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Healthcare Champions captures stories from visionaries at the forefront of healthcare business strategy, and innovation. Each episode highlights healthcare industry opportunities that could drive real impact, from individuals that are champions of real change.
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The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg. What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce ...
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Marketing mentorship for every step along the way. Your host is Justin Watkins of Native Digital.
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Sam Meers - EVP, Health Innovations at BarkleyOKRP
55:28
55:28
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55:28
Marketing isn't just about skills—it's about building resilience and fostering meaningful connections. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Sam Meers, EVP, Health Innovations at BarkleyOKRP, one of the largest full-service independent advertising agencies in the United States. Throughout …
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Episode 4: Sick Care vs. Healthcare: A Rebel's Crusade - Terry Burke
40:37
40:37
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40:37
In this episode of Healthcare Champions, we sit down with Terry Burke, a senior healthcare leader, strategic advisor, and executive performance coach at Oliver Wyman. With decades of experience in healthcare, Terry shares his straight-shooting insights on the critical shift from "sick care" to "health care." Terry discusses the significant impact h…
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Episode 3: Lessons In Healthcare Innovation Pt. 2 - The Birth of Spira Care
32:53
32:53
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32:53
In the second episode of our "Lessons in Healthcare Innovation" series on Healthcare Champions, host Sam Meers continues the conversation with Jimmy Keown and Jason Spacek from BarkleyOKRP’s Healthcare Innovations team. This time, they delve into the critical friction points in healthcare that hinder innovation and how the innovation of Blue KC’s S…
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Episode 2: Healthcare Overhaul: Reinventing Insurance Models - Ron Rowe
32:37
32:37
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32:37
In this episode of Healthcare Champions, we sit down with Ron Rowe, Executive Vice President and Chief Revenue Officer at Blue Cross and Blue Shield of Nebraska. With nearly 30 years of experience in the healthcare industry, Ron brings his straightforward and candid insights into the evolving payer models. Ron dives into the complexities that plagu…
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Pasquale Trozzolo // Trozzolo Communications Group
51:47
51:47
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51:47
Send us a Text Message. Pasquale Trozzolo, without a doubt, founded one of our city’s premier agencies. Trozzolo Communications Group is an exemplary example of a family business. It also is a company that has recognized over the years how to grow through smart acquisitions and how to keep the principals of those they acquired to stay involved. On …
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Brian Martorana - SVP Sales & Marketing at TeamSupport
37:34
37:34
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37:34
Marketing isn't just about creativity—it's about being a strategic business partner. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Brian Martorana, SVP Sales & Marketing at TeamSupport, a premier ticketing and live chat solution designed to improve customer engagement. They share insider tips on a…
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Episode 1: Lessons In Healthcare Innovation Pt 1. - Jimmy Keown & Jason Spacek
30:44
30:44
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30:44
In our inaugural episode of Healthcare Champions, host Sam Meers sits down with Jimmy Keown from the BarkleyOKRP Health Innovations team and Jason Spacek, formerly of Blue Cross Blue Shield now the EVP at BarkleyOKRP Health Innovations. They kick off this first season with a series called Lessons in Health Innovation. They dive deep to discuss the …
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Send us a Text Message. What’s it like to have your dad be your boss? Well, our guest today on Marketing Legends of Kansas City can tell us. Andy Fletcher worked for his dad at Fletcher Mayo and learned a thing or two there about the marketing business, especially in the agriculture arena. But Andy has stories to tell us as he became in his words, …
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Callie England - Director of Brand Marketing at UMKC
47:16
47:16
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Career growth in marketing: It's about blending creativity with business acumen. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Callie England, Director of Brand Marketing at the University of Missouri - Kansas City, to discuss navigating leadership roles, balancing analysis and innovation, and sta…
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Send us a Text Message. Chances are more than a few of you have Landa Williams to thank for a job or for an employee hire in a Kansas City agency or company. And even if you didn’t, you absolutely know a few people who did. LandaJob is her company’s name, and she will tell us how that came about on this edition of the Marketing Legends of Kansas Ci…
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Send us a Text Message. There can be no dispute that Ewing Kaufmann is one of the most impactful and influential business leaders in Kansas City history. In this episode of Kansas City Marketing legends, we hear from one of our own legends what it was like to work for Mr. K. at Marion Labs and the business lessons he learned that helped him run his…
