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Welcome to Selling Plato, hosted by Dr. Jared Oliphint. I talk to all kinds of people who can make philosophy useful for your daily life. Go to www.sellingplato.com, subscribe on our YouTube channel to watch the conversations, and follow us on socials at @sellingplato to learn more. Philosophy has a marketing problem. Let’s solve it.
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Jandals in Japan

Jayne Nakata & Catherine O'Connell

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The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun How do you build a brand in Japan and nurture a loyal customer base? What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here? Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan. We will share stories from successful Kiwis selling their pr ...
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We live in an interesting time. Materially, everything is the best it’s ever been - we are freer, healthier, and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked - the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education, and communication our ancestors couldn’t even dream of, so many of us com ...
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Dr. Jared Oliphint is the founder of Selling Plato (www.sellingplato.com), received his PhD in philosophy, and teaches philosophy at the college level. His published work has focused on metaphysics, philosophy of language, conceptual engineering, social ontology, and metaethics. 📬 FREE Selling Plato’s Dialogues: Subscribe to the weekly newsletter a…
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Lindsay Gray, Executive Chef at the Tokyo American Club, shares his culinary journey from New Zealand to Japan. Lindsay discusses his initial struggles and eventual appreciation for traditional Japanese dishes like Mozuku. He also talks about the challenges and rewards of managing a diverse kitchen in Japan, his approach to incorporating New Zealan…
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Dr. Christian Miller is the A. C. Reid Professor of Philosophy at Wake Forest University. His main areas of research are meta-ethics, moral psychology, moral character, action theory, and philosophy of religion. He directed the Honesty Project (honestyproject.wfu.edu), funded by a $4.4 million grant from the John Templeton Foundation. He was the Ph…
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Jay Wilson, an accomplished motocross and supercross rider, shares his journey of how he ended up racing and living in Japan. Jay talks about his passion for motocross which began in his childhood and led him to win a world championship at age 14 in New Zealand. He discusses the challenges and triumphs he faced transitioning to professional racing,…
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Andy Blitz is a standup comic and was a writer and performer for Late Night with Conan O’Brien for many years, worked on the shows Human Giant, Review, Important Things with Demetri Martin, and many other projects. We talked about his legendary Late Night sketch, “The Slipnutz” (link below) and opening for Slipknot, his early days of comedy, what i…
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Hiroaki (Hans)Nagahara is the Head of Japan for Air New Zealand. We enjoyed this wonderful discussion about our favorite destinations in New Zealand, the evolution of Air New Zealand's services, and the cultural nuances of doing business in Japan. Hans shares personal anecdotes from his extensive career in the aviation industry. This engaging conve…
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Parker Settecase is a professional YouTuber (with three master's degrees) who hosts a channel called ParkNotes with almost 200,000 subscribers. He hosts several other channels, including Parker's Pensées, where he has longform conversations on philosophy and theology. Parker's substack: parknotes.substack.com ParkNotes channel: https://www.youtube.…
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Craig Fenton is Chief Executive of New Zealand Rugby Commercial and joins us to discuss the connection between New Zealand Rugby and Japan. Japan has a long history of supporting New Zealand rugby in ways that are not well known and recently that relationship has seen an uptick in visibility through increased numbers of players and coaches coming t…
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In this episode of the Jandals in Japan podcast, hosts Jayne and Catherine discuss various topics from the current rice shortage in Japan to the unique process of wine distribution with guest Stephanie Henderson-Grant, Managing Director of Ataahua Wines Limited in New Zealand. Stephanie shares her journey from working in the wool industry to establ…
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Dr. Kevin Zollman is the Herbert A. Simon Professor of Philosophy and Social and Decision Sciences at Carnegie Mellon University, and the director of the Institute for Complex Social Dynamics. His research focuses on game theory, agent based modeling, and the philosophy of science. He is co-author with Paul Raeburn of The Game Theorist's Guide to P…
