Best Powered by StoryBrand Podcasts (2024)

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#166: Getting Unstuck—Your Website's Secret Flaws (And How to Find Them) 30:39

23m ago30:39

30:39

Is your marketing falling flat, even when you’re putting in the work and following all the best advice? You've read the books, listened to the podcasts, and implemented the strategies, but you're still not seeing the results you want. It can be a frustrating puzzle, especially for those who’ve invested time and energy learning solid marketing frame…

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Trust and AI: How ChatGPT And Other AI Tools Can Transform Your Business with Cary Weston 37:43

4h ago37:43

37:43

Meet Cary Weston, a fellow They Ask You Answer Certified Coach and the host of the podcast "The Chat GPT Experiment," where he explores the transformative potential of artificial intelligence in the business world. Today's episode discusses the growing relevance of AI tools like ChatGPT, particularly in marketing and sales. Cary shares insightful s…

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#165: Getting Unstuck—Solving the Lead Generation Puzzle 22:05

6d ago22:05

22:05

You’ve probably heard the saying, “If you build it, they will come.” But that's simply not true when it comes to business. It actually takes a great deal of strategy and effort to get customers. And the stress of not having enough leads can crush anyone’s spirit, especially when you know your product is top-notch. Rest assured, the problem isn’t yo…

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#164: Getting Unstuck—6 Tips to Deliver a Better Presentation that Closes More Sales 25:41

3d ago25:41

25:41

You've spent hours perfecting your pitch, confident that this time, you'll convert your audience into enthusiastic customers. But once again, the response is lukewarm, and nobody buys. What gives? If this scenario sounds familiar, then this episode is for you! We’ve heard from many marketers and business owners who found themselves frustrated after…

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#163: Get Your Audience From “Don’t Care” to “Buy Now” With Better Copy 32:10

10d ago32:10

32:10

Too many businesses, whether large or small, established or new, make the mistake of leading with their own story. In other words, they’re trying to tell their audience all about what makes their business so great — and then they’re confused when their audience reacts with a shrug and says, “I don’t care.” How can businesses reach new customers whe…

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#162: Let’s Have a Heart to Heart: How Is Your Well-Being Affecting Your Creative Work? 31:39

17d ago31:39

31:39

It’s hard to do creative work when you feel burned out and spread thin. But for many talented people, this is exactly what happens. You’re good at what you do, so more and more people seek you out. Your workload grows, and before you know it, you can easily lose touch with the passion and purpose you once had. Burnout sets in, and if you’re not car…

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#161: How to Handle Objections the StoryBrand Way 32:52

25d ago32:52

32:52

If you’ve done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers. In today’s episode, J.…

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#160: From Local to Global—How to Adapt Your Message for International Audiences 28:40

1M ago28:40

28:40

Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campa…

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How To Get Unstuck And Grow Your Business On Purpose With Jose Palomino 48:22

1M ago48:22

48:22

In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth. They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a sol…

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#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch 34:45

1M ago34:45

34:45

Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential c…

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Bridging the Trust Gap: How To Effectively Build Trust With Your Marketing & Sales In The Age Of AI 49:21

1M ago49:21

49:21

Hello listeners, welcome to another episode of *Trustbuilders*. I'm your host, Hannah Eisenberg, and today we’re diving into a critical topic that might just transform the way you look at sales and marketing in the age of AI. In this episode, we'll explore the powerful role trust plays in driving sales and bridging the trust gap with your customers…

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#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More) 28:54

2M ago28:54

28:54

Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from a hasty sales pitch, the business loses an opportunity they may never get…

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Crafting Compelling Brand Stories: The Power of the StoryBrand Framework with Erin Fults 50:29

2M ago50:29

50:29

Welcome to Trustbuilders. In this episode, we take a closer look at the art of crafting compelling brand messages that resonate with audiences. Erin Fults, a certified StoryBrand guide and They Ask, You Answer coach, explains the power of clear messaging in marketing as we discuss the StoryBrand framework, the importance of making the customer the …

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#157: How to Turn Sales Team Feedback into Marketing Gold 28:31

