The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.
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Marketing and Procurement are two sides of the same coin. Yet, they are at opposite ends of the spectrum, where one focuses on branding and customers, and the other on driving out costs and inefficiencies. Just like Marketing and Procurement can sometime act more like foes than friends, so might the co-hosts of the MarPro Podcast who challenge their guests—and each other—by asking the difficult questions and bringing out important issues to help bridge the gap that often divides marketing an ...
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Ellen Zachos and C.L. Fornari help you discover the amazing world of plants: in the garden, in the wild, and on your plate. They show you how to grow plants successfully, how to enjoy your natural surroundings, and how to make the most of your harvest, whether it's cultivated or foraged. (Spoiler alert: they don't always agree!) You'll find three different topics in each episode, plus email questions from listeners.
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Seed Planning, Catching Up, and See You In Seattle
32:21
32:21
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Ellen and C.L. talk about three interesting edibles from the True Leaf Market catalog, explain what they’re working on and catch up with some listener emails. They end by talking about seven seed starting tips offered by our friends at Gardeners Supply Company, and invite listeners to join them at the Northwest Flower and Garden Show in Seattle. :3…
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Tasty meals, New Plant Discoveries and a Dormant Period
25:51
25:51
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We’re talking about garlic and crabapples, plants that are new to our hearts, and some interesting research on bulbs done at Cornell University. Plus some words of appreciation for all of our listeners…Plantrama people are the best! See the bulb research information here. :27 What’s For Dinner: What C.L.and Ellen love for tasty meals. 5:14 Eat/Drin…
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Rusty Nails For Blue Hydrangeas, Queen Anne_s Lace, and Too Many Plants
26:11
26:11
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Learn about turning Hydrangea flowers blue, how to tell if you’re looking at Queen Anne’s lace or the poison hemlock, and not enough room for all these plants! Plus C.L. loves listening to the Audible version of Michael Pollen’s book, This is Your Mind on Plants. :29 True or False: To turn Hydrangeas blue, place rusty nails in the ground 3:48 Eat/D…
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In this episode Ellen and C.L. discuss some favorite peppers, and answer common listener questions about drought-damaged plants and helping their gardens recover from a hot, dry summer. We share an exciting new plant from Proven Winners, and answer a listener’s question about clover lawns. :36 What’s For Dinner: Peppers! 10:39 Eat/Drink/Grow: Recov…
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Encore Snacks, Outdoor Office and Entertaining
27:20
27:20
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27:20
In this Encore presentation from 2017, Ellen and C.L. start the end-of-summer party off with suggestions for snacks and garden hors d’oeuvres. The second segment offers ways that you benefit from an outdoor office, and no, it’s not the low rent. Our main segment suggests ways you can spruce up (horticultural pun intended) your yard and gardens for …
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Encore of Yellow Leaves, Fall Vegetables and Bringing Houseplants Inside
27:44
27:44
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In this end-of-August episode, C.L. and Ellen discuss how to tell why the leaves on your plant are turning yellow. They explain that noticing which leaves are yellowing, and where they are, can help explain why this is happening. Next the Plantrama team explains some botanic terms, and discusses what to forage for or plant in your vegetable garden …
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Ellen and C.L. discuss whether the use of mulch robs the soil of nitrogen, and we take a dive into the Polygonaceae family…smart weeds and knotweeds. We give you the scoop on two informative webinars for anyone interested in growing hydrangeas, and answer a question about the odd, jelly-like forms that a listener has found on some junipers. 1:42 Tr…
