))
Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications. Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.
…
continue reading
1
360-marketing for b2b audience engagement
53:07
53:07
Play later
Play later
Lists
Like
Liked
53:07
Modern marketers need to look beyond a static campaign. Gone are the days where brands could push the same message or products over and over again to an entire market. It’s time to consider a more integrated 360-marketing approach that combines PR, direct marketing and digital tactics when promoting themselves to the relevant audiences and creating…
…
continue reading
1
Cybersecurity awareness month: a brand opportunity
21:40
21:40
Play later
Play later
Lists
Like
Liked
21:40
Taking place every October, cybersecurity awareness month is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity. It was started in 2004 by the USA’s Homeland Security, but has since been adopted by social media and IT security professionals around the world. Awareness months such as this …
…
continue reading
1
PR measurement: linking ROI and vanity metrics
29:03
29:03
Play later
Play later
Lists
Like
Liked
29:03
In this episode, London lorries Sam Pudwell and Toni Fagbohun sat down with Philip Iacob to talk about all things related to PR measurement. As anyone who’s worked in PR will know, there’s no all-encompassing tool for measuring PR success. But there are some steps agencies can follow when evaluating a project or campaign. Listen to the full podcast…
…
continue reading
With October already around the corner, many marketing teams are starting to think about their marketing strategy for 2020. In this episode, Errol Jayawardene and Dan Simpson from our London digital team count down their top 8 marketing tools and platforms so you can make the most out of your b2b marketing next year. Google Analytics: https://analy…
…
continue reading
Social media is an ever evolving and growing component to b2b PR and marketing. In 2019, the call to prove ROI from C-suite members is just as common as it was 5 years ago, though the landscape has changed drastically in that time. Social media and digital marketing professionals are competing in a saturated space like never before so the need to s…
…
continue reading
Launching a PR or marketing campaign in the DACH region might seem like a straightforward task, but the truth is it requires a different approach to countries like the UK and USA. There are a range of factors that businesses need to take into account. For example, not only does Germany, Austria and Switzerland speak 3 languages (German, French and …
…
continue reading
The Talking TechComms podcast is back! In this episode, we sat down with one of our cyber-security clients, Noble, whos anomaly detection tool powered by deep learning sifts through tonnes of threat data and eases the burden on security analysts. Director of Marketing at Noble, Tala Baadarani, and our very own head of digital, Errol Jayawardene, sa…
…
continue reading
1
Why Campaign’s Farage feature is a step in the wrong direction
34:15
34:15
Play later
Play later
Lists
Like
Liked
34:15
A few weeks ago, Campaign made the decision to put Nigel Farage on its front cover. It came with no shock that the publication received heavy backlash, with many critics citing various reasons as to why this was a bad move. Whether you agree with them or not, there’s no denying that Farage’s views are controversial. The aim of the cover was to prai…
…
continue reading
The world of enterprise IT PR is a complex, ever-changing environment, with businesses today facing a host of challenges when it come to their PR and marketing efforts. For example, the gap between how businesses want to be perceived, what their customers want, and what journalists want to write about can make it difficult for businesses to know ex…
…
continue reading
In this episode of ‘Talking TechComms’, we sit down with London lorry Alex Humphries-French from our M&A team, to talk about a topic that often doesn’t get the attention it deserves – nutrition at trade shows. Alex offers some top tips that can help trade show attendees stay energised and keep a clear mind throughout those long days on the expo flo…
…
continue reading
When it comes to blockchain, we know that there’s a huge amount of noise at the moment. In the tech industry and beyond, brands are falling over themselves to talk about how they are using blockchain technology to transform business some kind of business process – even though most of them aren’t actually using blockchain at all, or don’t have a fun…
…
continue reading
Whether you’re looking for a long-term retained partnership or something more short-term for a specific project, there’s more to the process of choosing a new PR agency than meets the eye. No matter what their size, businesses tend to come up against a number of common stumbling blocks that make the selection process a tricky one. And it’s an impor…
…
continue reading
The emphasis on utilising data to drive results is widely talked about in modern marketing, but it's easy to get overwhelmed when you have so much information coming from all directions. That's why, when identifying marketing KPI's, finding the right sources of data to sit hand in hand is a must. This can be a significant challenge and some of the …
…
continue reading
It’s no secret that content creation is playing an increasingly central role in marketing and communications strategies. More and more brands are using content as a way of reaching beyond traditional media relations and engaging different audiences to meet different business needs. But what do brands need to keep in mind when developing content? An…
…
continue reading
Integrated Systems Europe (ISE) is one of the world’s largest AV and systems integration events on the tradeshow calendar, attracting a host of leading speakers and showcasing the industry’s most advanced technologies. Although many have predicted the ‘death of the tradeshow’ for some time, ISE 2019 was the biggest ever. It was spread across more t…
…
continue reading
At this year’s ISE Show, we’re hosting a panel as part of the AGORA event being run by Mondo Stadia magazine. In preparation, this episode of the TechComms To Do List is a conversation with panellist James Keen from Tripleplay. James is the marketing manager for the IPTV and digital signage provider and we got together to talk about in-stadium vide…
…
continue reading
1
Smart contracts & growing a blockchain brand
16:52
16:52
Play later
Play later
Lists
Like
Liked
16:52
You don’t have to be an industry expert to know that blockchain is currently one of the hottest technologies around. We spoke to Patrick Degenhardt, head of marketing EMEA at our client ConsenSys. Formed in 2015, ConsenSys is one of the world’s leading blockchain software technology companies. It is an incubator for projects and start-ups using blo…
…
continue reading