2M ago28:31

28:31

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow. -- In most businesses, there’s a major disconnect…

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Trustbuilding Video Strategies: Lessons from Thad Barnette of Sheffield Metals 36:45

2M ago36:45

36:45

Welcome to another episode of TrustBuilders! Today, I am thrilled to have Thad Barnette, Senior Video Producer at Mazella Companies and Sheffield Metals and the creator of The Metal Roofing Channel, a wildly successful YouTube channel, as my guest. Thad brings a wealth of knowledge on creating compelling video content that educates customers and bu…

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#156: How to Convert Customers Stuck On the Fence 28:05

2M ago28:05

28:05

Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you mo…

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From Messy to Streamlined: Cleaning Up Your HubSpot Portal with Greg Dirick 34:12

2M ago34:12

34:12

Welcome to another episode of Trustbuilders! Today, we have a very special guest, Gregory Dirick, a seasoned HubSpot consultant and certified trainer, joining us to dive deep into optimizing HubSpot portals and leveraging this powerful tool to build trust in sales and marketing strategies. In this episode, Greg will share his expertise on maintaini…

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#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why) 29:59

2M ago29:59

29:59

Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment…

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Mastering Sales: Connor DeLaney on Authority, Empathy, and Effective Customer Education 50:48

3M ago50:48

50:48

Today's episode is truly a master class in selling. If you are a salesperson or business owner, get a notepad and pencil or be ready to pause and rewind because Connor DeLaney, Impact's Director of Revenue Operations and a fellow They Ask You Answer fan, shares tons of ready-to-use soundbites and tips and tricks you can start implementing today! Yo…

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#154: Why Your Brand Story Should Be Less About You And More About Your Customer 37:18

3M ago37:18

37:18

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024: StoryBrand.com/Workshop -- In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when th…

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You Need To Be More Human In The Age Of AI: Key Lessons Learned From Impact Live 39:07

3M ago39:07

39:07

In this special solo episode, Hannah shares some of the key takeaways from the Impact Live conference recently held in Chicago. This annual event, which draws around 250 marketing and sales professionals, focuses on innovative strategies for winning and maintaining customer trust in the increasingly AI-driven market landscape. 0:00 Welcome and Intr…

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#153: What's More Important in Your Website: Substance or Style? 32:34

3M ago32:34

32:34

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…

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Revolutionizing Remodeling Marketing: Custom Built's 'Sales-First Initiative Powered By Marketing' Approach with Isabelle Braeutigam 38:09

3M ago38:09

38:09

Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID. By creating localized content, leveraging subject matter expert insights, and prioritizing …

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#152: How to Win Attention in a Distracted World 31:17

3M ago31:17

31:17

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…

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Balancing Human Touch and AI in Marketing: Insights from Jonathan Wagstaffe 41:09

3M ago41:09

41:09

In this episode, we are diving deep into marketing and AI with Jonathan Wagstaffe—a tech entrepreneur, keynote speaker, and true visionary in the realm of artificial intelligence. Jonathan, CEO of Growva and a certified "They Ask You Answer" coach, brings a wealth of knowledge to our conversation, challenging business leaders to embrace AI and its …

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#151: How to Keep (and Captivate) the Attention of Prospective Customers 32:14

3M ago32:14

32:14

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…

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How Prioritizing Trust Completely Transforms Selling with Danielle Navas-Brandt 37:44

4M ago37:44

37:44

This week, we are talking with Danielle Navas-Brandt, the Netherlands' first certified They Ask You Answer coach and the author of the Dutch version of Marcus Sheridan's bestselling book, about assignment selling. Assignment selling refers to proactively using educational content to educate buyers during the sales process. We will take a closer loo…

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#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them 30:15

4M ago30:15

30:15

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…

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From Basement to Boardroom: Jim Schultz on Cultivating Trust in Business 41:39

4M ago41:39

41:39

Welcome to another episode of Trustbuilders, where we sit down with Jim Schultz, a seasoned entrepreneur and CEO coach. From humble beginnings in his parents' basement, Jim's journey is one of grit, innovation, and the relentless pursuit of educating customers and building trust. Jim candidly shares the pivotal moment in 2011 when he made the high-…

