show episodes
 
Marketing and Procurement are two sides of the same coin. Yet, they are at opposite ends of the spectrum, where one focuses on branding and customers, and the other on driving out costs and inefficiencies. Just like Marketing and Procurement can sometime act more like foes than friends, so might the co-hosts of the MarPro Podcast who challenge their guests—and each other—by asking the difficult questions and bringing out important issues to help bridge the gap that often divides marketing an ...
 
The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.
 
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show series
 
Kicking off 2022 is Bruno Gralpois, the Co-Founder of Agency Mania Solutions (AMS). AMS provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, which was r…
 
This week on MarPro we're talking with Paul Daniels the Director of Marketing & Media Services Procurement at Danone, a global CPG and multinational food-products corporation based in Paris with some of the most recognized brands including Activia, OIKOS, Silk, Horizon Organic, Dannon Yogurts, Evian, Volvic, and Badoit. During our conversation we l…
 
This week on MarPro we sit down to talk with Stephany Lapierre the CEO and Founder of Tealbook the leading supplier data foundation that autonomously maintains supplier master data, powers e-procurement technology, drives supplier diversity, and enables supplier performance. Using AI and ML, TealBook gathers, predicts, and refines supplier data to …
 
This week on MarPro we talk with Celia Landesberg from EcoVadis, the universal sustainability ratings platform for public and private organizations. that allows companies to assess their suppliers' environmental and social performance. Listen now... you'll be glad you did!By Rusty Pepper & Dana Small & Celia Landesberg
 
This week on MarPro, Dean Arrington from Metro Audio Visual Productions introduces us to HoloPresence Technology for live events that enables busy and high profile keynotes and presenters who can't be there in person to still participate as live holograms. It's an insightful and fun filled 37-minutes that won't disappoint!…
 
This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delicious pecan snacks! However, the real value in talking with Stephanie is how authentic, genuine, and passionate she is about reviving the Stuckey's brand and honoring her family's legacy. Hope you enjo…
 
Our guest this week on MarPro is Jose Molina the Marketing Procurement Manager for Constellation Brands, where he is responsible for supporting the marketing organization to drive value and growth across the beer and wine divisions. Key take-a-ways from the episode include... Agency alignment for multi-brand companies Engaging legal into the agency…
 
This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that re…
 
This week on MarPro our guest is Russel Wohlwerth the co-author of "Buying Less For Less" a must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! In addition to being an author, Russel has been advising companies around the world on all aspects of marketing agency supplier management. …
 
In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club. Josh is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to capitalize on them. He has deep experience building hig…
 
On this weeks episode of MarPro we talk with Dana's former boss, Tom Bebrin of BioMarin. So besides prodding him about what is what to work with Dana for all those years, we also tackled the following topics... Career Growth Personality Traits between Marketing Procurement & Direct Procurement When You Find the Right Person - Hire Them Lessons Lear…
 
On this episode of MarPro our guest is Shereen Lannoye, the Associate Director of Global Procurement, Marketing Agencies, and Production at Astellas Pharma US. Key learnings from this episode include... Marketing to marketers to earn a seat at the table Strategic Planning Maximizing the value of QBR's Supplier Relationship Management success FOLLOW…
 
This week on MarPro we chat with Emily Bruhn the Global Sourcing Category Manager for Marketing at Medtronic about her background as a media buyer at both an agency and also General Mills made her a more well rounded and empathetic Marketing Procurement professional. Key learning from this episode include... Measuring ROI Changing Industries, but S…
 
Once a month our hosts will be doing a segment called 'Office Hours' to share their perspectives on various topics and/or questions. So this week the topics are... - The 2021 Deloitte CPO Survey - Hard vs. Soft Dollar SavingsBy Rusty Pepper & Dana Small
 
On this episode of MarPro we sit down with Tyler Rice from his home in Seattle during his transition from Nestle Coffee Partners to T-Mobile where he will be the SR Sourcing Technology Manager supporting the Media Services & Media Agency Category. Tyler is a former media turned procurement professional with over 7 years of experience in the space. …
 
On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"! Here are the key lessons discussed in this episode… Lessons learned as a m…
 
This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. Key Take-a-ways from this episode: Understanding your customers to create the perfect Ideal Customer Profile (ICP) What's Broken in marketing The alignment between sal…
 
