Best Raphael Paulin Daigle Podcasts (2024)

1
From Series A to Nine Figures: Leveraging Offer Testing for Ecommerce Growth 24:12

3M ago24:12

24:12

Cherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies …

1
Scaling Celebrity-Backed Brands: The Chamberlain Coffee Success 17:48

5M ago17:48

17:48

Chris Gallant is the CEO of Chamberlain Coffee, a thriving coffee, matcha, and tea brand founded by renowned YouTube influencer Emma Chamberlain. Launched in 2019, Chamberlain Coffee has expanded from an online DTC brand to rapidly branching out to over 10,000 stores nationwide. With over 15 years of experience in commercial beverage management, Ch…

1
Boosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing Pages 24:19

7M ago24:19

24:19

Justin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with busines…

1
How to Redesign Your Website Without Killing Your Conversion Rate 33:31

8M ago33:31

33:31

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his t…

1
How Laundry Sauce Scaled to Eight Figures Without Employees 21:19

8M ago21:19

21:19

Ian Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauc…

1
Boosting Your Ecommerce Sales With Direct-Response Ads: Top Strategies 19:59

8M ago19:59

19:59

Andrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of In…

1
Harnessing the Power of User-Generated Content for Ecommerce Growth 20:36

8M ago20:36

20:36

Diego Camejo is the Founder and CEO of She's Waisted, a premium shapewear and activewear brand empowering women to feel confident and beautiful in their skin. A serial entrepreneur with a diverse background in filmmaking, music production, and digital marketing, Diego is also the Founder and Creative Director of Artec Media, a digital media product…

1
Retention and Churn Reduction Strategies for Ecommerce Brands 25:10

9M ago25:10

25:10

John Roman is the CEO of the Battlbox Group, an outdoor subscription service delivering hand-picked survival, EDC, and other cool gear from its expert team of outdoor professionals. John is an experienced ecommerce executive and board member with a demonstrated history of working in the consumer goods and technology industry. He leveraged his DTC a…

1
How Industry-Specific Landing Pages Boost Conversion Rates 22:42

11M ago22:42

22:42

Riley Stricklin is the Co-Founder and CEO of Lume Cube, an ecommerce brand designing premium lighting tools for the creator economy. Established in 2014, Lume Cube started with a portable waterproof light for GoPro cameras and has since expanded to portable lights, partnering with notable retailers like Best Buy and the Apple Store. Before Lume Cub…

1
Category Creation: How To Thrive in a Crowded Market 24:15

11M ago24:15

24:15

Matt Bertulli is the Co-founder and CEO of Pela Case and Lomi, certified B-corp brands operating at the intersection of waste innovation and consumer technology. Fueled by a mission to minimize global waste, Pela creates sustainable phone cases from eco-friendly materials, while Lomi transforms food waste into nutrient-rich plant food with its Smar…

1
TV Ads Secrets for DTC Ecommerce Growth 23:45

11M ago23:45

23:45

Greg Schwartz is the Founder of Household, a boutique TV consultancy that works with direct-to-consumer brands on creative, media planning, and overall TV growth strategies. Passionate about transforming brands into household names, Greg has created over 150 TV commercials and helped many eight-figure brands, such as Moon Pod and Solgaard, profitab…

1
The Strategy That Dramatically Increased Tenzo Tea's LTV by 50% 18:01

11M ago18:01

18:01

Steve O'Dell is the Co-founder and CEO of Tenzo Tea, a DTC organic matcha tea company. Available in thousands of stores and featured in Entrepreneur, CBS, and People, Tenzo Tea provides healthy energy through organically sourced and sustainable ingredients. Steve's roots are deeply entrenched in entrepreneurship, and he is an investor in multiple s…

1
How a DTC Cookware Brand Leveraged Product Bundling To Accelerate Growth 21:52

11M ago21:52

21:52

Jordan Nathan is the Founder and CEO of Caraway, a fast-growing direct-to-consumer cookware brand. Launched in 2019, Caraway is on a mission to create well-designed, non-toxic, ceramic-coated home goods. Before founding his own company, Jordan was the CEO of Vremi, a kitchen and home goods company owned by the Mohawk Group. His strategic vision and…

1
The Partnership-Building Strategy That Positioned Eight Sleep as a Market Leader 25:21

12M ago25:21

25:21

Alexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep, a sleep fitness company specializing in smart mattresses and mattress covers that heat and cool to regulate body temperature. Before launching the San Francisco-based startup, Alexandra worked in public relations in New York City. At Eight Sleep, she lead…

1
Unlocking the Power of SEO and Content Marketing for Ecommerce Business Growth 23:25

12M ago23:25

23:25

Suzie Cyrenne is the Co-founder of Zumalka, a company that delivers natural and homeopathic pet supplements for holistic pet wellness. For over a decade, Suzie has nurtured and cared for pets in over 70 countries through Zumalka’s natural alternatives and the company’s dedication to pet well-being. A certified homeopath who co-founded her first bus…

1
Successfully Growing a DTC Brand Beyond US Borders - with Stephen Pinto, Dr. Squatch 21:44

2y ago21:44

21:44

Stephen Pinto is Director of Product Management at Dr. Squatch, one of the fastest-growing brands in the DTC space. In this episode, Stephen shares how they've scaled Dr. Squatch beyond American borders, starting with Canada, and then Europe, while keeping operations lean and efficient.