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#149: Get Win-Win Secrets from the Top Marketing Pros 24:17

4M ago24:17

24:17

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…

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Transforming Your Website into a Trust-Building Powerhouse with Nick Burrage 35:17

4M ago35:17

35:17

In this episode, Nick Burrage, the CEO and founder of the UK-based Ambitions Agency, talks about the importance of buyer-centric websites filled with informative, educational material. Nick Burrage began his career in the advertising industry with a challenging start, dedicating a year of his time working without pay. His break came with a position…

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#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing 22:54

4M ago22:54

22:54

Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your bus…

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RoofCrafters' Blueprint: Dave Owens on Creating a Trusted Brand 39:28

4M ago39:28

39:28

In today's episode of TrustBuilders, we have got a special guest who's no stranger to weathering storms. Dave Owens, a RoofCrafters, brings his 30 years of industry experience marketing and selling roofs. Dave shares his journey from putting ads in the phone books to embracing the proven business philosophy They Ask You Answer all the way to creati…

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#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out 29:00

4M ago29:00

29:00

Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a…

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Bridging the Gap: David Supple on Unified Architecture and Construction 33:16

5M ago33:16

33:16

In this emotional episode, David Supple, the CEO and founder of New England Design & Construction company, shares how he embarked on his professional journey with a freshly minted degree in architecture, only to confront a stark realization that shook his confidence—he lacked real-world construction experience. As a fledgling architect, the respons…

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#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy 31:10

5M ago31:10

31:10

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Have you ever wondered what it takes to go viral? The answer mi…

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Authenticity Over Approval: How Your Attitude Affects Your Communication and Ability to Build Trust With Chris Marr 40:02

5M ago40:02

40:02

In this episode of TrustBuilders, host Hannah Eisenberg sits down with Chris Marr. Together, they delve into the transformative power of building trust in business through education, effective communication, and the groundbreaking approach of 'They Ask, You Answer.' This episode is packed with actionable insights on becoming an authoritative voice …

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#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media 34:09

5M ago34:09

34:09

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Do you ever get stuck trying to balance your real, everyday lif…

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Welcome to TrustBuilders: The Podcast for Exceptional Business Leaders 2:17

5M ago2:17

2:17

Join your host, Hannah Eisenberg, CEO of 3P Creative Group, as she embarks on a journey to redefine business growth through trust, transparency, and customer obsession. With over two decades of marketing experience and a passion for empowering businesses from within, Hannah has transformed her expertise into actionable insights for leaders ready to…

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#144: Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World 30:01

5M ago30:01

30:01

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024: StoryBrand.com/LIVE -- These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pul…

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#143: Can Teaming Up with Influencers Really Transform Your Brand? 32:41

5M ago32:41

32:41

Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impac…

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#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY) 39:43

6M ago39:43

39:43

Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe …

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#141: Jeremy Cowart—How to Push Through Creative Struggles 27:26

6M ago27:26

27:26

Marketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you’re new to …

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Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business 4:50

6M ago4:50

4:50

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…

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#140: Inclusivity in Action—How Are You Showing Up For Your Customers? 15:23

6M ago15:23

15:23

Marketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make…

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#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen 29:27

6M ago29:27

29:27

For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to de…

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Turn Your Expertise Into a Thriving Coaching Business—New Business Made Simple Limited Series Coming February 6! 3:49

6M ago3:49

3:49

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…

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#138: Webinar Woes? Here's How to Plan and Execute Them Flawlessly 18:05

6M ago18:05

18:05

Struggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention and effectively drive sales. It can be a huge challen…

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#137: Amy Porterfield—Are You Sitting on a Digital Course Goldmine? 30:34

6M ago30:34

30:34

Have you ever thought about turning your passion into a profitable digital course? Transforming what you know into a successful online business can be tricky. The online world offers vast opportunities, but trying to package and market your expertise can be overwhelming. It leaves many talented people uncertain about where to begin. So how do you g…

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#136: Goal-Setting Genius—How to Use the KISS Method in Your Marketing 14:46

7M ago14:46

14:46

As a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effectiv…

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