Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.
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On our online radio station we stream hip hop, r&b, neo-soul, reggae and urban pop music. We also provide website interviews, live radio interviews and artist promotions including email blasts to BDS stations, submission of music videos to network TV, music submissions to well known record pools and more. Just check us out at http://musicpromotions.wdsrradio.com and request your promotion.
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Music Memberships: Future-Proofing Your Music Sales Strategy
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As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in music consumption, and while it plays a crucial role in brand development, it can also …
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AI Workflows - Integrating AI Into Your Music Marketing Campaigns
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In the latest episode of the Music Marketing Manifesto Podcast, we deep dive into the world of "AI Workflows". I'll break down how AI can help you attract more fans and generate more revenue. This means less burnout and more time for what you truly love: making music. We'll also be joined by a very special surprise guest, and together we'll answer …
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Rethinking AI - Six Months after ChatGPT Changed the World
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Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and the looming AI revolution. Fast forward to the present, AI is not just a buzzword - it's a seismic shift that's ignited a veritable arms race in technology. AI tools such as ChatGPT 4, Midjourney, Ru…
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$50,000 Annually in Music Sales with Free For Shipping & Handling Funnels
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At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with them, convert them into fans, and ultimately, into music buyers. This approach works and it works well. But it's not the only type of funnel out there! Another notable approach is the Free For Shippi…
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AI, ChatGPT, and the Future of Music
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ChatGPT has made enormous waves since its release to the public approximately six weeks ago. In this episode, we'll dive deep into what ChatGPT, and AI in general, might mean for the future of music and how it can help your music marketing right now. If you are not yet familiar with it, ChatGPT is an AI-based language model that completely redefine…
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The #1 Blues Album in America Using MMM
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In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Josh is a long time MMM member who has used the strategies he initially learned in the program to help his band generate over $750,000 in online sales and generate numerous Billboard chart positions for sev…
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Radio promotion is one of those things that has been around since the very beginning of the recording industry and historically it has been absolutely key to breaking an act. However, radio promo is EXPENSIVE. It can cost you anywhere between a few grand and a few HUNDRED grand, depending on your format and your goals. And regardless of what you pa…
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Making and Marketing Beats – Not Just for Hip Hop Artists Anymore
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The making and marketing of beats through platforms like BeatStars has been driving the Hip Hop world for a few years now. But the saturation of these market places has forced many producers to turn to more advanced funnel strategies to attract artists and sell their beats. Moreover, the evolution of the beat making space has opened up opportunitie…
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How to Create and Promote a Spotify Pre-Save Campaign
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In episode #53 of the Music Marketing Manifesto Podcast we are going to walk you through the process of CREATING and PROMOTING a Spotify Pre-Save Campaign. It's no secret that one of the best ways to drive your streaming numbers up is to get added to popular playlists like Discovery Weekly and Release Radar, which are algorithmically generated. The…
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When it comes to selling music, the winning formula goes something like this... 1. First, you "hook" your traffic with a simple sentence or two (in an ad, social post, or email) that makes your audience go... "I've gotta hear this". 2. You build a bond with your audience by sharing music, telling stories, and making them go... "I love this artist".…
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Your Step by Step Album Release Blueprint
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In this episode we walk you through the entire album release process, discuss each component of a release, discuss why you might or might not want to employ certain strategies in your release, and layout a timeline for the entire thing.By Music Marketing Manifesto Podcast
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Russian Heavy Metal Band Uses MMM To "Get Out"
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In episode #50 of the Music Marketing Manifesto Podcast we are joined by Alexander "Aor" Osipov from the Russian Symphonic Metal band, Imperial Age. Alexander is someone who bought my training program Music Marketing Manifesto a few years back and really ran with the strategies he learned. In a fairly short amount of time he was able to take his po…
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Building Profitable Funnels For Your Music
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In this episode we discuss the importance of marketing your music with funnels and the release of John Oszajca's new platform Tunepipe, a funnel builder for musicians. John is also joined by Empty Pockets front man, Josh Solomon who sits in to discuss his experience building funnels and ask various questions about John's new platform, TunePipe.…
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In this episode of the Music Marketing Manifesto Podcast, John Oszajca takes a very important look at the difference between a Streaming Model vs a Sales Model, and the impact that each approach might have on your career, as an independent musician.By Music Marketing Manifesto
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How to turn Live Show Attendees Into Real and Lasting Fans
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This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get home and wait to see those stats skyrocket… But then… NOTHING HAPPENS. All that work; all that exposure, and the needle doesn’t move at all. This is […]By John Oszajca, from Music Marketing Manifesto
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What would I do with just $500 to spend on music marketing?
