Best Sales Creation Radio Podcasts (2024)

As we enter 2024, I told you we were going to dial in our pursuit of changing the mindset in the influence marketing industry to help brands and agencies focus on influence, not just influencers. So we’re going to have a lot of conversations with a lot of different people along the way to make that happen. We’re going to kick off the year talking t…

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What's Wrong With Influencer Marketing and What We Can Change in 2024 17:33

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7M ago17:33

17:33

It’s been a minute. If you haven’t noticed, Winfluence has been on a bit of a holiday hiatus. Honestly, its a good thing for me … client work ramped up toward the end of the year and I simply didn’t have enough time to fit in the weekly interviews and production to give you an episode worth listening to. Instead of rushing to crank out something me…

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Differentiating Between Influencer Agencies, Consultants and Services 55:10

8M ago55:10

55:10

When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different responses. Some people say they think of an ad agency only that only focuses on influencers. Others say a consultant or small shop that handles all that…

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Cracking the Code to Gaming Influence 35:14

9M ago35:14

35:14

We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators have some of the most captive audiences in any medium. Twitch is one of the biggest and most impactful social networks and it is dominated by video gamers who live stream themselves p…

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Why Can't We All Just Get To The Point? 34:21

9M ago34:21

34:21

Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And if you said, the exploration of how brands can apply influence in all its shapes and forms, to aide it their marketing, you’re spot-on. But if you weren’t spot-on, that’s my fault…

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Influencer and Creator Talent Management is Outdated and Needs a Face Lift 49:34

9M ago49:34

49:34

We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well creates. Many of them add another perspective to the creative process, contribute ideas to shape partnerships into something more than they would be otherwise and are valuable to…

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How One Old School Terrestrial Radio Show Remained Relevant & Ahead of the Curve 49:34

10M ago49:34

49:34

Those of you who have watched or listened to Winfluence for a while know that I got my professional start in radio. I marched myself into the local radio station at 14-years-old and said, “I wanna be a deejay!” And for some reason they said, “Okay. You start Friday.” I pursued radio through high school and college, navigated the world of broadcasti…

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The Man and Method Building Content Creators into Media Properties 36:02

10M ago36:02

36:02

The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in hearing something, and actually listening with the intent of understanding. So we on the agency or brand side of things may run into a content creator we find on Instagram who is doing interesting …

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Linqia's State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs 33:55

10M ago33:55

33:55

There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out there. These reports are always useful, so I like to report on them here on the show. If you want to read the full report for yourself, which I encourage you to do, you go …

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Is Talent Management About Managing Talent, or Content? 33:04

10M ago33:04

33:04

Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live off thei…

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Is a Social Slowdown Possible in the Influencer Marketing World? 37:18

11M ago37:18

37:18

What would you do if you didn’t have access to social media for a day? How about a week? What about three and a half months? How would that change your daily habits? How would it change where you turned for information. How would it affect your business? Now, certainly for you social media content creators and brands that rely heavily on social med…

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Tagger Founder Peter Kennedy Discusses His Company's Acquisition by Sprout Social 34:33

11M ago34:33

34:33

If you’ve been paying attention to the goings on in the influencer marketing world, you know by now that there was a major acquisition announced recently. Sprout Social, long known as one of the top social media management solutions in the space, acquired Tagger Media. Its main product, Tagger, is one of the leading influencer marketing software so…

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The Power of Marketing Automation for Brands and Creators 34:40

11M ago34:40

34:40

Marketing automation is a topic that most people dig into when they’re in the enterprise or B2B space. It’s an approach to marketing that allows you to set up triggers and events using software to drive leads, then work those leads down your funnel to conversion. When you think marketing automation, you almost always think of email. Set up sequence…

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Mavrck's New Creator Compensation Reports Shows More Indicators of Brand Evolution 44:00

11M ago44:00

44:00

The influencer marketing landscape is changing. Now, that’s not a statement many people would find alarming. It’s always changing. But when you watch the industry like I do and for as long as I have, you see the tea leaves. And when they perk up a certain way, you sense a change is a brewin’. Mavrck is out this week with its annual Creator Compensa…

