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Welcome to Gilmedia Podcasts - your go-to source for expert insights on digital marketing and website design! Join us as we uncover the tips, tricks, and secrets behind successful online marketing strategies. Whether you’re navigating SEO, mastering Google Ads, or building your brand on social media, we’ve got actionable advice to help you grow your business and crush your marketing goals. Each episode, the marketing pros at Gilmedia, a leading digital agency, share their expertise, industry ...
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Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics: SEO Tips and Tricks For Your Website

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Local SEO Tactics is a weekly podcast and video show originally featuring Jesse Dolan and Bob Brennan from Intrycks, where they shared digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to c ...
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Search Engine Optimization (SEO) Tips and Tricks

Search Engine Optimization (SEO) Tips and Tricks

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My name is Tim Jennings. I am a husband and father to two beautiful daughters. I’m also the SEO and Social Ads expert for Soulheart. I just want to give away some of the knowledge I’ve gained for free! If you ever have any questions or just want to trust an expert to run your SEO Campaigns, please contact me at [email protected]
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Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! You will discover search engine optimization best practices, email marketing tips, copywriting and conversion boosting hacks, and marketing on Facebook, Twitter, ...
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The click is vanishing. Over 80% of searches now end without a single click as AI overviews and ChatGPT answer questions directly on the results page. Google's AI overviews doubled between January and March 2025, and Gartner predicts traditional search traffic will drop 25% by 2026. But here's the twist: NerdWallet grew revenue 35% despite losing 2…
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Discover why that $299/month marketing "bargain" could cost your business over $28,000 in hidden expenses. We break down the real math behind agency pricing and reveal how cutting corners leads to Google penalties, lost revenue, and years of setbacks. Follow Sarah, a Toronto boutique owner who chose the cheap option and paid the price. From manual …
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 40 reveals website redesign disasters - where 93% of redesigns lose SEO traffic, a Singapore firm lost $180K/month after a $50K project, and 49% of projects never finish, with the exact blueprint to avoid these catastrophic failures. Key Topics Covered: 93% of redesigns los…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 39 reveals how local businesses dominate enterprise competitors - where 76% of nearby mobile searches convert within 24 hours, the local 3-pack captures 44% of clicks, and optimized GBPs deliver 93% more actions and 5X qualified leads. Key Topics Covered: Local 3-pack drive…
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How a Niche Marketing Strategy Is Helping Lawn and Landscaping Businesses Scale Smarter In the competitive world of lawn care and landscaping, marketing can be the game-changer between a struggling company and a thriving one. Aiden Silvers, founder of Green Marketing and coach with the Seven Figure Agency, has built a powerhouse niche agency that's…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 38 reveals how to anticipate Google's next moves - analyzing summer 2025 updates where news publishers lost 600M+ visits and SpamBrain now identifies 200x more spam, with 6 key predictions for fall/winter 2025. Key Topics Covered: June 2025 core update: Zero-click news quer…
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A Deep Dive Into One of the Most Powerful Local SEO Tools for Agencies and Businesses In this how-to episode of Local SEO Tactics, Bob Brennan and TJ Elder break down how to use Local Dominator, the GBP Audit tool changing the game for local SEO professionals. They walk through setup, keyword tracking, interpreting scan results, and show how to lev…
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Mobile devices now account for 66% of global web traffic, yet most businesses are still designing for desktop first—and it's costing them rankings, traffic, and revenue. In this episode, we break down why mobile-first design is non-negotiable in 2025. You'll discover: The critical difference between responsive and true mobile-first design How Googl…
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How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 36 reveals heat map secrets - X-ray vision into user behavior that delivers 23-187% conversion lifts by understanding what visitors actually do in their 8-second attention window. Key Topics Covered: The 8-second attention economy: snap judgment, visual scan, goal search Th…
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Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SE…
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What happens when Google shifts from being a search engine to an answer engine? 🚀 In this episode, ex-Google Director Brad Wetherall breaks down AI Overviews, zero-click searches, and what these changes mean for marketers, businesses, and the future of digital strategy. https://www.localseotactics.com/ex-google-director-reveals-the-future-of-search…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 34 presents the 72-Hour SEO Audit framework - a proven triage approach that delivers quick wins like 34% traffic increases in just two weeks, without waiting months for results. Key Topics Covered: 93% of online experiences start with search engines, 75% never click past pa…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 33 reveals voice search's stealth comeback - 157 million US users interact with voice assistants regularly, with voice shopping projected to hit $82 billion by 2025. Key Topics Covered: 50% of US population uses voice search daily (30-word queries vs 3-word typed searches) …
