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What is it that allows some people to push themselves beyond their limitations? Why can some people survive situations others do not? On this podcast we try to find out the answers. Stephan Kesting, is a lifelong martial artist, BJJ black belt, career firefighter, and outdoorsman. Join us as he talks to fighters, adventurers, competitors, coaches, firefighters, trainers and other people living the strenuous life. Stephan also runs Grapplearts.com, where he has published many hundreds of mart ...
 
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The Self-Employed Life

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The Self-Employed Life

Jeffrey Shaw is a speaker, small business consultant, business coach for en

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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
 
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What’s the best marketing method for any business? It’s creating a remarkable customer experience. An experience that stands out from the crowd. An experience that is so amazing that your customers will share their experience with other potential customers without you even having to ask. Dan Gingiss is an author, podcaster, and international keynot…
 
After 4 decades of training Jiu-jitsu, MMA, Judo, Kajukenbo, Muay Thai, Karate and Kickboxing my right hip is worn out. Here's how I became aware that it needed replacing, what the surgery is going to look like, and what I've done to prepare for it! I'll post updates about my post-surgical recovery on my podcast, my youtube channel and my Instagram…
 
Best practices don’t always work for marketing. If you want to stand out and get noticed, don’t keep doing what everyone else is doing. That’s the advice from Mike Michalowicz, who is one of my favorite writers and my guest on today’s show. Mike is the author of a string of popular entrepreneurial books, including Profit First, The Pumpkin Plan, Cl…
 
It's one thing to be productive. It's quite another thing to be productive and work in a way that is most natural to who you are. Many productivity strategies want you to be and work different than who you are. That's not why you went into business for yourself! I share my productivity strategy which also turned out to be one of the favorite chapte…
 
There’s a gap between what you want to tell your potential customers or audience and what they need to hear. Tamsen Webster is here to talk about bridging that gap or finding the Red Thread that makes your ideas irresistible. Tamsen is a keynote speaker and message strategist with 20 years in marketing, 13 years as a Weight Watchers leader, and fou…
 
Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share! Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a…
 
Steph Gaudreau is a strength coach, nutritionist, podcaster, author and BJJ practitioner. I was thrilled to have her on the podcast today to discuss the overlap between strength training and jiu-jitsu. I think you'll get a lot out of it! Check out https://www.stephgaudreau.com/ or follow her on Instagram https://www.instagram.com/steph_gaudreau/ An…
 
Public speaking can be a huge stretch for most of us. Choosing to play it small isn't the best way to get your message out there. That's why I'm so excited about this conversation with Linda Ugelow. Linda is a speaker, TV host, and speaking empowerment coach. She is also the author of Delight in the Limelight: Overcome Your Fear of Being Seen and R…
 
Many people talk about job transition, going from one job to another, or from a corporate job to being self-employed. But we self-employed also go through "job" transition. Times in our lives when we're managing the business we have while also wanting to transition into something else. Maybe a bigger message or impact. This episode will give you so…
 
Pamela Slim is here to talk about her new book, The Widest Net. This is such a timely episode because it’s all about a step-by-step method for finding customers and building a genuinely thriving business. These steps will allow you to discover untapped markets and new customers that you may have missed. Pam is also the author of Body of Work and Es…
 
Don't get me wrong. I love Ben & Jerry's. But I do blame them for this ONE thing. In this episode I offer a strategy to solve the problem they've created as well as a way to solve other problems like prioritizing your goals, what to do on any given day, and how to organize the actions you take. Contact Jeffrey- Website Coaching Support My book, The…
 
The idea of getting more business through social media is pretty standard, but statistics show that 87% of social media users do not get any direct return on investment. Kim Walsh Phillips uses productivity and ROI measurements for direct response social media marketing. Kim is the founder of Powerful Professionals, a business coaching and educatio…
 
Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here! Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!…
 
Jeff Shaw runs Bellingham BJJ and despite coming to jiu-jitsu late in life fell in love with competition and eventually competed 8 divisions in a single tournament with pretty good results. I particularly love his pre-match psych up routine which you'll learn all about in this episode! 00:55 - 5 Minute Covid Checkin at Bellingham BJJ 13:53 - Starti…
 
Different articles and statistics floating around say it costs 5% to 25% more to get a new customer than to retain an existing customer. Creating customers for life is a brilliant business practice. John Jantsch is here to share how we can create customers for life. His new book The Ultimate Marketing Engine is all about a framework that guides cus…
 