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A Simple Methodology to Achieve Your Goals in Influence, Content and More 35:24

11M ago35:24

35:24

What are your goals? More importantly, do you write them down? How often do you refer to them? Or are you like me and have vague ideas of what you want to accomplish in your head, but they kind of morph and change depending on the day? Certainly, we’re more disciplined about business goals. They typically have to be articulated in strategies and pr…

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The Tiers of Influence Marketing and How to Leverage Them 42:06

12M ago42:06

42:06

There are many ways to slice an apple. Or peel an orange. Or for that matter, there are many ways to get from your house to the office or grocery store … and just as many to get back. There are also many ways to approach influence marketing. If you’ve been listening and following along with Winflunce for any amount of time you know that we focus on…

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How to Build a Better Business Book 36:27

12M ago36:27

36:27

From time to time people find out in conversation that I’m a published author. It’s a monicker and fact that sits in my social media bios and certainly something I say proudly on my website and such, but it’s not something that typically comes up on conversation. When it does, I get asked a lot of questions about it. Writing a book certainly had a …

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Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players 46:21

12M ago46:21

46:21

Some of you may know I spent the first half of my professional career as a public relations professional in the world of college athletics. Back then we called the job being a sports information director, or SID. The industry evolved to labeling the role something like athletic media relations or athletic communications or similar, but our job was …

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Cloning the Boss and Other Business Tips from an Agency Owner & Coach 36:31

1y ago36:31

36:31

You may have noticed I’ve been mixing in more content here recently focused on content creators. It’s not that you brand and agency folks aren’t the primary focus of the show. You are. But if you’re reading between the lines, the advice that some of our guests have had recently about helping creators build and grow their business … well, it applies…

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The Risk of Social Media Dependency: SEO and the Influencer Marketing Space 25:58

1y ago25:58

25:58

There’s a growing problem in the influencer marketing space with content creators. We’ve talked about it on this show before. But there never seems to be any great push to solve for this particular problem. The main focus of many an influencer today is creating videos for TikTok, Instagram and YouTube. For posting Stories on various platforms and e…

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Creating Remarkable Content & Putting Your Brand Story into Action 40:25

1y ago40:25

40:25

We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies and vendors alike … we’ve become centered on telling a brand story. But we can’t leave it at that. We have to put that brand story into action. I happened to be in the audience at CEX,…

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How Your Brand's Story Informs the Influencers You Choose 33:32

1y ago33:32

33:32

We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive everything you do. I think we reached the conclusion that spending time to deeply understand and define your brand is important, whether you are a content creator or have products and service…

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Influencers are the Enterprise 43:47

1y ago43:47

43:47

The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix and match influencer approaches. You have niche players in the agency and software space that focus on micro and nano influencers. And at each of those tiers, you have specia…

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The Agency that creates influencers ... and spicy coffee? 32:01

1y ago32:01

32:01

If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged audience. Then they do lots of brand collabs and make a fair amount of money. Then they diversify and get into creating their own products, services or even a full on media platfo…

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Are Influencers the Key to a Brand's Purpose-Driven & Cause Marketing? 30:13

1y ago30:13

30:13

There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective at communicating big ideas and marketing messages to consumers. Big brands are eating it up. The influencer marketing industry is growing by billions of dollars pe…

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How Primal Branding Can Help Brands of Any Kind, Including Creators 37:25

1y ago37:25

37:25

Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand. If you haven’t articulated what that brand is, you’re kind of leaving it up to those around…

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The Incredible Journey to Influence of Kevin Marcus Miller 40:31

1y ago40:31

40:31

I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time and post them as Instagram Reels or YouTube Shorts … sometimes on LinkedIn, too. The one I’m referring to was inspired by a friend who asked how one would uncover the influencers online who really have t…

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Bridging Internal and External Gaps in Communications in Communities of Color 41:50

1y ago41:50

41:50

Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In fact, the acronym of the early 2020s has to be D-E-I … Diversity, Equity and Inclusivity. While that refers to far more than just race, a good portion of the conversation around DEI…