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In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Goff, Founder of Goff + Marketing, to discuss their insights on brand management, marketing career progression, and the evolving nature of leadership in the post-COVID world. In this episode, dive into the art and science of marketing, from unders…
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In our latest episode of From Here To There, hear from Justin Watkins, CEO & Founder of Native Digital, and Lori Wiles, Founder of Fractional CMO, as they discuss their experiences in navigating career paths in various industries, emphasizing the importance of transferable skills, adaptability, and mentorship. They also discuss the unique challenge…
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Send us a Text Message. Bill Fromm was a born entrepreneur. He ran a dry-cleaning delivery service in college and his dream was to come back to Kansas City and start an advertising agency. He made that dream come true and opened the doors of his agency on June 1, 1964. Today that agency is Barkley, and it is one of the leading independent agencies …
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Estelle Mense - VP Marketing at Ascend Learning
46:00
46:00
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46:00
In this episode, Estelle Mense, VP of Marketing at Ascend Learning, joins Justin Watkins, CEO & Founder of Native Digital, to discuss leadership skills, personal branding, and career progression in marketing. They emphasize focusing on people, seeking mentorship, and adapting to industry changes. The conversation covers the shift from storytelling …
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Send us a Text Message. Hallmark is not just one of Kansas City’s most revered companies, but it has also contributed to the overall growth of the creative community in the city. One of the best examples of that is the partnership that developed between Whitey Kuhn and the late Dale Wittenborn. The two met while working at Hallmark and then one day…
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Emily Elizabeth - VP, Marketing at Onspring
52:23
52:23
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52:23
In this episode, CEO and Founder of Native Digital, Justin Watkins hosts a dynamic conversation with Emily Elizabeth, VP, Marketing and Executive Team Leader at Onspring, who shares her journey from working in advertising agencies to client-side roles in B2B SaaS companies, teaching at a university, and then starting her own business. They discuss …
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George Brooks is the founder of Crema, a design and technology consultancy building custom software. He is well known for his uniquely empathetic approach to mentorship and leadership — tied together with design thinking. In this episode you'll hear Justin Watkins, CEO & Founder of Native digital, talk with George about being the business of replac…
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Send us a Text Message. Listeners to the Marketing Legends of Kansas City may find it hard to believe that there was a time when a handshake was all that was needed to create a decades long partnership between a global retailer and an ad agency in Kansas City. But that’s one story that our guest today can tell. Bob Bernstein started his agency in 1…
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Brian Brooker - VP Global Creative at Garmin
43:18
43:18
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43:18
Mentorship is not just delegating tasks and telling a team what to do. In this episode, Brian Brooker, VP Global Creative at Garmin, talks about a true leadership mindset and how to get the most out of your marketing team — whether they are data and performance talent or creatives. For more growth marketing resources, check out nativedigital.com…
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If you've ever wondered how to combine the powers of creative and performance marketing, this episode is for you. Join CEO and Founder of Native Digital, Justin Watkins, and CMO Paul Piggott as they discuss how to deal with the demands placed on marketers in fast growth organizations. From high level concepts like incrementality and predictive mode…
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Send us a Text Message. Kansas City has a rich and colorful history when it comes to our Marketing, Advertising and Public Relations community. We talked for a while about how to start capturing the stories. We quickly decided we did not want to write a book, so we landed on an even better idea – let’s start a podcast! Our idea is simple. Let’s rea…
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Eden Bidani - Conversion Copywriter, Messaging Strategist
39:35
39:35
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39:35
Join us on "From Here To There" as Native Digital's own Justin Watkins chats with Eden Bidani, a top-tier conversion copywriter and messaging strategist. Eden specializes in transforming tech companies' messaging to captivate and convert their audience effectively. Tune in to hear Eden's take on the marketing journey. Check out nativedigital.com fo…
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Ever wondered how the best in the business turn challenges into opportunities? Join us in our new podcast series "From Here To There" where our host, Justin Watkins, Founder & CEO of Native Digital engages with leading marketers to reveal their career paths, strategies, and the advice they swear by. In this episode we get into the challenges, break…
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