Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
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Cultivating a Growth-Driven Company Culture | Ep 80
32:02
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Join us for an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook dive into the critical role of company culture in driving business success, particularly within the sports business sector. This episode is packed with actionable insights and strategies for entrepreneurs who want to build a strong, positive, and…
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Intentional Growth: Strategies for Purposeful Business Expansion | Ep 79
32:43
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Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook explore the concept of intentional growth and its significance in the sports business domain. This episode is filled with practical advice and key strategies for entrepreneurs aiming to achieve purposeful and sustainable business growth. In thi…
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Recognizing and Addressing Ineffective Business Practices: The Dead Horse Theory | Ep 78
27:54
27:54
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Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the critical role of decision-making and adaptability in entrepreneurship within the sports business domain. This episode is packed with practical advice and key strategies that entrepreneurs can use to identify and address ineffec…
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The Power of Mentorship in Entrepreneurship | Ep 77
32:34
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Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the critical role of mentorship in entrepreneurship within the sports business domain. This episode is packed with practical advice and key strategies that entrepreneurs can use to find and benefit from mentors. In this episode, Da…
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From Pre-Med to Gym Mogul: Bill Borges' Entrepreneurial Leap | Ep 76
35:03
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Tune into an inspiring episode of the Paradigm Playbook podcast, titled "From Pre-Med to Gym Mogul: Bill Borges' Entrepreneurial Leap", where hosts Dave Kozak and Steve Cook engage with successful entrepreneur Bill Borges. This episode offers a wealth of insights for sports business entrepreneurs looking to scale their ventures and navigate the cha…
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Mastering the Game: Essential Skills for Sports Entrepreneurs | Ep 75
34:21
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Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook dissect essential skills for entrepreneurship within the sports business domain. This episode is rich with practical advice and key strategies that entrepreneurs can use to build and maintain successful sports businesses. In this episode, Dav…
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Mastering the Mirror: The Power of Self-Awareness in Sports Entrepreneurship | Ep 74
43:46
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Tune into an enlightening episode of the Paradigm Playbook podcast, titled "Mastering the Mirror: The Power of Self-Awareness in Sports Entrepreneurship", where hosts Dave Kozak and Steve Cook delve into the significance of self-awareness for entrepreneurs in the sports business. This episode offers valuable lessons for entrepreneurs eager to enhan…
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Leading Without Limits: Overcoming Superman Syndrome | Ep 73
42:35
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Tune into an insightful episode of the Paradigm Playbook podcast, titled "Leading Without Limits: Overcoming Superman Syndrome", where hosts Dave Kozak and Steve Cook delve into the challenges and strategies for effective leadership in sports business. This episode provides valuable lessons for entrepreneurs seeking to optimize their business manag…
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Strategic Tools for Sports Business Mastery | Ep 72
34:49
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Tune into an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook share their wisdom on Strategic Tools for Sports Business Mastery. This episode is a treasure trove for entrepreneurs in the sports business looking to elevate their ventures. Dave and Steve, with their rich entrepreneurial backgrounds and passion …
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Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve deep into the concept of "Answering to the Business." In this episode, they explore the crucial shift from technician to business owner, the significance of listening to your business, and the essential steps for sustainable growth in the…
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Unreasonable Hospitality: How to Give the Best Service | Ep 70
33:15
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33:15
Join us for a captivating episode of the Paradigm Playbook podcast, where hosts David Kozak and Steve Cook delve into the art of exceptional customer service in the sports business arena. This episode is densely packed with actionable insights and strategic approaches to revolutionize your customer experience, drawing from the episode themed around…
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Hustle Harder: A Sports Entrepreneur's Guide to Success | Ep. 69
33:07
33:07
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Join us for an engaging episode of the Paradigm Playbook podcast, where hosts David Kozak and Steve Cook share their profound insights tailored for entrepreneurs navigating the sports business landscape. This episode offers a concise, 15-minute exploration packed with actionable wisdom and essential strategies for fostering business resilience and …
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Maximizing Growth & Opportunities | Ep 68
32:02
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Join us for an enlightening episode of the Paradigm Playbook podcast hosted by the insightful duo, David Kozak and Steve Cook. This episode is a treasure trove for entrepreneurs in the sports business realm, offering a compact, 15-minute guide filled with actionable advice and strategic wisdom to help you navigate the complexities of business growt…
