Welcome to the show built specifically for home services companies! Each week we provide quick, actionable, and effective insights into how to increase leads, boost sales, and scale your business to ever greater heights! This podcast is brought to you by Rizen Corp., a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
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Growth Marketing for Martians is a weekly podcast focused on discussing tomorrow's brand-building strategies for today's companies. Hosted by Rogelio Rodriguez and Jeff Lambert, these marketing Martians share an intergalactic love for learning and sharing with other podcast space travelers. This podcast is brought to you by Rizen Corp., a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gori ...
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The WFH Movement Could Save Your Revenue Growth in 2023
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We share the top news stories and growth tips for window and door industry professionals every week. In this episode, we discuss: News Roundups A Large Window Manufacturer Makes a Big Environmental Investment Google Helps Popularize “Bird-Friendly” Glass By Installing it at Their Headquarters The WFH Movement Could be the Industry Savior of 2023. H…
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Window & Door News 12/23/22: This Year's Window & Door Innovators, The Economic Outlook for 2023, 60% of This Industry NEEDS Window & Door Updates
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We break down the top news stories and growth tips for window and door industry professionals. News Roundups The 2022 Window & Door Awards winners have been Announced! Aging Schools Provide Perfect Opportunity to Incorporate Security Glazing US Glass Prices Continue to Increase Business Growth Resources Learn which review sites are best for window …
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Window & Door News: Green Glass Manufacturing Has Arrived, Homeowner Trends for 2023, How to Use FOMO for Marketing Messaging
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This week's episode breaks down the top news stories and growth tips for window and door industry professionals. News Roundups Net-zero glass production has arrived! Anderson's new lookbook reveals homeowner trends to focus on in 2023 New warm-edge spacers by PBI promise better window and door energy efficiency Business Growth Resources Learn more …
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5 Footage Types You NEED to Get From EVERY Service Appointment
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If you're like most home service companies, you only have a few marketing footage types in your arsenal. You know, the ones you repeatedly use because they work well and you're comfortable with them. But what if other types of footage could work better for your business? Types that could help you get more leads and close more sales? Listen to find …
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The Top 3 Review Sites for Home Services Companies
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Which review sites are the best for home services companies? Here’s a quick overview of the top three, along with how to get listed and why it’s essential to be there in the first place. So let’s dive right in and get started! Episode Resources Industry Secrets: How to Get MORE Leads from Google Reviews The No-Nonsense Approach to Dealing w/ Negati…
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Structure Your Company Meetings Like This to Save Time & Headaches!
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Do you waste running meetings every week? You’re not alone! But getting rid of them isn’t the answer. You need to change your approach. Don’t believe me? We'll go into the top 4 risks you'll face if you DON’T properly structure your meetings and discuss how you can make them better. Episode Resources The Secret Formula for Effectively Responding to…
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Stop Relying on Referrals. Use These Strategies for More Homeowner Leads!
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2022 is almost here! Does your home services company have a plan to stand out from the pack? What's your homeowner attraction strategy? You don't have one?? Don't worry! We have four strategies, all tested and proven to work for services businesses - like yours! Episode Resources The Secret Formula for Effectively Responding to Bad Reviews (FREE on…
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Here's Your 2022 Homeowner Attraction Strategy
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2022 is almost here! Does your home services company have a plan to stand out from the pack? What's your homeowner attraction strategy? You don't have one?? Don't worry! We have four strategies, all tested and proven to work for services businesses - like yours! Episode Resources The Secret Formula for Effectively Responding to Bad Reviews (FREE on…
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Are You Doing These Things to Build Client Relationships?
