Best Shante Gorman Podcasts (2024)

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80. Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale] 22:25

2M ago22:25

22:25

Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off! This episode is bursting at the seams with juicy det…

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79. Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More 12:50

3M ago12:50

12:50

How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about.…

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78. Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager 26:05

3M ago26:05

26:05

Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course. Kelsey is a self-proclaimed Squiggly Creative™ …

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77. Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager 19:52

3M ago19:52

19:52

Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essen…

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76. Growing Instagram Accounts with Paid Ads | Visibility Strategy Series 21:17

3M ago21:17

21:17

Welcome to the Visibility Strategy Series! Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients. In this episode, we are diving into Part 5 of this Series and it is especially …

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75. Katelyn Rhoades on: OMG is Instagram finally fixing REACH?! 18:23

4M ago18:23

18:23

There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward …

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74. The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series 15:06

4M ago15:06

15:06

Welcome to the Visibility Strategy Series! Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions. Join us for the fourth installment of our Visibility Strategy Series, wh…

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73. The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series 15:05

4M ago15:05

15:05

Welcome to the Visibility Strategy Series! Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Soc…

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72. Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series 11:51

4M ago11:51

11:51

Welcome to the Visibility Strategy Series! Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. …

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71. Writing Hooks That Don't Suck | Visibility Strategy Series 10:06

5M ago10:06

10:06

Welcome to the Visibility Strategy Series! I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks, specifically how to write o…

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70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients 22:57

5M ago22:57

22:57

Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. Since 2019, the L…

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69. How to Create a Social Media Report with KPIs (Key Performance Indicators) 11:15

5M ago11:15

11:15

Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some …

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68. Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know 24:27

5M ago24:27

24:27

Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email stra…

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67. Gina Knox on: Scaling Your Business to $4k, $10k, & $100k Months 24:13

5M ago24:13

24:13

Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea! Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to b…

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66. What To Do If Getting Content From A Client Is Difficult 12:31

6M ago12:31

12:31

Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll walk you through effective strategies to navigate this issue. I'll share practical advice that you can start applying right away, including leveraging existing client resources and navigating client col…

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65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc. 14:12

6M ago14:12

14:12

Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions completely off the cuff! So what are we talking about? I’ll be tackling questions from handling clients who buy likes and engagement to sharing invaluable tips for improving your mindset during the client acquisition …

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64. Andréa Jones on: The Strategy Behind Working With Clients Like Rachel Rodgers 23:06

6M ago23:06

23:06

Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had the opportunity to sit down with Andréa Jones, and we explored her strategies for attracting high-profile clients, including her experience working with clients like Rachel Rodgers. Andrea is the foun…

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63. Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager 24:40

6M ago24:40

24:40

Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager. As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ incl…

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62. Shannon McKinstrie on: "Social Media Management" is Dead 27:11

7M ago27:11

27:11

Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend. Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so busines…

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61. What to Charge & How To Raise Your Rates for 2024 9:06

7M ago9:06

9:06

Too nervous to raise your rates? Unsure how much you should be charging as a social media manager? You're not alone, and navigating this doesn't have to be as daunting as it seems! In this episode, I'll break down exactly how to calculate what you need to be charging, including some often-overlooked factors. I am also providing you with a ready-to-…

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60. How to Actually Get Clients as a Social Media Manager in 2024 9:57

7M ago9:57

9:57

Are you tired of the winter months leaving your social media management business strapped for cash? Want to splurge on holiday gifts or pay off bills but feel like December and January are holding you back? Well, I've got the solution for you! As a seasoned social media manager with over five years of experience, I understand the challenges of the …

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59. What You Need To Change In Your Social Media Management Business For 2024 11:59

7M ago11:59

11:59

Are you cringing whenever you hear of a new platform update or change? Are you concerned about maintaining and growing your social media management business in 2024? I've got just the solution you need. In this episode, I'll be revealing key strategies and the one no-fluff change you need to make to ensure your social media management business does…

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58. Uncensored: How 2023 Went for My Social Media Management Business 14:19

8M ago14:19

14:19

Are you ready for a candid and uncensored look into the inner workings of my social media management business? In this episode, I’m not holding back – I’m getting personal and sharing a detailed breakdown of my business finances. From where my revenue streams are coming from to how much I spend on expenses, I'll be laying it all out. This is your c…

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57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations 29:38

8M ago29:38

29:38

Think starting as a social media manager is all about branding and client acquisition? Think again. The real starting point? Getting your legal basics right, especially contracts. While it might not be as flashy as other aspects, overlooking legalities can lead to serious issues down the line. That's why I brought in Yasmine Salem Hamden, an award-…

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56. Fi Simler on: How Trauma Can Impact Our Business (& How To Navigate It) 24:30

8M ago24:30

24:30

If there's one word to describe the journey of entrepreneurship and social media management, it’s 'HARD.' That's exactly why advocating for mental health and self-care is crucial in this high-pressure environment. I could think of no one better than Fi Simler, a trauma-informed business coach, to dive into this topic and shed some light on trauma. …