1
Landing Pages and A/B Testing to Win at Media Buying 25:07

2y ago25:07

25:07

Ashvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages. In this episode, we discuss how Obvi reduced their Cost Per Acquisition…

1
Growth Through Brick & Mortar for Ecommerce Brands - Ben Sehl of Kotn 24:05

2+ y ago24:05

24:05

Ben Sehl is the Senior Product Lead of Hydrogen, Shopify’s new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn, a sustainable lifestyle brand; and Margin, a new men’s grooming brand. In this episode, Ben shares how his company Kotn is using Brick and Mortar stores as a growth strategy. He shares the do's…

1
How Understanding Their Customers Led to 1400% Growth - with Ben Smith of Disco 19:20

2+ y ago19:20

19:20

Ben Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research. By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In thi…

1
How to Scale a DTC Brand Using Freelancers - With Chris Meade of Crossnet 21:12

2+ y ago21:12

21:12

Chris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale. One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can …

1
Actionable Tips for a Highly Effective Referral Program - with Jason Wong of Doe 20:14

2+ y ago20:14

20:14

Jason Wong is the Founder of Wonghaus Ventures and Doe Lashes, a DTC brand that he managed to scale to millions in just one year. He credits a lot of that growth to their referral program, and that's exactly what we'll talk about in this super actionable episode. Get ready to learn why he thinks most referral programs are a waste, what most brands …

1
How Snow Made SMS One of Their Most Profitable Customer Acquisition Channels - With Josh Snow 20:55

2+ y ago20:55

20:55

Josh Snow, is the founder and CEO of $100M+ DTC oral care brand, Snow. In this episode, we talk about the best ways for ecommerce brands to use SMS to grow their customer base, extend LTV, and scale profitably. Josh shares how they're doing it at Snow, and his top advice for brands looking to get serious with SMS. You don't want to miss this one.…

1
How Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky Joshi 26:32

4+ y ago26:32

26:32

Ricky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. In this episode, we talk about how to differentiate in a crowded industry and how to shape your …

1
Unbound Merino's Strategy for Growing Into a Multi-Million Dollar Brand Through Crowdfunding, Dan Demsky 24:20

4+ y ago24:20

24:20

Dan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy. In this episode we talk about storytelling in marketing, dive deep into Dan's strategy for launching through crowdfunding, some actionable tricks for a successful campaign,…

1
Scaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung, Kettle & Fire 24:10

4+ y ago24:10

24:10

Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a suc…

1
How to Build an Emotionally Charged DTC Brand and Get Into Department Stores - with Andreas Palm of CDLP 29:28

4+ y ago29:28

29:28

Andreas Palm, is the co-founder of CDLP, a DTC premium men's underwear brand who's been featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney's and Selfridges right from the start! In this episode, the first of the podcast's 2nd season - Andreas explains why they chose to get into department stores early, HOW t…

1
Under-utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuel 22:58

5y ago22:58

22:58

Andrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merch…

1
A Hiring Process to Create the Best Ecommerce Marketing Team - with Brad Pedersen 26:16

5y ago26:16

26:16

Brad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been growing 4000% since its inception 2 years ago. They've also ranked #20, amongst the Growth 500 in Canada. Brad is an all…

1
1.3m YouTube Subscribers to 7 Figures in Revenue: Beardbrand's Content Marketing Strategy Revealed 27:04

5y ago27:04

27:04

Eric Bandholz, is the founder of Beardbrand, a men's grooming ecommerce company that achieved 1.3 million YouTube subscribers so far, and credits most of it's 7-figure growth to their content strategy. In this episode, Eric shares their content marketing strategy, and more specifically, their YouTube strategy, and how it has evolved over the years.…

1
How an Engagement-Driven Email Marketing Strategy Grew BombTech Golf to $7M - Tyler "Sully" Sullivan 29:21

5y ago29:21

29:21

Tyler "Sully" Sullivan, is the founder of BombTech Golf, an ecommerce company selling Golf equipment, and he also runs eCom Growers, an email marketing agency. In this episode, Sully shares how he built BombTech Golf to over $7M in annual ecommerce sales, with only 2 employees, through highly engaging marketing campaigns. He dives deep into how he …

