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Conversations that delve into the inner workings of revenue enablement and the role it plays in fueling the revenue engine. Listen in as enablement professionals provide road-tested insights and strategies that produce results.
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The synergy between Enablement, Operations, and Revenue leadership is vital to empowering GTM teams. In this episode, we welcome Adrien Del Bonta, Senior Director of Global Sales and Partner Operations at Contentful. Join us to explore the strategic role of Revenue Operations, their holistic view of the revenue organization, and how they collaborat…
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This episode brings a special gift to the enablement community just in time for the holidays. We speak with Melissa Madian, Founder of TMM Enablement Services and author of the new book ‘Enabler? I Hardly Know Her! How to Make the Sales Experience Not Suck’. In this episode, we break down the different themes of her book.…
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Enablement exists to accelerate performance, but an effective enablement team has an even greater impact. We welcome Joel Anfuso, Director of People Enablement at Staffbase, to discuss the evolution of Enablement, how it shines in complex sales environments, and the impact it has on moving the company’s GTM culture forward.…
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In this timely and relevant episode, we welcome Heather Mahendran, Sr. Sales Enablement Program Manager at Pantheon to discuss the strategies and best practices for an impactful virtual SKO in a post-Covid word. SKOs are typically the largest internal investment that a company makes every year. However, SKOs are going to look very different this ye…
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In response to listener requests, this episode is all about Partnership Enablement. We welcome expert consultant Lisa Lawson of LTL Partner Consulting to discuss this important aspect of enablement. Listen in for an exploration of everything from how to execute properly on partner enablement, to leveraging partnerships as an integral part of GTM st…
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In this unique episode, we welcome Taylor Gilbert (Strategic AE at Contentful) to get an insider’s view of the current reality for sellers, as well as changes on the buyer side during this global pandemic and economic turmoil. Our end goal is to understand more clearly how Sales Enablement and Sales Leadership can provide appropriate enablement for…
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In this episode, we discuss how to design effective training that captures the attention of salespeople. Our guest expert Jill Clark brings over 20 years of experience as a content creator, curriculum designer, personal coach, and has unique insight into building engaging learning experiences that equip salespeople to increase sales and client rete…
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Some of the best enablement professionals started in sales roles. In this episode, we talk with Sophie Wicks and Rachel Ho’a about their journeys from sales reps into sales enablement roles. Covering how their companies benefited, skills needed, supporting the transition, learnings, successes, and what they would change if they had it to do over ag…
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As Part 2 of What Should be in Your Sales Enablement Tech Stack, we’ll explore with Ceros Sales Enablement Manager Kelly Parks how to empower the Go To Market team with trusted information and confidence, so they can engage effectively in their customer-facing communications. Ceros leverages Guru to maintain a trusted source of verified knowledge.…
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In our technology driven world, there are many ways to use technology based tools in the pursuit of revenue targets, productivity, efficiency, and training. Chad Trabucco, Head of Sales Enablement at Glint, discusses his approach, wins, and challenges in building a Sales Enablement tech stack that includes Knowledge and Asset Management, Learning M…
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For this episode, we are joined by Andrew Hazard, Director of Go To Market Enablement at Contentful, who brings his experience in multiple roles as a VP of Revenue and an Enablement Leader. We’ll explore the importance and benefits of a strong partnership between the two roles, as well as how to establish it with both Sales leadership and Front Lin…
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We welcome Misha McPherson, Head of Global Enablement at Coursera/Head Facilitator Sassy Sales Enablement, for a lively conversation delving into the foundation of Sales Enablement. We’ll look at defining Sales Enablement, the impact, and why it’s critical during a time of pandemic and financial crisis, setting a charter and priorities, as well as …
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