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Tom Ryan is a New York-based standup comic who has appeared on the Late Show with David Letterman and played venues like Carnegie Hall. He has been featured on Showtime, A&E, Comedy Central, and NBC, and has opened for B.B. King, Natalie Cole, Jeff Beck, Earth, Wind and Fire, Aretha Franklin, Tim Allen, Steven Wright, Brian Regan, Gary Gulman, Denn…
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Dr. Sabrina Little is an ultramarathon multi-time national champion, silver medalist, a previous ultramarathon record holder, and a philosophy assistant professor in the department of Leadership and American Studies at Christopher Newport University. Her main areas of interest are virtue ethics, moral psychology, and classical philosophy. 🔗 Links f…
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Dr. Tom Morris is one of the world's top public philosophers and pioneering business thinkers. authoring over 30 books, including If Aristotle Ran General Motors and Stoicism for Dummies. He was a Morehead-Cain Scholar at the University of North Carolina where he graduated with honors in Religious Studies, and then went on to Yale University where …
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Jason Plato is the General Manager for Sales at Sealord. Jason recounts his very unique bootcamp-like early experience of joining a Japanese bank as a new recruit which has been invaluable to him in his career. He also shares insights into Japan's seafood market, including the importance of preparation in business dealings, cultural nuances, and th…
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Welcome to Selling Plato! Subscribe to listen to the first episode premiering July 25. Watch: www.youtube.com/@SellingPlato 📬 FREE Selling Plato's Dialogues newsletter: https://sellingplato.ck.page/6605bfed6f 🏛️ Learn formal logic at Selling Plato’s Academy: https://jared-oliphint-s-school.teachable.com/p/introduction-to-logic 📲 Connect on: X: http…
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Misa Kitaoka is the Director of Education at Education New Zealand (ENZ) in Japan. She shares her experiences and insights into fostering educational exchanges between New Zealand and Japan. Misa highlights the role of lifelong learning and the changing dynamics of Japanese education that will surely influence what education exchange between New Ze…
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Join us for a face to face interview with Toyota Verblitz players Beauden Barrett and Aaron Smith. The boys share their insights into the deep-rooted respect within Japanese culture and sports, and how these athletes navigate their lives on and off the field in Japan. Plus, hear their personal journeys from small-town New Zealand to the internation…
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Jessica Tisch, Japan Country Manager for Freshco, joins us to share the lay of the land in the fresh produce sector in Japan. We traverse the topics of the “biggest lake in Japan”, Lake Biwa to candid conversations with Kansai taxi drivers. In this episode, we “peel back the layers” of this market in Japan. As the Country Manager in Japan, Jess sha…
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We dive into the fascinating world of pet ownership and dog trends in Japan with our guest, Takayuki Ichikawa, from K9 Natural, a premium New Zealand pet food product being sold in the Japan market. Takayuki shares insights into the growing humanization trend for pets in Japan, where they are treated as valued family members. We also explore the su…
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We are thrilled to bring you a wonderful Jandal: Tony Clifford, who is sharing his experience of working with a Japanese corporation for 30 years. That’s quite some dedication to the relationship between both countries that we don’t often see. You will love Tony’s insights, tips and advice for those who are just getting started, levelling up, or wo…
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We sit down with the insightful Kerry Ellis, a Senior Business Partner at Decipher Group in Christchurch, who has extensive experience in both New Zealand and Japan. Kerry shares fascinating stories and valuable insights about engaging with the Japanese market, understanding cultural differences, the importance of all kinds of diversity in business…
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We are getting the download on the tech collaborations between Japan and New Zealand in this episode with guest, Pam Ford from Tātaki Auckland Unlimited. Pam shares the potential that is waiting for New Zealand tech businesses in exciting markets like Japan and how cities like Auckland, Fukuoka and Tokyo are working together at this subnational lev…
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Doug Picken is an exceptional individual with unique insights into the world of rugby translation and the cultural intricacies of Japan and New Zealand. In his position as a translator for the DynaBoars rugby team, Doug helps his team to tackle the linguistic and cultural differences daily. We love his passion for wearing the jersey in promoting Ja…
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Cookie Time is making waves in Japan and Jason Allen, Representative Director, shares how this came to be. If you are thinking of having Costco as part of your product distribution strategy then this episode is for you. We are so proud of the work that Cookie Time has done in Japan over the past 10 years and excited to see what they achieve next. S…