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Empowering Teams with Positivity: A Chat with Marcella Miciano | Ep 67
16:40
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In this inspiring episode of "Paradigm Playbook," host Steve Cook broadcasts live from the Hyatt Regency in Orlando, Florida, during the US Swim School Association National Conference. He is joined by Marcelo Marciano, a dynamic professional specializing in positivity, training, and team development. Marcella shares her extensive background in chil…
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Marketing, KPIs, and Customer Experience | Ep 66
28:34
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Welcome to the Paradigm Playbook Podcast, where your hosts, Dave Kozak and Steve Cook, dive deep into the world of sports entrepreneurship. Bringing years of successful business experience and a passion for sports, Dave and Steve share their insights and strategies for building a thriving sports business. 🎙️ Episode Highlights: - Marketing by the N…
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From Gymnast to Gymnastics Guru: Stephanie Savas' Entrepreneurial Leap | Ep 65
37:39
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In this compelling episode of "Paradigm Playbook Playmakers" hosts Dave Kozak and Steve Cook engage with Stephanie Savas, a former competitive gymnast who turned her passion into a thriving business. Stephanie recounts her journey from her early days in gymnastics to coaching, which she used to support herself through college. A pivotal moment came…
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Strategic Use of Metrics and KPIs | Ep 64
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Welcome to the latest episode of Paradigm Playbook, where hosts Dave Kozak and Steve Cook delve into the intricacies of using metrics and Key Performance Indicators (KPIs) to fuel growth and efficiency in the sports business sector. This episode is a treasure trove for entrepreneurs, business owners, and anyone interested in the sports industry's f…
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From Gymnast to Global Guru: Jeff Lulla's Journey in Shaping the Gymnastics Business Landscape | Ep 63
21:19
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In this captivating episode of Paradigm Playbook, Steve Cook introduces us to the inspiring world of Jeff Lulla, a renowned figure in the gymnastics community. As the founder of Fun & Fit Gymnastics, Jeff has spent over three decades shaping the world of recreational gymnastics, both as a passionate coach and a visionary business leader. Jeff's jou…
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The Numbers Game: Navigating Financials in Sports Business | Ep 62
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In this engaging episode of Paradigm Playbook, hosts Dave Kozak and Steve Cook explore the crucial importance of financial mastery in the sports business industry. They emphasize the necessity for entrepreneurs to have a deep understanding of their business's financial aspects, including the bottom line, accounting principles, and taxation. The con…
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In this enlightening episode of the Paradigm Playbook podcast, hosts Dave Kozak and Steve Cook dive deep into the often overlooked yet crucial aspect of pricing in the sports business industry. This episode is a must-listen for entrepreneurs who are looking to refine their pricing strategies and boost their business growth in the new year. Througho…
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Transparency in Sports Entrepreneurship | Ep 60
33:28
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Join us for "Transparency in Sports Entrepreneurship," hosted by Dave Kozak and Steve Cook. This episode focuses on the critical role of transparency in sports business success. Our expert hosts, with their extensive entrepreneurship background, delve into financial transparency, its impact on trust and growth, and the importance of transparent lea…
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Everyone Has A Plan Until They Get Punched In The Face! Goal Setting and Planning | Ep 59
25:37
25:37
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Welcome to another insightful episode of Paradigm Playbook! In this episode, David and Steve dive deep into the interconnected realms of goal setting and planning. They discuss how these two crucial aspects of business and personal development are not just sequential but also highly intertwined. Drawing on real-world examples, including a poignant …
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In the latest episode of the Paradigm Playbook podcast, hosts Dave Kozak and Steve Cook delve into the intricate world of management styles in the sports business industry. This episode is a must-listen for entrepreneurs looking to thrive in the competitive sports arena. The discussion starts with a crucial distinction between leadership and manage…
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Join Dave Kozak and Steve Cook, seasoned entrepreneurs and sports enthusiasts, in this episode of Paradigm Playbook as they seamlessly transition from personal discipline discussions to work disciplines in the entrepreneurial world. The key concept of "Fake it till you make it" takes center stage, emphasizing the significance of taking oneself seri…
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🎙️ Unlocking Entrepreneurial Wisdom | Paradigm Playbook Podcast Episode Welcome to another impactful episode of "Paradigm Playbook" with your hosts Dave Kozak and Steve Cook! Dive into the world of sports business entrepreneurship as Dave and Steve, successful entrepreneurs and sports enthusiasts, share critical insights in their signature 15-minut…
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Strategic Playbook for Sports Business: From Groundwork to Growth | Ep 55
34:41
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In this comprehensive episode of "Paradigm Playbook," hosts Dave Kozak and Steve Cook offer an in-depth exploration of marketing and business strategies for sports entrepreneurs. Drawing from their interview with Christie Copeland, a seasoned consultant with backgrounds in the auto industry and gym ownership, they cover a wide range of topics cruci…