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55. Caroline Langdon on the Marketer's Secret Weapon: Curiosity & Storytelling 29:54

8M ago29:54

29:54

Does ‘storytelling in content marketing' bring fairytales and 'Once Upon A Time' to mind? You aren’t alone, as this is what used to come to mind for our guest, Caroline Langdon, who has now mastered the art of storytelling in content. Her journey is unique – starting in speech pathology, transitioning to a social media manager, and now leading a te…

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54. Brianna Rojao on: Nobody On Social Media Has Their Sh*T Together 39:21

8M ago39:21

39:21

Ever look at social media and feel like everyone else has it all figured out? Join me as I debunk this myth with Brianna Rojao, who had a revealing moment after sharing an authentic story on Instagram. It led her to a powerful realization: nobody on social media really has their sh*t together. Brianna isn't just any social media manager. She values…

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53. Joseph Rubelli on: The Realities of Influencer Marketing and Shady Strategies 43:03

9M ago43:03

43:03

Thinking of jumping into influencer marketing? It's more than just glitz and glamour - there's a whole other side to it! To dive into this topic, I caught up with Joseph Rubelli, the mastermind behind Rubelli Digital, a creative marketing agency that's a force in branding, coaching, and social media management. Joseph's journey through the fast-pac…

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52. Diana Jakubcova on: Creating A Premium Client Experience 30:52

9M ago30:52

30:52

Think your marketing and branding are the key to six-figure success? The online world can often blur the lines of what it takes to scale, but I’m going to let you know the true game-changer: a premium client experience. And in this episode, I sit down with Diana Jakubcova, to dive into what this actually means. Diana has over four years of experien…

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51. The 2 Things You Need To Do Before You Build A Social Media Agency with Sam Marcellino 21:13

9M ago21:13

21:13

Ever dreamed of transforming your solo gig into a thriving social media agency? Ready to expand and bring a team on board? Hold up! Before you make the leap, tune into this must-listen episode featuring the incredible Sam Marcellino. As the Senior Strategist at SGS Media, Sam not only has a gift for nurturing engaged online communities, but she als…

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50. What Should Your Social Media Manager Brand Be? 6:53

9M ago6:53

6:53

Have you ever found yourself stuck between rushing and overthinking when it comes to nailing down your branding as a social media manager? If so, you're not alone, and this is the episode you've been waiting for! In today's show, I'm breaking down the essentials of what you need to consider when developing your unique brand as a social media manage…

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49. 5 Steps To Create A Data-Driven Social Media Strategy 6:48

10M ago6:48

6:48

Ever find yourself at a loss when trying to prove the worth of your social media strategies to clients? You're not alone. Demonstrating the true value of your social media efforts can be a daunting challenge. That's why developing a data-driven social media strategy is key. In this episode, I'll walk you through five straightforward steps to craft …

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48. How To Create A Strategic Content Calendar for Your Social Media Management Clients 8:16

10M ago8:16

8:16

Struggling to keep your content game strong for your clients? It's time to change the narrative! I'm frequently asked about crafting a strategic content calendar for clients, and today, I'm spilling the secrets! In this episode, I break down my straightforward 10-step process for designing impactful content calendars that will have you creating con…

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47. Expectations of High Paying Clients: What To Expect & What You Need to Deliver 9:13

10M ago9:13

9:13

Ever feel like you might be selling your social media services short? Do you keep hearing people in the industry say you are undercharging? When you are first starting out, it's tempting to want to charge top-dollar, but remember: higher paying clients means higher client expectations. So, you might be asking, "Shanté, how do I match my prices with…

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46. Melissa Litchfield On: What It's Really Like Running A $30K/mo Agency 40:58

10M ago40:58

40:58

Ever wondered about the transition from a freelance social media manager to running a full-scale digital marketing agency? Curious about where to focus when you're ready to scale with a team? To answer these questions, I sat down with the inspiring Melissa Litchfield, who generously shared her valuable insights and experiences. Melissa is the owner…

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45. Calling All People Pleasing High Performing Social Media Managers with Mentee Bee Santangelo 24:32

11M ago24:32

24:32

Attention all self-proclaimed 'people pleaser' social media managers — ever find it hard to say 'no,' especially when finances are involved? If you’ve been cornered with comparisons to other managers or bombarded with demands exceeding the agreed scope, you can't afford to miss this episode! Bee Santangelo, my former mentee and a conqueror of such …

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44. Milou Pietersz On: Using AI As A Social Media Management Agency 25:51

11M ago25:51

25:51

Wondering where AI fits into your social media management agency? Curious if you should join team AI? Milou Pietersz definitely has, and that’s exactly why I brought her on for a chat. Milou openly shares her zeal for AI and explains how it can revolutionize your agency’s operations. Milou has transformed the social media game, designing and implem…

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43. How to Tell Social Media Management Clients What Your Prices Are 10:39

