Best Scott Tomson Podcasts (2024)

1
Transfer of Power: A Conversation with Nita Scott and Lucinda Hart 32:48

6d ago32:48

32:48

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert are joined by Lucinda Hart, CAE, MBA, IOM, and Nita Scott, CAE, MSE, from Delta Kappa Gamma International Association. They discuss the unique leadership transition between a retiring CEO and the incoming one, highlighting the importance of clear communication and strategic planning …

1
A Shift in Member Engagement: A Conversation with Sarah Sladek 33:12

1M ago33:12

33:12

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert are joined by Sarah Sladek, founder and CEO of XYZ University, renowned author, and keynote speaker at this year's New Ideas Conference. Sarah dives into the evolving landscape of member engagement, emphasizing the need for associations to adapt to shifting demographics. She discusse…

1
Balancing Act: Leadership, Growth, and the Human Side of Association Management with Paulina Van Eeden Hill, CAE 33:08

2M ago33:08

33:08

In this episode, Paulina Van Eeden Hill, CAE, chief operating officer at Strategic Association Management, executive director of the Texas Association for the Gifted & Talented, and 2024-2025 board chair of the Texas Society for Association Executives, joins hosts Steven Stout, FASAE, CAE, and Katy Markert. Paulina shares her insights on balancing …

1
Building Success from the Ground Up: A Conversation with Tracy Tomson, CAE 44:36

3M ago44:36

44:36

In this episode, Tracy Tomson, CAE, former executive director and CEO of the Restaurant Facilities Management Association and Distinguished Life Member of TSAE, joins hosts Steven Stout, FASAE, CAE, and Katy Markert. Tracy shares her fascinating career journey, detailing her transition from the radio industry to association management. She discusse…

1
Nurturing a Strong Staff Culture: A Conversation with Tiffany McGee, CAE 41:13

4M ago41:13

41:13

In this episode, we chat with Tiffany McGee, CAE, CEO of the Texas Trial Lawyers Association. She joins hosts Steven Stout, FASAE, CAE, and Katy Markert to delve into why staff culture is vital for association success. They discuss the importance of intentionally nurturing a positive work environment, creating a safe space for open communication, a…

1
Behind the Association Marcomm Curtain: A Conversation with Kate Johanns 44:02

6M ago44:02

44:02

In this episode, we talk to Kate Johanns, CAE, marketing and communications director with the Association of Texas Professional Educators. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert to discuss the intricacies of a day in the life of a marketing and communications professional in the association world. From dissecting the essenti…

1
Navigating CEO-Board Dynamics: A Conversation with Lowell Aplebaum 44:08

7M ago44:08

44:08

In this episode, we talk to Lowell Aplebaum, EdD, FASAE, CAE, CPF, CEO of Vista Cova. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert to unravel the intricacies of the CEO-board relationship. Together, they explore the keys to fostering a successful CEO-board dynamic, strategies for addressing challenges, and innovative approaches to …

1
Longevity, Mentorship and Professional Growth: A Conversation with Dottie Bossley and Theresa Parsons 41:30

8M ago41:30

41:30

In this episode, we talk to Dottie Bossley, CDME, CTA, regional sales director for Visit Galveston, and Theresa Parsons, CAE, CMP, executive director of the Texas Council of Administrators of Special Education. They join our hosts Steven Stout, FASAE, CAE, and Katy Markert for a conversation wrapped around their many years as TSAE members, as well …

1
Future Focus and Board Foresight: A Conversation with Jeff De Cagna 48:20

9M ago48:20

48:20

In this episode, we talk to Jeff De Cagna, FASAE, executive advisor for Foresight First LLC. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a thought-provoking discussion on the dynamic landscape of foresight and its evolution for association boards. Together, they explore the challenges faced by boards and CEOs in embracing fore…

1
Legal Trends for Associations: A Conversation with Jonathan Blum 40:00

10M ago40:00

40:00

In our season 2 premier, we talk to Jonathan Blum, an attorney specializing in nonprofit and tax exempt law. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for discussion centered on legal trends for associations, the importance of building strong relationships, what legal areas associations should pay more attention to, and question…

1
Lessons Learned: Starting a Podcast and Looking Back on Season 1 38:42

11M ago38:42

38:42

On the season 1 finale, our hosts Steven Stout, FASAE, CAE, and Katy Markert pull the curtain back on what it takes to produce a podcast like Better By Association. They talk about the nuts and bolts of the process, including setting goals, preparation and involving your entire staff in creating content. They discuss some of the best advice they've…

