Best Sports Marketing Scotland Podcasts (2024)

1
City Football Leadership Institute's Tom Bonnett 59:05

4M ago59:05

59:05

Tom and I worked together at Saints and aside from the fact he's been pestering me to come on for a few years, he has a really interesting career that we walk through on the podcast. From journalism, to Surrey Scorchers, to Saints and now City Football Leadership Institute, he's crammed a lot in to a short space of time, and all of that without goi…

1
State of Play 2024 with Michael Bochel 1:05:08

5M ago1:05:08

1:05:08

Michael Bochel and I previously co-hosted the Scottish FA's Football Marketing Podcast, and we come back together to take a look at how much has changed over the past few years within the marketing industry in Scottish football. Is it anything at all? We also talk about his excellent sports marketing newsletter which you should subscribe to at www.…

1
A Focus on Kilmarnock with Scott McClymont 1:06:23

2+ y ago1:06:23

1:06:23

Scott McClymont is Kilmarnock's Head of Media, a role which as you'd expect in Scottish football encompasses everything and anything across the football club. The club have had a tough time on the pitch in recent times, suffering relegation in the 2020/21 season, but that hasn't stopped their media output from being up there with the best in the co…

1
A Focus on Motherwell with Laura Brannan 1:11:02

2+ y ago1:11:02

1:11:02

The running joke on the podcast is it's difficult to record one without mentioning Motherwell, so it's time to dig a bit deeper into the club by speaking to Senior Producer, Laura Brannan. Laura walks us through the video production process, including the recording and editing equipment the club uses, and the pillars they keep in mind whenever they…

1
Neil Coleman from the Northern Irish Football League 1:10:12

2+ y ago1:10:12

1:10:12

Neil Coleman is NIFL's Head of Marketing and Communications and he spoke all about how the league body serves and supports its member clubs. The league has achieved great growth over the past few seasons, both commercially and attendance/interest-wise, and Neil walks through what's been done to get to that point in time, and what's coming next from…

1
Glasgow Rocks with Sean Skelly 57:33

3y ago57:33

57:33

Sean Skelly is the General Manager of Scotland's only BBL side, Glasgow Rocks. He took me through their approach to attracting and engaging with fans, especially post-pandemic, and what they do to stand out in the busiest sporting city in the country.

1
A Focus on St Johnstone with Sam Porter 52:35

3y ago52:35

52:35

Sam Porter is St Johnstone's Digital Media Officer and he takes me through their incredible 2020/21 season in which they won the domestic cup double in Scotland. We chat giving fans a brilliant experience despite them not being able to attend and he gives us an insight into what covering European ties are like.…

1
Social Video with Andy Meikle and JC Oliver from Recast 1:00:15

3y ago1:00:15

1:00:15

Andy Meikle and JC Oliver are on the co-founding team of Recast, a sports video platform that is setting out to revolutionise the sports rights landscape for clubs, brands, rights holders and fans. Andy is the CEO while JC is the CMO, and both are vastly experienced in the sports and tech space. They've got deals with Hibs, Man City and QPR, and I …

1
Dundee Stars with Omar Pacha 1:15:06

3y ago1:15:06

1:15:06

Omar Pacha is the General Manager and Head Coach of Elite Ice Hockey League side, Dundee Stars. We chat about the growth of the game in Scotland, how he looks to attract fans to the arena over other leisure pursuits and, as a lecturer at the University of Dundee, he gave some advice on what to do if you want to work in sport.…

1
Ticketing with Alasdair and Michael from Fanbase 59:04

3y ago59:04

59:04

Alasdair and Michael Crawley are the founders of Fanbase, a platform that enables clubs to easily sell tickets and memberships to fans. They've had a busy summer so far, signing up a huge number of clubs and securing investment to continue growing the business. I wanted to hear all about the platform and their plans going forward.…

1
The Online Rule with Scott Goodacre 1:01:59

3y ago1:01:59

1:01:59

Scott Goodacre runs the Online Rule, a website showcasing best practice and giving clubs advice on how to improve their online offerings. We chat about how clubs use social media, how they could improve their websites and of course touch on Scottish football as well.

1
Glasgow Tigers with Robert Mackenzie 1:07:14

3y ago1:07:14

1:07:14

Robert Mackenzie is the Marketing Manager at speedway team, Glasgow Tigers. He joined me to discuss their approach to attracting and engaging fans, and how they compete in the sports mad city of Glasgow.

