))
Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers. Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends. We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast. Click to sub ...
…
continue reading
1
Content marketing in China with Art Patnaude
17:39
17:39
Play later
Play later
Lists
Like
Liked
17:39
In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.By BrandContent
…
continue reading
In episode 4 of Outfoxed we explore how artificial intelligence is changing the PR industry. Our guest is Stephen Waddington, UK managing director of Metia Group and a member of the CIPR's AI in PR panel.By BrandContent
…
continue reading
In episode 3 of Outfoxed we delve back into content automation (listen to episode 2, also on this theme). This time, we hear a brand voice, with Sophie Clarke from Radisson Hotel Group sharing her experiences of automating content.By BrandContent
…
continue reading
1
Content automation with Soren Karlsson. Can a machine produce better content than you?
20:38
20:38
Play later
Play later
Lists
Like
Liked
20:38
In episode 2 of Outfoxed we explore content automation. We’ll be looking at what it is, how publishers are using content automation, how brands are using it and what content automation means for your future content strategy.By BrandContent
…
continue reading
1
Integrating Voice Search into your Content Strategy with Sina Kahen of Vaice
15:35
15:35
Play later
Play later
Lists
Like
Liked
15:35
In episode 1 we will be looking at how voice search has developed over the last 12 months and how people are starting to integrate it into their SEO strategies. What are the benefits of voice search? Who is currently doing it well? Where do we think it will take us in the future?By BrandContent
…
continue reading
Coming soon! Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers. Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from arou…
…
continue reading