1
How 8-Figure Athletic Greens Doubled in Size With a Research-Driven Product Experience Strategy - Adam Trouncer 23:37

5y ago23:37

23:37

Adam Trouncer is the CEO of Athletic Greens, an 8-figure, direct-to-consumer, subscription-focused, ecommerce brand that sells a daily supplement of the same name. In this episode, Adam shares how they've doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of a better customer e…

1
How to Run a 7-Figure Ecommerce Business With No Employees - With Abby Walker 25:41

5y ago25:41

25:41

Abby Walker is the founder & CEO of Vivian Lou, Goldie Lou Footwear and TAOG. Not only does she run a 7 figure business, but even with 2 kids and 3 pets, she runs her companies with no employees. In this episode, Abby shares how she manages agencies, make decisions and builds her companies without employees.…

1
How Worldwide Cyclery Grew to $15M/year With A Customer Service Strategy - With Jeff Cayley 22:20

5y ago22:20

22:20

Jeff Cayley is the founder & CEO of Worldwide Cyclery, an 8-figure ecommerce site in the bike industry, with 3 retail locations. In this episode, Jeff shares how he created a customer service strategy that is the backbone of their growth to nearly 15 million a year in sales. He also shares how they go above and beyond for customers, to keep them lo…

1
How Dr. Squatch Grew to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding - Jack Haldrup 23:49

5y ago23:49

23:49

Jack Haldrup is the founder & CEO of Dr. Squatch, an ecommerce company who's currently one of the largest sellers of men's soap online. In this episode, Jack will share how he grew Dr. Squatch to over 100,000 orders per year, how they created a viral video that achieved over 40+ million views, and how they created a brand that customers relate to s…

1
Utilizing User-Generated Content to Disarm Customer Objections - With Cathryn Lavery 23:51

5y ago23:51

23:51

Cathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years. In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website con…

1
How Audrey Castonguay Achieved $1M+/Month In Ecommerce Sales With The "Rule of One" 22:15

5y ago22:15

22:15

Audrey Castonguay, founder and CEO of Wholesome Culture, has grown her ecommerce company to over 200,000 customers and inspired an online community of over 850,000 followers - and counting - in just 2 years. In this episode, she shares how she tests new products, double sales with existing ones, and uses her “rule of 1” to keep growing past a milli…

1
How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed Zedan 22:54

5y ago22:54

22:54

Ahmed Zedan, co-founder of an ecommerce company called Haute Hijab, shares how they managed to scale fast using data to make better web design decisions, how they use customer insights to drive their A/B testing program, and how they've built a culture of experimentation within the company.

1
A Genius Step-By-Step Facebook Ad Strategy to Grow DTC Companies - With Nik Sharma 20:02

5y ago20:02

20:02

Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. Nik also led DTC ecommerce at VaynerMedia, and worked with brands to build audiences, such as Complex Media…

1
How to Calculate Customer Lifetime Value to Run Ultra-Profitable Ads - With Gareth Everard 20:27

5y ago20:27

20:27

Gareth Everard co-founded and led multiple ecommerce brands such as Rockwell Razors, Mr. Gladstone Solid Cologne, and most recently Keyto, the world's first ketogenic diet breathalyzer. He also raised over $2M through Kickstarter and Indiegogo campaigns, and in this episode, he will share how he calculates and utilizes the lifetime value of his cus…

1
How GothRider Uses Quizzes to Acquire & Convert Customers at Scale - With Phil Kyprianou 24:53

5y ago24:53

24:53

Phil Kyprianou is the founder of an ecommerce brand called GothRider. In this episode, he shares how he’s been using quizzes as a traffic acquisition and conversion strategy that has been adding millions of dollars to his company’s bottom-line while lowering his costs of customer acquisition and achieving super-profitable ad campaigns.…

1
How Gary Nealon Scaled His Ecommerce Store to $40m/Year by Building Strategic Social Media Assets 18:50

5y ago18:50

18:50

Gary Nealon scaled an ecommerce business to $40+ million/year in one of the toughest niches possible, and successfully exited it over a year ago. In this episode, we talk about how he used strategic social media assets as a key traffic acquisition strategy, how to achieve low customer acquisition costs for expensive products, and how to convert cus…

6+ y ago31:23

31:23

CDB 060: Taking the Plunge with Kate Butler of She Said Feck Records Starting a record label can suddenly seem like the most normal thing in the world, if you allow yourself to be open to the possibility. Kate set herself up for success over the years and then jumped when the opportunity presented itself. Here are some of the things we talk about o…

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Raphael Paulin Daigle Podcasts

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