We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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Pie 2 Pie is a podcast serving up candid conversations with pizza shop owners giving listeners an insider perspective on the real-life highs & lows of entrepreneurship and running a pizzeria.
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Restaurant industry leaders share their favorite marketing strategies to help other restauranteurs grow their business. Restaurant Rocket Fuel is brought to you by Boostly.
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Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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Why is personal finance so complicated? Even worse, the Internet is full of personal finance “experts” providing short-sighted, error-prone, and outright bad financial advice. Jesse Cramer has a knack for using everyday experiences to make personal finance accessible for the average investor. His extensive research coupled with skilled narrative makes personal finance actually enjoyable. By day, Jesse works for a fiduciary wealth management firm in Rochester, NY. By night, he runs The Best I ...
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Entrepreneur Inspiring Stories to Help Motivate, Build, & Grow Your Successful Business with a Master Class from Entrepreneurial Thought Leaders that tell it How It Is... Millionaire Interviews is actionable advice for the (future & present) Entrepreneur, Thought Leaders, Solopreneur, Youpreneur, and Small Business Owner. The host interviews Business Founders in the Product, Service, Real Estate, and Tech industries so they can teach you from their experience. Connect with other Listeners @ ...
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1
SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza
39:17
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Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a…
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1
How To Make an Extra $2500 in Your Pizzeria This Week | Smart Pizza Marketing
26:24
26:24
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On this special episode of Restaurant Rocket Fuel Shane Murphy is a guest on Smart Pizza Marketing Podcast with Bruce Irving. Welcome to another episode of Smart Pizza Marketing! In this episode, our host Bruce sits down with special guest Shane, the founder of Boostly.com. Boostly offers a fast and efficient text marketing service that allows pizz…
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1
The Supreme Court ruling that could kill net neutrality
38:09
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The Supreme Court has just taken on the entire idea of the US administrative state — and the Court is winning. Earlier this month, a conservative majority overturned a longstanding legal principle called Chevron deference. The implications are enormous for every possible kind of regulation — and net neutrality looks poised to be the first victim. V…
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1
The Power of LTOs, Loyalty, & Putting the Guest First | Steve Smyth
23:53
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Steve Smyth, the director of restaurant technology for Taco John's International, shares his experiences of implementing technology in the restaurant industry. Taco John's, a legacy brand known for its tacos and burritos, has been using technology to enhance the guest experience and improve communication. They have implemented mobile ordering, loya…
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1
Rivian CEO RJ Scaringe says too many carmakers are copying Tesla
1:03:48
1:03:48
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Today, I’m talking with Rivian founder and CEO RJ Scaringe. RJ was on the show last September when we chatted at the Code Conference, but the past 10 months have seen a whirlwind of change throughout the car industry and at Rivian in particular. This year alone, the company unveiled five new models in its lineup and also just announced a $5 billion…
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1
Fork in the Road w/ Eric Cacciatore of Restaurant Unstoppable
1:47:52
1:47:52
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This Episode’s Sponsors→ 📨 MailWise Solutions: https://bit.ly/mailwise-solutions 🎶 Maestro Sausage: https://bit.ly/maestro-sausage Get Yourself a New Gozney Oven: https://us.gozney.com/?dt_id=1529737 Check out the Pizza Essentials on my Amazon Storefront: https://www.amazon.com/shop/alexkoons Here's some FREE stuff → 🚀HOW TO STEAL A RECIPE https://…
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1
SPM #541: Revamping Tradition: Giovanni Chez Discusses Expansion, Recipes, and Marketing at King Umberto's
31:57
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Giovanni Chez, part owner and general manager of King Umberto's pizzeria, joins the podcast to discuss his experience in the pizza industry. He talks about the history of the restaurant, their expansion during COVID, and their plans for revamping their indoor dining room and expanding their bakery production. Chapters 00:00 Introduction and Backgro…
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This week I’m talking to Matthew Ball, who was last on the show in 2022 to talk about his book “The Metaverse: How it Will Revolutionize Everything.” It’s 2024 and it’s safe to say that has not happened yet. But Matt’s still on the case — in fact he just released an almost complete update of the book, now with the much more sober title, “Building t…
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1
Red Flag Finance Scams on the Big, Scary Internet | Rachael Camp - E85
1:03:37
1:03:37
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Jesse starts by sharing two of his blog posts in today’s monologue. The first post, “The Answers are Here, But…”, expands on William Gibson’s quote, “The future is already here. It’s just not evenly distributed, yet.” Jesse draws a connection between Gibson’s quote and the distribution of financial literacy, explaining that The Best Interest is par…
