show episodes
 
On The Brand Manual, two creative agency owners sit down with people who make brand-identity and marketing decisions for companies every day. They pop the hood to find out how these successful businesses are getting the most horsepower for their message and vision for where they’re heading. For fans of “How I Built This”
 
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show series
 
Udayan Bose founded NetElixir almost 20 years ago. They're an integrated digital marketing agency that focuses on client empathy and doing as much good in the world as possible. Give it a listen, and then check out these resources to find out more about the work he's doing for others- Udaan Social Empowerment Trust (udaan-trust.org) Meet Swathi | U…
 
Jackson Rollo is the newest generation at the helm of Rollo Insurance. As president of the agency, he’s constantly looking at the future- figuring out how to build relationships and how to integrate tech to accentuate and not replace quality interactions. He also hosts a podcast that helps young professionals and students find the best white-collar…
 
Drew Lewis works at projekt202 in Louisville, KY. They’re on a mission to make better experiences for people everywhere. And, of course, they do that through experience-driven software design. You know, apps- stuff like that. They work with the entire spectrum of businesses, from funded startups to very big enterprises. Drew is an old college frien…
 
On this episode of the Brand Manual, we got to hear from CEO Diane Schwartz of Ragan Communications. She is more than qualified to give her great insights on internal and external communications. She even offers thoughts on brand integrity and how you develop that integrity via messaging. She highlights the challenges of the last few years and expl…
 
Pete and Ali are convicts. They also run a team of convicts in LA, New York, and Australia. Their agency name is a nod to the Aussie history, but it primarily speaks to their convictions. They've built a brand that helps other brands stir up the good kind of trouble to make the world a better place. These were the two most charming and thoughtful c…
 
Jeff is the Chief Culture Officer at 5. That’s it, the numerical symbol 5. It’s proprietary. The kind of brain that would come up with “5” for a company that buys and sells energy contracts makes for a very fun interview. Jeff is an idea power plant, and he knows the secret to building a great company is by starting with the right people who have t…
 
Today’s episode features Brett McCoy from Huck Cycles. He builds e-bikes for people who don’t suck. This episode was a truly great conversation with a jovial guy, building a great product, employing good folks, and doing it all right here in the USA. We’re glad that we have guys like Brett out in the world building good stuff the right way and powe…
 
Remember that New Year's resolution you made that never came to fruition? There’s a reason why it didn't work out, and Marco can tell you all about it on this episode of The Brand Manual. Marco Palma is the director of the Human Behavior Lab at Texas A&M University and is doing some fascinating work researching what drives us so we can learn how to…
 
In today's episode of The Brand Manual, we have guests Tyler Stillwell & Drew Murr– the entrepreneurial minds behind Banjaxed Solutions. We talk about culture, value, and honesty as they develop a product and service that declutters law firm operations freeing those firms to serve their clients in a more professional way. Tune in to this week's epi…
 
If you've ever marveled at the genius behind company or product names like Amazon, Tide, or Xerox you can appreciate the artistry behind naming. Today's guest on The Brand Manual is Mike Carr of NameStormers– specialists in naming companies, products, processes, and anything you can think of. Mike has over 30 years of experience in the naming busin…
 
This week on The Brand Manual we welcome Jim Stern. He is the founder of visionary and lead strategist for Trexo– an enterprise that helps develop personal discipleship programs for Christian organizations. He uses the word disciple because he helps people follow Jesus and run their race well. We are so excited to have this conversation with Jim an…
 
On this week's episode of The Brand Manual, we welcome Will Hayes of Northwestern Mutual. He is the very definition of a community pillar especially in his work leading entrepreneurs and business owners in 1 Million Cups. Will works hard to bring value wherever he goes and we believe everyone can benefit from this conversation. Tune in now wherever…
 
Today’s podcast episode is with Douglass Miller of Straight Edge Technology in Corpus Christi, Texas. He explains how he founded the managed IT company, how he grew it to 28 employees and expanded to include Houston and San Antonio. He’s even streamlined to focus on specific market segments. Today he gives us a few insider tips on how to increase s…
 
At the top of the long list of things that make Texas a great (the greatest?) state is a wonderful pastry called a kolache. Czech immigrants brought them over, and generations have kept the fires burning for these fruit-filled delights. Through joyful perseverance and a bold vision, Randy Hines acquired the Houston-based Kolache Shoppe and builds h…
 
Horizon Firearms build custom rifles that tell stories. Horizon takes their customer’s vision and brings it into existence: true customization. The result is that each rifle has double value – great accuracy (of course), but they also function as generational pieces that bring meaning and transfer values. That’s big. It was an honor to have this Te…
 
The Brand Manual is back and better than ever for Season 2! Our first episode of the season welcomes Odin Clack of Odin Leather Goods. He is a bonafide Texas entrepreneur who has managed to build a thriving leather works business and retail space in the midst of a pandemic. "Free Dreams, Full Price Hustle" is the mantra that Odin lives by and it's …
 
