))
Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing. Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, this podcast is spearheading the dialogues on disruptions in pharma marketing. Know more about us at: https:// ...
…
continue reading
1
From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma
21:17
21:17
Play later
Play later
Lists
Like
Liked
21:17
In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI…
…
continue reading
1
Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan
32:40
32:40
Play later
Play later
Lists
Like
Liked
32:40
In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from di…
…
continue reading
1
Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma
36:31
36:31
Play later
Play later
Lists
Like
Liked
36:31
Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driv…
…
continue reading
1
Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror
27:58
27:58
Play later
Play later
Lists
Like
Liked
27:58
Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how …
…
continue reading
1
From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution
33:26
33:26
Play later
Play later
Lists
Like
Liked
33:26
Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr…
…
continue reading
1
From Data to Diagnosis How AI is Shaping Pharma Marketing
26:25
26:25
Play later
Play later
Lists
Like
Liked
26:25
Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three …
…
continue reading
1
Pharma Marketing’s Evolution from Manual Arithmetic to Artificial Intelligence
26:05
26:05
Play later
Play later
Lists
Like
Liked
26:05
Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the tran…
…
continue reading
1
Transforming Pharma Marketing with AI: A Deep Dive with Ganesh Chakkarwar
20:50
20:50
Play later
Play later
Lists
Like
Liked
20:50
What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project o…
…
continue reading
1
Data-Driven Decisions: Transforming Pharma Sales
29:37
29:37
Play later
Play later
Lists
Like
Liked
29:37
How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind …
…
continue reading
1
PR & Communication Agency GenAI Playbook: Decoding trends and best practices
18:46
18:46
Play later
Play later
Lists
Like
Liked
18:46
Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip y…
…
continue reading
1
Data Insight Playbook: Tools and Training for marketing effectiveness
24:29
24:29
Play later
Play later
Lists
Like
Liked
24:29
Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key as…
…
continue reading
1
This is the Pharma Marketing Playbook: Data, GenAI, and Beyond
1:26
1:26
Play later
Play later
Lists
Like
Liked
1:26
Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software w…
…
continue reading