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We’re exploring the best ways for staying connected with your clients in our (hopefully) post-pandemic, digital-first world. Episode Resources The Secret Formula for Effectively Responding to Bad Reviews (FREE on-demand webinar) Grow Smarter, Faster, and Stronger Today! SUBSCRIBE to the podcast for more useful tips and tricks Visit our website Sign…
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Marketers' Mailbag: Getting Better at Social Media Management
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Each month we're turning the mic around and answering your questions! In this episode, we're discussing how to improve that social media management workflow. Have a question you'd like answered? Message us at ask@gorizen.com! Looking for Some More Amazing Resources? Check out our 2021 Social Media Optimization Playbook (Just for Marketers) Who Made…
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Why Branding is Important (We’re Talking to You, Service Companies)
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Service businesses need an identity - and branding is the answer! Help build trust and loyalty with your customers by building your company as different - in a good way! Our tips from the experts at Rizen will get you started! Special Offers: Learn The Secret Formula for Dealing w/ Bad Reviews (Sign Up for This Month's FREE Quick Course) Grow Smart…
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Are you struggling to get reviews for your home services company? Do you want more positive reviews in just 7 days? Here are some tips for getting more great feedback quickly! Special Offers: Learn The Secret Formula for Dealing w/ Bad Reviews (Sign Up for This Month's FREE Quick Course) Grow Better, Faster, and Stronger Today! WATCH this Episode a…
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Rediscovering the Lost Art of Documenting Company Procedures
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We have a practical guide on how to document your company playbook and standard operating procedures (SOPs). Learn how to document every process and policy for every role and responsibility in your services business so you can onboard, train, execute and scale faster. Special Offers: Learn The Secret Formula for Dealing w/ Bad Reviews (Sign Up for …
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We're talking about what SMS marketing is and why it is especially lucrative. We’ll also give you some examples and tips to help you get started! Episode Resources 30 SMS Templates for Marketing, Sales, and Customer Success Like What You Heard? Get More With Rev Grow We have a comprehensive growth program for home services businesses like yours tha…
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What a Successful Home Services Content Strategy Looks Like
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Do you have a will to do content marketing for your company? Great! But are you left empty-handed trying to find a way? Well, we have that elusive framework to make your efforts fly you to the moon! We'll show you what a successful home services content strategy looks like - today on Built to Scale! Episode Resources: Read our blog post on using th…
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Why You NEED to Create Content for Your Home Services Business
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You’re scrolling through your news feed and you see a headline that interests you. Before you realize it, you’ve finished reading the whole article and now have more questions and interest about the topic. Sounds like a successful marketer just engaged you! Do you know you can engage your customers like this too?! Let us show you how today on Built…
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Let's Make "Hot Marketer Summer" a Thing w/ These Fresh Outreach Ideas
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How are you planning to grow your business this summer? Are the same old marketing methods not generating the business they used to? It's time to freshen up those approaches and get your groove back with some new outreach ideas in this post-Pandemic market! Hey You. Stop Working So Hard! Our Rev Grow system helps you quickly increase leads and boos…
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What is Digital Marketing? A Beginner's Guide for Home Services
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How does your home services company find new customers? Word-of-mouth? Mailer ads? Digital marketing is the better way to reach today’s customers! Get your company on more people's radar at a much lower cost than other traditional marketing methods. We'll explain why and how. Today on Built to Scale! Like What You Heard? Get More With Rev Grow We h…
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Monthly Mailbag: How to Design Customer-Focused Business Cards
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On our first monthly installment of the Home Services Marketing Mailbag, we answer a question from Tony about what SHOULD go on a business card when you're ready to refresh those outdated ones. Get those FREE business card templates! Like What You Heard? Get More With Rev Grow We have a comprehensive growth program for home services businesses like…
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Marketer's Mailbag: How to Streamline Your Social Media Workload
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Welcome to our newest installment - Marketer's Mailbag! We answer your questions about REAL issues facing professionals in marketing, sales, and management. In our first installment of Marketer's Mailbag, Rocio asks how she can simplify her overwhelming amount of tasks as a social media manager. Learn More About Smart Social Media Management The 20…
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5 Timeless Truths About Selling to Homeowners
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We know today’s customer is different. So are you still using the same old marketing, advertising, and selling techniques? Sometimes, that’s okay - as long as it fits how humans buy. Mind the truths about selling that span across history! We'll cover the cornerstones you should build any new course of action for your business. You Have the Timeless…
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How to Reach the Right Audience for Your Home Services Company
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Who is your ideal customer? What are the best ways to reach them? Knowing your target customer is just one of the foundational tasks home services companies need to answer. We’ll show you where to start and provide plenty of helpful resources - today on Growth Marketing for Martians. Get Started on Building Your Buyer Personas Read this episode's c…
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3 Simple Ways to Stay Relevant in Today's Economy
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The shaky economy has left some brick-and-mortar companies in slow-growth mode. However, there is one area that's doing very, very well, and that is home services. If you have a company in this industry, you have to stay ahead of the competition by knowing how to reach today's customers. We have some simple strategies you can start with today! Like…
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Create or Update Your Company Mission Statement (in Just 5 Min!)