This week's podcast episode features Terrence Shaw from Wirevibe. He shares his expertise and passion in helping his clients find the right solution to their business problems with custom software development and consulting. You can tune in on all major streaming platforms now! Want to be a guest on our podcast?https://calendly.com/fideliscreative/…
 
In this episode, we are joined by Jeff Evans and Chris Lyon of Envision Global Leadership - two thinkers and drivers who are actively helping business leaders achieve their potential. They bring plenty of insight and knowledge that is beneficial to all business and corporation leaders and members so don't forget to listen in!…
 
Your children deserve great answers to difficult questions. Sex, addiction, firearms, divorce - you name it. Before you break out into a cold sweat at the very thought, just know you've found great resources! Shannon and Kristin of Oh.My.Word will help you have those prickly conversations early, often, and rest easy - you'll stick the landing! We w…
 
Attention beverage enthusiasts! Our 30th episode features a conversation with Shaun Siems, founder of Spirit of Texas Distillery. They focus primarily on rum and whiskey and are known for their award-winning Texas Single Malt Whiskey. While many Texas whiskey brands source their spirits from elsewhere and then throw "Texas" on the label, Spirit of …
 
Chris Westfall is an expert in business and specifically in leadership communication. His newest book, Leadership Language, gives business leaders the tools to craft a compelling story for their company and tap into the potential of their team. Westfall's credentials include being a regular contributor to Forbes and the title of National Elevator P…
 
Hawthorn's Gin is making quite a name for itself in the spirit industry, taking home a gold medal at the San Francisco World Spirit's competition for 4 years running. On this episode, founder and CEO Will Turnage tells the story about finding his grandfather's gin recipe and building a brand that bolsters the excellence of the Hawthorn's product.…
 
Dr. Jeff Evans isn't just a business consultant, leadership guru, and author. He is much more than that. Jeff is also a kind and sincere voice concerned with seeing young business talent emerge in a world that is desperately short of good leadership. He assembled a team of experts, developed a multi-rater tool, rolled out a new AI product, and perf…
 
Mark Parrett sits down with the Brand Manual and unpacks why he launched Outpost Advisors - a financial advising firm that focuses on growing the capital of families with multi-generational ambitions. Mark is an old friend of Fidelis, and he's wicked smart. Beyond all that, he is exactly the kind of guy who should be handing out financial advice to…
 
Michael Cody and his team at Howdy's Pizza are earning a solid reputation as they pioneer the world of Texas Pizza. Howdy's serves up pizzas roasted on grilled crusts with special recipes that have names like the Flamin' Yardbird and the Hillbilly Hawaiian. He talks about building the brand and culture that has allowed Howdy's to thrive in an alrea…
 
Felice House is a painter and art school professor know for her striking portraits. Her acclaimed series Re-Western presents classic characters from American Western films reimagined as females. These portraits invite the viewer to consider how male representations of heroes and leads are ingrained in American culture and confronts a lack of female…
 
Cafe Brazil, a Dallas dining staple, serves up its famous breakfast, as well as a myriad of lunch and dinner options, throughout all hours of the day and night. On this episode, CEO Brant Wood talks all about the ins and outs of running and growing a restaurant with 7 locations across the DFW area. We are frequent patrons of Cafe Brazil so we were …
 
Heath Phillips and his team have built a unique and surprising "daycation" experience in College Station at BearX. A massive pool, complete with group cabanas and full bar service, and an adjacent cable wakeboard park, are just the beginning at this development. We hear about the genesis of BearX and about the exciting additions that are still to c…
 
High-flying, yet down to earth, Bob Jordan is the Executive VP of Corporate Services at Southwest Airlines. He took time out of a busy schedule to talk with us about what has made Southwest Airlines such a monumental company for such a long time. He shares some secrets about how they maintain such a strong company culture, both internally and with …
 
Peter Madden is the owner of Mad Taco, a set of gourmet fast-casual taco restaurants in BCS. He is an experienced restauranteur who has done everything from fine dining to a food truck, and shares with us his story and the lessons he has learned as an entrepreneur in the restaurant industry. Listen to the end for a crazy story from one of his resta…
 
Brad Askew cares about entrepreneurship and developing people. A natural 'helper' at heart, he wrote a book, titled Life Pivot, to assist people looking for a new direction in their life-long journey to become who they were always meant to be. Brad is accomplished, capable, and astute. His guidance and step by step process are worth checking out. W…
 
Steve Tinkle is an independent consultant with a wildly curious mind. He makes it goal to break apart complex business problems and help decision-makers forge the right path ahead. He has helped build multi-million dollar enterprises in a wide range of industries. We loved getting to hear from him and learn from his deep understanding of marketing.…
 
Stefan is the founder and president of QREW Technologies, a team that builds custom apps tailored to businesses needs. They aim to streamline the process of creating custom apps so that they are accessible and useful for any type of business. We discuss the struggles of startup life, being a young entrepreneur, and the importance of a team culture.…
 
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