Rita M Perez public
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Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents/advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel ...
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Send Rita a text with your thoughts! Summer is here! And while it's certainly a time for relaxation, it's also a great time to do a lot of prep work for the upcoming holiday travel season. I'm sharing a summer checklist of things you can do to get your business in order and ready for festive NOW instead of waiting til Q4 is here. In this episode, I…
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Send Rita a text with your thoughts! Mastering your messaging can be a key factor in setting your business apart. As travel advisors, we’re not just selling vacations—we’re selling experiences, emotions, and life-changing moments. Understanding the deeper needs and motivations of your clients is crucial for delivering value that goes beyond just th…
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Send Rita a text with your thoughts! Join me as I chat with Kristin Richards, Founder of In Flow Design Co., on all things building your travel business brands and websites...and literally, we do talk just about everything. In this episode, we share: · Kristin's own rebrand from Girlboss Designer to In Flow Design Co. · The key elements every trave…
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Send Rita a text with your thoughts! Tale as old as time....there's been a few thoughts I hear travel advisors say over and over again since I first started in the industry in 2010. I wanted to address some of these thoughts and how you can reframe them to be more productive for your travel business. In this episode, I share: · My initial thoughts …
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Send Rita a text with your thoughts! Hootsuite came out with a Social Media Consumer Report and I'm sharing the findings with you and how you can apply them to your travel business :) In this episode, I share: · What consumers want to see on social media · What you can do to build a high-value following · What you can do to gain more exposure on so…
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Send Rita a text with your thoughts! My mom changed Mother's Day plans on me and I got a lesson in the synergy between a web search and social media--which of course means, I've got to share it with you :) Take a peek into how my brain works when it comes to searching for things, which is probably how many of your travel clients are also thinking. …
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Send Rita a text with your thoughts! The 2nd Annual Travel Tech Audio Summit went live on Global Travel Advisor Day, 5/1/2024. Listen in to hear incredible stories of entrepreneurship and learn about some of the amazing tech you as travel advisors, or even suppliers, can take advantage of. Special thank you to our Summit Featured Speakers: David Sh…
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Send Rita a text with your thoughts! Ready to make your travel business profitable? I'm so stinking excited to welcome travel industry powerhouse, Jenn Lee, to the podcast! Join us as we share what we feel are the five keys to profitability for your travel agency. In this episode, we share: · Some of the differences between the IC and Franchise mod…
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Send Rita a text with your thoughts! We lost a very dear friend in the industry this week, Edouard Jean. He was the owner of Massive Travels and was very active with ASTA having served as Chapter President, and was getting ready to start a campaign for the Board. He was a champion for minorities in the industry, as well, having served as a Board Me…
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Send Rita a text with your thoughts! We just wrapped up a 4-Week Series on where to find leads according to various travel agency niches. Now it's time to take action and align your goals with a personalized plan! In this episode, I share: · The importance of focus and confidence to take help you take action · Targeting a specific niche rather than…
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Send Rita a text with your thoughts! If you don't have leads in your business, you don't have a business. So let's find you those leads! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. Join me as I dive in today to the Luxury Travel Niche for part 4. In this epis…
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Send Rita a text with your thoughts! If you don't have leads in your business, you don't have a business. So let's find you those leads! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. Join me as I dive in today to the Food and Wine Travel Niche for part 3. In th…
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Send Rita a text with your thoughts! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. Join me as I dive in today to the Romance Travel Niche for part 2. In this episode, I share: · Understanding the mindset of romance travelers at every stage · Where you can find …
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Send Rita a text with your thoughts! If you don't have leads in your business, you don't have a business. So let's find you those leads! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. I'm also going to share via a Google search of 4 locations around the country,…
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Send Rita a text with your thoughts! Inspired by some recent chatter, I'm tackling the challenge of consistent content creation, by sharing some of my top tips on maintaining a positive mindset, finding your content creation groove, and setting achievable goals. I'm also diving into my personal journey with podcasting, blogging, and repurposing con…
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Send Rita a text with your thoughts! We're officially/unofficially celebrating the 3rd Birthday of the Podcast--wootttt!!! Thank you so much for tuning in every-ish week, sharing the podcast with your peers, and leaving ratings and reviews that allow other business owners to find this goodness. I sincerely could not do this without your support, an…
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Send Rita a text with your thoughts! This past week has been a deeply personal week for me, so I wanted to share a personal episode about where I'm at and what I'm doing to thrive this year in business. In this episode, I share: · Prioritizing health and backup plans · Leaning into my passions · Changing my mindset · and so much more! Enjoy (and ta…
