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Coop's Corner

Coop the Comedian

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Coop's Corner is hosted by Coop the Comedian, a 31 year old & 2015 Shorty Awards finalist for Best Comedian in Social Media. Coop gives his thoughts of what's going on in his world as he interviews special guests. FOLLOW ON TWITTER - @ComedyCoop EMAIL: heyyoubroadcasting@gmail.com
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How does artificial intelligence change when people — not profit — truly come first? Join IRL’s host Bridget Todd, as she meets people around the world building responsible alternatives to the tech that’s changing how we work, communicate, and even listen to music.
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Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, ...
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Where I Stay

Rivet + StreetWise

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Welcome to the 51st Ward. Rivet 360 + StreetWise are proud to present a second season of the Shorty Award finalist documentary series, WHERE I STAY, exploring homelessness and the housing crisis in America. ABOUT SEASON 2: As winter cold sends the city scrambling to create housing for thousands of people, many have intentionally chosen to brave the elements together in ad-hoc communities known as “tent cities.” Over the course of Season 2, we examine the housing crisis in Chicago from the ri ...
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Damn Good Brands

Nick Taylor, Lippe Taylor

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Listen in as Nick Taylor sits down with marketers, makers, entrepreneurs and key voices of innovation in the world of brands & marketing. Each week brings relevant discussions and bite-sized insights on the topics driving shifts in marketing, branding, and advertising. Episodes also offer an insider view into the processes and best practices of founders, entrepreneurs & marketing superstars.
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In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg’s early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg share…
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In Ep. 136 of Earned, Conor sits down with Noella Gabriel, co-founder and global president of ELEMIS—the UK-based skincare line with beloved, collagen-powered products that helped the brand achieve an 87% YoY EMV growth. To start, we dive into Noella’s early years which were marked by an intense focus on voice training, and learn how this period of…
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Recorded live from the Cannes Lions International Festival of Creativity, this week’s guest host Chris Curtis, Global Head of Strategic Accounts at CreatorIQ, sits down with Julie Haleluk, Global Head of Growth for Amazon Shopping Videos. To start, we dive into the transformative world of shoppable video content and its impact on digital marketing.…
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In Ep. 133 of Earned, Conor sits down with Neahle Jones, VP of US Consumer Engagement for L'Oréal’s Consumer Product Division. To start, we dive into L'Oréal’s tried-and-true strategies for crafting authentic and accessible content—including leveraging creative material and influencer collaborations. Neahle discusses how L'Oréal shifted from follow…
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In Ep. 132 of Earned, Conor sits down with Kim Larson, Global Managing Director & Head of YouTube Creators. To start, we dive into Kim’s career at Jamba Juice and Google, which helped shape her interest in diverse global markets and growing niche communities. We pivot to YouTube, and Kim explains how the platform’s monetization strategies empower c…
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In Ep. 131 of Earned, Conor sits down with Bridget Dolan, Managing Director of the YouTube Shopping division. To start, we explore how the creator economy has evolved on YouTube and unpack its significant influence on e-commerce. Bridget explains how creators, viewers, and brands are entwined in a symbiotic relationship that's reshaping retail thro…
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In Ep. 130 of Earned, Conor sits down with Peter Thomas Roth—founder and CEO of his beloved, namesake skincare brand, Peter Thomas Roth. To start, we dive into how Peter’s problem-solving formulas for acne and anti-aging have propelled his products to top-shelf status. Peter then walks us through his brand's evolution and shares how he leverages so…
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In Ep. 129 of Earned, Conor sits down with Brad Schultz, co-founder and CMO of BeatBox. To start, we dive into how Brad and his high school buddy Justin Fenchel (fellow co-founder and CEO of BeatBox) evolved from teenage business enthusiasts to the masterminds behind a beverage revolution. Brad pulls back the curtain around the pair’s experience on…
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In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks a…