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Encore of End of Summer Flavors, Taking Cuttings, Transplantation
33:15
33:15
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33:15
In this encore episode, Ellen explains what to make with under-ripe wild grapes and C.L. persuades listeners to combine some creamy brie cheese with those homegrown tomatoes. Next we explain that the end of the summer is the ideal time to propagate everything from woody ornamentals to annuals and perennials. Now that cooler weather is on the horizo…
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Pickles, Small Trees, and Dealing with Bare Spots
27:39
27:39
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What can you pickle this summer? Should you buy a tree that’s tiny? Ellen and C.L. discuss these topics, plus what to do with bare or just unattractive spots in the garden, and whether summer planting makes sense in July. :29 What’s for dinner: Pickles. 7:12 Insider Information: Don’t be afraid to start with small shrubs and trees! 12:30 Eat/Drink/…
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Mulch killing weeds, Citrus from Seeds, and a Robot Weeder
25:45
25:45
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25:45
Have you wondered how, or if, mulch kills weeds? Have you tried to grow a citrus plant from a seed? Ellen and C.L. discuss these topics, and answer Dianna’s question about her kousa dogwood that isn’t doing well. Plus C.L. tells Ellen and our listeners about a robot that weeds in gardens. :28 Plant Noob: Does mulch kill weeds? 6:47 Eat/Drink/Grow: …
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Foliar Feeding, Forks in the Garden and Auto-Flowering Cannabis
22:57
22:57
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Have you seen the photo of plastic forks, tines up, in the garden? Wondering about spraying fertilizer on the leaves of plants to give them added nutrients? And how about that auto-flowering type of Cannabis…should you be harvesting in July? :36 True or False: Plastic forks in the garden? 7:21 Eat/Drink/Grow: Foliar feeding. 18:20 Love Letters and …
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Raspberries, Rock Walls, and Perennial Bloom
26:16
26:16
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Ellen and C.L. talk about the difference between raspberries and blackberries, give suggestions for plants that grow well in the tiny spaces in rock walls, and discuss whether you should panic when you see bugs on a plant. We end with a listener’s question about a perennial garden filled with early-summer bloomers. :30 What’s For Dinner: Raspberrie…
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Edible Flower Petals, Tap Roots and Crop Rotation
25:54
25:54
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C.L. and Ellen have suggestions for edible flower petals, whether you want to use them for visual or taste appeal. Hear a discussion about taproots - what are they and what they mean for you – and hear if you need to be concerned about crop rotation. :38 What’s For Dinner: Flowers petals! 5:53 Eat/Drink/Grow: Tap roots. 20:18 Love Letters and Quest…
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Mint, Harvesting Garlic, and Plant Supports
28:52
28:52
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28:52
Ellen and C.L. discuss ways to use the mint you grow, the basics of harvesting garlic, and ways of supporting vegetables and newly planted trees. Plus we answer a listener’s question about spraying fertilizer directly onto foliage. :33 What’s for dinner: Mint beyond mojitos 4:12 Insider Information: Harvesting Garlic 17:46 Eat/Drink/Grow: Plant sup…
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Flea Beetles, a Book Review and Houseplants at Summer Camp
27:00
27:00
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27:00
Ellen and C.L. talk about a common insect that causes damage in many vegetable gardens: flea beetles. Next they address questions and issues that arise when houseplants have been put outside for the summer, review an inspiring new book, and answer Ryan’s question about possible ground cover crops for weed suppression in flower farms. :28 Plant Noob…
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Dead Trees, Early Flowering Perennials, and What NOW?
