Best Sharon Pivirotto Podcasts (2024)

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401kExperts 039: Why Your Story is So Valuable in Marketing 8:55

1+ y ago8:55

8:55

Episode #39 – Why Your Story is so Valuable in Marketing We all know the power of stories (in teaching, for remembering what we hear, for engaging people, etc.) and in marketing – stories can create a connection more powerful than any other type of communication. In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing anot…

1
401kExperts 038: Does Your Marketing Speak to Your Ideal Client? 10:15

1+ y ago10:15

10:15

Episode #38 – Does Your Marketing Speak to Your Ideal Client? Do you find you’re attracting prospects that aren’t a great fit (or not really attracting any new prospects without a lot of effort)? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing another lesson from the New Instant Authority Masterclass on how to defi…

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401kExperts 037: The Four Core Fundamentals of Great Positioning 5:39

1+ y ago5:39

5:39

Episode #37 – The Four Core Fundamentals of Great Positioning If you want to position yourself as a 401(k) expert and authority, there are four core fundamentals you need to address. In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing another lesson from the New Instant Authority Masterclass on the four core fundamenta…

1
401kExperts 036: What Strong Online Positioning Can Do For You 7:22

1+ y ago7:22

7:22

Episode #36 – What Strong Online Positioning Can Do For You If a plan sponsor looked you up on line, would they see you as a trusted expert and authority in the 401(k) industry? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing a lesson from the New Instant Authority Masterclass on how strong positioning can give you…

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401kExperts 035: How a Printed Compliance File Can Help You Win New Business 3:30

1+ y ago3:30

3:30

Episode #35 – How a Printed Compliance File Can Help You Win New Business Looking for ways to demonstrate that you have a solid process in place to help plan sponsors? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing a short story* about what an advisor I worked with said was a key reason they won a $200 million dol…

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401kExperts 034: Resource Review - Catapult 14:48

2y ago14:48

14:48

Episode #34 – Resource Review – Catapult (An RFP Solution) Looking for a turn-key, full-service, Request for Proposal (RFP) platform? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m talking with Justin Witz, Founder and CEO of Catapult HQ, Inc. about their RFP platform called “Catapult.” Mentioned in this episode: Catapult…

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401kExperts 033: Resource Review - PscNet 12:01

2y ago12:01

12:01

Episode #33 – Resource Review – PscNet (Profit Sharing Comparison System) Looking for an easy-to-use retirement plan design and proposal solution? I recently spoke with Marco Brown, creator of PscNet about a plan design comparison software program that allows advisors to create proposals comparing several types of qualified plans, (including Age We…

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401kExperts 032: Resource Review - TRAK 21:11

2y ago21:11

21:11

Episode #32 – Resource Review – The Retirement Analysis Kit (TRAK) Looking for a way to add tremendous value to the participants in the plans you serve? A tool that engages participants and helps move the needle on retirement readiness? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m talking with Ed Dressel from RetireRead…

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401kExperts 031: Resource Review - PlanTools 29:39

2y ago29:39

29:39

Episode #31 – Resource Review – PlanTools Looking for an investment monitoring program that gives you control over the parameters… and includes the ability to customize each IPS, a built-in CRM, a client vault, a fiduciary education center – and more!? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m talking with David Witz…

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401kExperts 030: Resource Review - 401kGrabNGo 12:45

2y ago12:45

12:45

Episode #30 – Resource Review – 401kGrabNGo Looking for strategies, scripts, and ideas to get more 401k sales opportunities (and close them and then service them?)… In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m talking with Andy Hudson from 401(k) Champions about a valuable resource they offer advisors called 401kGrabNGo…

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401kExperts 029: How to Get New 401k Leads into Your Pipeline 7:50

2y ago7:50

7:50

Episode #29 – How to Get New 401k Leads into Your Pipeline Want more 401k leads? Not sure the most effective methods or where to start? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing some intel on the best 401k prospecting methods to help you get new 401k leads into your pipeline (from the Marketing Effectiveness …

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401kExperts 028: Using 401k Titles - Marketing Genius or Something Else? 4:53

2y ago4:53

4:53

Episode #28 – Using 401k Titles – Marketing Genius or Something Else? I have a question I’d like to pose to you – and would love your opinion… In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing my thoughts on using 401k titles (like 401k Quarterback, 401k Coach, etc.), what Robert Cialdini says about titles, and then …

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401kExperts 027: Creating Your Own Unique 401k Service Process 6:45

2y ago6:45

6:45

Episode #27 – Creating Your Own Unique 401k Service Process How can you avoid the commoditization trap – selling the same products and services as everyone else and competing on price? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing one way to package your services that allow you to sell value and the experience yo…