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Send Rita a text with your thoughts! This week's episode was sparked by a conversation that transported me back to my years at Disney, where impeccable customer service wasn't just an expectation—it was a cornerstone of the magic. As I reminisce about those early days, I'm inspired to share the remarkable strategies that elevate our travel services…
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Send Rita a text with your thoughts! One of my passions and purposes for creating this podcast is to help travel agents like you avoid some of the red flags that sometimes pop up in the industry and this can sometimes mean host agencies. Now I'm not saying all host agencies have red flags, but you should listen if you're questioning your current ho…
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Send Rita a text with your thoughts! I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is. I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers. In this episode, I share: · Th…
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Send Rita a text with your thoughts! It's Wave Season, and it's very likely, that you may be feeling overwhelmed. Let's help reduce that overwhelm by identifying the five systems you need in your travel business, and what you can do to implement repeatable processes to help make life a little easier as a travel agency owner. In this episode, I shar…
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Send Rita a text with your thoughts! There's some big changes coming to email this February 1st--and you need to be aware of them, or your emails to your clients may not get sent! In this episode, I share: · The importance of scrubbing your email list · The immediate reason why you should get an email address with your domain name · High level info…
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Send Rita a text with your thoughts! We start this week's episodes with a few updates and opportunities for your travel business, and then glide right on in to some common mistakes that held me back, and are probably holding you back, too, for making meaningful income in your travel agency. In this episode, I discuss: · Getting comfortable with bei…
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Send Rita a text with your thoughts! Something I'm super proud of from 2023 is the way I was able to grow my email list :) I'm spilling in the beans on what I did to be successful, why I think they worked, and how you can utilize these tactics for your travel business. In this episode, I discuss: · The type of lead magnet I used for email list buil…
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Send Rita a text with your thoughts! If you've ever want the juicy on my business, I'm spilling tons in this episode :) The good, the bad, the ugly, and the lessons of 2023 are right here in this episode---let's jump in! In this episode, I discuss: · The audio series that completely flopped · How collaborations significantly increased my email list…
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Send Rita a text with your thoughts! As we head into the biggest holiday week, kick back, relax, and start dreaming again, as you listen to some industry greats share their insights on superb holiday destinations and experiences from across the globe! In this episode, we discuss: · River and expedition sailings · The differences between the North a…
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Send Rita a text with your thoughts! I don't do new year's resolutions. I pick words to focus on for the year. The words that I choose really drive the business decisions I make throughout the year. Listen in on my personal thoughts, as well as insights from conversations I've had from fellow travel advisors on planning and selecting their words of…
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Send Rita a text with your thoughts! One of the thing that I hate people try to sell you about social media, is that it is the solution to all your business problems...and that's a flat out lie. You don't need to do more social media to make more sales, and some people don't even do social media and make great sales. (Some people also do a shoddy j…
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Send Rita a text with your thoughts! How do you get to $40,000 in income next year with your travel agency? Well in this week's episode, I'm going to break down a few ways that you can strategically and intentionally plan your sales. In this episode, I discuss: · Tweaking various factors, such as exploring different travel products and increasing c…
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Send Rita a text with your thoughts! I might be biased, but this was such a FUN interview, despite me even being sick. Liz Wilcox, the Fresh Princess of Email Marketing, comes on to talk about the power of email marketing in your business. AND we're not just talking about the "what", but the "how" and "why", as well. If you've felt lost about email…
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Send Rita a text with your thoughts! Join Chief Commercial Officer, Janet Bava, and I, as we discuss on this BONUS EPISODE, our super-upcoming FAM aboard Windstar Cruises :) We spill lots of details on things to look forward to in this episode, and you can also find more information at the Google Doc below :) We so look forward to sailing with you …
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Send Rita a text with your thoughts! I've conducted dozens of media/podcast interviews this past year, and I'm noticing some common things that sometimes seem to be lacking on the guest side. I wanted to use this episode as a means to educate you on how you should properly prepare for when you do media interviews like podcasts and lives. In this ep…
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Send Rita a text with your thoughts! This short and sweet episode is sure to delight as I share my opinions on things that give me the heebie jeebies when I check out social media feeds. In this episode, I discuss: · Your feed's aesthetics · Your business branding · The things I'm passionate you shouldn't be putting on your social media feed · and …
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Send Rita a text with your thoughts! Fresh content is back! And I've had a couple things on my mind like LEAD MAGNETS for your travel business. If you've heard the term and are confused at exactly what they are and you should utilize for your travel business, you should definitely tune in for some ideas and lead magnet strategy. In this episode, I …