25:15
25:15
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C.L. and Ellen discuss what to do if your tree dies, and what actions to take when something has already happened and you need to respond or do your best to fix it. :30 True or False: You should remove dead trees from your property 6:24 Eat/Drink/Grow: After the fact. Or, I’ve already done it! Now What??? 22:00 Love Letters and Questions: Sandi ask…
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Dill, Planting in June and What Alliums Do
26:54
26:54
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:38 What’s For Dinner: Dill. 8:59 Eat/Drink/Grow: “Is it too late to plant?” 20:14 Insider Information: What alliums do. 22:42 Love Letters and Questions: Donna re: miniature lemon cypress tree In this first of five June episodes, C.L. and Ellen talk about growing dill, planting in the summer, and what allium foliage does when these bulbs come into…
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Lettuce Wraps, Garden Diversity and Mediterranean Gardening
25:10
25:10
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25:10
In this end-of-May episode Ellen and C.L. discuss using lettuce to wrap tasty fillings, for a meal or snack. We explain what a botanist does, the importance of several types of diversity in our yards and gardens, and answer Pete’s question about applying Mediterranean style to a Minnesota garden. :28 What’s for dinner: Lettuce Wraps 3:22 Insider In…
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How to Fill Raised Beds, Hugelkulure and Garden Mentors
25:18
25:18
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25:18
The Plantrama team discusses the best way to fill a raised bed, why the practice called hugelkulture is getting so much buzz, a podcast recommendation, and finding a garden mentor. :30 Plant Noob: Why you shouldn’t fill a raised bed with only compost. 5:24 Eat/Drink/Grow: Hugelkultur 16:29 Check THIS Out!: a plant podcast that C.L. loves. 18:48 Lov…
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Seed Info, Gardening in Clay and Potting Media
29:54
29:54
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29:54
Have you ever bought an envelope of seeds that had no instructions on it? Do you have clay soils where you garden? Ellen and C.L. start the program with these topics, then move onto invasive plants in the landscape, and the differences between different types of potting media. :30 True or False: It’s okay to send out seeds without any germination i…
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It’s pasta for dinner, and everything coming up roses in this episode of Plantrama. Ellen shares her nettle pasta recipe, and C.L. talks about a quick way to use any garden greens with linguine. We discuss the highs and lows of growing roses, and end by answering a listener’s question about catkins. :37 What’s For Dinner: A go-to garden or foraged …
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Spring Salads, Organic Fertilizers, and Clematis
27:58
27:58
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In this episode Ellen and C.L. celebrate spring salads, discuss organic fertilizers and discuss the many ways to grow vining Clematis. :28 What’s for dinner: Spring Salads 6:24 Insider Information: Organic fertilizers 11:03 Eat/Drink/Grow: Clematis This episode is brought to you by our friends at Rainwand.com…
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Raised Beds, Labeling Plants and Check THIS Out!
27:45
27:45
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27:45
The Plantrama team gives those new to vegetable gardening some advice about raised beds...how deep, what to fill them with, and whether they need a weed barrier underneath. We talk about how to remember what you’ve planted, without sticking ugly labels next to every plant in your garden. In a new segment, we tell you about a couple of great things …
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On this episode of MarPro we sit down with Tess Blankenship the Head of Global Procurement at Alchemee (formerly The Proactiv Company) to discuss her experience and key learnings in setting up high performing marketing procurement teams. We also discussed... How to best structure and incentivize teams Strategies to develop great managers Common tra…
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Do you need a special fertilizer for Cannabis budding? Do you need special fertilizers for different types of plants? Do some fertilizers work better than others, and can you make your own out of food scraps? These questions answered and more in this episode. :33 True or False: In order to get Cannabis to bud, you have to use special “bloom” fertil…
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The Plantrama team gets their fingers sticky with strawberry juices today as we talk about foraging for wild berries, and how to grow strawberries in your garden. Hear about the types of plants, protecting berries from critters, using this plant as groundcover, and more. We end with some thoughts about soil temperatures. Here is a great chart from …
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Spring Greens, Plants for Arbors, and Forced Bulbs
23:06
23:06
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23:06
Spring Greens, Plants for Arbors, and Forced Bulbs In the last episode for March Ellen and C.L. answer the last batch of questions collected at the Northwest Flower and Garden Festival in Seattle. Many of these focus on plants for arbors and pergolas. :28 What’s for dinner: Spring Greens 3:37 Insider Information: Can a night blooming Cereus grow in…