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In Ep. 128 of Earned, Conor sits down with Deepica Mutyala, founder and CEO of inclusive beauty brand Live Tinted. To start, we dive into how Deepica harnessed her online influence to establish the beauty empire that is Live Tinted. Deepica shares why she created the viral Hue Stick, a product that has won three Allure Best of Beauty Awards since l…
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In Ep. 127 of Earned, Conor sits down with Larissa Jensen, SVP and Global Beauty Industry Advisor at Circana. With more than two decades of experience in the beauty industry, Larissa shares how beauty standards have evolved in that time, and the pivotal role social media has played. We explore how the landscape is shifting from traditional departme…
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In Ep. 126 of Earned, Conor sits down (again!) with Ashton Wall, co-founder of GateMaker Community and expert in all things creator economy. To start, we dive into how Ashton achieved her dream of owning her own B2B company, GateMaker Community—a brand-focused, performance-driven earned media agency built around the power of community. Ashton share…
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We’re excited to share that Mozilla's IRL podcast is a Shorty Awards finalist in the Science and Technology Podcast category! If you enjoy IRL you can show your support by voting for us. The Shorty Awards recognizes great content by brands, agencies and nonprofits. It’s really an honor to be able to feature the voices and stories of the folks who a…
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In Ep. 125 of Earned, Conor sits down with Jackie Pimentel, Senior Director of Creators and Threads at trillion-dollar social networking conglomerate Meta. To start, we dive into the origin story of Facebook, and learn how our previously fragmented world has become increasingly more connected. Jackie shares why Meta keeps users at the center of eve…
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In Ep. 124 of Earned, Conor sits down with Courtney Shields, social media icon (with over 1M Instagram followers) and Co-founder of fast-growing beauty brand DIBS. To start, we dive into the ups and the downs of product creation, and learn the story behind two of DIBS Beauty’s most successful product launches. Courtney shares why she needs to feel …
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Today not only marks Earned’s 123rd episode, but also its fourth birthday! To celebrate this milestone, Conor sits down with an esteemed guest: Michelle Crossan-Matos, Chief Marketing Officer of retail powerhouse Ulta Beauty. We kick off the episode by diving into what Michelle calls a “fabulous year of results and people.” While Michelle only join…
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In Episode 122 of Earned, Conor sits down with Taylor Frankel, Co-Founder and Chief Brand Officer of Nudestix. To start, we dive into the founding story of Nudestix. Back in 2014, at the young age of 17, Taylor launched the brand in collaboration with her mother (Jenny Frankel) and sister (Ally Frankel) back in 2014. With a desire to create a produ…
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In Ep. 121 of Earned, Conor sits down with Chris Ruder, CEO of Spikeball—the world’s largest supplier of roundnet equipment. To start, we dive into the background of Spikeball, which originally launched in 1989, before learning how Chris revived the name in 2004. With his original job being a sales position at Microsoft, Chris shares that he had no…
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For Ep. 120 of Earned, we decided to spice things up. Conor sits down with Alex Rawitz, CreatorIQ’s own Director of Research & Insights, and author of the renowned newsletter, “How to Build Brands and Influence People.” Conor puts Alex in the hot seat by tackling the famed Hot Ones challenge, wherein they both eat progressively spicier chicken wing…
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It's knives out in Chicago, as election season draws near.. and there will be mud. On March 19th 2024, Chicagoans will see the end of a story multiple years in the making. Voters must decide if the city should create a dedicated source of funds to fight homelessness, but a million dollar astroturfing campaign from the real estate lobby is committed…
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In Ep. 119 of Earned, Conor sits down with Kyle Leahy, CEO of Glossier—the skin first, makeup second, multi-generational brand that generated nearly $300M in retail sales last year. To start, we dive into Kyle’s philosophy to “work hard and be nice to people,” which has guided her through not only her professional career, but her personal life as w…
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In Ep. 118 of Earned, Conor sits down with Cassandra Thurswell, founder and CEO of Instagram’s favorite haircare brand, Kitsch. (Use code “EARNED20” at checkout for 20% off Kitsch products!) We start by hearing Cassandra’s journey to launching Kitsch, including the sacrifices she had to make to fund the business. Cassandra explains how building the…