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Send Rita a text with your thoughts! Today is the last day of Prep for Wave Week!! Here's another replay episode from Foundations Day last year with Stephanie Cannon, all about the financial systems you need for your business, especially to prepare for wave season :) Enjoy! In this episode, we discuss: · The challenges of tax season and wave season…
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Send Rita a text with your thoughts! Prep for Wave Week for Travel Advisors is just days away!! Here's another replay episode from my second session last year, so you can hear the type of meaty goodness awaiting you next week :) Enjoy! In this episode, I discuss: · Gaining new connections and increasing confidence as a business owner · Understandin…
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Send Rita a text with your thoughts! Prep for Wave Week for Travel Advisors is coming!! Get the full details in this episode, as well as a hear a replay from one my sessions last year :) This is a lengthy and meaty episode, so feel free to pause and come back when you can. In this episode, I discuss: · Travel Agent CRM's and Itinerary Builders · Ma…
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Send Rita a text with your thoughts! The Hispanics in Travel Audio Series launched on 10/4 and I wanted to share some short snippets from the 30-50 minute long interviews. Listen in to hear the heartwarming family memories, how these industry leaders found their way to travel, and some business insights into what their brands are up to. Special tha…
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Send Rita a text with your thoughts! I say this out of love---but some of you are using AI, and it's obvious. It shouldn't be if you're using it tactfully, though. In this episode, I discuss: · The the drawbacks of relying too heavily on AI · AI as a foundation and inspiration for creative ideas · The sophistication of consumers Enjoy (and take act…
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Send Rita a text with your thoughts! Last week I was on a local staycation visiting the Orlando theme parks, and little did I know, a business lesson would emerge from 1- one of my favorite attractions and 2- one that I've never noticed before on the dozens of times I've ridden it. Join in on this episode to see the takeaways I had for the travel b…
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Send Rita a text with your thoughts! We all know WHAT you should be marketing, but do you know how to appeal to the WHO? Effective marketing for your travel business speaks to the people our ideal clients and partners are. Join me as I share insights to get your digital audience thinking---how did they know that?! In this episode, I discuss: · Posi…
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Send Rita a text with your thoughts! This week I wanted to delve into the world of marketing strategies, because they are not all created equal. The strategy you lean on should take into consideration your stage of business and what your business needs the most right now. In this episode, I discuss: · The MCC Method of marketing your travel busines…
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Send Rita a text with your thoughts! As we enter September, the start of the last quarter of the year, there is a sense of power and possibility in the air. Hear some travel business inspiration and updates from Rita :) In this episode, I discuss: · Some updates on what's happening the rest of the year in the world of the Strategic Travel Entrepren…
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Send Rita a text with your thoughts! Welcome back to the podcast, Sahara Rose De Vore of The Travel Coach Network, to discuss the results of her recent survey on traveler motivations. We peel back a few of the layers of being in travel and trends we're seeing coming to the forefront for our industry. In this episode, we discuss: · Going beyond the …
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Send Rita a text with your thoughts! The AITB Audio Series launched on 8/16 and I wanted to share some short snippets from the 30-50 minute long interviews. Listen in to hear incredible stories of entrepreneurship and learn some of the things it really takes to get to the next level in your business Special thank you to our Featured Speakers: Lori …
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Send Rita a text with your thoughts! Ooo, I've had the idea for this episode burning in me for a while now, so let's go! I KNOW I'm going to upset some people, and I'm ok with that because I firmly stand on what I say. I'm also open to hearing your perspective, so head on over to the FB Group, so we can get a friendly discussion started :) In this …
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Send Rita a text with your thoughts! So I'm not gonna tell you to swap your brand to a beautiful bubblegum pink, BUT I do want you to utilize some the strategies and tactics that the Barbie movie did to have an explosive box opening weekend, and continued success the weeks to follow. In this episode, I discuss: · The importance of knowing your clie…
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Send Rita a text with your thoughts! Short and sweet episode because everyone's feeling a bit fried this week. Focus back to basics, and if you need support, I've got some options below to support you :) Enjoy (and take action)! ------------------------------------------------------------------------------- ⚓⚓Please LIKE and SUBSCRIBE for more epis…
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Send Rita a text with your thoughts! Welcome back to the podcast, Alicia Lozano of The Motivated Co, this time to discuss setting up systems in your travel business. I was inspired to record this episode because I've been inputting a lot of my own systems in a project management tool, and Alicia just launched a pretty amazing tool to help you with …
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Send Rita a text with your thoughts! What do I always say? Everything is a learning opportunity! And here's a few things I pulled from the Threads launch success that you can utilize for your travel agency. Make sure to listen all the way through because that last one!! In this episode, I discuss: · Making your processes easy for your clients (and …
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