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Parsley, Outdoor Furniture, Insect Repellants and Plant Empowerment
25:42
25:42
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25:42
Ellen and C.L. address more questions from the Northwest Flower and Garden Festival in Seattle. We discuss the herb that gets no respect, Parsley, plus keeping outdoor furniture dry, escaping the insect invasion in your outdoor living areas, and how we started a podcast...and how you might start a garden business too! :40 What’s for dinner: Parsley…
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Russel Wohlwerth | Top 2022 Marketing Trends
36:16
36:16
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36:16
We're excited to welcome back Russel Wohlwerth to discuss the Top Marketing Trends he's seeing so far in 2022, including... Brand vs. Demand Martech Waste Supply Chain Disruptions (and inflation) Push to reduce marketing spend A tsunami of agency reviews Metaverse, crypto, and NFT'sBy Rusty Pepper & Dana Small & Russel Wohlwerth
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Garden Design, Strawberries in a Greenhouse, and Dog Business
22:20
22:20
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22:20
Hear about how to garden if you move frequently, creating consistent gardens in sun and shade, colors that work together, and growing strawberries in a greenhouse. That and keeping the neighbor’s dogs from killing plants when they urinate on them. With thanks to our sponsors: Storey Publishing, Gardener's Supply Company and Botanical Interest Seeds…
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Hydrangeas, Peonies and Vegetable Garden Soil
26:23
26:23
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26:23
Questions from the 2022 Seattle flower show continue, with blue, mophead hydrangea blooming and pruning in our main segment. Ellen and C.L. also talk about pH for vegetable gardens and peonies that stop blooming. This episode brought to you by our friends at Dramm - makers of rainwands and other garden gear. :45 The Plant Noob: How important is soi…
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Raspberries, White Flower Gardens, and Fungus Gnats
24:36
24:36
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24:36
C.L. and Ellen answer questions that were submitted at the Northwest Flower and Garden Festival in Seattle. They discuss pruning raspberries, great plants with white flowers, and how to get rid of fungus gnats. 1:31 What’s For Dinner: Raspberries! 10:14 Eat/Drink/Grow: Gardens with White Flowers. 21:56 Insider Information: Fungus Gnats With thanks …
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MarPro Office Hours - Job Hunting and Resume Writing
13:19
13:19
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By Rusty Pepper & Dana Small
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Breakfast Alternatives, and Growing Peppers
27:26
27:26
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27:26
If you’re bored with your usual breakfast, this episode is for you. We also explain photoperiodism, talk about starting pepper seeds and growing them in the garden, and answer a listener’s question about Lantana. :30 What’s for dinner: Breakfast Alternatives 8:11 Insider Information: Photoperiodism 10:56 Eat/Drink/Grow: Peppers 25:55 Love Letters a…
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Pollinating Citrus Indoors, Plant Professions, and Relief for the Covid Cranky
28:28
28:28
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28:28
Do you grow citrus indoors for at least part of the year? Learn to be the bee! We also suggest plants for the “COVID cranky” (and who isn’t?) plus becoming a local or niche garden expert. :34 Plant Noob: Pollinating Citrus You’re Growing Indoors 4:24 Eat/Drink/Grow: Plants for the Covid Cranky 18:36 Plant Empowerment: Becoming a local or niche gard…
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Growing Perennials and Cannabis From Seed and Plant Communications
28:52
28:52
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28:52
Have you ever wondered if plants talk to each other? Do you want to have a big number of perennial plants cheaply? Would you like to know what it takes to grow Cannibis from seed? Ellen and C.L. cover these topics in this episode. :30 True or False: Plants talk to each other. 7:22 Eat/Drink/Grow: Growing Perennials From Seed 21:06 Love Letters and …
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Ask the CMO | Doug Zarkin - CMO - Pearle Vision
35:22
35:22
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We are excited to announce our new series called "Ask the CMO" where we bring in a different CMO each quarter to provide a marketers perspective to procurement related questions & topics sent in from our MarPro community. So to kick this new series off is Doug Zarkin, a true marketing visionary and the legendary CMO of Pearle Vision. Doug's work at…
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Cilantro, Plants for Your Sweet Tooth, and Weeds
28:06
28:06
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28:06
In this episode Ellen and C.L. talk about cilantro and coriander...one in the same plant. We have agreeing opinions about Stevia, and explain the reason that it takes awhile for some new introductions to reach the marketplace. The podcast ends with Anne’s question about hauling weeds to the compost...necessary? :30 What’s For Dinner: Coriander/Cila…
