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Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.
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Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina
45:30
45:30
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45:30
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building pro…
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Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn
44:25
44:25
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44:25
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Ma…
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Avoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White
49:56
49:56
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49:56
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how…
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Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)
50:36
50:36
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50:36
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 mil…
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Profits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon Kirsch
1:04:41
1:04:41
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1:04:41
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is k…
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How to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli Krasnow
35:49
35:49
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35:49
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa. If you're ready to implement more efficient & ef…
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The Psychology of Getting Aesthetics Clients to Choose YOU!
23:25
23:25
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23:25
A Comprehensive Marketing Plan for Med Spas, Dermatologists & Plastic Surgeons (2024). This is part 1 of our series where we cover how med spa customers make purchase decisions and what you can do to attract new clients by positioning your practice as the most attractive option in the market. Want help with better marketing for your med spa or aest…
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Med Spa Management & Profitability Strategies - Interview with Terri Ross
44:28
44:28
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44:28
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has help…
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Is Discounting for Med Spas a Good Idea? SETTLING the Debate!
13:46
13:46
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13:46
It's a controversial topic. Some say you should never discount services as this cheapens your brand and attracts the wrong customer. Others claim that discounting is a go-to strategy for acquiring new customers/clients/patients. I settle the debate in this episode!Want help with better marketing for your med spa or aesthetics practice? Schedule a c…
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Is Your Med Spa Making These PROFIT KILLING Mistakes? - Interview with Kelly Smith
37:47
37:47
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37:47
Welcome to episode 12 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant. If you're ready to implement more …
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How to Sell a Med Spa - How Much is a Med Spa Worth? Interview with Ben Hernandez of Skytale Group
31:19
31:19
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31:19
Welcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business…
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How to Start a Med Spa - Step by Step Guidance with Sara Shikhman
28:26
28:26
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28:26
Welcome to episode 10 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman of Lengea Law to do discuss the proper steps to take when opening a med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your…
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How To Build a PROFITABLE Med Spa with Sonya & Katie Kennedy
44:28
44:28
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44:28
Welcome to episode 9 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty &…
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Demystifying SEO (Search Engine Optimization) - How Google Search Works, Why Your Competitors Might Be Outranking You, and What You Can Do to Effectively Manage SEO Efforts For Your Med Spa
18:47
18:47
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18:47
Episode 8 of The Med Spa Success Strategies PodcastWelcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitor…
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A Completely New Way to Accurately Measure Your Marketing Investment & ROI {Free Calculator Download in Description}
14:53
14:53
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14:53
Episode 7 of The Med Spa Success Strategies PodcastWelcome to episode 7 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, I'm introducing a brand new method we developed for accurately tracking ROI from your marketing investments. You can download the FREE spreadsheet calculator …
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How To Save On Medical Device Purchases with Scott Carson - Med Spa Success Strategies Podcast
44:00
44:00
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44:00
Episode 6 of The Med Spa Success Strategies PodcastWelcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/)If you're ready to implement more efficient & effective marketing strategies fo…
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How to Build A Multi-Million Dollar Med Spa with Dr. Carol Clinton
50:28
50:28
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50:28
Welcome to episode 5 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your…
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Does A Med Spa Need To Be HIPAA Compliant? Interview with Liam Degnan of Compliancy Group
38:05
38:05
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38:05
Welcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice. If you're ready to implement more efficient & effective mar…
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Your 2023 Marketing Plan - Ideas, Tips & Tactics For Med Spas, Dermatologists & Plastic Surgeons
44:23
44:23
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44:23
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're helping you create a marketing plan for your practice in 2023 that will instill confidence in your marketing investment. If you're ready to implement more efficient & effective marketing strategies for your practice, boo…
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Why Some Med Spas Fail While Others Thrive with Jake Laban
38:17
38:17
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38:17
Welcome to episode 3 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jake Laban, former U.S. Head of Aesthetic Portfolio Marketing for Allergan, Co-Founder of Skin By Lovely & Investor of https://www.injectionu.com/ If you're ready to implement more efficient & effe…
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Top Tips To Grow & Manage a Successful Med Spa with Sara Shikhman
37:30
37:30
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37:30
Welcome to episode 2 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practic…
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Episode 1: How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth Hagen
55:57
55:57
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55:57
Welcome to episode 1 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors. If you're ready to implement more efficient & effective marketing strateg…
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