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Welcome to Data-Driven Real Estate Podcast: the podcast for real estate professionals dedicated to driving success in their business using data. Expect insights into data-driven sales, hyperlocal marketing, industry trends, and entertaining stories from industry leaders. We cover everything about data and real estate to make you a smarter, more successful data-driven real estate pro. Even if you’re new and data curious, you’re going to love it!
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Erik Slater reacts to a pair of Nets transactions before he is joined by the New York Post's Brian Lewis to break down the top takeaways from Summer League and how Brooklyn could be approaching its rebuild. https://clutchpoints.com/author/erikslater https://twitter.com/erikslater_By Bleav
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We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…
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Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…
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Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…
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Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…
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Erik Slater is joined by Doug Norrie and Adam Armbrecht of Locked on Nets to debate whether Brooklyn should remain competitive and pursue stars or reset by trading Mikal Bridges, detailing what both paths could look like in the short and long term. https://clutchpoints.com/author/erikslater https://twitter.com/erikslater_…
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Erik Slater is joined by Hoopshype's Michael Scotto to break down the Nets' interest in Donovan Mitchell, analyzing what it could take to get a deal done, whether it's a smart move for the franchise, and where Brooklyn could pivot if it doesn't come to fruition. https://clutchpoints.com/author/erikslater https://x.com/erikslater_…
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Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the s…
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Erik Slater breaks down the Suns' future outlook after their first-round sweep by the Timberwolves, detailing the potential value of Phoenix's draft picks and how Brooklyn should value them moving forward. https://clutchpoints.com/nets-winning-bet-against-kevin-durant-suns-future-phoenix-postseason-debacle https://twitter.com/erikslater_…
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Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussio…
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Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has us…
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What do you do after recording more than 200 episodes of a podcast? Take a break! In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel. It’s been a pleasure to deliver valuable insights and actions on go…
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You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy w…
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Erik Slater is joined by The New York Post's Brian Lewis to discuss the Nets' letdown season, breaking down whether it will impact their long-term plans, Sean Marks' uncertain future, the state of the fanbase, and much more. https://clutchpoints.com/author/erikslater https://twitter.com/homeBy Bleav
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Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether. In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it! We’ll discuss why documentation and project management ar…
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Erik Slater is joined by the New York Daily News' CJ Holmes and Netsdaily's Lucas Kaplan to run through a draft of the entire Nets roster, deciding which players (and contracts) are most and least valuable for a 3-4 year title window. https://clutchpoints.com/author/erikslater https://twitter.com/erikslater_…
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Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way. In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what …
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How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight. In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the co…
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If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing. In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps road…
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If you look at open roles in marketing operations today you will see a slew of senior manager or director titles. All of which have a mile long list of responsibilities but that is another story. If you try to look for anything VP level or above it seems like it is non-existent. So this begs the question: Is a senior-level role realistically in the…
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Erik Slater reacts to the Brooklyn Nets' 50-point loss to the Boston Celtics and breaks down whether postgame comments signal a disconnect between Jacque Vaughn and Mikal Bridges. https://clutchpoints.com/author/erikslater Ben Simmons article: https://clutchpoints.com/why-ben-simmons-latest-injury-diagnosis-signals-a-troubling-reality-for-nets http…
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With two hundred episodes officially under our belts, you’d think we’d take a victory lap. Not so! Instead, we’re taking episode 200 as a time for reflection on our marketing ops blunders, gut-wrenching mistakes, and embarrassing moments. From botched mass email sends to public speaking freeze-ups to Marketo interesting moments gone wrong, are you …
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Working in RevOps can be an extremely rewarding career path, but it can also be fraught with difficulties and frustrations that can get in the way of those operators succeeding in their role or simply just enjoying it too! In this episode of The Revenue Growth Architects, we’re facing down three harsh truths about working in RevOps and discussing t…
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This is Part Deux of Episode Two of Season Two, featuring Jim "Rev" Norris, Mike Lee and Jed Kopp. Art and Nate dive a bit deeper with the Bluebird and Ogden Theater, talking about the shows that took place, they mayhem before the shows started and how it was all possible. Please join us for a run down of NIPP and what went down at these historic t…
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Over the past 9 years of running CS2, we have worked on A LOT of funnel projects. So much so that funnel architecture is a key foundational area where we feel like we drive the most impact for clients. Why? Because most of the time organizations are not doing it the right way and we have truly taken the time to figure out the best way to operationa…
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Recency Bias. Bad data. Form Friction. There are plenty of reasons to question the usefulness of self-reported attribution. In fact, Charlie once believed self-reported attribution to be pointless. So what made him change his tune? In this episode of The Revenue Growth Architects, we’re reconsidering self-reported attribution to find out what turne…
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Erik Slater is joined by NetsDaily's Lucas Kaplan to break down Brooklyn's last-second loss to the Portland Trail Blazers, why the team has struggled for an extended period, and what the future may hold with the trade deadline approaching. https://clutchpoints.com/author/erikslater https://twitter.com/erikslater_…
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Building out an SDR team is costly, and frequently results in an organizational focus on keeping that team busy—not driving revenue. Partner that with the advance of AI tools and a shift in the way businesses are handling their outbound sales efforts and the traditional role of the SDR feels less clear than ever. In this episode of The Revenue Grow…
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Erik Slater breaks down the Brooklyn Nets' struggles during a 111-102 loss to the Cleveland Cavaliers in Paris before answering listener questions about the direction of the franchise ahead of the trade deadline. https://clutchpoints.com/author/erikslater https://twitter.com/erikslater_By Bleav
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How often have you followed up with your SDRs and discovered that the prospects they were reaching out to based on content syndication efforts didn’t actually remember that white paper or perhaps never downloaded it in the first place? Everyone seems to agree that content syndication doesn’t really work. So why are we all still doing it? In this ep…
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Ready or not, 2024 is here! What is on your 2024 roadmap? Does it include partner program operations? Or are you tackling your email strategy and deliverability? Or are you prioritizing a new AI project? In this episode of The Revenue Growth Architects, we’re looking at all these topics and more as we count down the nine marketing ops topics and pr…
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Art Biggs and Nate Weaver chat with Jim Norris (Rev) and Jed Kopp about the Bluebird and Ogden Theaters on E. Colfax. Two of Denver's oldest and Theaters that were built in the early 20th century and have become two amazing music venues that are still hosting bands and musicians from all scopes and genres. Jim, Jed and Nate all worked at the Bluebi…
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What’s the best marketing automation platform? It wasn’t that long ago that when clients were looking for an enterprise grade solution they did not consider Hubspot. At CS2, for example, migrating clients from Hubspot to Marketo was commonplace. It seems the times are changing and Hubspot has stepped up to the plate to become a more robust platform…
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