11M ago10:39

10:39

Ever been met with, 'This wasn’t what I was expecting to pay' or 'My budget is $150, can you do something for that?' Pricing as a social media manager is far from straightforward, and in this episode, I'm pulling back the curtain on my journey through this challenging landscape. I'll be diving deep into the secrets behind effective pricing. You'll …

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42. Carole Barsano On: The Social Media Reality Check We All Need 43:41

11M ago43:41

43:41

Are you still posting like your sales depends on it? Churning through content, posting content for content's sake and not stopping to think about the goal behind the post? Or perhaps you’re getting concerned at your client’s social media engagement dropping and not realizing that engagement isn’t the metric we (as business owners) should be focused…

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41. Q&A with Shanté: Will Your Clients Leave You For Someone ‘Better’? 12:01

12M ago12:01

12:01

Questions have been flooding in from my mentees and I thought it would be a good place to address them here in a Q&A format. This episode is to help the social media managers who are feeling somewhat inadequate with themselves. They are the social media managers who are allowing fear to lead them rather than feeling confident in themselves and lead…

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40. Jamar Diggs On: Trying To Be A Social Media Manager Who Does Everything For Everyone 33:52

12M ago33:52

33:52

What if I told you that you didn’t have to be liked to be a success on YouTube? What if I told you that all of the metrics you pour your heart and soul into over on Insta, doesn’t translate with YouTube? Why? Because YouTube is the second largest search engine owned by the first largest search engine (Google) which means YouTube is all about educat…

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39. Kar Brulhart On: Starting From Scratch In Social Media Marketing 26:31

12M ago26:31

26:31

Imagine this, you’ve had this soul-quenching position as a social media strategist for the UN, you alone have received accolades for the most healthy Facebook page that you managed, you worked with others to create an app that went on to also receive many awards within your industry…and then it all stops. The pandemic has slashed the opportunity of…

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BONUS: What is the Social Media Manager Incubator? 33:16

12M ago33:16

33:16

With the launch of my new program, Social Media Manager Incubator, there have been a lot of questions about how the program works and what it is. So I created this bonus episode just for you to go into detail about what it is, what the courses are, its inclusions and if it's right for you. I’ve converted my signature mentorship program into somethi…

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38. The Downside of Being a Creative Social Media Manager with Mentees Casey Poe and Holly VanAkkeren 24:31

1y ago24:31

24:31

Navigating the world of social media management is not just about creativity. Join me as I delve into the lesser-talked-about challenges of this realm with former mentees, Casey Poe and Holly VanAkkeren. While the allure of creating reels and graphics is undeniable, how does one juggle the demanding business aspect of it? Casey's journey took her f…

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37. Lead Gen, Engagement and White Labeling as a Social Media Manager with Mentees Nessa and Mari 34:05

1y ago34:05

34:05

Have you ever thought about narrowing down your services to lead generation only? Or maybe white labeling for another agency is for you? In today’s episode, I sit down with two of my past mentees, Nessa and Mari, and they dive into their services as social media managers. Vanessa Rodriguez is a lead generation specialist who excels at helping Onlin…

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36. Firing Clients & Sticking to Boundaries with Mentees Katya Valiquette and Katie Campbell 32:42

1y ago32:42

32:42

Have you ever found yourself grappling with the thought of firing a challenging client? Wondering how to establish rock-solid boundaries and actually stick to them? And what about the pivotal moment when you should start outsourcing and creating efficient systems? Well, today is the day your burning questions get answered! In this must-listen episo…

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35. Successfully Leaving Your 9-5 To Build A Social Media Management Business With Alyece Smith 34:36

1y ago34:36

34:36

Ever had those clients who approve an entires months content a week at a time...and they start approving it on the 1st of the month? What did you do? Did you pushback? Did you set your boundaries? How did you communicate your policies with the client? This comes up ALL the time, and in this episode, Alyece and I dive deep into boundary setting and …

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34. Latasha James On: Attracting High-Paying Social Media Clients is a Journey 30:02

1y ago30:02

30:02

High paying social media clients…wouldn’t that be a dream?! Well, that actually could be your reality. The caveat is this reality doesn’t happen overnight. I am joined with Latasha James, Founder and Creative Director of James + Park, a social-first video marketing firm, and she expresses that there were a lot of lessons that she undertook along th…

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33. Tomisin Smith On: The Honest Truth Behind How Long It Actually Takes to Build A Successful Agency 28:29

1y ago28:29

28:29

Building a successful agency is no walk in the park. It takes time, effort, and a whole lot of grit. But what's the real deal behind a flourishing agency? I'm sitting down with Tomisin Smith, a seasoned social media strategist and the owner of the digital agency, Twenty Six Digital to uncover the secrets of her success. Tomisin shares her journey f…

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32. 8 Phrases Social Media Managers Need to Memorize ASAP 11:52

1y ago11:52

11:52

The age-old saying "the customer is always right" doesn't always hold true, especially when setting boundaries as a social media manager. Failing to establish and enforce these boundaries can lead to burnout and exhaustion. In this episode, I’m showing you how to navigate the delicate art of boundary setting and I’m also revealing the precise phras…

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