There are many terms we tend to call ourselves. Entrepreneurs, solopreneurs, small business, freelancers. Self-employed seems to be one of the least common. In this episode, I make a strong case as to why you want to call yourself self-employed starting NOW! Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Sel…
 
Thinking about the customer experience is a huge part of building a successful business and brand. Sean and Thora Dowdell were able to take the customer experience to the next level and turn the tattoo and piercing model on its head. In 1995, Sean and Thora, along with their partner Chester Bennington started Club Tattoo. They now have six location…
 
One of the greatest brand taglines of all time is Because You're Worth It by L'Oreal. I love their attempt to get customers to feel their sense of worth and to probably spend more on their product than was customary at the time. But should we have to remind others what they're worth? Should we have to remind ourselves? Listen to this episode to fin…
 
Being more productive is a common business goal. We want to get the right things done that will move us forward with our plans. There’s no shortage of available books on productivity and when to say no. Today, we are turning that concept on its head and talking about when to say yes. Don Khouri is the author of When To Say Yes: The 5 Steps to Prote…
 
Most of us are thrilled to have repeat customers, but how do we turn those repeat customers into loyal customers? Loyal customers that not only like our product or service but will go the extra mile to do business specifically with us. These are loyal customers. Many loyalty programs are designed to get customers to come back, but creating genuinel…
 
There are plenty of typical characteristics of success--resiliency, determination, discipline, curiosity, growth mindset, etc. I try to look for not only the unusual answer but also one that provides you with a raw truth. This unusual characteristic of success is just that. A raw truth of being self-employed that will make you more successful if yo…
 
Julian Walker has researched, written, and podcasted about cults and gurus, spiritual bypass and quantum woo in New Age circles extensively. He is also a cohost of the (amazing) Conspirituality Podcast. Today's episode is really important, and we discuss why certain groups (like BJJ, MMA and Yoga circles) are more into conspiracy theories (starting…
 
Many of us spend so much time being busy but not accomplishing the things that are most important. Others set goals and spend too much time putting fires out to focus on making the correct progress. I'm so excited to introduce you to Jim Huling. He's the FranklinCovey consultant responsible for the 4 Disciplines Methodology, a simple system for get…
 
In episode 335 of The Strenuous Life Podcast Stephan Kesting talks to cult expert, cult survivor and cult deprogrammer Joeseph Szimhart. We go into depth about QAnon, New Age cults, Theosophy, cult recruitment tactics, and people escape them. I think this is a fascinating and very topical conversation. Find out more about Joe at https://www.jszimha…
 
Ethical email marketing is more critical now than ever. People are busy and are constantly getting bombarded with emails and sales messages. Now it's so important to serve and sell in a way that resonates with your subscribers. I have the perfect person on the show to talk about serving and selling in a way that puts the FUN back in email. Kate Dos…
 
How do you get someone's attention? How do you make someone feel the energy behind what you do? You need to show up disportionately passionate for their success! The problem is there are many filters that can cause us to hold ourselves back. Holding yourself back keeps you from getting the results you want. Listen to this episode and let it rip!…
 
We have the most incredible show for you today. Everybody’s always talking about meditation and how it has helped with focus, mindfulness, and fantastic morning routines. So many of us give it a try for a while then our practice eventually fades away to the back burner. Ariel Garten is a neuroscientist and one of the founders of Muse. Muse is a hea…
 
Two things that can hold any entrepreneur back are lack of time and fear. We have a fantastic show because I’m talking with someone who can solve these two problems and other issues that can hold us back. Kasey Compton went from bankrupt to Boss Babe when she took her first company from zero to $3 million in less than three years. She did this whil…
 
Dr Dr Chris Kavanagh is an Oxford trained evolutionary & cognitive anthropologist who co-hosts the 'Decoding the Gurus' podcast with Mathew Browne. Together they tackle the secular gurus propagating their ideas, grievances, and conspiracies on the internet. In today's episode we look at the 10 factors that go into their 'gurometer', a highly scient…
 
While we as entrepreneurs are often trying to fix many things at once or don't even know where to start, there's one thing that should be fixed first that will help your business the most. Find out what it is and what to do next. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell News…
 
The difference between going big in your business or repeating the same actions comes down to your mindset. How we think, and mindset blocks can prevent us from having what we want and deserve. Julia Pimsleur is the author of Go Big Now: 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals. Today, we talk about her new book a…
 
Under every story there's another story. It's one thing to understand the story behind your purpose and why you do what you do. Underneath that there's a story of proof. A story that makes sense of it all. When you recall that story of proof, it validates it all and gives you a deeper passion and commitment to the work you do. Join 18,000 subscribe…
 