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1
How to add an extra $2.5M in sales for a Single Unit | David Doty
24:36
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David Doty, owner of Lehigh Bakery, shares his journey in the restaurant industry and the growth of his bakery. He discusses his background in finance and law and how he transitioned into the food industry. David emphasizes the importance of customer experience and engagement in driving sales and growth. He shares strategies such as saying yes to c…
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1
Biden’s top tech advisor on why AI safety is a “today problem”
1:00:54
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Today, I’m talking with Arati Prabhakar, the director of the White House Office of Science and Technology Policy. That’s a cabinet-level position, where she works as the chief science and tech advisor to President Biden. Arati and her team of about 140 people at the OSTP are responsible for advising the president on not only big developments in sci…
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1
Crust or Bust: The Leap From Pop-Up to Permanent w/ Domenick of Bucky’s Pizza
1:04:16
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In this episode, Alex sits down with Domenick Calise of Bucky's Pizza from New Jersey. Domenick shares his journey from corporate America to pizza entrepreneurship, discussing his pop-up experiences, plans for a brick-and-mortar location, and the intricacies of his pizza-making process. The conversation covers everything from dough fermentation to …
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SPM #540: The Rise of Red Rocket Pizza Company During COVID-19
39:55
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Chris Black shares his journey of starting Red Rocket Pizza Company during COVID-19. He transitioned from being a nightclub DJ to a pizza maker and began by making pizzas in his garage. He eventually upgraded to a larger brick oven and started inviting friends and acquaintances to try his pizzas. Chapters 00:00 Starting a Pizza Business During COVI…
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1
Why The Atlantic signed a deal with OpenAI
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Today I’m talking to Nicholas Thompson, the CEO of The Atlantic. I was really excited to talk to Nick. Like so many media CEOs, including Vox Media’s, he just signed a deal allowing OpenAI to use The Atlantic’s vast archives as training data, but he also has a rich background in tech. Before he was the CEO of The Atlantic, Nick was the editor-in-ch…
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1
Easy to Implement Restaurant Marketing Tactics | Sterling Douglass
26:55
26:55
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Sterling Douglass, co-founder and CEO of Chowley, shares insights and tactics for restaurant marketing. He discusses the importance of point-of-sale integration and the value of digital marketing tools for SMB restaurants. Douglass emphasizes the need to focus on both generating demand and creating repeat orders. He highlights the significance of m…
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1
Canva CEO Melanie Perkins is happy to provide designers alternatives to Adobe
1:06:29
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Canva got its start more than a decade ago as a different form of disruptive tech for creatives. It’s a web-based platform that makes design tools cheaper and accessible for individuals, schools, and businesses from tiny to enterprise. Melanie has big goals to grow the company — and try to do good in the process. Links: Canva tackled digital design…
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1
Pizza Patriots (The Customer Isn't Always Right) w/ Hiller & Andrew of Hot Tongue Pizza
1:00:55
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In this special episode of PIE 2 PIE, host Alex Koons sits down with the two managers of Hot Tongue Pizza, Michael Hiller and Andrew Alvarez. Alex, Michael and Andrew dive deep into their experiences working together for over a decade across multiple restaurants. They discuss the challenges of being in management, from walking the line between frie…
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1
How New Parents Can Avoid Money Mistakes | Andy Hill - E84
53:47
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Jesse begins today's episode with two reflections. First, he talks about the rarity and preciousness of gathering all your loved ones in one place. While money is important, it is ultimately a means to gain the freedom to spend time with those you care about. In his second reflection, Jesse recounts the story of his parents' neighbors' house catchi…
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1
Finding Your Niche to Market Your Restaurant | Jeff McFadden
29:30
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Jeff McFadden, founder of The Smoked Taco and Wallabies Smokehouse, shares his experiences in building successful restaurant brands. He emphasizes the importance of finding a unique niche and creating something that stands out from the competition. Jeff also discusses the challenges of scaling a business and the need to address operational issues a…
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1
How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
1:16:00
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It’s almost the Fourth of July, and that means it’s time for our annual grilling episode. This year, I’m talking with Big Green Egg CEO Dan Gertsacov, who has big plans for using very modern fan-based marketing techniques to expand the market for the company’s old-fashioned, fire-burning, aspirational product. Links: Big Green Egg Appoints a New CE…
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1