1
401kExperts 026: 401k Prospecting and Conversion Tips 6:48

2y ago6:48

6:48

Episode #26 – 401k Prospecting and Conversion Tips How do you get in front of more 401k prospects? What’s the best marketing strategy to use? And how do you convert those prospects to clients? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing a few strategies on common marketing methods that work, the key to success …

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401kExperts 025: How to Scale Your 401k Business with Segmented Service Models 6:32

2y ago6:32

6:32

Episode #25 – How to Scale Your 401k Business with Segmented Service Models Trying to find ways to scale your 401k business (or put a system in place so you can scale easily as you grow your 401k business?)… In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing what your service model needs for every plan, and how to put…

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401kExperts 024: How to Build Authority as a 401k Educator 7:31

2y ago7:31

7:31

Episode #24 – How to Build Authority as a 401k Educator Looking for ways to build authority as a 401k expert and educator – but not sure where to start? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing severals ways you can leverage industry resources to create valuable content to send to your prospects and clients,…

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401kExperts 023: How to Differentiate Yourself as a 401k Advisor 7:54

2y ago7:54

7:54

Episode #23 – How to Differentiate Yourself as a 401k Advisor Looking for ways to differentiate yourself as a 401k advisor to make it easier to compete for (and win) new business? In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing a cliff-notes version of a full-length training on DIFFERENTIATION – how to differentiat…

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401kExperts 022: Becoming a 401k Specialist: 3 Training Programs I Recommend 7:46

2y ago7:46

7:46

Episode #22 – Becoming a 401k Specialist: 3 Training Programs I Recommend If you’re not sure which 401k designation or certification program to pursue first (or next)… In this episode of the 401k Best Practices (Ask the Experts) podcast, I share 3 programs I’d recommend you start with on your path to becoming a 401k specialist. Mentioned in this ep…

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401kExperts 021: New 401k Advisor - Start Here 9:07

2y ago9:07

9:07

Episode #21 – New 401k Advisor? Start Here… Every week I field questions from advisors about how to get started in the 401k industry and how to get new business. In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing a few tips for getting started in the 401k industry. Mentioned in this episode: The Retirement Plan Profes…

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401kExperts 020: Three Done-For-You Social Media Marketing Resources 11:01

2y ago11:01

11:01

Episode #20 – 3 Done-For-You Social Media Marketing Resources Looking for done-for-you resources to kickstart your social media marketing strategy? I have some in the 401k Business in a Box library, but so does my competition… In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing 3 other resources you might want to consi…

1
401kExperts 019: Do This Before Posting on Social Media 3:14

2y ago3:14

3:14

Episode #19 – What You Should Do Before You Start Posting on Social Media So you’ve made the decision to use social media as a marketing strategy. Now, there’s something you need to do before you start posting. In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing the important step you need to take before you start post…

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401kExperts 018: What Advisors Should Post on Social Media 5:45

2y ago5:45

5:45

Episode #18 – What Advisors Should Post on Social Media If you’re not sure what to post on your social media accounts (or think it should be all business and educational) – then this episode will shed some light into what you should be posting. In this episode of the 401k Best Practices (Ask the Experts) podcast, we’re talking about the types of co…

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401kExperts 017: How Much Time Should You Spend On Social Media Marketing Weekly 4:49

2y ago4:49

4:49

Episode #17 – How Much Time Should You Spend On Social Media Marketing Weekly We’ve been talking a lot about social media as a marketing strategy in recent episodes. So today I want to answer the question that I’ve been getting, and that’s. “How much time do you actually need to spend doing social media every week?” In this episode of the 401k Best…

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401kExperts 016: Swipe My Free Template Tuesday Strategy To Grow Your List 3:44

2y ago3:44

3:44

Episode #16 – Swipe My Free Template Tuesday Strategy To Grow Your List If you want to learn a strategy that’s going to get plan sponsor prospects to your website and on your email lead list, then you’re going to want to hear the strategy I’m gonna share with you today. In this episode of the 401k Best Practices Ask the Experts podcast, I’m sharing…

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401kExperts 015: Three Reasons to Consider Social Media as a Marketing Strategy 7:33

2y ago7:33

7:33

Episode #15 – 3 Reasons to Consider Social Media as a Marketing Strategy As a 401k Advisor, do you shy away from Social Media because you’re not sure if you need to spend anytime posting content online? In this episode of the 401k Best Practices Ask the Experts podcast, I’m talking about 3 reasons I believe you should be on social media… To summari…

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401kExperts 014: A Super Simple Social Media Planning Strategy 3:45