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The Entrepreneur's Guide to Thriving in Sports Business with Christie Copeland | Ep 54
35:27
35:27
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Dive into the dynamic world of sports entrepreneurship with our latest episode of Paradigm Playbook. Join us as we explore Christie Copeland's unique journey from data analyst and part-time coach to becoming a thriving gym owner and savvy business seller. In our in-depth discussion, Christie shares the pivotal moments and strategic decisions that c…
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Navigating Trends and Opportunities in the Sports Business World | Ep 53
36:14
36:14
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In this episode of Paradigm Playbook, hosts Dave Kozak and Steve Cook delve into the latest trends and opportunities in the sports business world, providing valuable insights for entrepreneurs and business owners. They discuss the impact of societal trends, such as the shift towards hybrid work environments, and specific trends in the sports indust…
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Why 'Selling Fun' in Marketing Isn't Just for Swim Schools | Ep 52
26:28
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In this enlightening episode of the Paradigm Playbooks podcast, host Dave Kozak is joined by marketing aficionado Steve Cook. Together, they delve deep into the intricacies of modern marketing, emphasizing the importance of truly understanding your "why" and aligning it with customer desires. Steve sheds light on the art of selling experiences and …
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Business Scalability: Right People, Continuous Learning, and Core Values | Ep 51
31:04
31:04
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In this episode of Paradigm Playbook, Dave Kozak and Steve Cook share invaluable insights on mastering business scalability. Discover the secrets to success in scaling your business, from placing the right people in the right positions to fostering continuous learning and preserving core values. Learn how to transition employees into roles that ali…
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Scaling and Maximizing Revenue in Your Sports Business | Ep 50
31:22
31:22
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Join hosts Dave Kozak and Steve Cook in this comprehensive episode of the Paradigm Playbook Podcast as they explore the intricacies of scaling your sports business while also addressing the issue of waiting lists. In the first part, they emphasize the crucial distinction between growth and scaling, offering insights into building the right infrastr…
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Elevating Your Sports Business Through Customer-Centric Excellence | Ep 49
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Join hosts Dave Kozak and Steve Cook in this episode of Paradigm Playbook as they explore the art of customer-centric excellence in sports businesses. Delve into the significance of follow-through in customer service, from prospecting to retention. Learn how to harness the power of customer feedback to shape a better business and drive growth. Disc…
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Is the Customer Always Right? No, But It's Always Your Responsibility | Ep. 48
33:17
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Hosts Dave Kozak and Steve Cook delve deep into the art of customer service and its pivotal role in creating devoted customers. Discover the secrets to exceptional customer interactions, from establishing rapport to setting clear expectations. Learn why personal touches, genuine communication, and addressing customer concerns are the cornerstones o…
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Refining the Technique of Closing Sales: Turning Prospects into Clients | Ep 47
31:11
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Welcome to an enthralling episode of Paradigm Playbook! In this engaging discussion, hosts Dave Kozak and Steve Cook unravel the intricacies of mastering effective sales techniques within the world of sports entrepreneurship. They delve into the art of closing deals with precision, emphasizing the significance of understanding and addressing custom…
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Mastering the Game: Winning Strategies for Sports Business Sales Presentations | Ep 46
33:00
33:00
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Hosts Dave Kozak and Steve Cook, seasoned business owners and sports enthusiasts, dive into the art of crafting winning sales presentations in the context of the sports business industry. They explore key strategies for engaging your audience and converting prospects into loyal customers. The hosts emphasize the importance of understanding your aud…
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Accountability, KPIs, and Setting Objectives in Sports Entrepreneurship | Ep 45
41:59
41:59
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In this enlightening episode of "Paradigm Playbook: Navigating Success in Sports Business," hosts Dave Kozak and Steve Cook, joined by special guest Bruce Cook from Scotland, delve into the critical aspects of measuring success in the realm of sports entrepreneurship. As Steve Cook takes the lead in the absence of Dave Kozak, they discusses vital t…
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From Black Belt to Business Brilliance: AJ Discianni's Martial Arts Journey | Ep 44
38:41
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In this episode, we have the privilege of sitting down with AJ Discianni, the owner of Droogs MMA & Jui Jitsu Gym in Pottstown, Pennsylvania. AJ takes us on his journey from being a Brazilian Jiu Jitsu black belt to co-founding a martial arts gym. Despite hurdles and even the pandemic, AJ and his team managed to open their gym successfully. Tune in…
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Rick Palumbo is a seasoned serial entrepreneur with a passion for sports and business. Rick shares his diverse entrepreneurial journey, from his early days as a young boy running a lemonade stand to his successful ventures in car washes, graphic design, and even inventing innovative products like the "fast fluff pit fluffer" for gymnastic clubs. Th…
