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Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.
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In this episode, Rick sits down with Frederic Jean-Bart of Performance Partners and they discuss media buyers in the affiliate space. They are not talked about enough, but they are an important part of the affiliate marketing ecosystem. The benefit of using media buyers in affiliate programs is that they use their own money to drive traffic and get…
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In this episode, Rick sits down with Lavin Punjabi to discuss AI and how it's being used in affiliate marketing on the publisher side. We talk a lot about the brand side, but the publisher (affiliate) side needs to be optimized and inject efficiencies to tighten up operations. Lavin talks about his SaaS, NucleusLinks, and how it's making publishers…
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In this episode, Rick speaks with David Katz of Archer Affiliates. They are a top player in the Amazon sellers affiliate world. The conversation went in many directions, but the takeaway should be that all brands that are selling on Amazon should consider bolting on an affiliate program. This is not the traditional Amazon Associates program, but on…
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In this episode, Rick talks to Michael McNerney of the Martech Record. They discussed the need for an industry trade publication and what Mike and his team are doing to move the affiliate/partnership space forward. The Martech Record is not just a trade publication, they are also an events company that is bringing education and awareness to cities …
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This is an episode where I was a guest on Chloe Thomas' podcast Keep Optimizing. We discussed why having a diverse community of affiliates is essential for success and I also provided specific tips for diversifying an affiliate program. Having all your affiliates in one basket is a recipe for disaster, but diversifying is not as difficult as it sou…
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In this episode, Rick and Marty discuss the world of Mergers & Acquisitions. This is a topic that doesn't get talked about enough but is becoming a key strategy for many businesses to grow. They discussed how the affiliate marketing industry is navigating through M&A and the common misconceptions about acquiring a business. This episode is one that…
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The latest episode of the Rick Magennis Show is with industry veteran Dustin Howes. Dustin and Rick discussed a few of the hurdles affiliate managers make when managing programs and how they can overcome them. There are tactical pieces of information provided that can be used immediately to help make the time running an affiliate program efficient …
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In this episode, Rick and Jesse delve into Amazon's pivotal role in advancing affiliate marketing beyond the confines of the traditional Amazon Associates program. They explore the option of integrating a full-fledged Amazon affiliate program with existing e-commerce strategies. The discussion encompasses the impact of this evolution on the industr…
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In today's episode, Rick was joined by Wade Tonkin of Fanatics, Inc. Wade and Rick talk about one of the hot topics in the Affiliate world, Affiliate Recruitment. They also discuss the common mistakes in Recruiting and how to have a consistent and effective process. Wade also shares his experience, tips, and learnings in the industry.…
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Are you wondering how you can leverage TM+ (Trademark Plus) with your brand? In this episode of The Rick Magennis Show, Rick was joined by Chelseah Murphy of Wickfire. Wickfire guides consumers through online purchasing decisions and helps brands by utilizing custom coupon codes and TM+ campaigns. Chelseah shares how she began in affiliate marketin…
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Want to learn how JV (Joint Venture) Marketing can help your brand increase its revenue? In today's episode, Rick had a chance to talk to one of the JV Marketing experts, Marty Fahncke. He has been in affiliate marketing since 1999 and has been utilizing JV marketing just as long. Rick and Marty elaborate on what JV marketing is and how affiliate m…
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This is the first interview with an affiliate done by Rick! In this episode, Rick sat down with Nick Andrews of ReviTrage. Nick gives advice on how to grow an affiliate program from the perspective of an affiliate with over a decade of experience in the business. Plus, he shared his inspiring story on how he ended up working as an affiliate. Nick a…
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If you want to learn how to compete with Amazon's Associate Program, then this episode of The Rick Magennis Show is for you! I got a chance to talk to Jesse Lakes of Geniuslink. Jesse shares his tips and strategies about affiliate marketing that he has acquired over 20 years in the business. We talked about Amazon's Associate Program and how brands…