1
Tech, AI and Leadership: A Conversation with Lori Gracey, CAE 39:56

11M ago39:56

39:56

In this episode, we talk to Lori Gracey, CAE, executive director of the Texas Computer Education Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on leadership, learning how to lead and where to go for advice, technological advances including the use of AI, and the importance of being …

1
All Things Leadership: A Conversation with Leslie Midgley, CAE 39:27

1y ago39:27

39:27

In this episode, we talk to Leslie Midgley, executive vice president and CEO at the Texas Land Title Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on leadership, her passion for the association community, mentorship advice, leadership challenges, and the importance of being involved…

1
Increasing Non-Dues Revenue: A Conversation with Carrie McIntyre 35:41

1y ago35:41

35:41

In this episode, we talk to Carrie McIntyre, principal at Navigate. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a fun conversation focused on increasing non-dues revenue, what works (and doesn’t), valuable sales and marketing tips, and the importance of belonging to an organization like TSAE. This episode was recorded in fron…

1
Challenges and Opportunities: A Conversation with Trevor Mitchell, MBA, FASAE, CAE, CDP 43:55

1y ago43:55

43:55

In this episode, we talk to Trevor Mitchell, MBA, FASAE, CAE, CDP, executive director and CEO of American Mensa and the Mensa Foundation and board, and current Chair for the Texas Society of Association Executives’ Board of Directors. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on association c…

1
Association Innovation: A Conversation with Christopher Williston, VI, CAE 43:32

1+ y ago43:32

43:32

In this episode, we talk to Christopher Williston, VI, CAE, president and CEO of the Independent Bankers Association of Texas, about innovating your association. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a fun conversation that defines innovation, and includes how IBAT is innovating, what it takes for an organization - regar…

1
The Art of Mentoring for Associations: A Conversation with Alex Richardson 50:11

1+ y ago50:11

50:11

In this episode, we talk to Alex Richardson, CEO and co-founder of The Art of Mentoring. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around, what else – mentorship! They chat about the importance of mentorship in the association space, taking advantage of untapped expertise, setting up a formal…

1
Value of Membership: A Conversation with Cathi Hight 45:38

1+ y ago45:38

45:38

In this episode, we talk to Cathi Hight, president of Hight Performance Group, and membership guru. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation about taking care of members throughout the member journey, attracting the next generation of members, the importance of telling your organization's story, me…

1
Event Planning + Knowing Your Audience: A Conversation with Annette Hicks, CMP 42:33

1+ y ago42:33

42:33

In this episode, we talk to Annette Hicks, CMP, vice president of meetings & events for the Texas Food & Fuel Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a timely conversation about the future of association event planning, cutting costs, creating amazing RFPs, the importance of mentorship, and advice for young p…

1
Strengthening Women Leadership in Association Management: A Conversation with Mollie Pillman + Dana Kirkhart 39:09

1+ y ago39:09

39:09

In this episode, we talk to Mollie Pillman, MS, MBA, CAE, senior vice president of member engagement for the American College of Emergency Physicians, and Dana Kirkhart, CEM, director of client services for Freeman. They join our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around key takeaways from TSAE's r…

1
A Leader’s Perspective: A Conversation with Jodi Ann Ray, CAE, CCE, IOM 39:56

1+ y ago39:56

39:56

In our inaugural episode, we talk to Jodi Ann Ray, CAE, CCE, IOM, president and CEO of the Texas Society of CPAs and current Chair for the Texas Society of Association Executives’ Board of Directors. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around strategic planning, industry challenges, le…

1
TSAE’s Better By Association Trailer 1:22

2y ago1:22

1:22

The Texas Society of Association Executives presents the all-new Better By Association – an original podcast series where we chat with professionals in the TSAE community. Join our hosts Steven Stout, CAE, and Katy Markert as they engage in conversations with TSAE members about career journeys, leadership, networking, and the importance of belongin…

1
Niche Review Series 84 3:13

7+ y ago3:13

3:13

In this episode we talk about Power Bank Niche Good point: - Demand Bad point: - Competition Ugly point: - Manufacturing Control Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 83 3:02

7+ y ago3:02

3:02

In this episode we talk about Portable Safe Niche Good point: - Demand Bad point: - Amazon itself Ugly point: - Margin Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 82 3:34

8y ago3:34

3:34

In this episode we talk about Backpack Niche Good point: - Demand Bad point: - High competition - Margin Ugly point: - Profit Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 81 3:26