1
Sport Business with Martin Ross 1:01:56

3y ago1:01:56

1:01:56

Martin Ross is the Global News Editor at Sport Business, and a huge Scottish football fan. He joined me on the podcast to discuss all things broadcasting and sponsorship in Scottish football and beyond.

1
Storytelling with Findlay Marks 1:22:24

3y ago1:22:24

1:22:24

Findlay Marks is an award-winning video editor and creative writer, and he also appears on the Totally Scottish Football Show. We talk through his experiences of working with some big brands and clubs and discuss how Scottish football could get better at telling its stories.

1
Bundesliga and Scottish Football with Union Berlin's Ross Dunbar 1:04:16

3y ago1:04:16

1:04:16

Ross Dunbar is Union Berlin's Digital Media Manager and hugely passionate about Scottish football. We caught up about his role at the club, his journey to working in Germany and his thoughts on the marketing of Scottish football.

1
Netball in Scotland with Claire Nelson 55:30

3y ago55:30

55:30

Claire Nelson is the CEO of Netball Scotland and the Strathclyde Sirens. She joined Chris to discuss the power of sport, netball in particular, in empowering women and girls to feel good and positive about themselves. TikTok has been a small but huge part of that too. The strength of the Sirens brand, in both look and feel and across digital, along…

1
The State of Play with Duncan McKay 1:18:17

3y ago1:18:17

1:18:17

The first episode of the Sports Marketing Scotland Podcast kicks off with the Terrace's Duncan McKay joining Chris for a look at the current state of play in sports marketing in Scotland. What's good, what's working and what could be much better than it currently is? If you've got any thoughts or opinions then get in touch.…

1
Welcome to the Sports Marketing Scotland Podcast 1:43

3+ y ago1:43

1:43

Welcome to the Sports Marketing Scotland Podcast. Hosted by Chris Samson, this podcast will provide ideas and practical advice on how to improve the marketing of your club, organisation or business, one podcast at a time. You can get in touch by emailing chris@sportsmarketingscotland.co.uk or sending a DM to @sportsmarketsco…

1
60: A Look at the Lowland League with George Fraser 1:07:14

3+ y ago1:07:14

1:07:14

Michael and Chris chatted to George Fraser about the Lowland League, how it works behind the scenes, the search for a sponsor and George's hopes for the league in years to come. We avoided any chat on the current ongoing play-off situation so don't get your hopes up for any juicy soundbites on that I am afraid. We also spoke a bit about BSC Glasgow…

1
59: Inside Livingston FC with Derek White 51:05

3+ y ago51:05

51:05

A man of many roles and arguably one of the busiest men in Scottish Football, Derek White joined Michael and Chris to chat about life at Livingston.By Scottish FA

1
58: Inside Ross County with Chief Executive Steven Ferguson 40:38

3+ y ago40:38

40:38

In our unofficial series of discussions with Chief Executives; Steven Ferguson at Ross County joined Michael and Chris to talk about life in the Highlands for the Premiership club and how he has adapted to life as Chief Exec from previously being manager.By Scottish FA

1
57: Facebook & Instagram for Clubs with Chris Cairns 41:48

3+ y ago41:48

41:48

On the latest episode we were joined by Chris Cairns from Facebook. Chris took us through the latest on Facebook and Instagram and what the opportunities for clubs are.By Scottish FA

1
56: Inside Montrose FC with John Crawford & Peter Davidson 38:35

3+ y ago38:35

38:35

Montrose Chairman John Crawford and Montrose Community Trust Chief Executive Peter Davidson joined Michael and Chris on the Scottish Football Marketing Podcast for a chat about life at Links Park and all the great work the club do. Topics covered include Montrose's role in the community, fundraising, the impact of COVID-19 and future hopes for the …

1
55: Inside Heart of Midlothian with Chief Executive Andrew McKinlay 56:10

3+ y ago56:10

56:10

The Scottish Football Marketing Podcast is back with a chat with Hearts Chief Executive Andrew McKinlay. Michael and Chris found out more about what goes on at the Edinburgh club, Andrew's approach to his role in his first six months and a look at what life could be like post-Covid.By Scottish FA