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"Make your Affiliate Program Fun" This podcast episode is one of the most value-packed ever recorded. In today's episode of the Rick Magennis Show, Rick and Matt McWilliams aka "The Affiliate Guy" of Matt McWiiliams Consulting Inc., talk about the three common mistakes affiliate managers make that need to avoided if they want to grow a successful a…
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While 2020 may be considered the year of remote work, it is just the beginning as we see the trend continuing in 2021. For the second time around, Rick was joined by Jeannine Crooks on the Rick Magennis Show Podcast. Jeannine is the Partner Acquisition and Development Manager of Awin. They talked about several techniques and strategies that Awin ha…
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Rick has a special guest who will share her knowledge and expertise about Mass Media and its role in affiliate marketing. Jessica Spira of Ziff Media Group joins Rick and they get into the evolution of Mass Media affiliates. Jessica is the VP of Partner Management and Growth in Ziff Media under Ziff Davis. Jessica shares her insight about the Rise …
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We can all agree that recruitment is the most time-consuming and labor-intensive part of managing an affiliate program. In this episode, Rick sat with his good friend Chris Tradgett of Publisher Discovery. Chris shares his knowledge in affiliate marketing from almost 16 years of experience. They talked about how brands and affiliates have changed i…
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In today's episode, Rick is joined by Brett Owens of Afluencer and they discussed Influencers vs Affiliates. This episode is the first influencer talk on The Rick Magennis Show podcast. Rick and Brett go into a detailed discussion about the best practices working with influencers, plus, they differentiate affiliates and influencers. It is a valuabl…
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On this episode of The Rick Magennis Show, Rick chatted with Sarah Bundy of All-Inclusive Marketing. Sarah has won countless affiliate marketing awards since she started in the industry 17 years ago. Rick and Sarah go over the essential elements for an affiliate program to succeed and where they see affiliate marketing going in the future. Sarah al…
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In this episode, Rick talks with Todd Crawford, who is the Co-Founder and Vice President of impact. Impact aims to help marketers to manage all your partnerships on the same platform with ease. Todd gives a glimpse of what Impact could offer to the affiliate industry, the progress of trends and innovation, provides advice, and share tips about affi…
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It's Quick Tip Monday! One of the most frustrating things is emailing a brand and then having the email bounce, fail, or go to a ticketing system. How are affiliates supposed to contact brands if their email address is not working? This is the easiest thing to correct, but also can be the easiest thing to drive affiliates away. In this episode of t…
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In this episode of the Rick Magennis Show, Rick talks with Michael Cole, the VP of Marketing for Everflo. Everflow helps companies stay ahead as performance marketing grows and evolves. Michael shared his background and hinted at how Everflow could help manage your program in the right way. They talked about coupon/deal sites, program management st…
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The Performance Marketing Job Market - Hotter Than Ever In this episode of The Rick Magennis Show, Rick sits with his guest Mike Carney of PerformanceMarketingJobs.com. Mike is the Founder/President of Performance Marketing Jobs, which won several Affiliate Marketing awards. Rick and Mike discuss how Performance Marketing Jobs began and how it help…
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What are the affiliate marketing trends in 2021? In this new episode of the Rick Magennis Show, Rick sits with Brian Marcus of Tune, and they talk about the trends in affiliate marketing for the coming year (2021) including growth, advancement and how technology will run in 2021. Brian even shares what to look forward to at Tune for next year. This…
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Communication is Vital. It is one crucial step to running a successful affiliate program. The bottom line is, you must have a strong relationship with your affiliates. Rick talks in this new podcast episode all about Communicating with affiliates. His years working in affiliate marketing prove that communication is the key to have a successful outc…
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Business to Business or B2B has a new world of possibilities in affiliate marketing. B2B affiliate marketing is different and challenging but is needed to compete in 2020. In this episode of The Rick Magennis Show, Rick speaks to Nikita Zhitkevich of PartnerStack. It's a tool to manage affiliates (partners) and full-stack solutions for B2B SaaS par…
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Continuous innovation is the key to success in affiliate marketing. In this episode of The Rick Magennis Show, Rick talks to Chris Maddern of Button. Chris shares his background in Affiliate Marketing including the history, challenges, and even his favorite books. Moreover, Rick and Chris talk about personalization in the industry, current issues, …
