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Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
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Data-Driven Entrepreneurship & Visualization with John-David Ariansen
41:53
41:53
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41:53
What defines an analytics entrepreneur? Join John-David Ariansen, Director of Analytics at Silvertone Analytics and an Analytics Educator for a robust discussion. We have a chance to discuss how he was able to scale up his business by focusing on the largest gaps in data-understanding with his clients, putting himself out there, and building his ed…
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Pillars of Data Strategy & ETL with Evan Levy
45:48
45:48
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What are the key foundations that can hold your data strategy up and help you stay ahead of the curve? Join Director of Advertising and Analytics Evan Levy at Method Savvy, a marketing consultancy, for a robust discussion on how to mitigate the most common issues he sees in data strategy across his clients, how modern tools can help drive 'data dem…
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Email Marketing & Vulnerability with Hank Hoffmeier
39:06
39:06
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What can the intersection of email marketing, becoming a marketing 'infotainer,' and the power of vulnerability teach us about creating a growth mindset and pushing yourself out of your comfort zone? Quite a lot, actually. Join Hank Hoffmeier, Strategic Insights Manager at iContact and a notes speaker, presenter, and marketing author and I through …
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Did you know that the New York Times has over 50 trackers on you when you visit their website? Or that Salesforce has over 40 as well? It's hard to keep up with the rapidly changing world of marketing technology, but this podcast is here to help. Welcome to The Marketing Technology (MarTech) Data Lab created by Samuel Itin, a place at the intersect…
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