8y ago3:26

3:26

In this episode we talk about Oil Diffuser Niche Good point: - Demand Bad point: - Margin Ugly point: - Highly Competitive Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 80 3:35

8y ago3:35

3:35

In this episode we talk about Oven Mitt Niche Good points: - Demand - Supplier Bad point: - Profit Ugly point: - Seasonal Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 79 3:21

8y ago3:21

3:21

In this episode we talk about Non Slip Rug Grip Niche Good points: - Demand Bad point: - Simple Ugly point: - Margin Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 78 3:13

8y ago3:13

3:13

In this episode we talk about Neck Pillow Niche Good points: - Demand Bad point: - Review Ugly point: - Margin Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 77 3:34

8y ago3:34

3:34

In this episode we talk about Legging Niche Good points: - Demand - Wide Audience Bad point: - Margin Ugly point: - Differentiation Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 76 3:31

8y ago3:31

3:31

In this episode we talk about Fashion Jewelry Niche Good points: - Margin - Review Bad point: - Marketing Ugly point: - Demand Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Niche Review Series 75 4:00

8y ago4:00

4:00

In this episode we talk about Desk Mat Niche Good points: - Simple - Review Bad point: - Marketing Ugly point: - Demand Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 74 Music Stand 2:58

8y ago2:58

2:58

In this episode we cover Good points: - Sales Bad points: - Search Ugly points: - Margin Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 73 Matcha 3:52

8y ago3:52

3:52

In this episode we cover Good points: - Sales - Trend Bad points: - Margin Ugly points: - Ethics Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 72 Magnetic Screen Door 3:35

8y ago3:35

3:35

In this episode we cover Good points: - Market size - Cashflow Bad points: - Seasonal Ugly points: - Copy Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 71 Lubricant 3:26

8y ago3:26

3:26

In this episode we cover Good points: - Sales Bad points: - Restricted Ugly points: - No Ads Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 70 Lounge Chaise 3:55

8y ago3:55

3:55

In this episode we cover Good points: - Sales Bad points: - Seasonality Ugly points: - Cash Flow Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 69 Laundry Hamper 3:34

8y ago3:34

3:34

In this episode we cover Good points: - Page 1 Bad points: - Rank Ugly points: - Sales Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 68 Kitchen Towels 4:14

8y ago4:14

4:14

In this episode we cover Good points: - Volume - Design Bad points: - Simple Ugly points: - Rank Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 67 Kettle 4:26

8y ago4:26

4:26

In this episode we cover Good points: - Volume - Demand Bad points: - Sources - Ranking Ugly points: - Exclusivity Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 66 Laptop Sleeve 4:07

8y ago4:07

4:07

In this episode we cover Good points: - Sales - Custome Bad points: - Competition Ugly points: - Long Term Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 65 Insoles 3:36

8y ago3:36

3:36

In this episode we cover Good points: - Big Impact Bad points: - Trend Ugly points: - Variety Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 64 Travel Pillow 3:59

8y ago3:59

3:59

In this episode we cover Good points: - Manufacturer - Cash Flow Bad points: - Range Ugly points: - Competitors Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 63 Heart Rate Monitors 3:37

8y ago3:37

3:37

In this episode we cover Good points: - Sales - Profit Bad points: - Development Ugly points: - Brand Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 62 Hand Truck 3:40

8y ago3:40

3:40

In this episode we cover Good points: - Page 1 Bad points: - Ranking - Weight Ugly points: - New Sellers - Difficult to rank Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 61 Hammock 3:49

8y ago3:49

3:49

In this episode we cover Good points: - Sales - Price Bad points: - Review - Margin Ugly points: - Seasonality Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 60 Garden Hose Splitter 2:57

8y ago2:57

2:57

In this episode we cover Good points: - Sales Bad points: - Traffic Ugly points: - Seasonality Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 59 Garage Door Remote 3:50

8y ago3:50

3:50

In this episode we cover Good points: - Sales - Margin Bad points: - Rank Ugly points: - Range Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 57 Trampoline 3:19

8y ago3:19

3:19

In this episode we cover Good points: - Rank Bad points: - Fees Ugly points: - Investment Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

1
Amazon FBA Niche Review Series 56 Folding Steps 3:01

8y ago3:01

3:01

In this episode we cover Good points: - Daily Bad points: - Single Seller Ugly points: - Low Traffic Remember to get the free CashCowPro app and head over to https://www.cashcowpro.com

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