Slice, Camera, Action! w/ Cody Splane | PIE 2 PIE Pizza Podcast Ep. 63
56:24
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In this episode of Pie 2 Pie, host Alex welcomes Cody Splane, aka @splangerdanger a talented pizza chef, Ooni ambassador, and rising star in the world of pizza content creation. Cody shares his unique journey in the pizza world from doing pop-up events to becoming a social media influencer with a fully-equipped studio kitchen. Alex and Cody dive in…
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1
SPM #539: Pizza Champ STL: A Unique Pizza Joint in St. Louis
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Pizza Champ STL is a pizza joint in St. Louis that specializes in big 18-inch, 72-hour fermented sourdough pizzas. They share a space with Side Project Brewing, a brewery, in a small 900 square foot building. The seating area is a covered patio, and they also have a drive-through window for pickup orders. The owner, Chris, pivoted to pizza during t…
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1
The rise of shadow lobbying and its influence on decades of US policy
45:53
45:53
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Today, we’re talking about politics and lobbying in America. It’s hard to imagine a time when the influence of big corporations and billionaires didn’t touch every part of American politics, but the kind of lobbying we have now didn’t really exist before the 1970s. Now, our political debates about everything from energy, finance, and healthcare are…
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1
SPM #538: Building a Following and Leveraging Social Media in the Pizza Industry
1:11:34
1:11:34
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Bruce Irving is a guest on Alex's podcast, Pie to Pie, where they discuss marketing strategies for pizzerias. They cover topics such as magazines, YouTube, Pizza Expo, and Dave Portnoy. Bruce emphasizes the importance of consistency in marketing and recommends focusing on one social media platform to start. He also suggests leveraging YouTube for l…
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1
The Importance of Loyalty Programs for Restaurants | Matt Doka
25:41
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Matt Doka, co-founder and CTO of Five Stars, shares the story of how Five Stars started and the importance of loyalty programs for small businesses. He discusses the shift from just having a loyalty program to creating a comprehensive life cycle communication platform that turns transactions into relationships. Matt emphasizes the effectiveness of …
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1
Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in
1:06:45
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Today, I’m talking with Greg Peters, the co-CEO of Netflix. I caught up with Greg while he was at the Cannes Lions festival in France, which is basically the world’s biggest gathering of advertisers and marketers. It’s an increasingly important place for Greg to be, as Netflix’s new ad tier has nearly doubled in six months to more than 40 million s…
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1
F*** The Pizza Police w/ Bruce Irving of Smart Pizza Marketing
1:13:16
1:13:16
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In this episode, Alex sits down with Bruce Irving of Smart Pizza Marketing and the OG of pizza podcasts. Bruce shares his insights from over a decade of experience interviewing successful pizzeria owners and operators. He and Alex discuss common marketing mistakes pizzerias make, the most important tools for running a successful shop, and the harsh…
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1
Inside the players and politics of the AI industry
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We’ve got a special episode of the show today – I was traveling last week, so Verge deputy editor Alex Heath and our new senior AI reporter Kylie Robison are filling in for me, with a very different kind of episode about AI. We talk a lot about AI in a broad sense on Decoder — it comes up in basically every single interview I do these days. But we …
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1
Fight, Flight, and Friction: Being Smart in Your Volatile Portfolio | Carl Richards - E83
55:07
55:07
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Jesse starts this episode with a confession: money still stresses him out. The four ways that Jesse reduces this stress are remembering what’s going right financially, prioritizing spending, working hard, and remembering that others have walked this path. Then, with another call back to his blog, Jesse invokes Marshall McLuhan’s quote “the medium i…
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1
Sub Zero Ice Cream's Story From Genesis to Shark Tank | Jerry Hancock
29:25
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Jerry Hancock, founder of SubZero Ice Cream, shares the story behind the unique ice cream concept and the process of using liquid nitrogen to create custom-made ice cream. He discusses the challenges of starting a franchise business and the impact of appearing on Shark Tank. Hancock emphasizes the importance of community involvement and grassroots …
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1
265: Building a Sparkling Soda Fireworks Store?!? | 🎉 Mark Lazarchic of Serenity Ventures
1:15:20
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Mark Lazarchic is the CEO of Serenity Venture Group. He describes himself as a serial entrepreneur with eyes always open. Mark is the owner of multiple successful startup businesses in very competitive markets. Mark has spent the last 10 years being amazed at the level of mediocrity accepted by the public in business. At all levels... This Episode …
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1
Why Tubi CEO Anjali Sud thinks free TV can win again
1:07:21
