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Tony Greer navigates listeners through the financial market dynamics of the world's oil and gas sector. Get the latest fundamentals behind the price action and hear from industry experts from the field and from the corporate offices of the world's leading energy producers.
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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Business Owner Elevation Podcast

Leon Streete: Marketing Coach

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Welcome to the Business Owner Elevation podcast.... The show that's designed for coaches, consultants and expert business owners... That are looking to achieve higher levels of productivity and profitability... Where we share battle tested tactics & innovative ideas... That guarantee to elevate your business rapidly... Brought you from the Award winning Best UK Business Podcast in 2015. Without further ado here’s your host Leon Streete.
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In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of changing minds in an ever-evolving world. He delves into why our instincti…
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In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his "gold touch" method as a way to enrich customer interactions. Thr…
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Dr. Anas Alhajji, Managing Partner at Energy Outlook Advisors, discusses various topics related to the oil market and energy industry. He provides insights into the driving forces and prognosis for the oil market, highlighting factors such as geopolitical tensions and the impact of voluntary cuts by OPEC Plus. Dr. Alhajji also discusses the Houthi …
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In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it's more than just numbers; it's about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship b…
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In this episode we step away from the energy industry's market dynamics and get a better glimpse of a niche part of the oil sector. Tony's guest today is Dirk Heseman. Dirk is a Well Plug and Abandonment Engineer currently working in the oil fields of Asia Pacific. In this conversation, we get a glimpse into the business of closing and plugging off…
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In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and tribulations of losing everything, and has since become a successful author, speaker, and entrepreneur. His latest book, Clockwork: Design Your Busines…
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In this episode of OGU, Tony reconnects with Rory Johnston of Commodity Context to talk about some of the bigger headlines out of the oil sector the past few weeks. Not only has the Biden Administration reconnected with Venezuela to tap their crude supply, but the sector has also seen a pair of major merger and acquisition deals hit the market. Thi…
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Tony connects with Robert Mullin, General Partner at Marathon Resource Advisor. The two discuss the escalations in the Middle East and their potential effects on the oil market. Robert also shares some thoughts on the intense moves in the crack spread and why the potential for an "echo boom" in the oil markets could present itself in the coming yea…
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Robert Meyer is a seasoned energy trader with LPS Capital. Through his experience in the sector, he's see the high and the lows of the oil markets. With the recent big moves in the price of a barrel of oil, Rob provides some insights into where the opportunities currently live. He also adds some thoughts on supply which listeners may find concernin…
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In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and…
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In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains. He shares insights from his new book Rewired, explaining how excessive smartphone use and constant multitasking are reducing productivity, increasing anxiety/depression, and rewiring our neural pathways in co…
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Tony connects with his old friend, Doomberg, in this latest episode of OGU. TG and Doomberg hash out the recent outperformance of the oil market compared to the general markets this week. What the two see is a line of resistance coming up in oil, but a move past that would have the central banks concerned about another rise in inflation. The two ta…
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In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer indecision on sales. They discuss how companies often create friction and wasted effort for customers, despite knowing it is detrimental. Matt shares examp…
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"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. Mark explains that community involves genuine connection and communion…
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On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the …
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On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap …
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Tony Greer connect with Judd Arnold of Lake Cornelia Research Management, a firm which manages in excess of $100 million of outside capital. Judd talks about his unique approach to the energy, oil and natural gas trade, one which is quite different from that of Tony. The discussion first focuses on upside potential of oil/gas equities weighted to t…
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In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/ Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well…
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Tony's guest today is Josh Young, Chief Investment Officer and Founder of Bison Interests. Josh has over 15 years of experience in investment management, 10 of which were focused on publicly-traded oil and gas securities. The two spend quite a bit of time in this conversation talking about the early stages of what, they believe, is a bull market in…
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In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, p…
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In our second episode of Oil Ground Up, host Tony Greer joins a life-long friend in Dave Williams. Dave's career has spanned the energy sector, including a previous career in environmental services which then turned into a career in a smaller, independent oil company. Dave and Tony talk about the current price in oil and what it means for all sorts…
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Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated by Tom to encourage a humanistic approach to business. In this episode, he explains why the most important decisions in business are promotions, and th…
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Welcome to the first full episode of Oil Ground Up with Tony Greer. In this episode, TG welcomes in Rory Johnston of Commodity Context for a deep dive into a new year of oil markets and trading. Rory and TG discuss the crazy volatility in the 2022 market and why 2023 might see similar volatility but for different reasons. The narrative moves from t…
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In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias for action" to be a key component of excellence. But, is it possible that doing nothing could sometimes be the best strategy? In today's episode, we wel…
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Today Clear Commodity Network launches a new podcast series on the global oil and gas markets. "The Oil Ground Up" is hosted by TG Macro Founder and The Morning Navigator financial newsletter author, Tony Greer. Tony founded TG Macro in August of 2016 to create an independent research firm where he could combine 25 years in trading and 15 years wri…
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Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first book Captivate, covered the problems we face in communicating with other people and provided science-backed ways to overcome them. Now with her new bo…
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The last time Eric Barker, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught us a science-based approach to success. Next, his brand new book called Plays Well With Others, is an invaluable guide that will help you achieve everything you want with your relationships – either by making them work, o…
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For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister. Show notes, links, resources, video & text versions: h…
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Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision-making, Eric Johnson, has studied choice architecture and its effects on behavior. Understanding how we make choices and improving their presentation …
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What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision. Notes & Resources: https://www.rogerdooley.com/sandee…
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Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jan…
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Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it’s hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of …
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Might the success of “The Colour out of Space” both as one of my favorite stories and as one of the most popular could be due to its relative independence from the other stories, which it barely references, unburdened by the whole mythos? Do you feel that the horror genre is too formulaic? Or does this help the audience play along and enjoy it more…
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One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Sh…
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In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meani…
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Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. I…
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Welcome to another edition of the Business Owner Elevation podcast! Today, I have another great guest, Mr. Robert Kennedy III. He became a teacher for a while with music groups formed, led and recorded. Robert also started several businesses and really loves technology. He also became a news anchor, classroom teacher, and technology trainer. Now, h…
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If you want to take your business to the next level, the Business Owner Elevation show is definitely for you! This will be all about how you can leverage your business to sell high priced group coaching without being a sales pro. When it comes to high ticket sales, there is a varying degree but you have to focus depending on where you are right now…
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Welcome to another interesting topic of the Business Owner Elevation show! Today is a really interesting one because this topic was raised by one of my leads which is all about his beliefs around the coaching industry, particularly around the number of coaches. In general, for me, there’s a rise of people who have gone into setting up their own bus…
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Today is going to be another interesting Business Owner Elevation show because I will be sharing with you how you can generate $10k a month consistently without using ads and with even a small number of followers. If you are a coach, consultant, or expert, this is especially designed for you. If you want to generate 10k a month consistently, there …
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Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets. Throughout this fascinating episode, …
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Do you have low sales confidence? Or you only sold below your true value? If this is you, make sure to get your notepad, a pen, or get your notes application on your phone, and get ready because in today’s Business Owner Elevation show, I am going to take you through some really cool things that you need to consider in order to close more high tick…
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In today’s Business Owner Elevation show, I will show you how you can market your coaching or online business in just 7-easy steps that you can implement to take your business to the next level. One of the things that you can do first is getting clear on your vision for your business. This will always make you go back on track whenever there will b…
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