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Motoko Murata is the country manager for Mainfreight in Japan. Together we delved into what is making Mainfreight stand out in the ultra competitive area of international freight in Japan. Motoko shares the importance of quality in cargo delivery, investment in technology, and the significance of collaboration and customer communication for smooth …
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Joe Harawira is co-founder of Wai Mānuka, a premium non-alcoholic beverage company. We talk about Wai Mānuka's success in both New Zealand and Japan, their collaborations, and their plans for expansion. Join us as we dive into the world of business relationships, trust, and partnerships in Japan. In this episode you’ll hear: How the idea for Wai Mā…
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We’re out of office this week, but we didn’t want you to miss your hit of “Jandals in Japan” while we are away, so we thought we would share our New Zealand Podcast Awards 2023 submission with you. You’ll hear five impactful moments from the last year of the show. Please support us in the “Listeners Choice Award”. You can find the links below. Subs…
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Jude Menezes shares his experiences and insights as the new coach for the Japanese women’s hockey team: Sakura Japan. From discussing the challenges of recruiting players to the cultural nuances of coaching, Jude provides a fascinating perspective on this role and his challenge to bring the Japanese women’s team into the top 6 teams in the world. G…
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In today's milestone 40th episode, Jayne and Catherine have plenty to chat about thanks to ChatGPT which has provided the thought provoking questions for this episode. We'll be sharing some Kiwi and Nihongo phrases and traditions that have captured our attention. So grab your own favourite bevvy and join us as we explore language, culture, and quir…
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Tim Bunting, also known as the “Kiwi Yamabushi”, shares fascinating insights about his experiences as a Yamabushi practitioner and the philosophy behind their practices. Join us as we delve into Tim's love of an unfamous part of Japan which set him on the path to be invited to become a yamabushi. If you have ever wondered why? about many things tha…
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Monique Holmes shares her insightful experiences during her time as a trainee at Nissui in Japan on the Global Fisheries Scholarship. Join us as we explore Monique's observations on the amazing hospitality she experienced in Japan, the importance of embracing new experiences, and the lessons she learned about the aquaculture industry. Let's dive in…
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Annette Azuma, Director at Baker Tilly Staples Rodway, in the Auckland office, shares her experiences in facilitating business between New Zealand and Japan. Annette has a long dedicated relationship with Japan and has worked hard to help support the Japan and New Zealand business environment. We are thrilled to share her knowledge with you in this…
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Embark on a journey of diplomacy as we delve into the role of the New Zealand Embassy in Japan. We speak with Deputy Ambassador, Dom Walton-France and discover how the embassy strengthens the relationship between our two countries through government connections, trade promotion, tourism initiatives and more. Dom shares his wealth of experience from…
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You might be wondering what NEC actually does these days. We certainly were! Mel Barber, NEC New Zealand Managing Director, shares the range of activities that they are involved in and how NEC is helping to make life better with self sovereign biometrics. You will be seeing more of these applications in your daily life very soon! NEC is striving to…
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On this episode of Jandals in Japan, join the hosts of the show, Jayne and Catherine as they dive into the various opportunities for intergenerational collaboration between New Zealand and Japan. After more than a year of hosting this show and learning all the dos and don’ts from their experienced guests, Jayne and Catherine surprise each other wit…
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Rebecca Thorn, star General Manager for Hotel Indigo Tokyo Shibuya, shares her experiences in the hotel industry in New Zealand and how she adjusted to the omotenashi of Japanese hospitality. Rebecca emphasizes the importance of immersing oneself in a new culture and how this is helping her as she opens the first Hotel Indigo brand property in Shib…
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We are thrilled to bring you Miriana Stephens, a director for Wakatū Incorporation and General Manager of AuOra™. Wakatū recently signed several MOUs with Japanese organisations to further business ties in education and Food & Beverage. They are approaching the Japanese market in a way that is resonating with their Japanese counterparts, so we are …