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Tubi is a free and very rapidly growing streaming TV platform — according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else, save Netflix and YouTube. All those streaming service price hikes are driving people to free options, and Tubi is right …
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1
The Social Prescription w/ Griffin Baker Pizza Maker
1:12:12
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In this episode, Alex sits down with Griffin Baker Pizza Maker, master of social media marketing, who has built a strong following online and has taken things offline in the LA pizza scene to work at two of the most renowned pizzerias in Los Angeles – Ozzy's Apizza and Secret Pizza LA. Griffin shares his journey from crafting pizzas on his patio us…
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1
SPM #537: How Two Friends Turned a Pop-Up Into New Orleans' Pizza Sensation
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Mike Friedman, owner of Pizza Delicious in New Orleans, shares the journey of starting a pizzeria and the challenges of building a successful brick-and-mortar business. From pop-up beginnings to the development of a New York-style pizza recipe, Mike's story is a testament to hard work, dedication, and the value of community support. Chapters 00:00 …
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1
Remix: How private equity took over everything
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Private equity is a simple concept — a PE firm uses some combination of money and debt to buy a company, then makes a profit — but the reality of what happens to the companies that get acquired is anything but. It's everywhere, and it's not going away. In this summer remix, we're talking with Brendan Ballou, author of Plunder: Private Equity’s Plan…
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1
How to Better Tell Your Restaurant's Story Online | Shawn Walchef
31:24
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Sean Walchef shares his journey as a restaurant owner and media creator, emphasizing the importance of storytelling and digital presence. He discusses the shift from 'if you build it, they will come' to the reality of needing to tell your own story. He highlights the significance of the 'orange tree story' and the power of repetition in storytellin…
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1
AI will make money sooner than you think, says Cohere CEO Aidan Gomez
1:10:21
1:10:21
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Cohere is one of the buzziest AI startups around right now. It's not making consumer products; it's focused on the enterprise market and making AI products for big companies. And there's a huge tension there: up until recently, computers have been deterministic. If you give computers a certain input, you usually know exactly what output you’re goin…
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1
The Pie’s The Limit w/ Joey Scolaro of Lucino's Pizza
1:03:21
1:03:21
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In this episode of PIE 2 PIE, we sit down with Joey Scolaro, the passionate owner of Lucinos Pizza in Las Vegas. Joey dishes out his inspiring journey from growing up in his dad's pizzerias in Philly to opening their own Eagles inspired slice haven together in Vegas. We dive into the challenges of getting started, from sketchy landlords to unexpect…
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SPM #536: Kristian Founder of Ooni Pizza Ovens
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In this conversation, Bruce interviews Christian from Ooni, a company that produces portable pizza ovens. They discuss how Ooni revolutionized the pizza-making industry by creating affordable and efficient ovens for home use. Christian shares his background and how his passion for making better pizza at home led to the development of Ooni ovens. Ch…
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1
Why the video game industry is such a mess
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The art of video game design is flourishing, but it feels like a really grim time to be in the business of making and distributing games. Huge global publishers and tiny indie studios alike are facing huge financial pressures, and it doesn’t seem to be letting up anytime soon. So where did this enormous pressure come from, if consumer interest is h…
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1
“Truth: We Are Very Bad At Anticipating What We Want” | Jonathan Clements - E82
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Jesse begins today’s episode with a short monologue on the highs and lows of money. Can money buy happiness? Or are they uncorrelated? Either way, money can certainly buy flexibility and optionality. Jesse collects insights from Thom Yorke, Matthew Killingsworth, Danny Kahneman, and Angus Deaton. Today’s guest is Jonathan Clements, the founder and …
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1
Dough, Dharma & A Pizza Mind w/ Al The Pizza Buddha
1:30:22
1:30:22
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In this enlightening episode, Alex Koons sits down with pizza consultant, Alastair Hannmann, known aka The Pizza Buddha. Alastair shares his extraordinary journey from humble beginnings in Guam to becoming a renowned pizza consultant and sought-after prophet in the pizza world. He discusses the triumphs and tribulations of his career, including his…
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The Value of Collecting Customer Information for Effective Remarketing | Brett Linkletter
27:21
27:21
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Brett Linkletter, founder and CEO of DineLine, shares his expertise in restaurant marketing. He discusses the importance of tracking ROI and offers various methods for restaurants to track their success, such as using QR codes, store visits, and credit card swipes. Linkletter emphasizes the need for restaurants to focus on both customer acquisition…
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