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Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a question from listener, Jason Eli, who asked how I would spend my money if I had just $500 (approximately) to spend on music marketing. If you’ve got a question that you […]…
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From 0 to 26 Album Sales Per Day, Using MMM
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n the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years as he (along with other members of his band) took Mute Prophet from obscurity and turned them into an incredible indie success …
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Is this really the end of Facebook advertising as we know it?
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Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell, apple will soon be asking all app users if they are willing to allow their […]By Music Marketing Manifesto Podcast
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Tour on your Own Terms – House Concerts with Brian Vander Ark
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In episode #43 of the Music Marketing Manifesto Podcast we chat with Brian Vander Ark - lead singer of the band The Verve Pipe - about how he has consistently made six figures per year from house concerts, and how you can too! House concerts have long been one of the best ways for independent artists to generate a significant amount of revenue each…
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The Art & Science of Playlist Promotion
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In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career […]…
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Learn How To Generate Income From Your Music on Twitch
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In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially generate a full-time income from their music. I also want to remind everyone that I […]…
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Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic
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The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […]By Music Marketing Manifesto Podcast
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Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas
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Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it. This is important because so often I see artists spending thousan…
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LIVE Music Marketing Q & A – Replay
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In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different... This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held earlier today. It is MUCH longer than the average MMM podcast episode and clocks in at 2.5 hours. That was me being obsessive about trying to answer ever…
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Branding for Musicians: What It Is and Why It Matters…
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When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding... However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of "image", "genre", or "niche". But branding goes much deeper th…
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How To Get Your Music Licensed in Television and Film – With Karyn Rachtman
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One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?” It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television show or film can be incredibly lucrative, it can lead to […]…
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How To Report Sales From Your Own Website to Soundscan
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One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build […]…
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Growing Your Fan Base With Free Social Media Strategies
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If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians […]By Music Marketing Manifesto Podcast
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There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they […]…
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How to Grow Your Fan Base With Just $5/Day
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In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady […]By Music Marketing Manifesto Podcast
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L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31
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UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad […]…
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The Power of Words – Podcast Episode #30
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In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music online means creating content. That might be a Facebook ad, a social […]…
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In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]…
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On Getting Dropped By Your Record Label…
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In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]…
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If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]…
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Marketing Music Outside of the United States…
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When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]…
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iTunes and the Future of Downloads – Podcast Episode #25
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Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]…
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Ariel Hyatt on Developing Your Brand – Podcast Episode #24
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In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]…
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Music Marketing Q & A – Podcast Episode #23
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As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]…
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9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22
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In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]…
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Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21
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In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been living under a rock for the last few decades and […]…
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Rhyme Scheme is def WDSR Radio family. We've been watching this brotha stay consistent in the game and it's definitely no stopping him now. Check out the interview we had with ya boy Rhyme Scheme. Copyright © 2017 WDSR Radio - Dubb Spot Records
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How to Get Nominated For a Grammy – Podcast Episode #20
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In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […]…
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Are Facebook Ads the New Touring? Podcast Episode #19
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In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […]…
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We chop it up with ParisLuHv, a talented independent hip hop artist out of Canada. Check out what B M DuBB and ParisLuHv had to say about the current state of hip hop and how ParisLuHv intends to change it in this inspiring radio interview. Copyright © 2015 WDSR Radio - Dubb Spot Records
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Your Guide To Music Licensing – Podcast Episode # 18
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In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how musi…
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Check out the latest interview with Team So Real artist Shaziik. Reppin New Jersey, my dude came through and dropped some heat and knowledge on us at WDSR Radio. Don't sleep on the whole Team So Real family, they are putting in that work! Shouts out to Shaziik on the check in. Keep pushing Fam! Check out more music on www.reverbnation.com/teamsorea…
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We had the pleasure to interview Lachi live on WDSR Radio.Lachi is a Pop/EDM Songstress and stellar NYC band, Lachi, has been praised on CBS Radio, NPR, CW MTV, Oprah Radio, Onion, Spin Earth, Oxygen, The Deli Mag and more! Take a listen to the interview of a hardworking independent artist that you will soon start hearing through Sony Music!© 2015 …
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Alby Sound is a rapper/music producer out of Rodeo, California. Although he may be an upcoming name in the hip-hop scene, his talents are second to none. Alby’s mixes are heavily influenced by Kanye West. He creates his music around a central, yet simple idea and expands his songs to a whole new level with his lyrical flow. With vocal talents that …
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How to Land A Sponsorship For Your Band – Podcast Episode # 17
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In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book is the former bassist of the gold selling […]By Music Marketing Manifesto Podcast
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