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Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you. Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you …
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Avoid Marketing Burnout With These 5 Health Tips (w/ Nichole Mena)
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Marketing can be hazardous to your health, folks. Working in a high-stress corporate office environment is the ideal recipe for health issues. Avoid marketing burnout by incorporating our 5 health tips - courtesy of nutritionist and marketing professional Nichole Mena! Episode Links: Pomodoro Technique Software MacOS - Time Out (Dejal Systems, Inc.…
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These 3 Meeting Time Schedulers Can Save Marketers AN HOUR Every Week
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The difference between productivity vs. constant stress is how one manages time. The right productivity tools can help - starting with meeting schedulers. Episode Links Try X.ai Try Calendly Try Hubspot Meetings Hey You. Stop Working So Hard! Our Rev Grow system helps you quickly increase leads and boost sales. Get training, project support, conten…
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Build Better Landing Pages With These 3 Tools
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Solid landing pages are the lifeblood of your marketing campaigns. Without them, your prospects won’t know how to take the next step with your business. So, what can you do? Learn from the best of the best. Use 3 landing page design tools to speed up the creation process and optimize your results using the best practices to date. Episode Links Land…
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Ask the Aliens: What Platform Will Microsoft Acquire Next?
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Microsoft is buying anything not bolted to the floor right now. With 1.2 billion users and thousands of marketers depending on their Office suite, we predict what software acquisitions could also happen in 2021. Episode Links Read the content of this episode Miami HUG Meetup Info (coming soon!) Join our Rev Grow Program - just for Marketers! Growth…
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Write Better Content Headlines w/ These 3 Tools
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At the end of the day, pulling a creative, engaging headline together may just be too much for your drained brain. And yet, your headline is THE essential aspect of your creation! To help in those times of creative famine, try these three tools for crafting an engaging, compelling content headline. Growth Your Brand W/ Rizen! Attention fellow marke…
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Being the leader of the free world is probably one of the most stressful and demanding jobs one can take on. And yet, our former U.S. presidents have learned a lot under these conditions, and they have the wisdom to share that we can embrace as professions. We look at five pearls of wisdom from former chief executives, today on Growth Marketing for…
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How to Collect Feedback AFTER Presenting a Marketing Report
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You could simply ask your audience if they have any questions, but more often than not, you run the risk of hearing crickets. You’re a marketer, so consider a more creative and engaging way to seek out feedback, to access it, and to improve. Today we’ll discuss a variety of ways--some even quite fun--to solicit feedback from peers, colleagues, audi…
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Make Marketing Data Come Alive With Multi-Channel Attribution
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How are you evaluating the value of your marketing materials? There are traditional methods and there are tomorrow’s methods. We’ll show you how to improve how you look at and analyze your data using multi-channel attribution. Enjoy this episode in written form, human. Learn More About Smart Data Reporting: Effective Data Reporting Requires Storyte…
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5 Tips for Landing a Dream Marketing Job (w/ Rebecca Rovirosa-Capote)
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We’re in the midst of one of the most significant workplace transformations in modern history. It’s the perfect time for you to plan or optimize your job search. Talent recruiter Rebecca Rovirosa-Capote stops by to share some tips to help you get ahead of the pack as you look for that new dream marketing job in 2021. Today, on Growth Marketing for …
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5 Data Visualization Tools Worth Your Time (and Money)
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We’ve all been there. We spent all night chugging caffeine and finalizing a huge report for the higher-ups. The next day, you’re running through your exhaustive data, only to see blank faces staring back at you? What went wrong? You didn’t make the report easy to follow. You assumed everyone else would speak your language. It’s time to step back an…
