Sarah Canning and Deenie Lee of the Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector. Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked. This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.
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Send us a Text Message. Housed: The Shared Living Podcast hosts Sarah Canning , Dan, and Deenie recently collaborated with experts Laura Bosworth, Richard Stott, Jenny Shaw, and Rebecca O'Hare to record a special episode discussing crucial issues in student accommodation. This top team of professionals share expert views on key topics, including: ⚪…
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International Students Collaboration with ICEF - challenging stereotypes, learning from other countries, affordability and changing study patterns
37:33
37:33
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Send us a Text Message. We're excited to share our latest Housed podcast episode in collaboration with Martijn van de Veen , Chief Business Development Officer at ICEF. This session is ahead of the The inaugural ICEF Monitor Global Summit in September which has a track dedicated to student accommodation. Sarah Canning and Deenie Lee will be speakin…
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Hannah Chappatte from Hybr on Fundraising, Female Founders and Innovating the Student Accommodation Sector
37:45
37:45
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37:45
Send us a Text Message. We're excited to kick off our special summer sessions with an insightful conversation featuring Hannah Chappatte, CEO and founder of Hybr. Here's what we cover in this episode: ☑️ Female Entrepreneurship: Exploring the unique challenges and triumphs faced by women in the industry. ☑️ The Future of the Sector: Insights into e…
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Incentives v Price Reductions, Marketing Budget Lines and Cohousing Communities
34:45
34:45
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34:45
Send us a Text Message. Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. ☑️ Cohousing communities - Marmalade Lane - is this the way forward and what can other shared living sectors learn? ☑️ Marketing budget lines - why PPC and SEO shouldn't be lumped together ☑️The UPP Foundation lau…
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Build to Rent vs Build to Sell, General Election, ESG and Fire Safety and AI in the Shared Living Sector
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38:13
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38:13
Send us a Text Message. ☑️ Build to Rent vs Build to Sell: Exploring the key differences as discussed in the HomeViews webinar ☑️ General Election: Our initial reaction to housing policies. ☑️ ESG and Fire Safety: Is it just an Estates problem? ☑️ AI in the Shared Living Sector: The potential and challenges. Housed: The Shared Living Podcast aims t…
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Students Being Better Prepared For Uni Life, Data on Renters and Homelessness - will SFH be the saviour? And shared learnings from all Operational Real Estate sectors
36:20
36:20
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36:20
Send us a Text Message. ☑️ The Operational Real Estate Festival - Shared learnings ☑️ Youth Forum Highlights: What students wish they were better prepared for, including the impact on student accommodation of being on campus less, what this means for the traditional university model, and should we re-write the rule books? ☑️ Data on Renters: Why is…
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Budgeting, Video Content for B2B Marketing and UG Data
33:13
33:13
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33:13
Send us a Text Message. In this episode we discuss: ☑️ Budgeting: Realistic vs. aggressive opex, the cookie-cutter approach, and in-house or outsourcing operations. ☑️ Video Content for B2B Marketing: Bold or just obvious? ☑️ UG Data: Isn’t it time it was all in one place? Housed: The Shared Living Podcast aims to bring the latest news, views and i…
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Property Ownership vs. Rental Living, Increasing Maintenance Loans and Third-party Management Fees
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33:56
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33:56
Send us a Text Message. In this week's episode, we discuss: ☑️Discussion on property ownership vs. rental living and political manifestos ☑️Impact of increasing maintenance loans on rent and if this goes hand in hand with rent caps ☑️Third-party management: Are low fees impacting service standards? Housed: The Shared Living Podcast aims to bring th…
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University League Tables, Purpose-Built Rentals and Single Family Housing and Fractional Support vs Consultancy vs Advisory
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35:21
Send us a Text Message. In this week's episode, we discuss: ☑️ Universities - the impact of league tables on student accommodation, leadership, and financial stability ☑️ Fractional support vs consultancy vs advisory ☑️ Purpose-built rentals - does coliving have an identity crisis? ☑️ How Single Family Housing can solve the housing crisis Housed: T…
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Resident Brand Ambassadors, Strategic Planning and Budgeting and Election Season Insights
30:15
30:15
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30:15
Send us a Text Message. This episode features discussions on: 🔹 The role of resident brand ambassadors and wardens – should they be paid? And what does it mean for your opex? 🔹 Strategic planning and budgeting – when and where to start? 🔹 Election season insights – what does it mean for housing and development? Housed: The Shared Living Podcast aim…
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What does the future look like for investors, developers and operators?, UKREiiF, Investors vs customers, The amenities arms race and The MAC Report
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28:26
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28:26
Send us a Text Message. In this week's episode, we discuss: ☑️ LD Event- what does the future look like for investors, developers and operators? ☑️ UKREiiF – the inside scoop ☑️ Investors vs customers – who should win? ☑️ The amenities arms race ☑️ The MAC Report – relief but has the damage been done? Housed: The Shared Living Podcast aims to bring…
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Managing Data, Industry Awards, Pricing and Budgeting and Product Diversity
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34:36
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34:36
Send us a Text Message. In this week's episode, we discuss the flood of data and reports shaping our industry, as well as the strategic aspects of property management: ☑️ Swamped with Data: Navigating through the recent surge of reports, webinars, and conferences. ☑️ Awards – To Enter or Not: Exploring the value of participating in industry awards.…
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A Shift In PBSA, Student Protests And The Conference Season
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35:42
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35:42
Send us a Text Message. In this week's episode: ✔️Are we seeing a shift in PBSA – did prices go too high, too soon? ✔️Will we see student protests? ✔️Should you spend money on marketing if sales are going well? ✔️The conference season – what to expect and how to prepare ✔️The big Homes for Students news – and what does this mean for the market? Hou…
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Marketing and Brand Management in the Shared Living Sector
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41:12
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41:12
Send us a Text Message. Here's a snapshot of our conversation in Episode 12 ✔️Marketing Budgets and Strategies: How are budgets allocated and what strategies are most effective? ✔️Focus Groups and Surveys: Utilising these tools to understand resident needs and satisfaction. ✔️Brand and Investing in Brand Awareness: Budget considerations, who is res…
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Is There Really a Shortage of Student Accommodation? And What Does Stacking Up Really Mean?
