature for Scheduling Pages Key Themes: Improved Round Robin Scheduling: This update introduces Meeting Rotations, providing more control and flexibility over round robin scheduling in HubSpot. Automation and Efficiency: Meeting Rotations …
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expandin…
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