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In Ep. 117 of Earned, Conor sits down with Taylor Lorenz, Technology Columnist at The Washington Post, and author of “Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet.” We start the episode with an excerpt from Taylor’s recent essay in Marie Claire, and hear how she deals with the hate and harassment that runs rampan…
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In our 116th episode of Earned, Conor sits down with Lucia Ruehlemann, President of Saie—a clean makeup brand that prioritizes superhero ingredients and high-performance outcomes, all while maintaining sustainable packaging and products. To start, we dive into Lucia’s decade of experience building successful indie brands such as Fresh and Drunk Ele…
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In our 115th episode of Earned, Conor sits down with Rea Ann Silva, Founder and CEO of Beautyblender—the egg-shaped sponge that took the makeup industry by storm. To start, we dive into the creation of Beautyblender, and Rea Ann’s journey along the way. Rea Ann explains that by cultivating her love of dreaming big, she was introduced to new things,…
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In Ep. 114 of Earned, Conor sits down with Ahmet Mercan, the CEO of Red Bull’s premium fashion line AlphaTauri. First, we dive into why the beverage brand decided to foray into fashion, and hear how innovation is the throughline across the Red Bull family of brands. Ahmet details his experience building the AlphaTauri brand from the ground up, and …
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In Episode 113 of Earned, we sit down with Sarah Gibson Tuttle, the Founder and CEO of Olive & June—the industry leader holding the No. 1 spot in the nail category. To start, we dive into the overall journey of Olive & June, with Sarah explaining how she got her inspiration for the original business model from Drybar, the premium blow-out hair salo…
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Tensions flare over the homeless camp in Touhy Park after the Park District decides to shut everything down. The appearance of mysterious flyers claiming the tent city will be relocated to a fancy hotel causes rampant confusion and amps up emotions on all sides. With the election looming, what paths remain for the local alderwoman to get everyone h…
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In the 112th episode of Earned, we sit down with Christiane Pendarvis, Co-CEO of Pattern Beauty and former Co-President of Savage X Fenty. To start, we dive into what it was like for Christiane as she came into the top role at Pattern: CEO. After years of working in the fashion industry, the jump to beauty was daunting, but Christiane explains how …
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Drumroll please…today’s guest is Terence Reilly, president of TikTok’s favorite water bottle brand, Stanley 1913. While the brand went mega-viral in November for replacing a woman’s car after her Stanley cup survived a fire, it’s enjoyed remarkable growth over the last few years, jumping from $70M in annual revenue in 2020 to $750M in 2023. We star…
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In the 110th episode of Earned, Conor sits down with Lilly Ghalichi, social media star and founder of creator favorite brand, Lilly Lashes. To start, we dive into the founding of Lilly Lashes, and hear the story of why Lilly classifies it as ‘accidental.’ A lawyer by trade, Lilly explains that it was her love of all things glam that led her to crea…
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In Ep. 109 of Earned, we sit down with David Neyman, Global Lead of Talent and Content at Logitech. We dive into Logitech’s innovative approach to marketing, and David explains how the brand builds “cultural cachet” with consumers by partnering with talent (like Lizzo) on creative campaigns. David emphasizes the importance of aligning internally an…
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There are 50 wards in Chicago, but more than 65,000 people living within its limits lack a home of their own - a group activist Carla Johnson refers to as the “51st Ward.” Our intrepid reporters: Jesse Betend, StreetWise Editor Suzanne Hanney, and StreetWise vendor A. Allen set out to track down Tom Gordon, the so-called “Mayor of Uptown” in hopes …
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To start, we dive into the unique story behind the founding of Chubbies, and learn about what sets Chubbies apart from the competition. Next, Preston shares what went into a couple of Chubbies’ creative marketing programs, such as its tailgate tour and “koozie palooza.” With the goal of maintaining “human to human friendship” versus becoming a corp…