27:43
27:43
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27:43
Send us a Text Message. In this week's episode, we delve into environmental issues, student housing challenges and investment quandaries. Here's a snapshot of our conversation: - What does Earth Day mean to us? - The Carbon Budget: Understanding how we can manage our carbon contributions better. - Is there really a shortage of student accommodation…
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Market Research, Effective Management, Emerging Trends and Tech Innovation
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39:37
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39:37
Send us a Text Message. In Episode 10, we discuss the latest insights on property marketing and student housing. Here's a snapshot of our conversation in this episode: - On-Site Market Research: Discover how hands-on market research is uncovering new opportunities in shared living spaces. - Effective Management: Learn how bridging the gap between i…
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PBSA from an international student perspective, Social Spaces Inspired by Co-working and Trends in Planning Approvals
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38:16
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38:16
Send us a Text Message. In our latest episode we discuss: - PBSA from an international student perspective: Why the hesitation from investors? We're tackling the misconceptions and highlight opportunities. - Social Spaces Inspired by Co-working: What shared living can learn from the co-working revolution to foster community and innovation. - Trends…
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MIPIM, The COM1 Marketing Conference and legislative measures around student tenancy lengths
30:38
30:38
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30:38
Send us a Text Message. This Week on Our Podcast: Sustainability, Legislation and Property Insights What's in store for you in this episode? - Exclusive insights from our firsthand experiences at the MIPIM event - Key takeaways from the COM1 marketing conference focused on sustainability - A discussion around the latest legislative changes impactin…
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Single Family Housing, Generational Shared Living and Allocating Residents in Communal Living
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26:17
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26:17
Send us a Text Message. In this episode of Housed we talk about: - Small business Sunday event hosted by Theo Paphitis - Single Family Housing Association UK launch event - Generational Shared Living - Allocating Residents in Communal Living Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sec…
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Effective LinkedIn marketing, the popularity of HMOs and the Amber fundraise
31:07
31:07
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31:07
Send us a Text Message. In this sixth episode of Housed, we cover: - Effective LinkedIn Marketing: Our journey to building a business on LinkedIn, packed with insights on crafting a winning content strategy. - The Popularity of HMOs: Why HMOs remain a go-to choice for students, offering a slice of home and independence. - The Amber Fundraise Impact…
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Property Marketing Trends, Mixed-Used Schemes and Affordable vs affordable
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29:57
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29:57
Send us a Text Message. In this episode, we talk about what we're seeing in PBSA marketing, mixed use schemes and how communal spaces could be utilised for the public and Affordable vs affordable homes. We believe in supporting the innovation of homes and communities that are welcoming and fair for everyone. This episode is all about sharing those …
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The big events of 2024, degree apprenticeships, sustainability targets and are studios really coliving?
41:13
41:13
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41:13
Send us a Text Message. In our fourth episode, we talk about: - Big Events of 2024: We list the important happenings of the year including The Class Foundation Conference, ICEF Accommodation Conference, OpRE24 and UKREiiF - What Are Degree Apprenticeships? And where do they fit into the housing picture? - Easy Tips for Being More Sustainable: Quick…
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International students, refurbishing, lobbying and hospitality
32:31
32:31
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32:31
Send us a Text Message. In this third episode of Housed: The Shared Living Podcast, Sarah, Deenie and Dan are talking about international student living - from the challenges facing universities and international students to innovative solutions in student housing. They also talk about: refurbishing and retrofitting lobbying and the voices that nee…
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The impact of universities being in financial difficulty, diversity and inclusion in the shared living sectors and how students engage with marketing
27:24
27:24
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27:24
Send us a Text Message. In this second episode of Housed: The Shared Living Podcast Sarah, Deenie and Dan tackle the pressing challenges and insights of the shared living world. We explore the ripple effects of financial difficulties in universities, the critical state of diversity within the sector, and groundbreaking discoveries on student market…
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Cop 28, Later Living and fraudulent international bookings
27:28
27:28
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27:28
Send us a Text Message. In this first episode of Housed: The Shared Living Podcast Sarah, Deenie and Dan discuss why they launched this new podcast. They also chat about some recent events they attended and the key insights they took away - Modern Women in Property and Construction Conference, Cop 28 and The Urban Ovation Later Living Discussion. T…
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