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Dried Mushrooms, Identifying Evergreens, and Repotting Houseplants
24:48
24:48
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This episode starts with ideas for cooking with dried mushrooms. We explain how to tell the difference between pine, fir and spruce trees, do a dive into Ericaceous plants, and end with a question about taking cuttings and transplanting houseplants in the winter. :30 What’s for dinner: How to cook with dried mushrooms 9:16 Insider Information: Pine…
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On this episode of MarPro - The Marketing Procurement Podcast we visit with Ashish Gupta, the Group Manager of Global Strategic Sourcing at consumer product giant Clorox. Key topics discussed in this episode: Mindset to value vendors as partners RFP = Request for Partnership RFC = Request for Collaboration Importance of communicating like a markete…
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The Plantrama team discuss a botanic term for plants that put leaves straight up out of the ground (no stems!), and answer a listener’s question about a Bromeliad that hasn’t made more blooms. Ellen and C.L. present a new segment: Plant Empowerment, which explains how to make a passion for plants into a profession. We start with custom container pl…
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The Plantrama team discusses the common belief that eggshells provide quick calcium for plants. Next we look at the myths, misunderstandings and misuse of moss, and end with a question about making a terrarium. :30 True or False: Eggshells are good calcium for gardens 4:45 Eat/Drink/Grow: Moss. 21:37 Love Letters and Questions: Ricci asks about ter…
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Chestnuts, Hellebores, and Growing Foxgloves
25:48
25:48
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Ellen and C.L. talk about eating chestnuts, the perennial plant that’s commonly called hellebores, and what it means when you are talking about pesticides. We end with a listener’s question about growing foxglove plants from seed. :34 What’s For Dinner: Chestnuts 6:31 Eat/Drink/Grow: Helleborus 17:50 Insider Information: Define “Pesticide” 21:38 Lo…
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Kicking off 2022 is Bruno Gralpois, the Co-Founder of Agency Mania Solutions (AMS). AMS provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, which was r…
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Grafting, Starting Pepper Plants, and Rice Alternatives
26:19
26:19
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We start out discussing what can be substituted for rice when you cook. Our main segment is about grafted plants, and we end with a discussion about vegetable seeds that you might want to start in the winter, and whether it’s worth it to save a poinsettia from year to year. :30 What’s For Dinner Alternatives to rice 9:58 Eat/Drink/Grow: Grafting an…
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Heavy Amaryllis Flowers, Cuttings and Cyclamen
27:51
27:51
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In this just-after-the-solstice episode, Ellen and C.L. discuss how to use juniper berries, supporting heavy amaryllis flowers, taking cuttings and Cyclamen. Ellen's Smreka recipe here. :30 What’s for dinner: What can you use juniper berries for? 5:00 Insider Information: Supporting heavy Amaryllis flowers 9:57 Eat/Drink/Grow: Taking Cuttings – whi…
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In this episode C.L. and Ellen explain what “bare root plants” are and why you might want them. Next, they talk about the genus Dracaena, which includes some of the most popular houseplants. They end by disagreeing about general rules for pruning (sorry Morgan). :27 Plant Noob: Bare Root plants 11:55 Eat/Drink/Grow: Dracaena 20:21 Love Letters and …
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This week on MarPro we're talking with Paul Daniels the Director of Marketing & Media Services Procurement at Danone, a global CPG and multinational food-products corporation based in Paris with some of the most recognized brands including Activia, OIKOS, Silk, Horizon Organic, Dannon Yogurts, Evian, Volvic, and Badoit. During our conversation we l…
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Mulching Perennials, Moth Orchids and Leaving The Leaves
28:25
28:25
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28:25
If you’re wondering if you need to protect your perennial plants with a winter mulch, this episode is for you. Ellen and C.L. go on to talk about the moth orchids, the most commonly sold orchid and an easy one to grow. The show ends with a discussion about the pros and cons of leaving the leaves in your landscape and gardens. :30 True or False: Per…
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Plant and Garden Gifts, Ordering Seeds and Alternative Garden Audio
24:38
24:38
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Ellen and C.L. give ideas for the best low-tech kitchen tools, gift suggestions for all on your list, and tips for why ordering your seeds now is a good idea. We end with some audible plant-based listening suggestions for a listener. :29 What’s For Dinner: Some suggestions for must-have, low-tech kitchen equipment 8:42 Eat/Drink/Grow: Our suggestio…
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