Best Scott Kraus Podcasts (2024)

1
Unlocking Retail Success with Gabriela Santanillo 52:39

14d ago52:39

52:39

Gabriella Santaniello is the CEO of A Line Partners, which specializes in retail consulting through their multi-pronged approach that incorporates qualitative and quantitative data in their research process. Gabriella has an extensive background in sales strategy, having worked with renowned brands such as Ralph Lauren, Nautica, Neiman Marcus, and …

1
502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott 1:03:13

21d ago1:03:13

1:03:13

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …

1
Shine Bright: Rob Dube's Mindful Approach to Entrepreneurship | Rob Dube 1:04:25

28d ago1:04:25

1:04:25

Rob Dube is the co-founder and co-CEO of ImageOne and co-author of “Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom.” He speaks about his journey and talks about the duality of mindfulness and meditation in leadership. In this episode, Rob shares how to build a solid foundation in entrepreneurship, manage the inner an…

1
501 Unsticking Deals by James Muir 1:20:57

30d ago1:20:57

1:20:57

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stu…

1
#199: Space Nudes 1:12:50

1M ago1:12:50

1:12:50

David joins Scott at SCHQ to talk fiction. Scott dons a banana costume. David’s instagram is infested with cosplay chicks. Space News. Drew watches Feudcast, possibly post-coital.

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500 The Power of Instinct by Leslie Zane 1:04:29

1M ago1:04:29

1:04:29

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive pe…

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#198: We Are All Fuck Ups 1:06:43

1M ago1:06:43

1:06:43

Scott gets emotional. David is blamed for lack of episodes. Ian feeds bees tears.

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Grit and Grace: Katy Gala’s Story of Overcoming Adversity | Katy Gala 48:23

1M ago48:23

48:23

Since 2013, Katy Gala has helped individuals and teams achieve personal and professional breakthroughs through her Harmony Method. The Harmony Method, which Katy created in 2013, is a holistic approach to achieving work-life harmony. Katy’s coaching journey began after a series of car accidents led her to exploring holistic healing practices. She h…

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499 The Consumer Behaviour Book by Tas Tasgal 1:09:43

1M ago1:09:43

1:09:43

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The…

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498 Buyer Personas by Jim Kraus 1:07:00

2M ago1:07:00

1:07:00

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this new…

1
Take Care of Your Employees and They’ll Take Care of Your Clients | Shirley Wiliani 41:02

2M ago41:02

41:02

Shirley Wiliani is the founder of A La C.A.R.T.E. Solutions (ALC for short) and has over 20 years of experience in accounting and finance. ALC aims to provide owners of small and mid-sized businesses with accounting services on par with that of larger enterprises. Shirley’s experience makes her a frequent speaker, having recently spoken at EO Los A…

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497 The Smart Advertising Book by Dan White 1:22:57

2M ago1:22:57

1:22:57

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and…

1
California-made, French-inspired Sunwear | Christy Moody 45:45

2M ago45:45

45:45

Christy Moody is the founder of Soleil Sunwear, a California-made but French-inspired sunwear clothing and apparel brand. Wanting to protect her skin from harmful sun exposure, Christy set out to create a brand that was both stylish and comfortable while also being effective. From her initial prototypes on her living room floor to creating a hugely…

1
496 Chaotic Change by Nicholas Webb 1:18:12

2M ago1:18:12

1:18:12

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadm…

1
495 Brand Naming by Rob Meyerson 1:06:52

3M ago1:06:52

1:06:52

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But se…

1
Secrets of Scaling Success: Building Global Brands with Tracy Holland 1:00:48

3M ago1:00:48

1:00:48

Tracy Holland is a founder, investor, and executive chairman who has made a significant impact in the beauty and wellness industry. She co-founded Hatch Beauty and has grown it into a global leader with 120 employees and 20 retail partnerships. She also founded Goodwill Brands LLC, which focuses on accelerating consumer brand growth through talent …

1
494 The Road To Hell by Nick Asbury 1:24:07

3M ago1:24:07

1:24:07

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…

1
493 Blue Goldfish 2.0 by Stan Phelps 1:01:19

3M ago1:01:19

1:01:19

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…

1
The 10 Disciplines with Gino Wickman | Gino Wickman 1:00:41

3M ago1:00:41

1:00:41

Gino Wickman has been an entrepreneur since he was 21 years old, always having had an obsession for learning what makes businesses thrive. When he was 25 years old, Gino took over his family business. After successfully running it for seven years, he and his partners successfully sold the company. Gino is also the creator of the Entrepreneurial Ope…

1
492 Presentation Ready by Terri Sjodin 59:05

3M ago59:05

59:05

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why and change it. How do you sell, persuade, or move people to action? A vital element in c…

1
491 Lean Marketing by Allan Dib 1:25:30

3M ago1:25:30

1:25:30

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for en…

1
Bumo Founder | Joan Nguyen 52:40

3M ago52:40

52:40

Description: Joan Nguyen is the co-founder and CEO of Bumo, a platform that aims to revolutionize the childcare industry by offering accessible, free, on-demand services to support busy parents. Bumo offers parents a peaceful, beautiful workspace with education-based childcare and preschool. Growing up raised by refugee parents, Joan spent much of …

1
490 Inside The Black Box by Bob Hoffman 50:38

4M ago50:38

50:38

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, dark…

1
It's Time: I'm Going to Retire 4:35

4M ago4:35

4:35

Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales. Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!…

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489 The Content Entrepreneur by Joe Pulizzi 1:14:39

4M ago1:14:39

1:14:39

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you’ll find criti…

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488 Social Media Explained 3.0 by Mark Schaefer 1:22:22

4M ago1:22:22

1:22:22

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Scha…

1
487 The ABM Effect by Alisha Lyndon 59:48

4M ago59:48

59:48

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approa…

1
BONUS! They Ask, You Answer in German by Rene Neubach 52:54

5M ago52:54

52:54

They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, f…

1
Turn the Mess Into the Message | John Assaraf 55:51

4M ago55:51

55:51

John Assaraf, also known as “The Brain Whisperer,” is one of the leading high performance and success coaches in the world. He is the CEO of MyNeuroGym.com, a neuroscience-based company that is dedicated to helping individuals improve and strengthen their mindset to help them achieve their goals. John is a behavioral neuroscience researcher who has…

1
486 Public Speaking With Confidence by Philipp Humm 1:00:24

5M ago1:00:24

1:00:24

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say. You've tried a few different strategies, but nothing has wo…

1
485 The Customer Copernicus by Charlie Dawson 1:11:17

5M ago1:11:17

1:11:17

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely? They have also enjoyed huge b…

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