This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement. Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to talk about the journey to disrupt the UK cashback market and finding their early-stage channel…

In this week’s episode of Strike Gold, we speak with Joshua Hardwick, head of content at Ahrefs, a company that develops SEO tools and resources to grow your search traffic. Our conversation well left us speechless! This episode is little the antichrist of the growth hacking bible - but a very interesting lesson in making brave marketing choices.…

In this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of Headliner.app. Even though Headliner.app is already a well-known marketing tool for podcasters the company’s co-founder Oliver Wellington believes they aren’t at Product Market Fit yet. As some of the top products in the world, Headliner.app was born as a side …

In this week’s episode of Strike Gold, we speak with Udi Ledergor is the VP marketing at Gong.io. If you’re unfamiliar with Gong, they have raised over 68 million dollars to help sales leaders succeed by understanding their conversation with the customer and get them to revenue success using AI and conversation analytics. Just so you get how on-it …

This episode is different. On so many levels. For instance, we usually interview founders/marketers/growth functions within startups. This time, we have Daniel (Danny) Cohen, a general partner at Viola Ventures. Yup, we’re going to the investor's side. It’s also not an ordinary episode because Danny Cohen is all but the ordinary investor type that …

Martha Bitar is the head of business development at Honeybook, and she has a pretty in-depth and excellent user-advocate affiliate program case study to share. If you’re unfamiliar With HoneyBook, it’s a Tel-Aviv-SF based startup that aims to make the life of freelancers and creatives that much more comfortable — from onboarding new clients, sendin…

If you’ve searched for “top SEO experts to follow” you’ve seen Brian Dean’s name for sure. He is responsible for coining terms such as “The Content Roadshow technique”, “The Skyscraper technique” and more. And on the first episode of our second season, The man behind Backlinko has joined us to talk about his latest case study on how he grew his org…

Running surveys and conducting user interviews are one of the most critical things you can do to ensure the health of your product and reaching product market fit. Without product market fit - you can grow slowly, but not exponentially. Last week, Jonathan and I decided to run a survey and get some real feedback on how what do our listeners feel ab…

Donna Griffit is by far one of the best storytellers experts in the tech industry. period. full stop. From turning executives’ Linkedin’s profile upside down to building pitch decks that get companies funded and compelling the stories that made some of the world’s most well-known companies skyrocket (and one spaceship) - she’s done it all. If you t…

Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics. From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO, Efrat’s story is a combination of self development and amazing …

In this episode we have the co-founder of the creative agency Officer & Gentleman Alex Katz, talking about their creative process and working with one of their most unique clients - PornHub. While Pornhub has become the standard name when it comes to talking about “porn sites”, their marketing is much more than that. The work Alex and his team has …

Josh Levine works at Zappos.com at Brand Marketing and is responsible to help market Zappos's culture externally and help small startups and companies to grow their culture organically by uncovering what they are passionate about and their core values. In this episode, Josh shares main lessons and insights from how Zappos operates and fosters a cul…

Between super growth hacks and helping brands and governments fight fake news, Commun.it a bootstrap company has managed to grow to 700k users strong. In this episode, Ran and Netanel, 2 of the company co-founders join us to talk about building a boostrap company, fake news and how they use processes, automation, and providing value to grow their c…

Managing Facebook ads at a scale is a whole different art than managing small budgeted campaigns. Azriel’s Facebook Advertising agency has worked with over 100 client worldwide, including SaaS startups, eCommerce, brands and what not. In this time, his agency has dealt with anything from zero to none- budgeted campaigns to large scale well over the…

Making data drive decisions can be the difference between having your product completely fail and wining over the competition. In this episode Otniel Ben Amara, data scientist & engineer. Co-founder of the Data Agency Dojo BI, stops by to talk to us about working with data to improve your product. We talk about anything ranging from when should you…

Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer. He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, h…

Did you watch the Super Bowl? Of course you did. You wanted to see all those ads didn’t you? In this episode , Roy & Jonathan (AKA “we”) go through the Super Bowl ads that made an impact on us - good (You did good Pampers!) and bad (yes, we’re looking at you TurboFax creepy ad!). So what were the best commercials (and why) and who creeped us out? A…

Danielle Sharabi took over Gett Delivery's growth pretty early on in the product's lifetime. In the past few years, she dedicated her efforts to educate the private sector on using more 'same day' deliveries and finding the right product-market fit for the service. In this episode, Danielle shares stories and tactics she in her 5 people team used t…

Magali Bursztyn, now a community manager at Waze and ex-Wix knows all about working with users who don’t only use your product, but love it and want to be a part of it. In this episode she shares from her experience how to get user engaged into a community, how to create a culture where your users are a part of your product and you are a part of th…

Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel. Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives talks about Facebook ads and marketing campaign. In this episode, Yan talks about how working in Atreo has brought his understanding of…

building product for developers & lessons from Google, Slack & Twitch Amir Shevat has definitely done some impressive things in his career. From driving the Startup Ecosystem Development for Google Being the director of developer’s relations for Slack (if you’re using any Slack integration - this is the man you should thank) To his current role, wh…

Michal Lupo is the Growth Product Manager of Monday.com’s , a visual project management platform that that helps you to Plan, organize and track projects in one visual collaborative space. In this episode, Michal stops by to talk about the company’s growth processes, how they choose their focus KPI, ideate with the them and run the experimentations…

In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers. If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares ab…

In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot. For us, every episode has tons of value, and they’re all worth getting back to and listen to it as a whole, but after having a few conversations about past g…

In this episode Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users.Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continuously to grow it’s popularity and the its secret sauce to its s…

In this episode the Roy Bendor Cohen, founder of Q - Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process - can help us marketers and product people to drive user behaviour to here we want it to go.

In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users!We’re talking about a company that didn’t raise any money - and on the first day of their beta launch already started making money. Before there was a pricing page!Learn how an SEO agency spotted a bette…

In this episode Roy Interviews Jonathan on what is the best way to work with a creative!Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives.They either confuse someone with a creative outlet as being a creative (designer, marketing person) or simply get the processe…

In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne.He’s here on the show to talk about how he grew Hypr and si…

In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the Apple Store’s devices. If you’re thinking he spent millions of dollars - guess again. We’re talk…

In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the Why and Values), how to grow an event from 0 to hundreds of monthly attendees (budget free) and how to get A-list speakers to come to your events.

In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).

In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog!

In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to Steve Job’s key presentation tricks and how you can use them to build a better website.…

This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and the dues and don’ts that could help you build your own successful FBF Campaign.…

In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation!In this episode we cover: - Going into the mind of your target audience - How to stand out (and why it’s better than being better). - Smart…

In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged followers. From setup, strategy to tactics. As "Jon Kahnery" takes notes.

In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span!In this episode we cover:Roy Povarchik tries to Master follower engagement on Instagram stories Jonathan‘s been stealing lunches from our sponsors kitchen and creatin…

In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet?In this episode we talk about:-Is influencer marketing real or is it just the sham?- what it takes to create an impact …

In this episode, we have a special guest Ilana Fass! We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.

In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club!We talk about why companies should focus on the creative process and not the outcome, and what happens when your company DNA is rotten.

In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban branded beer at the new locations across the country. Also, some damn dark predictions about the future of VR and Social Media.

In this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website. [Sorry for the echo - we'll be moving to a real podcast studio - and then the sound will kick ass. Promise...]We cover how most personal brands, freelancers, and small-medium business over-complicate things when building their…