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How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup …
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Why Outsourcing and Delegation are the Keys to Scaling Without Burnout Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small b…
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Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, al…
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AI is changing how people find businesses, but are you doing the simple things that make you easier to find? In this episode, Bob shares one of the most overlooked yet powerful strategies for boosting your local SEO and AEO: joining your local Chamber of Commerce. Learn how this single move can improve your credibility, drive quality backlinks, and…
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How to Use Social Media to Strengthen Your Local SEO Strategy While social media doesn't directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Go…
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AI is indexing the web, but are you in control of what it sees? In this episode, Bob breaks down the emerging role of llms.txt, a new file that lets you manage how AI language models like ChatGPT access and use your content. Learn what it is, why it matters, and how to implement it properly. Discover how this small file could play a big role in you…
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Technical SEO Essentials for Strong Local Rankings Is your website technically holding you back from ranking higher in local search? Most business owners focus on content and keywords, but without a solid technical foundation, your site won't reach its full potential. In this episode of Local SEO Tactics, we take a deep dive into technical SEO and …
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You've made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 32 reveals how micro-moments and overlooked seasonal opportunities unlock untapped revenue while competitors fight over expensive holiday keywords. Key Topics Covered: The 4 micro-moment types: I want to know, go, do, buy (91% of users search mid-task) August opportunities:…
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Boost productivity and visibility with AI tools tailored for local SEO, marketing, and automation. The future of marketing is AI-powered, make sure you're business doesn't get left behind. In this episode of SEO Tactics, we unpack a lineup of powerful AI tools designed to elevate your business. From automated review management to AI-powered ad opti…
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Can Google Gemini and other AI models really discover your site on their own? In this episode of Search Smarts, Bob Brennan breaks down insights from Kasim Aslam's recent webinar on how AI-powered search is changing the game. The big takeaway? Schema markup is no longer optional, it's one of the primary signals helping language models understand an…
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🟠 Online Marketing Tips, Tricks and Secrets from Gilmedia 🟠 EP 31: Your First $1000 Marketing Budget - Maximum ROI Strategy Guide Optimized Podcast Description: Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 31 tackles the ultimate startup question: "I have $1000 for marketing - where do I begin?" Discover the strategic…
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Google, Facebook, or YouTube: Which Ad Platform Is Right for Your Business? In this episode, Bob Brennan tackles one of the most common questions local business owners face: Should I be running paid ads? He breaks down the performance and costs of Google Ads, Facebook Ads, and YouTube Ads, comparing their strengths, weaknesses, and how much revenue…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 30 unlocks the hidden power of Google Analytics 4 - transforming it from confusing dashboards into predictive business intelligence that can literally forecast what your customers will do next, while 90% of businesses use only 10% of its capabilities. Key Topics Covered: Th…
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Are visitors bouncing before they ever become leads? You might be making them work too hard. In this episode of Search Smarts, host Bob Brennan reveals how small tweaks, like skipping the contact form or offering instant estimates, can lead to big jumps in conversions. He breaks down the mindset shift from "what do we want from the user?" to "what …
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 29 reveals the neuroscience behind the scroll - how to capture attention in just 0.4 seconds when people scroll 300 feet of content daily and make decisions in under 47 seconds. Key Topics Covered: The attention span evolution: From 2.5 minutes (2004) to 47 seconds (2025) W…
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Proven Tactics to Boost Local Visibility, Rankings, and Clicks Struggling to get found in your local market? It may be your on-page SEO. In this value-packed episode of Local SEO Tactics, we dive deep into the must-know on-page SEO strategies that can supercharge your local business presence online. From optimizing your homepage and metadata to ens…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 28 reveals the Content Multiplication Mastery framework - how to transform one stellar piece of content into seven powerful formats that reach every segment of your audience and drive exponential results. Key Topics Covered: The 7-format Content DNA system: Written, Visual,…