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Ichiro Anzai shines a light on the potential for New Zealand fresh produce in Japan with his enthusiasm for our “tiny little fruits” that are achieving big things here. Zespri is a giant NZ company in Japan and what they are achieving may look unattainable to those just starting out, but Anzai san’s tips and information will be of value to anyone a…
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Do you know the percentage of energy in New Zealand generated from geothermal sources? In this episode we talk with Yoshifumi Imamura who is working to help New Zealand support Japan with its geothermal energy development. There is huge potential for development of geothermal energy in Japan as it tries to become more sustainable in energy producti…
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Mike Harris arrived in Japan in the 90's to find a wonderland of adventure tourism opportunities. Listen to hear how he was able to persuade local stakeholders to see that adventure tourism is a good thing for an area and how he is helping struggling small towns to create their own destinations. If you are in adventure tourism and looking to expand…
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Jon Walsh never knew he was dreaming of becoming an urban farmer in Tokyo, until one day when he bought some seeds, a pot and some soil and started growing his own food. Now he inspires the next generation of kids to do the same at schools across Tokyo and has built a garden for a major hotel chain as well. Jon shares how he made his surprise passi…
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Jessica Gerrity is one of our most recognised Kiwi faces in Japan, a regular on Japanese TV shows as well as a PR ambassador for her Japan home province of Saitama Prefecture. She does not stop there, because she has found a niche place in the world of the traditional martial art of archery or Kyudo. We hear from Jess, how Japan is now opening up t…
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Jamie Joseph, Head Coach of the Japanese rugby team, made time to speak with us about how he manages to bring the the team to higher and higher levels of success. As we approach the 2023 Rugby World Cup, it was great to hear Jamie’s insights into what makes a successful coach and player here. If you’ve ever wondered how he got to be where he is tod…
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Wayne Shennen is not only a top class sommelier but also incredibly knowledgeable about sake. Jayne and Catherine pepper him with questions about food matches and how to best order sake when you are starting out. Wayne has started to build bridges between New Zealand and Japan in his area of the hospitality industry, which we think is fantastic and…
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Tim Harvey has negotiated over 1000 contracts including 500 rugby players into Japan over his time at one of the leading sports agencies in Japan. We ask Tim how he has been so successful and what he’s up to now, and how you can work with Tim to fast track your entry to the Japanese market. Subscribe to our list so you never miss an episode of Jand…
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New Zealand has a burgeoning space industry and in this episode with Dr Aglietti, Director of the Space Institute, Te Pūnaha Ātea, at the University of Auckland, we find out how New Zealand actually has a lot of the goods to be a great collaborative partner in space ventures. Dr Aglietti also recently travelled to Japan to attend the JNZBC conferen…
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Do you want to be part of the up and coming professional rugby scene here in Japan? Jess Souchon, Performance Analyst for the Mitsubishi Sagamihara Dynaboars shares her story of how she not only became a performance analyst but was offered a position of a lifetime here in Japan. Jess shares how she overcame initial frustration to accept and embrace…
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Jayden Toa-Maxwell filled out a questionnaire for a TV show and then found his life turned around when he was one of 17 men selected for the reality show: The Bachelorette Japan - Season 2. We hear from Jayden what it’s like when you become famous in Japan and how he is managing this as well as his rugby career. You’ll love this holiday episode of …
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The Japan New Zealand Business Council (JNZBC) is an organisation with a wealth of connections and knowledge in the New Zealand and Japanese business environment. Catherine and Jayne were able to attend the 48th conference held in Beppu, (Kyushu) Japan in November 2022. If you are wondering about joining the JNZBC or attending the Christchurch, New…
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Not all businesses in Japan have to be a physical product. Licensing your IP (Intellectual Property) can be another way to do business in Japan and in this episode we hear from Les Mills Japan, Managing Director, Ly Nguyen on what it’s been like growing the market in Japan around licensing exercise and training programmes. Subscribe to our list so …
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