2y ago3:45

3:45

Episode #14 – A Super Simple Social Media Planning Strategy Not sure what to post on your blog? On LinkedIn? On your social media profiles? Always searching for topics to talk about and share? In this episode of the 401k Best Practices Ask the Experts podcast, I’m sharing a super-simple social media planning strategy to make coming up with content …

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401kExperts 013: Three Ways to Grow Your 401k Business 4:32

2y ago4:32

4:32

Episode #13 – Three Ways to Grow Your 401k Business If growing the revenue your 401k plan business brings in is a goal you have, you’ll want to listen to this episode. In this episode of the Ask the Experts podcast, we’re talking about 3 ways – or strategies – to grow your 401k Plan Book of Business To summarize One way to grow your 401k business r…

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401kExperts 012: How to Crush Your 401k Business Goals 10:21

2y ago10:21

10:21

Episode #12 – Crush Your 401k Business Goals Are you on track to meet your business goals for this year? Not sure? Maybe it’s time to review your goals for the year, or spend some time formalizing your goals so you can have your best year ever. In this episode of the Ask the Experts podcast, we’re talking about setting goals for your 401k business …

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401kExperts 011: Does Your Client Experience Make You Referable? 10:29

4+ y ago10:29

10:29

Episode #11 Does Your Client Experience Make You Referable? Have you ever wondered why it's so challenging to get referrals? Have you ever wished you could just build your entire business exclusively on referrals and never have to market? In this episode of the Ask the Experts podcast, we're going to talk about being referable, starting with lookin…

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401kExperts 010: An Email Nurture Sequence to Turn 401k Leads into Clients 9:07

4+ y ago9:07

9:07

Episode #10 An Email Nurture Sequence to Turn 401k Leads into Clients In the last episode of the Ask the Experts podcast, I talked about how to turn prospects into leads. But when you get a 401k lead, what happens next? What is your process for communicating with them in building the relationship, adding value and next steps? Have you ever spent ti…

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401kExperts 009: Capturing 401k Leads Online 6:18

4+ y ago6:18

6:18

Episode #9 Capturing 401k Leads Online Whether you get organic traffic to your website (i.e. people find you through Google searches), or you send people directly to your website (by sharing a direct link on your social media profile or business card, etc.) unless the only purpose of your site is to be a pretty business card, you want to make sure …

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401kExperts 008: What Plan Sponsors are Searching For 14:16

4+ y ago14:16

14:16

Episode #8 What plan sponsors are looking for online the one marketing strategy that will get you in front of more plan sponsors If you've been publishing on your blog or LinkedIn profile and not getting any interest from plan sponsors it could be that you need a new topic one that plan sponsors are actively looking for. In this episode of the 401k…

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401kExperts 007: What is Your Origin Story? 10:30

5y ago10:30

10:30

Episode #7 What is your origin story… how did you get here? Advisors often ask how they can build their trust, credibility, and authority online and a frequent answer I give is to make sure you “story” is very clear in your marketing. Why are you in this market? What was the reason or force that pulled you to choose the complex world of ERISA. Why …

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401kExperts 005: DALBAR's Registered Fiduciary (RF) Certification 19:11

5+ y ago19:11

19:11

Episode #5 DALBAR’s Registered Fiduciary (RF) Certification with Cory Clark After putting together the Retirement Plan Professional’s Designation & Certification Guide and having a chance to learn more about the various programs out there, DALBAR’s Registered Fiduciary (RF) Certification caught my eye as something that doesn’t look or sound or feel…

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401kExperts 003: Plan Sponsor Education 19:58

9y ago19:58

19:58

Episode #3 The Why and How of Fiduciary Training for Investment Committees With our Expert Panelists weighing in Since one thing I've always felt strongly about is the need for education by both 401k professionals and plan sponsors that have decision-making authority (see The Need for 401k Specialization), when a reader recently posed a question to…

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401kExperts 002: Business Plans 38:59

9+ y ago38:59

38:59

Episode #2 Business Plans With Maria Marsala If you're trying to create a business growth strategy without first creating a business plan, then you need to listen to this episode of the 401k Best Practices Podcast. In this episode, I interview Maria Marsala, Founder of Elevating Your Business, and Business coach to financial advisors, planners and …

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401kExperts 001: Advisory Boards 34:14

9+ y ago34:14

34:14

Episode #1 Advisory Boards With Stephen Wershing If you're looking for ways to grow your 401k Practice, then you need to learn more about this referral marketing strategy that involves setting up Client Advisory Boards. In this episode, I interview Stephen Wershing, President of the Client Driven Practice and Author of Stop Asking for Referrals: A …

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