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Sarah Canning and Deenie Lee of the Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector. Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked. This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.
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Marketing and Brand Management in the Shared Living Sector
41:12
41:12
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41:12
Here's a snapshot of our conversation in Episode 12 ✔️Marketing Budgets and Strategies: How are budgets allocated and what strategies are most effective? ✔️Focus Groups and Surveys: Utilising these tools to understand resident needs and satisfaction. ✔️Brand and Investing in Brand Awareness: Budget considerations, who is responsible, and the import…
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Earth Day, The Carbon Budget, Stacking Up and Is There Really a Shortage of Student Accommodation?
27:43
27:43
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27:43
In this week's episode, we delve into environmental issues, student housing challenges and investment quandaries. Here's a snapshot of our conversation: - What does Earth Day mean to us? - The Carbon Budget: Understanding how we can manage our carbon contributions better. - Is there really a shortage of student accommodation? Examining the realitie…
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Market Research, Effective Management, Emerging Trends and Tech Innovation
39:37
39:37
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39:37
In Episode 10, we discuss the latest insights on property marketing and student housing. Here's a snapshot of our conversation in this episode: - On-Site Market Research: Discover how hands-on market research is uncovering new opportunities in shared living spaces. - Effective Management: Learn how bridging the gap between investors and operators c…
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PBSA from an international student perspective, Social Spaces Inspired by Co-working and Trends in Planning Approvals
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38:16
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In our latest episode we discuss: - PBSA from an international student perspective: Why the hesitation from investors? We're tackling the misconceptions and highlight opportunities. - Social Spaces Inspired by Co-working: What shared living can learn from the co-working revolution to foster community and innovation. - Trends in Planning Approvals: …
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MIPIM, The COM1 Marketing Conference and legislative measures around student tenancy lengths
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30:38
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This Week on Our Podcast: Sustainability, Legislation and Property Insights What's in store for you in this episode? - Exclusive insights from our firsthand experiences at the MIPIM event - Key takeaways from the COM1 marketing conference focused on sustainability - A discussion around the latest legislative changes impacting student tenancy length…
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Single Family Housing, Generational Shared Living and Allocating Residents in Communal Living
26:17
26:17
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In this episode of Housed we talk about: - Small business Sunday event hosted by Theo Paphitis - Single Family Housing Association UK launch event - Generational Shared Living - Allocating Residents in Communal Living Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Ca…
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Effective LinkedIn marketing, the popularity of HMOs and the Amber fundraise
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31:07
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In this sixth episode of Housed, we cover: - Effective LinkedIn Marketing: Our journey to building a business on LinkedIn, packed with insights on crafting a winning content strategy. - The Popularity of HMOs: Why HMOs remain a go-to choice for students, offering a slice of home and independence. - The Amber Fundraise Impact: Discussions around the…
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Property Marketing Trends, Mixed-Used Schemes and Affordable vs affordable
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29:57
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In this episode, we talk about what we're seeing in PBSA marketing, mixed use schemes and how communal spaces could be utilised for the public and Affordable vs affordable homes. We believe in supporting the innovation of homes and communities that are welcoming and fair for everyone. This episode is all about sharing those ideas and celebrating eq…
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The big events of 2024, degree apprenticeships, sustainability targets and are studios really coliving?
41:13
41:13
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41:13
In our fourth episode, we talk about: - Big Events of 2024: We list the important happenings of the year including The Class Foundation Conference, ICEF Accommodation Conference, OpRE24 and UKREiiF - What Are Degree Apprenticeships? And where do they fit into the housing picture? - Easy Tips for Being More Sustainable: Quick wins for the shared liv…
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International students, refurbishing, lobbying and hospitality
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32:31
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In this third episode of Housed: The Shared Living Podcast, Sarah, Deenie and Dan are talking about international student living - from the challenges facing universities and international students to innovative solutions in student housing. They also talk about: refurbishing and retrofitting lobbying and the voices that need to be represented hosp…
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The impact of universities being in financial difficulty, diversity and inclusion in the shared living sectors and how students engage with marketing
27:24
27:24
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In this second episode of Housed: The Shared Living Podcast Sarah, Deenie and Dan tackle the pressing challenges and insights of the shared living world. We explore the ripple effects of financial difficulties in universities, the critical state of diversity within the sector, and groundbreaking discoveries on student marketing engagement. Housed: …
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Cop 28, Later Living and fraudulent international bookings
27:28
27:28
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27:28
In this first episode of Housed: The Shared Living Podcast Sarah, Deenie and Dan discuss why they launched this new podcast. They also chat about some recent events they attended and the key insights they took away - Modern Women in Property and Construction Conference, Cop 28 and The Urban Ovation Later Living Discussion. This episode also include…
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