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What do you need to know about compliance in affiliate marketing? Compliance is not the most fascinating thing to talk about however, it is consequential to your affiliate program. Does it matter? Yes! It helps protect your brand and keep your affiliate program performing positively. In this episode of the Rick Magennis Show, Rick talks with Dave N…
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If you want to grow your revenue through cooperative partnerships, which may also include affiliates this episode is right for you! Working with influencers and non-traditional affiliates as a partner, companies can leverage affiliates’ skills and capabilities. How to leverage these partnerships to grow your affiliate program? In this episode of th…
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On this episode of the Rick Magennis Show, Rick talks with Jim Harriman, the General Manger of RevLifter. Affiliates come in all shapes and sizes and now more than ever on site engagement is critical to converting sales. Jim and his team use personalization strategies in the cart of brands that increases cart size, but aides in the conversion rates…
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Communicating with your affiliates is essential to a successful affiliate program. In this episode, Rick goes over ways to effectively communicate with affiliates and the strategies behind it. Also in this episode, Rick talks about marketing strategies for Q4 and what brands can do to make this the best quarter ever. To hear previous episodes of th…
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How often do you perform a competitive analysis of your affiliate program? It should be a regular task. In this episode, Rick provides useful tips for conducting an affiliate program competitive analysis and how to be prepared for the upcoming holiday season. Rick provides actionable tips that can be implemented immediately. You should always have …
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Once again there is no guest for this episode, but it's an important topic that Rick covers. Rick has been discussing recently Q4 and the importance of planning in advance, so he discusses the best practices for the best Q4 ever. It's a content filled episode and this is just one of many Q4 related podcasts in the pipeline.…
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Affiliate program management should be treated as its own marketing function, but many times it is not. It is often not given the proper amount of time and attention it needs to be successful. In today's episode, Rick discusses the components of affiliate program management and why every affiliate program needs full-time management (in-house or out…
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In this episode, Rick sits down with affiliate industry veteran Chris Tradgett. With Q4 on the horizon, Rick and Chris discuss why brands should have a diverse affiliate base. Relying on one particular group of affiliates is asking for trouble. Chris is the CMO at Publisher Discovery and shares his knowledge on how to grow a sustainable affiliate p…
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In this episode, Rick talks to his long-time friend, Jeannine Crooks. They have a wide-ranging discussion about the evolution of the affiliate marketing industry. From its humble beginnings to where it's headed in 2020 and beyond. Jeannine is an industry veteran and she shares her knowledge and experiences of her time in the affiliate space.…
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On this episode of the Rick Magennis Show, Rick welcomes Anthony DiFranco from AvantLink. Anthony is a part of the enterprise sales team but has relationships with his clients even after they sign up for AvantLink. They have a discussion about why brands may give up on their affiliate program and when it is time to hire a professional affiliate man…
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On this episode of the Rick Magennis Show, Rick, and his guest, Hanan Maayan discuss the evolution of affiliate marketing. Hanan is a tech entrepreneur and the CEO of Trackonomics. Over the past two decades, affiliate marketing has evolved and tech has played a significant role. This is an episode that is a must-listen for affiliate managers and br…
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On this episode of the Rick Magennis Show, Rick discusses 4 strategies to recruit affiliates for FREE. There are many tools out there that help identify potential affiliate partners, but unfortunately, they can be costly and not advantageous for the bottom line. There are solutions out there that can identify high-quality affiliates for FREE and Ri…
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On this episode, there are no guests, but Rick discusses an important topic to remain efficient in the current "work from home" age. He goes behind the curtain and talks about the browser extensions he uses each day and why they are a must for any affiliate manager. It's not easy starting a new routine, but Rick will provide quality insight on how …
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