1
54: No Scotland No Party - Qualification Behind the Scenes 1:02:40

3+ y ago1:02:40

1:02:40

In a special one-off episode of the Scottish Football Marketing Podcast, Chris spoke to Michael about all that went on behind the scenes from a digital and social perspective on the night Scotland qualified for UEFA EURO 2020.By Scottish FA

1
53: Scottish Women's Football Marketing with Robert Wilson (SWF) 1:03:42

4y ago1:03:42

1:03:42

Chris and Michael were joined by Robert Wilson from SWF to discuss about marketing in Scottish Women's Football including the challenges and opportunities as well as getting a greater insight into life behind the scenes at SWF.By Scottish FA

1
52: Marketing Club X (Pure Fitbaw Special) 1:31:57

4y ago1:31:57

1:31:57

This podcast was originally recorded for the Pure Fitbaw Podcast. Chris and Michael were given a special brief on how they would market Club X and were invited onto the Pure Fitbaw Podcast to discuss how they would tackle the brief. The boys covered a number of different areas from setting a vision and identity for Club X to fan experience, strengt…

1
51: Fan Fundraising Initiatives at Clyde FC with Ian Fitzpatrick 46:57

4y ago46:57

46:57

Ian Fitzpatrick from Clyde FC joined Michael and Chris to discuss the various fan initiatives going on at the club including club ownership, digital season cards and rewards schemes.By Scottish FA

1
50: Inside Caledonian Braves with Chris Ewing 36:39

4y ago36:39

36:39

Caledonian Braves are not your typical Scottish non-league club. Their aim to give our fans a voice and a vote and they have recently launched their new app, released a documentary and are on the hunt for Non-Executive Directors to join the club. We hear from the Brave's founder Chris Ewing about the journey so far from Edusport Academy to OurFootb…

1
49: Inside Bohemian FC with Daniel Lambert 58:02

4y ago58:02

58:02

Bohemians in Ireland have been on one hell of journey over the past decade. From nearly going out to business the member owned club have seen a complete transformation off the pitch despite not winning any trophies in that time. We got Daniel Lambert, Commercial and Marketing Director at Bohemian FC to give us some insight into the work that has be…

1
48: Twitch With Farhan Ahmed 38:50

4y ago38:50

38:50

Farhan Ahmed from Twitch joined the podcast alongside host Michael Bochel to talk about what Twitch is, the opportunities for clubs on the platform and why Twitch is not solely about gaming.By Scottish FA

1
47: Social Media with David Childs 59:49

4y ago59:49

59:49

He has worked at two World Cup Finals, Scottish Cup Finals, eWorld Cups and now in a sports agency in Madrid doing social so we thought who better to come and speak to us about the wonderful world of football social media.By Scottish FA

1
46: POWER OF FOOTBALL with Gordon Waddell (Part Two) 43:26

4y ago43:26

43:26

In part two of our special Power of Football Podcast with Gordon Waddell, Danny Bisland discusses with him why football and sport is so important and its ability to connect with so many people.By Scottish FA

1
45: POWER OF FOOTBALL with Gordon Waddell (Part One) 41:28

4y ago41:28

41:28

In part one of our special Power of Football Podcast with Gordon Waddell, Danny Bisland discusses with him why football and sport is so important and its ability to connect with so many people.By Scottish FA

1
44: Inside Raith Rovers with Niall Russell 1:01:14

4y ago1:01:14

1:01:14

Niall Russell, Media Officer at Raith Rovers gives us insight into life at the Kirkcaldy club as we discuss fundraising, volunteers, Raith TV, their matchday apps plus more.By Scottish FA

1
43: Content and Branding at Motherwell FC with Grant Russell 1:15:49

4y ago1:15:49

1:15:49

Widely regarded as one of, if not the best club media teams in the country we thought it was about time we got Grant Russell onto the podcast to discuss how it all comes together behind the scenes at Fir Park.By Scottish FA

1
42: POWER OF FOOTBALL with the FAW 24:51

4y ago24:51

24:51

On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. On this podcast, Emma Iball, Secretary/School Liaison Officer for Buckley Town FC and Aled Lewis, Football Development Ma…

1
41: POWER OF FOOTBALL with the FAI 24:54

4y ago24:54

24:54

On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. In this podcast, Stephen Crowley (Everton AFC) and Vincent Foley, Club Education and Support Officer at the FAI joins Dan…