From the cheekiest triangle choke counter I've ever used to Khabib slamming the crap out of his opponents in the UFC, here's a short episode about the times you simply have to move the fight to a new location! Hope you enjoy this, and if you do then a review or rating on the podcast platform of your choice would be super appreciated! Stephan…
 
Walter Masterson trolls anti-vaxx and pro-conspiracy rallies. He's brave, funny and insightful, and I was honored to have him as a guest on episode 332 of The Strenuous Life Podcast. Follow Walter on Youtube at https://www.youtube.com/user/waltermasterson On TikTok at https://www.tiktok.com/@waltermasterson On Twitter at https://twitter.com/walterm…
 
Revenue doesn’t always equate to business profit. As entrepreneurs, we have the power to create intelligent accounting practices that include profit as a priority when money begins coming in. Being profitable is a common struggle for new and established businesses. When business owners are minorities, some of the usual efforts come with additional …
 
Being at the midpoint of the year, here's a great idea and practical action you can take to finish up the 2nd half of the year in a big way to meet your goals. Give this idea a try! It's worked for me in multiple businesses and for many of my coaching clients! Also, let me know what ideas you come up with. Join 18,000 subscribers looking to do "bus…
 
Have you ever wondered why an eight-hour workday is standard for most workers? It's not because of productivity or circadian rhythms. The eight-hour workday was another innovation by Henry Ford. During the industrial revolution, most workers worked 12 to 16 hours a day, six days a week. Ford reduced hours and doubled pay, creating a safer environme…
 
Jon Thomas is a BJJ master strategician with an uncanny ability to connect grips, sweeps, submissions and positions together to create a seamless attack gameplan. In this episode we do a deep dive into the closed guard position and I think your jiu-jitsu will definitely improve if you implement his training methods and organisational concepts. Chec…
 
Self-employment can certainly be a roller coaster. The ups and downs and money is often a driving force of those emotions. Here's a practical solution to even out the ups and downs that come from the emotions around money. The important take-away is that you must stay 90% of the time in money-making mode not in money-losing mode. Join 18,000 subscr…
 
How to learn from instructionals, avoid bad seminars, improve BJJ training methods, the Australian MMA scene, trends in grappling, and much more with the eloquent Sonny Brown from the Sonny Brown Breakdown! And check out the latest Grapplearts instructional on the Closed Guard at https://www.grapplearts.com/closedguard…
 
Success and happiness are essential to all of us, especially entrepreneurs who often strike out on their own to be happier and create their success. If this is you, today's episode will inspire and excite you. Dr. Pele is the author of the new book Social Velocity: Why Going Fast Won't Get You Far. He believes that you have to be happy before you c…
 
When a coaching client asked on a call for advice on how to say "no", I realized how quickly I have learned to filter the option through my brain in order to know when to say "no". Here are three simple criteria for you to use so that you know when it's best to say "no". Join 18,000 subscribers looking to do "business with a soul" and sign up to re…
 
Do you know what it means to be business intrigued? Answering that question is what this episode is all about. Many professionals have experience with their craft or trade, but sometimes they have to learn about business through experience and the school of hard knocks. There seems to be a lack of business education in the professions. Kiera Dent i…
 
Timing is rarely perfect in life and business. We might feel compelled to leave a steady job to start our own business but think it's not the right time. Or something inspires us to reach out for coaching support but it doesn't seem like the right time so we talk ourselves out of it. In this episode, I encourage you to listen to the inkling you are…
 
Do self-employed people need to cultivate leadership skills? Most of us know the answer is a resounding yes! Being a leader is even more critical when you are the person calling the shots for your business and livelihood. That’s why I’m thrilled to have today’s guest Jim Knight on the show. Jim’s new book, Leadership That Rocks: Take Your Brand’s C…
 
Steve Koepfer is a Master of Sport in Russian Sambo, and has translated his skills on the mat into a busy career as a stuntman appearing in the John Wick movies, Ray Donovan, The Blacklist, The Punisher and more. In this conversation we go into depth about what doing stuntwork is really like, how fight scenes get choreographed, and Steve's best adv…
 
Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, The Self-Employed Life is now available! Watch my TEDx LincolnSquare video and please share! Resources - Take The Self-Employed Assessment! Ever feel like you're …
 
You are a big deal. If you don't believe me, you will by the end of this episode. Erin King is the author of You're Kind of a Big Deal: Level Up by Unlocking Your Audacity. Her book is all about leveling up by thinking of yourself as a big deal, having the audacity not to care what others think, and lessons and stories from some of her challenges. …
 
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