Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Creating Content That Sells - John Gargiulo
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26:26
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I'm always on the hunt for the latest strategies and tactics to help ecommerce brands drive sales and revenue. And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint. John has worked with some of the biggest names in e-commerce, and he's seen firsthand what it takes to win big during the critical…
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Feel Like Your Marketing Is More Miss Than Hit? Here's Your Fix
11:32
11:32
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Ever felt like the marketing you're doing bears an uncanny resemblance to that phrase "throwing spaghetti at the wall to see if it sticks?" I can relate. For me, it looked like this: Eleventy billion ideas (that's a real number btw), not enough time, and the budget? Well, that’s a whole other story. But despite slogging away, it can sometimes seem …
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An Ecom Expert's Top Tips For A Higher Converting Website - Kerry Clark
50:59
50:59
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If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen. I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back. And it's not what you think! Fix this one critical issue, and …
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Challenges Our Retail & Ecom Business Owners Are Facing Right Now (And How To Solve Them) - Daniel Gibney
56:04
56:04
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When you’re in the thick of running a business, it’s easy to feel like you’re the first/only person going through a particular problem. Trust me. I’ve seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you’re likely to encounter. Instead of me s…
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Ecom Store Cloned By Scammers? Here's What To Do - Steven Weigler
36:54
36:54
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As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers. It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself! In this eye-opening episode, I sit down …
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Your Business Misses You (And How To Find Your Way Back)
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23:09
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Are you feeling overwhelmed, bored, or disconnected from your business? Feel like no one can do things as good as you ever could? Maybe, your business just misses you, and it's crying out for attention, just like a toddler after nap time. In this eye-opening episode, I'll share my personal journey PLUS my steps to help you take back control of your…
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Adapt, Thrive And Outsmart Your Competitors
31:15
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Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace. Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want. In this episode, I'll walk you through some key ways to help you do just…
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How CurlyCoilyTresses Worked Out What Made Their Customers Buy - Angela Fields
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Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country. After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had …
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As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash. But wait! Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout. It's when your customers start treating your emai…
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How would you feel, if you knew you had everything you needed, to make this your most successful quarter ever? Everything that you need for a prosperous peak season. Well, grab your notebook and pen, because that’s exactly what I’m going to share with you on this episode. For many retail & e-commerce stores, up to 70% of their annual revenue will c…
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Are you leaving money on the table in your retail or ecommerce business? In this eye-opening episode, I share the surprising secrets behind the success of top-performing retail and ecommerce businesses - and how you can replicate their strategies to drive a massive boost in sales and revenue. You'll discover the often under-utilised marketing tacti…
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Would you let an ads manager spend thousands of dollars every month, even though you’re not getting any new customers or sales? How about having to fire a friend or family member, because they're just not what you need to move you to the next level? Or, would you let a poor-performing employee, bankrupt your business? Believe it or not, these are j…
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As business owners, we're always looking for the next best thing. Faster results. Better ROI. More customers. More sales. More profits. In a world that moves fast, it can sometimes be difficult to make the best decision. Do you make the best decision for now, or the best decision for the future? When I interviewed Kristine Zwick, of Curated Dry Goo…
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A Retailer's Secret Weapon: How A Simple Playlist Can Increase Sales by 10% - Dean Cherny
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I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye. Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and..…
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What Should You Spend Money On Right Now?
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Money Tight? I can safely say, after weathering the GFC, that the economy WILL pick back up. And I want your business, to still be here when that happens. In tougher economic times, every dollar counts. This must-listen episode reveals the 3 key areas I think retail and e-commerce owners should invest in to drive sales, increase customer loyalty, b…
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If You Want To See Different Results - Do This
28:56
28:56
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Are you struggling to manage your workload as a busy business owner? Feeling stuck in your routine and lacking creativity? This episode will show you how to boost your productivity and change your results. I'll be sharing my own experience burning out while trying to keep up with tasks. I'll discuss how taking a break from my office to work in a ne…
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SEO Strategies The Big Brands DON'T Use (But You Should) - Amanda King
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If you're like most independent retailers and e-commerce store owners, SEO can feel like a never-ending battle. No matter how hard you optimize your site, tweak your content or experiment with keywords, it seems like the big brands always outrank you. In this episode, that's all about to change. My guest Amanda King, is sharing the insider SEO secr…
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Rebecca's 5/5 Promo You Need To Copy - Rebecca Harper
1:15:13
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Today I've got a real go-getter on the show, Rebecca from Weft and Warp Fabrics. She is no stranger to challenges - she opened her store while still teaching full-time! But with the support of her husband and some creative promotions, she's really leveling up. I was blown away when I heard about Rebecca's secret sale. She took Dionne's epic clearan…
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4 Tactics Working Right Now, To Drive More Sales
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As a retailer, I know you're feeling the pressure right now - sales are down and customers are tightening their belts. You're probably wondering how you'll survive this economic storm.. But I have good news! Your competition is cutting back... Which means YOU have the chance to acquire (poach?) more customers and market share. Want to know how? The…
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Increase Profits Without Losing Sales With These 7 Strategies
34:35
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My coconut body wash does more than make me feel like I’m going on holiday. It also showcases a number of ways that business owners could be increasing their profits. That seems like a lot to get from a $25 bottle of body wash, but trust me, it’s just the start (and yes, it really is a vacation in a bottle). It’s seen me through a lot, including so…
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What Can You Be Doing Right Now To Keep Your Business Going
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Take it from someone who started a business during the GFC, I know business is challenging right now. I’ve been there. BUT it won’t last forever, and if you still want to be in business in 12 months, you’ll want to hear how to turn this difficult season into a golden opportunity. Yes, business is challenging but with every challenge comes opportuni…
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How To Get 25X ROAS From Google Ads - Raj El-Ali
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Want to know the secrets to getting 25 times your money back from Google Ads? Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles. He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations. I grill Raj on their specific tactics, from keyword research to site changes to bud…
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Are you working yourself to the bone for your business with nothing to show for it? Do long hours and no life have you on the fast track to burnout? In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll learn why working more doesn't mean more money, and how to double your sales i…
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Yesterday marked my 20th wedding anniversary. I met Ed in a pub, after getting some life altering news. We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met. No, I wasn’t pregnant. Yes, his parents asked “who to” when he said he was getting married… What the heck has this got to do with how much y…
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In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the challenge here.By Salena Knight
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