1
40: POWER OF FOOTBALL with the IFA Foundation 21:07

4y ago21:07

21:07

On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. In this podcast, Marc Gamble, Head of Youth Development at Greenisland Football Club and Gavin Nelson, Club and Community…

1
39: POWER OF FOOTBALL with Jamie Swinney (Stenhousemuir FC) 44:12

4y ago44:12

44:12

Next up on the Power of Football series we welcome Jamie Swinney, CEO of Stenhousemuir FC. In this episode we talk about the creation of the clubs community arm and their involvement with the Tryst community sports club. We also talk about their incredible ‘Community Help Initiative’ which has led to the club being recognised by the Scottish Govern…

1
38: Building a Community, Content & Marketing with Alan Granger (Football Manager) 1:00:39

4y ago1:00:39

1:00:39

Alan Granger, Senior Marketing Manager at Sports Interactive joined Chris Samson and Michael Bochel to chat about Football Manager and the work that goes on behind the scenes. There are many similarities between Football Manager fans and club fans and we found out more how Alan and the rest of the team manage their dedicated community, what they do…

1
37: POWER OF FOOTBALL with Grant Jarvie 1:08:20

4y ago1:08:20

1:08:20

In our spin-off series of Podcasts, we look at the Power of Football and the impact the game we all love can have on communities and people. Next up is Professor Grant Jarvie who is the current Chair and Director of the Academy of Sport at the University of Edinburgh. Recent successes have included helping the University of Edinburgh secure signifi…

1
36: The Creative Process & AVFTT with Studio Something 52:32

4y ago52:32

52:32

Studio Something co-founders Ian Greenhill and Jordan Laird joined us to chat about the creative process, executing ideas and popular BBC Scottish football TV show A View From The Terrace.By Scottish FA

1
35: What we can learn from the AFL with Oli Shawyer 58:23

4y ago58:23

58:23

Oli Shawyer, Growth Marketing Manager at the AFL in Melbourne caught up with Michael and Chris to take them through the work he does to grow the Australian Football League. There is so much to takeaway from this podcast. Oli talks about the club set-up, marketing activity and talks a lot about the importance of strategy and how he goes about it.…

1
34: Inside Berwick Rangers with Nathan Thompson 42:33

4y ago42:33

42:33

It has been a tough couple of years for Berwick Rangers but things are looking a lot more positive again for the team from just over the border. Associate Director Nathan Thompson joined us on the podcast to discuss what the club have been doing behind the scenes to get the club back on the right track.…

1
33: POWER OF FOOTBALL with Steven Sweeney (AFCCT) 43:04

4y ago43:04

43:04

In our spin-off series of Podcasts, we look at the Power of Football and the impact the game we all love can have on communities and people. Up first is COO of Aberdeen Football Club Community Trust, Steven Sweeney who takes us through how the community trust works and the work they have been doing particularly during lockdown.…

1
32: Inside Indy Eleven in the USL with Joshua Mason 51:11

4y ago51:11

51:11

US Sport is constantly referenced on the podcast so we thought we would go ask someone who works at a US club what they are up to. Joshua Mason, VP of Marketing and Strategy at Indy Eleven was that person and he gave us insight to what they are trying to achieve and how they are going about it.By Scottish FA

1
31: Lower/Non-League Social & Content Roundtable 55:08

4+ y ago55:08

55:08

Sean Davenport (Queen's Park), Roy Campbell (Caledonian Braves) & David Brockett (Clydebank) joined Michael Bochel & Chris Samson to discuss social media and creating content at part-time clubs.By Scottish FA

1
30: Live Streaming Part Two - Jack McGill (QTV) 44:41

4+ y ago44:41

44:41

In part two of our Live Streaming special, Jack McGill who runs QTV talks to us about the production aspect of live streaming, the story of QTV and his advice for clubs going forward.By Scottish FA

1
29: Live Streaming Part One - David Fowler (MyCujoo) 33:28

4+ y ago33:28

33:28

In a special two-part podcast, David Fowler from MyCujoo joins Michael Bochel and Chris Samson in part one to discuss live streaming and the MyCujoo streaming platform.By Scottish FA

Podcasts Worth a Listen

Sports Marketing Scotland Podcasts

Podcasts Worth a Listen

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