Best Scalable Media Network Podcasts (2024)

1
The 3 Most Frequently Asked Questions from Marketers Answered! 31:19

1h ago31:19

31:19

Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on h…

1
The 7 Most Impactful Episodes to Grow Your Online Business Right Now 17:05

1h ago17:05

17:05

Episode 100: Over the past year, we’ve had the privilege of interviewing some of the most successful online business owners in the world and they’ve shared with us the details of their most effective marketing strategies. So today, we asked ourselves a simple question… if we were to build our online business over again from scratch, which episodes …

1
107 Clinical Supervision Topics: Essential Strategies and Tools for Effective Guidance 18:57

2h ago18:57

18:57

Step into the world of clinical supervision with us as we promise to transform your approach with insights from the Clinical Supervision Survival Guide. Discover how to anticipate and tackle the obstacles of supervision much like preparing for a challenging hike, ensuring you're equipped with the essential tools and knowledge. We dive into the comp…

1
AI is changing the cybersecurity threat landscape 55:25

20m ago55:25

55:25

This week, Chris is joined by Gregory Richardson, Vice President and Global Advisory CISO at BlackBerry, and Ismael Valenzuela, Vice President of Threat Research & Intelligence at BlackBerry. They address how AI is changing the threat landscape, why human defenders remain a key part of our cyber defenses, and the explain the AI standoff between cyb…

1
7 Key Takeaways to Supercharge Your Business Growth from The Smart Marketer Conference 35:56

31m ago35:56

35:56

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learni…

1
Finding Time Freedom with a High-Ticket Group Coaching Business with Lior Vaknin 49:09

5h ago49:09

49:09

Episode 99: In this episode, Lior Vaknin takes us through his journey of building a high-ticket group coaching program to $120k/month in revenue while prioritizing his family and lifestyle. We go into detail about pricing strategy, how to generate traffic and leads, ads strategy, funnel setup, sales call process, and more! About Lior Vaknin: Lior i…

1
[BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend 33:51

4d ago33:51

33:51

Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-va…

1
106 Why Liability Insurance for Therapists is Essential: Avoiding Common Pitfalls in Supervision and Practice 20:14

3d ago20:14

20:14

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.By Dr. Kate Walker Ph.D., LPC/LMFT Supervisor

1
The Only 3 Reasons You’re Not Making Sales 20:25

1h ago20:25

20:25

Episode 98: If you’re struggling to make sales in your online business, when you boil everything down, there are really only 3 fundamental things you need to look at to figure out why nobody is buying. In this episode, we break everything down and explain what these 3 things are, how to identify which issues are affecting your business, and steps y…

1
The path towards trustworthy AI 51:46

14h ago51:46

51:46

Elham Tabassi, the Chief AI Advisor at the U.S. National Institute of Standards & Technology (NIST), joins Chris for an enlightening discussion about the path towards trustworthy AI. Together they explore NIST’s ‘AI Risk Management Framework’ (AI RMF) within the context of the White House’s ‘Executive Order on the Safe, Secure, and Trustworthy Deve…

1
How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful 53:34

7d ago53:34

53:34

Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable and compelling brand identity. They also tackle the impact of charisma and the role of bold, sometimes polarizing choices in differentiating yourself from competitors. Discussing that stand…

1
5 Steps to Get Celebrity Influencers to Promote Your Business for Free with Robin Waite 42:40

24h ago42:40

42:40

Episode 97: There are a lot of things you can do to promote your online business… networking, collaborations, content creation, paid ads, etc. One of the things that can catapult your business quickly and profitably is forming profitable partnerships with celebrity influencers in your niche. Obviously, developing those relationships and getting tho…

1
How Radioactive Octopus Balls Made Us Better Marketers 1:01:14

11d ago1:01:14

1:01:14

Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep h…

1
123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass] 54:09

15d ago54:09

54:09

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create …

1
105 Understanding LPC Rules With Dr. Ashley Stephens, LCSW-S 1:07:25

5d ago1:07:25

1:07:25

Join us as we unravel the complexities of the 2024 Behavioral Health Licensing Rules with our expert guests, Dr. Stevens and Kate Walker. Ever wondered how these new regulations might impact your practice as an LPC, LMFT, or social worker? We'll explore this in detail, offering practical advice on staying compliant and highlighting the benefits of …

1
Big data is dead, analytics is alive 50:21

6d ago50:21

50:21

We are on the other side of “big data” hype, but what is the future of analytics and how does AI fit in? Till and Adithya from MotherDuck join us to discuss why DuckDB is taking the analytics and AI world by storm. We dive into what makes DuckDB, a free, in-process SQL OLAP database management system, unique including its ability to execute lightin…

1
Simple Ways to Close More Sales Without Hard Selling 31:17

6d ago31:17

31:17

Episode 96: Sales is a highly psychological process. A good sales script is a good starting point for learning how to close sales, but it’s only a small part of what actually makes the sale at the end of the day. Closing a sale has much less to do with what you say, and much more to do with what you’re actually doing during the discussion. In this …

1
The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business! 58:26

14d ago58:26

58:26

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase wh…

1
How to Create an Automated, Evergreen Webinar to Generate Sales 24/7 with Steve Lowell 49:12

8d ago49:12

49:12

Episode 95: Despite what many marketing gurus may say, webinars remain one of the simplest, most effective ways to sell any online course or coaching program. That being said, there are many ways to do webinars and a lot of decisions you need to make as far as how you’re going to set it up, promote it, present your offer within it, etc. In this Epi…

1
[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months 49:02

18d ago49:02

49:02

Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and custome…

1
104 Attraction Marketing for Counselors: How to Build Trust and Grow Your Practice 30:11