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A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart 40:47

1y ago40:47

40:47

We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I meet along the way. I’ve met and interviewed dozens who sat out be social media famous and monetize their content. I've talked to many who fell into by accident. But the constant thr…

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The Shift Toward Performance-Based Advertising Is Borderline Criminal 16:30

1y ago16:30

16:30

There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at an alarming rate now. Tighter economies lead to tighter waistlines, at least in the budget metaphor and what was once standard operation procedure goes out with a new way of thinking. The shift I’m talk…

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What would a TikTok ban mean in the U.S.? Let's ask our friends in India! 32:53

1y ago32:53

32:53

TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it’s a clear violation of freedom of speech, a f…

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What Impact Does AI Have on Influencer Marketing? 38:40

1+ y ago38:40

38:40

If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not getting out much. The algorithms and machine learning robots have gotten awfully good and at an awfully lot of things, including written content, graphic and image generation and all sorts …

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The Linchpin of Influencer Marketing: The Agency Strategist 45:52

1+ y ago45:52

45:52

Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at an agency is both fun and challenging. When you’re at an agency, you get work with a variety of clients, so you don’t get lulled into the same ole, same ole if you’re just working on one b…

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Is Community the Last Great Marketing Strategy? 32:12

1+ y ago32:12

32:12

We’ve got a special episode this week. You may recall a couple of weeks ago, I shared an episode of The Rise – The Community Commerce Marketing Show in which I talked to author and marketing thought-leader Jay Baer about his Time to Win research. This week, I share another episode of The Rise for similar reasons. Mark Schaefer is another marketing …

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The Present and Future of B2B Influence Marketing 34:34

1+ y ago34:34

34:34

A friend of mine reached out recently and asked me if influencer marketing was possible for B2B businesses. Keep in mind this friend isn’t in the bubble of marketing and doesn’t follow along with the same type of topics you or I do. He also probably didn’t give it much thought before asking. When I explained to him that not only is B2B influencer m…

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The Number One Indicator of Your Brand's Success? Responsiveness! 32:53

1+ y ago32:53

32:53

We’ve got a special episode today for a couple of reasons. First, my pal Jay Baer has new research out on the Time to Win. It’s a fascinating study on how responsiveness in all its variations really can be the difference between getting new business and not … and keeping business and not. Jay and I came up together as social media talking heads, if…

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Turning User-Generated Content into Your Brand's Strength 32:53

1+ y ago32:53

32:53

If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those three-letter abbreviations that everyone instantly understands. At least in the marketing world. Why is that? Well, content from users … the normal, regular social media user who posts cont…

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AUDIO EXCLUSIVE: Enough About Me ... I Need to Know More About You 12:09

1+ y ago12:09

12:09

I want to know more about you. Actually, I need to know more about you. The more I know about you, the better I can make this show. The better the show, the happier you are being a listener. Of course, in full transparency, the more I know about you, the audience, collectively, the better I can select sponsors or advertisers to bring to you. I don’…

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Someone Has Made a Content & Business Management Platform for Creators 29:37

1+ y ago29:37

29:37

I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I try is in the social media management category. These are platforms like HootSuite or Sprout Social where you’re able to plug in all your social media channels, manage your comm…

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AUDIO EXCLUSIVE: How Not to be a Terrible Podcast Guest 17:22

1+ y ago17:22

17:22

I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly spell out dozens of reasons you should. I’m not here today to wax poetic about Winfluence, the podcast, nor the Marketing Podcast Network which I run. I’m secure in the knowledge you understand that I’m de…

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Shocking Analysis Shows the Most Valuable NIL Student-Athletes Aren't Who You Think They Are 37:36

1+ y ago37:36

37:36

Before we get into the show today a reminder for those of you listening on the podcast that Winfluence is now available in amazing technicolor. If you’d like to see the magic as well as hear it, just pop over to the YouTube channel and subscribe. The easy way to get there is jasonfalls.co/youtube. Of course, you can also search for Jason Falls Winf…

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