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How to Connect Your Branding and Online Advertising Efforts (w/ Cynthia Sandoval)
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What does your advertising say about who you are? Do customers understand your mission? Your vision? What makes you unique? Paid Marketing expert Cynthia Sandoval explains why it’s important to align branding and advertising and where to begin. Enjoy this episode in written form, human. Watch this episode Connect w/ Cynthia Sandoval: Instagram:@the…
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Reignite Your Millennial Marketing Efforts With These [On Fleek] Ideas
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Ah Millennials. The generation that brought us avocado toast and destroyed a thousand industries. As a Millennial myself, I think we are the generation of change and progress - so why do brands regularly fail so spectacularly at speaking to us? We have some thoughts as to why, plus some excellent ideas your company can use to reach them - er - us. …
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How to Build an Effective Sales Training Program
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When it comes to extraordinary sales growth, having an effective training program is usually underestimated. It’s not as simple as distributing a handbook. You need a more effective approach. We’ll discuss how you can get started on building a powerful and streamlined training program for your sales team. Today, on Growth Marketing for Martians. Co…
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A flood of emails washes into people’s inbox every single day. One of them is yours. You have an awesome message to share. How do you make yours stand out? Especially when you’re still trying to establish a relationship with a customer? We’ll show you how to write an engaging cold email. Today on Growth Marketing for Martians. Learn More About Emai…
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Tik Tok is quickly becoming the new gold rush for brand marketing. Some have already blazed a trail on how to best use the platform. If you’re a marketer, here are five accounts worth following for regular inspiration and advice. Learn More About Smarter Social Media Marketing The 2021 Social Media Optimization Playbook (Just for Marketers) We Rank…
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Hubspot vs. Salesforce: Which Is Best for Marketers?
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It’s time for the ultimate CRM showdown. That’s right, we’re talking about the 2 giants in the field--Hubspot and Salesforce. Salesforce might be the OG CRM, but Hubspot has made waves touting their inbound philosophy and holistic customer care system. So which one is best for marketers? We'll compare both to help you make a decision. Watch this Ep…
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Starting a Social Media Presence from the Ground Up (w/ Andrea Hernandez)
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So you have a Facebook business page. Good for you. It’s not enough. And if you have social media accounts on every platform, also good for you. And also, it’s still not enough. We sit down with Rizen's social media coordinator Andrea Hernandez to show you how to build an effective presence from the ground up. Learn More About Social Media Optimiza…
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Modern Strategies for Managing Remote Teams (w/ Caroline Ceniza-Levine)
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When every employee is on the same page, working together, your brand can accomplish anything. Achieving this feat is easier said than done though - especially in the shift to remote work we find ourselves in the midst of. We'll go over some ways you can get started on unifying and building a more productive remote team with career expert and brand…
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Learning From The Biggest Corporate Marketing FAILS
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Today on the pod, we’re going to disprove the old saying that “all press is good press.” That’s right, we’re taking a look at some of the worst marketing fails in the past few years. Plus we’ll be talking about what valuable marketing lessons we can learn from these blunders. Follow Growth Marketing for Martians on Social Media! Follow on Facebook …
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Think Small and Try Account-Based Marketing (w/ Hubspot's Ethan Kopit)
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Hubspot's ABM Product Manager Ethan Kopit calls in to discuss account-based marketing. He explains how ABM helps businesses of any size better connect with target customers. Learn More About Account-Based Marketing Hubspot's Ultimate Guide to Account-Based Marketing Account-Based Marketing Can Be Simple: Here's How Connect w/ Ethan LinkedIn Follow …
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