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Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that's quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Wh…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 27 reveals the complete blueprint to build a newsletter empire from scratch - achieving 10,000 subscribers in just 90 days with proven strategies that generate up to $44 ROI for every dollar spent. Key Topics Covered: The 90-day empire blueprint: Foundation (Days 1-30), Acc…
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How Local Listings Still Drive Rankings and How to Use Them for Better Visibility You've probably heard that citations are outdated, but don't fall for it. In this episode of Local SEO Tactics, we break down exactly why citations still matter in 2025 and how they influence your local search visibility, especially for Google Business Profiles (GBPs)…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 26 reveals why Core Web Vitals are your digital survival tool - with 48.2% of websites failing Google's speed standards and every 100ms delay costing 7% in conversions. Key Topics Covered: The Core Web Vitals Trinity: LCP (under 2.5s), INP (under 200ms), CLS (under 0.1) Why…
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How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers What's the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to earn them ethically, and the insider…
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Is your website ready for the shift from search engines to answer engines? In this episode of Search Smarts, Bob Brennan breaks down the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why both matter more than ever in 2025. Learn how zero-click searches, featured snippets, and voice assistants are chang…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 25 reveals the Micro-Influencer Revolution - how savvy marketers are achieving 3x higher conversion rates and 46% better engagement while spending 50x less than mega-influencer campaigns. Key Topics Covered: The shocking economics: $50K with one mega-influencer vs 50 micro-…
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Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) fro…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 24 reveals the Reddit Marketing Revolution - how authentic community engagement is transforming businesses into trusted authorities and driving real revenue. Key Topics Covered: Reddit's explosive growth: 500% increase in organic visitors, 30.9% YoY ad revenue growth The 90…
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Voice search is everywhere. People are asking Google and Siri questions all day long. In this short Search Smarts episode, Bob Brennan shares real-world tips to help your website show up when people use voice search. Learn how to use natural, conversational keywords, build helpful FAQ sections, and improve your site's speed and mobile-friendliness.…
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Unlock the future of marketing with Episode 23 of Online Marketing Tips, Tricks and Secrets from Gilmedia! In this deep-dive, the Gilmedia team reveals how AI tool stacking is revolutionizing the way marketers work—turning disconnected tools into a seamless, high-performance marketing symphony. Discover how leading marketers are saving hours every …
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Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost …
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Join the Beta to Track Local & National Keyword Rankings with Precision We're excited to unveil a brand-new beta tool designed to help businesses monitor their keyword rankings across specific local areas and even at the national level. Whether you're DIYing SEO or working with an agency, this tool gives you the insights you need to track your prog…
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Ever wondered what SEO specialists actually do all day? In this behind-the-scenes episode of Gilmedia's SEO Unlocked, we walk you through a full day of keyword wrangling, ranking analysis, and strategic planning. Get a taste of the real hustle behind high-performing websites! 💻 Explore how website design and development impact SEO strategy from the…
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In this episode of Online Marketing Tips, Tricks and Secrets from Gilmedia, we’re pulling back the curtain on Black Hat SEO in today’s AI-driven digital landscape. With smarter search engines and stricter penalties, is it still worth playing dirty? Or is it time to future-proof your SEO strategy with smart, ethical tactics? 🎯 Build high-performing,…
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In Episode 20 of Online Marketing Tips, Tricks and Secrets from Gilmedia, we bust some of the most common SEO myths that are still floating around in 2025. From keyword stuffing and link spam to outdated strategies that just don’t work anymore, we reveal the truths behind the trends and what actually gets results today. ✨ Learn more: 🔹 We specializ…
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In Episode 19 of Online Marketing Tips, Tricks and Secrets from Gilmedia, we explore what SEO could look like over the next decade. From evolving algorithms to smarter search behavior, we unpack where search is headed and how your business can stay ahead. Discover how custom web design services are tailored to meet the unique needs, how to follow t…
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