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Unlocking the Power of Prospecting in the Sports Industry | Ep 42
26:33
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Delve into the critical aspect of prospecting for clients. In this episode, Dave and Steve emphasize the importance of defining your ideal client and understanding their needs. By sharing real-life examples, they reveal the power of storytelling in prospecting and how it can help you create attraction models to reach different client groups. The ho…
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Building Winning Habits: The Key to Success in Sports Business | Ep 41
27:57
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In this episode of the Paradigm Playbook podcast, hosts Dave Kozak and Steve Cook delve into the topic of habits and their significance in building a successful sports business. They emphasize the importance of purposeful habits and the role they play in delegation, leadership, scheduling, hiring, firing, and time management. The hosts discuss how …
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Mastering Delegation: The Key to Building a Winning Sports Business | Ep 40
27:32
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In this episode of the Paradigm Playbook podcast, hosts Dave Kozak and Steve Cook delve into the crucial topic of delegation for entrepreneurs in the sports business industry. Drawing from their own experiences as successful business owners and sports enthusiasts, they provide valuable insights on how to delegate effectively and strategically. They…
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Mastering Time Management: Strategies for Entrepreneurs | Ep 39
28:41
28:41
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Welcome to Paradigm Playbook, the ultimate podcast for sports business entrepreneurs. Join your hosts, Dave Kozak and Steve Cook, as they share their insights and experiences in just 15 minutes a week. In this episode, they dive into the fascinating world of time management. From its historical roots in efficiency to the modern-day importance matri…
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The Entrepreneurial Calendar: How to Plan and Be Proactive | Ep 38
29:19
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Join hosts Dave Kozak and Steve Cook on Paradigm Playbook, a podcast designed to support entrepreneurs in the business of sports. In this episode, they delve into the importance of effective time management for entrepreneurs and introduce the concept of the entrepreneurial calendar. They emphasize the power of saying no and provide practical tips f…
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Embracing Failure: The Key to Business Success | Ep 37
26:29
26:29
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Join hosts Dave Kozak and Steve Cook on the Paradigm Playbook podcast as they discuss the fear of failure and its impact on business growth. In this episode, they explore how failure is an essential part of the learning process, sharing insights from renowned authors like Patrick Lencioni and Jim Collins. Discover why failure should be embraced rat…
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The Power of Conflict: Building a Winning Sports Business | Ep 36
27:05
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Welcome to Paradigm Playbook, a podcast for entrepreneurs in the business of sports. In this episode, hosts Dave Kozak and Steve Cook discuss the role of conflict in business and how it can lead to innovation and progress. They explore the concept of productive conflict, the importance of maintaining energy to have difficult conversations, and the …
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Mastering Accountability: The Key to Leadership and Success | Ep 35
24:01
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In this episode of the Paradigm Playbook podcast, hosts Dave Kozak and Steve Cook delve into the crucial topic of accountability. As seasoned entrepreneurs, they explore the various aspects of accountability in leadership, management, personal motivation, and business growth. They emphasize the importance of self-accountability as the foundation fo…
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Mastering Organizational Structure for Success | Ep 34
27:28
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Join hosts Dave Kozak and Steve Cook in this episode of Paradigm Playbook, a podcast dedicated to sports business entrepreneurs. In this thought-provoking discussion, they delve into the crucial role of organizational structure in building a thriving company. Exploring the evolution from traditional hierarchical structures to the dynamic matrix str…
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Unleashing the Power of Effective Leadership: Insights from Dave Kozak and Steve Cook | Ep 33
25:05
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Welcome to the Paradigm Playbook Podcast, where industry titans Dave Kozak and Steve Cook take you on an engaging journey into the captivating world of leadership. Join us as we uncover the secrets behind effective leadership strategies and explore the qualities that set exceptional leaders apart from the rest. Discover how leaders inspire and posi…
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The Power of Habits: Building Success Through Keystone Habits | Ep 32
28:21
28:21
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Welcome to Paradigm Playbook, the podcast where sports business entrepreneurs Dave Kozak and Steve Cook dive deep into the world of success habits. In this episode, they explore the transformative impact of habits and how they shape our journey towards achievement. From recognizing habits to cultivating envy towards desired habits, Dave and Steve r…
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Effectively Pricing In Business: Evaluate and Adjust | Ep 31
26:11
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In this podcast episode, Dave Kozak and Steve Cook, discuss the importance of pricing in business and how to do it effectively. They explain that setting prices based solely on what competitors charge is not a good strategy, as businesses need to differentiate themselves from their competitors. They also emphasize the need to regularly evaluate and…
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