12d ago30:11

30:11

What if you could attract your ideal clients effortlessly, even before they realize they need your services? Join me, Dr. Kate Walker, as we uncover the secrets of attraction marketing and why it's a game-changer for your practice. Learn how this approach not only surpasses traditional marketing methods but also transforms how you engage with poten…

1
How to Generate Multiple 7 Figures in Sales with Live, In-Person Events with Shay Wheat 52:24

13d ago52:24

52:24

Episode 94: It may seem counter-intuitive at first, but sometimes, the best way to scale an online business is with live, in-person events. Before lockdowns, live in-person events were common and many entrepreneurs would attend at least one event a year. These events are the perfect opportunity to present high-ticket offers to a room full of buyers…

1
Practical workflow orchestration 58:26

15d ago58:26

58:26

Workflow orchestration has always been a pain for data scientists, but this is exacerbated in these AI hype days by agentic workflows executing arbitrary (not pre-defined) workflows with a variety of failure modes. Adam from Prefect joins us to talk through their open source Python library for orchestration and visibility into python-based pipeline…

1
Declassified: Secret Meta Ad Creative Strategies Revealed! 58:33

22d ago58:33

58:33

Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in digital marketing, particularly when paired with effective media buying. They discuss the importance of merging creative elements with data-driven traffic strategies, focusing on how user-generated content (U…

1
How to Create Superfans That Buy Everything You Sell by Telling Stories with Kabrina Ashley 36:58

15d ago36:58

36:58

Episode 93: Facts tell, stories sell… or so the saying goes. The problem is that most online business owners don’t know how to tell a good story. They’re too long, they go into random and irrelevant details, they ramble on, they’re uninteresting, and by the time you’re done telling the story, everyone who was listening has clicked away to watch mor…

1
Meta Vs. Google: Enemies No More? How They Work Together with John Moran 58:48

25d ago58:48

58:48

Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-…

1
103 Managing Countertransference: How to Turn It into a Powerful Tool in Therapy 28:42

20d ago28:42

28:42

What happens when your client's behavior stirs up unexpected emotions within you? Join us as Dr. Kate Walker shares her profound insights into countertransference in therapy, unraveling how therapists' unconscious emotional reactions, influenced by their personal histories, can impact their therapeutic relationships. Learn how to transform these re…

1
How He Added $100k in Monthly Recurring Revenue with a “BAC” Funnel with Eddy Miranda 42:16

20d ago42:16

42:16

Episode 92: Imagine being able to go from 3 sales per WEEK, to 4 sales per DAY… or increasing your monthly recurring revenue by over $100k, just by getting rid of your sales page and implementing a “Book a Call” funnel. That’s what today’s guest, Eddy Miranda, was able to do, and this episode, Eddy gives us all the details on how transitioning from…

1
Towards high-quality (maybe synthetic) datasets 57:04

21d ago57:04

57:04

As Argilla puts it: “Data quality is what makes or breaks AI.” However, what exactly does this mean and how can AI team probably collaborate with domain experts towards improved data quality? David Berenstein & Ben Burtenshaw, who are building Argilla & Distilabel at Hugging Face, join us to dig into these topics along with synthetic data generatio…

1
Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry 40:05

1M ago40:05

40:05

AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to…

1
How to Convert Your 1:1 Program into a Highly Scalable Group Coaching Model with Marcia Bench 26:03

22d ago26:03

26:03

Episode 91: For a lot of coaches, the number one thing that gets in the way of making more money is simple math. If you’re only taking 1 on 1 clients, at some point, you’re going to run into a time issue. There simply aren’t enough hours in a week to meet with every client, not to mention doing all of your marketing, content creation, lead generati…

1
The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula 35:01

1M ago35:01

35:01

Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about th…

1
102 How to Avoid Common Mistakes in Your Therapy Intake Session 30:40

27d ago30:40

30:40

Can a simple change in your personal presentation drastically improve your client retention rates? Discover the vital link between reducing client anxiety and enhancing your intake process as Dr. Kate Walker breaks down the most common mistakes therapists make during client intake. From the critical role of good hygiene and a well-organized virtual…

1
122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities 23:29

27d ago23:29

23:29

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore: • How personalization creates deepe…

1
Understanding what's possible, doable & scalable 1:02:23

1M ago1:02:23

1:02:23

We are constantly hearing about disillusionment as it relates to AI. Some of that is probably valid, but Mike Lewis, an AI architect from Cincinnati, has proven that he can consistently get LLM and GenAI apps to the point of real enterprise value (even with the Big Cos of the world). In this episode, Mike joins us to share some stories from the AI …

1
How to Create an Online Course That Sells Profitably on Day 1 38:31

27d ago38:31

38:31

Episode 90: There’s nothing worse than spending months (or years) planning and developing your online course, recording, editing, and producing all of the course videos, putting together all of the downloads and resources, designing and building out the membership site, setting up a payment processor and creating a checkout page… And then you “laun…

1
121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing 19:59

1M ago19:59

19:59

In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate. In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on: • Emotional connection > Grabbing attention. • Why trust, loyalty, and community advocacy matter more than one-time conversions. •…

1
120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper! 16:09

28d ago16:09

16:09

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout. In this episode, we break down how resonance plays in marketing along with: • Resonance vs Volume in marketing. • Emotional connection > Simply Exposure. • The Psychology of Resonance: tapping into customer emotions, needs, and values. • Appe…

1
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions) 46:26

1M ago46:26

46:26

Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights int…

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Scalable Media Network Podcasts

Podcasts Worth a Listen

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