On this episode of MarPro – The Marketing Procurement Podcast we sit down with Kaleigh Wilson, a Marketing Procurement Category Manager at Syngenta to discuss her perspective on the MarPro topic, including… The blending of traditional & digital marketing Structure & goal alignment of MarPro teams Why the word ‘savings’ should be replaced with ‘valu…
 
On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'. Key Take-a-ways from this episode: Importance of creating more diverse corporate boards Why marketers a…
 
Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and …
 
Rod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation including, events, product & brand marketing, grants, and certifications. Rod holds a B.S. in Marketing from Ball State University USA Football is the national governing body of the sport and a member of …
 
In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world. So get ready to learn about... Leadership challenges/opportunities when everyone is working from home. Customer acquisitions and the rapidly evolving digital lands…
 
Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network. Larisa leads an integrated in-house marketing …
 
Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas. Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley, California. So here are some of the key insights that we…
 
In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole. LEARN MORE & CONNECT: Joe Hodas LinkedIn Wana Brands Website: www.WanaBrands.com LinkedIn …
 
Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls. The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in …
 
Dan Pincus is the AVP of Sponsorships and Promotions for MetLife. Founded in 1868, MetLife is one of the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. Since September 2011, Dan has been accountable for leading global partnership marketing and the team responsible for…
 
Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professionals in the U.S. Since 2001, BHG has provided more than $6 billion in financial solutions to thousands of satisfied customers nationwide. Growing up the son of a potato farmer, Chris got his hands dirty…
 
David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment and components used in oil and gas drilling and production operations, and the provision of oilfield services to the oil and gas industry. David’s life and career has focused on the development of peopl…
 
Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. Erin has been with Riddell for 8 years and is a member of Riddell's executive leadership team, and is also V…
 
On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. As an early professional marketer in the ca…
 
On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music. We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacte…
 
On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016. Most recently, Sona has been spear…
 
On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when she dances! More about Raegan Moya-Jones from her we…
 
On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Marketing (ABM) to grow and scale their businesses. Peter is a proven business leader with over 25 years of marketing experience in job responsibilities ranging…
 
On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Marketing for Mezcal el Silencio, one of the Top Rated Mezcal brands in the U.S.! During our time together, Taryn shared how her background in experiential marketi…
 
Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany Hodak, her all female team has collaborated with A-list pr…
 
In our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B environment and how it can set your business up for longterm success! https://www.linkedin.com/in/melanie-marcus-9933399/ https://surescripts.com/By Rusty Pepper / John C. Behling / Melanie Marcus
 
How well does your business engage with its employees to create a culture that's special and unique? Well in today's competitive labor market, attracting and retaining top talent must be a major priority and one of the best companies doing it today, also happens to be the world's largest recruiting company... Indeed! So, on this weeks episode of Th…
 
On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet! Jerome shares his insight on how they've been able to accomplish so much success in such a short period of time by engaging with fans and giving them a role in d…
 
On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your cust…
 
In this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we talk about the major influences that impacted his career the most whether it was playing football at the United States Air Force Academy or developing iconic partnerships for USAA, and how these experie…
 
This week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Insurance Heavyweight, Farmers Insurance. During our time together, Scott shared his insight on all the great things that can happen when marketing and finance forge close and collaborative working relat…
 
Brands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIntyre who is my guest this week. Michael is the Founder and President of MOCEAN, a full-service marketing agency that has created countless award-winning campaigns for global entertainment brands. Duri…
 
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success. His marketing career spans over …
 
This week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio company of Vista Equity Partners, merging marketing best practices when acquiring another business, which KPI's she feels marketers should blow up, why the customer flywheel gets her so excited, and s…
 
On this weeks episode of The WHY MARKETING Podcast I sit down with the U.S. Chamber of Commerce's very own Todd Smith who is the Vice President of Global Partnerships and Marketing. During our time together, Todd shared with me how his background working in sports and entertainment prepared him to excel in his current role and why it's so important…
 
This week on The WHY MARKETING Podcast I sit down with Neil Etheridge the CMO of DISCO and a 20-year tech industry veteran focused on bringing cloud computing and SaaS solutions to address the legal challenges faced by businesses and firms around the world. During our episode, Neil shared some of the unique B2B marketing challenges he's faced as a …
 
This episode of The WHY MARKETING Podcast features Marissa Freeman, the Chief Brand Officer at HP Enterprises and one of the leading advocates on the importance of women in technology. During our time together, we tackled several hot marketing subjects like the Sea of Sameness, delivering a positive customer experiences, the importance of betting o…
 
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