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It's clear that creators have become an integral component in successful marketing strategies. But what does good creator marketing really look like? Who's doing it well? And how do you measure success? For today's episode of Earned, we're sharing one of the most popular sessions from our blowout CreatorIQ Connect event in October titled "What Does…
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In Ep. 107 of Earned, we sit down with Stephanie Fried, CMO of the world’s largest fan wiki platform, Fandom. To start, we dive into Stephanie’s personal favorite fandoms and hear about the content that’s shaped who she is. We learn about Fandom’s mission and vision, and discover what makes it the world’s best resource for fans. Next, Stephanie sha…
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From Hollywood to Hip Hop, artists are negotiating new boundaries of consent for use of AI in the creative industries. Bridget Todd speaks to artists who are pushing the boundaries. It’s not the first time artists have been squeezed, but generative AI presents new dilemmas. In this episode: a member of the AI working group of the Hollywood writers …
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In today’s episode of Earned, Conor has the pleasure of sitting down with two incredible guests: Rose-Marie Swift, veteran celebrity makeup artist and founder of RMS Beauty, and her partner in crime for 15+ years, Chief Strategic Officer Elaine Sack. To start, we hear why Rose-Marie was inspired to disrupt the industry and create her own clean beau…
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In Ep. 105 of Earned, we sit down with Dan Elton, Senior Director of Customer and Marketing at trendy, fashion-forward online boutique, ASOS. To start, we dive into Dan’s thought process behind “starting at the ground floor” by focusing on stabilizing the brand, rebuilding the balance sheet, and refreshing the leadership team. We learn about ASOS’ …
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Big tech’s power over language, means power over people. Bridget Todd talks to AI community leaders paving the way for open voice tech in their own languages and dialects. In this episode: AI builders and researchers in the US, Kenya and New Zealand who say the languages computers learn to recognize today will be the ones that survive tomorrow — as…
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In Ep. 104 of Earned, we sit down with Carolyn Dawkins, CMO of luxury jewelry company David Yurman. We start the episode by diving into Carolyn’s career trajectory and unpacking her learnings from “finishing school” brands like P&G, L'Oréal, Google, and The Estée Lauder Companies. We explore how Carolyn uses data and analytics to understand consume…
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In Ep. 103 of Earned, we sit down with Natasha Vaquer, SVP of Talent Partnerships and Influencer Strategy at VICE Media—the largest independent youth media company in the world. To start, we dive into the ever-evolving relationship between publishers and creators, and Natasha reveals where she thinks it’s heading next. With a decade of experience i…
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Why does it so often feel like we’re part of a mass AI experiment? What is the responsible way to test new technologies? Bridget Todd explores what it means to live with unproven AI systems that impact millions of people as they roll out across public life. In this episode: a visit to San Francisco, a major hub for automated vehicle testing; an exp…
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In Ep. 102 of Earned, we’re back with Lia Haberman: advisor, educator, newsletter publisher, and one of Insider’s “Top Creator Economy Experts.” We start by discussing Lia’s time in the editorial world, and she recounts the shifting ownership of celebrities’ narratives from their PR and management teams to the celebrities themselves. We then discus…
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This week on Earned, we're revisiting our incredible episode with Katie Welch, CMO of Selena Gomez’s smash-hit makeup brand Rare Beauty! We kick off the episode by hearing about how Katie uses her own TikTok platform (that now boasts over 96k fans!) to mentor young professionals interested in the beauty industry, and how Katie herself broke into th…
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They’re the essential workers of AI — yet mostly invisible and exploited. Does it have to be this way? Bridget Todd talks to data workers and entrepreneurs pushing for change. Millions of people work on data used to train AI behind the scenes. Often, they are underpaid and even traumatized by what they see. In this episode: a company charting a dif…
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In Ep. 101 of Earned, we sit down with Avi Gandhi—prolific LinkedIn creator and Founder of the creator economy’s hit newsletter Creator Logic. To start, we dive into Avi’s vast experience building and leading creator-facing teams. Avi reveals that after 15 years of working in the creator economy, he’s worn nearly every possible hat. This experience…
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