Watch my free video for a tip to solve this universal problem, and check out my new program “AI Master For Client Acquisition” for many, many more. Free Video: https://TheWOWStrategy.com Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, gro…

Unfortunately. WAY too many business owners make this mistake. No wonder 90% of businesses don’t last. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, want, need, desire, sell,…

My brand new game-changing program launches tomorrow! Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Mastery, Client, Acquisition, leads, generation, conversion, program, course, coaching, coach…

Two recent developments are causing glitches and mistakes on the part of the 800-pound gorilla. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Google, Search, GPT, monopoly, pay, per, click, ads…

Pay attention to what the Democrat propaganda machine is doing this week, and ongoing. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Kamala, Harris, Biden, Democratic, Convention, President, Tr…

Having an effective “Butts In Seats” system is the key to a successful event that brings you your ideal clients. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, live, event, person, free, dinner,…

I keep adding more and more features to make it more and more effective. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI,

Making it easier for businesses to make money using the platform. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Threads, Meta, Insights, analytics, data,…

According to the brilliant Maxwell Sackheim. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, front, back, end, repeat, upsell, referrals, Maxwell, Sackheim, customers, acquisition, acquire,…

But not until he had all his ducks in a row. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Ford, side, hustle, job, quit,

Are you taking as much advantage of the internet to promote your business as you could be? Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Elon, Musk, Trump, interview, internet, Twitter, X, YouT…

What does that mean for your advertising and marketing strategy? Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, optimism, optimistic, recession, inflation, economy, up, down, boom, booming, slow…

Unfortunately, in this case it’s three times as ineffective. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, mail, postcard, realtor, real, estate, offer, free, EDDM,…

Always fun to compete and socialize at the same time. I see business success as a game to be won, while also having a ton of fun at the same time. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, …

Smart “competitors” always look for ways to profit together. How about you and your business? Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, YouTube, Meta, Instagram, TikTok, competitors, compet…

According to one of the most brilliant, accomplished advertising minds in history. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, headline, ad, ads, name, top, logo, Oglivy, Ogilvy,…

When you get both working together in your business, you will revolutionize your income and your lifestyle. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, automation, freedom, lifestyle,…

Google’s bad news continues. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Google, search, GPT, SearchGPT, Chat, antitrust, monopoly, engine, chrome, PPC, pay, per, click, ads,…

Judge rules its search engine is a monopoly. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Google, monopoly, antitrust, Microsoft, Bing, Apple, Big, Tech, search, engine,…

Direct mail works great when you have something to announce or some news to share. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, direct, mail, live, event,…

“AI Mastery For Client Acquisition: Lead Generation and Conversion for Coaches, Consultants, and Experts” is about to revolutionize the impact, income, and lifestyles of A LOT of great people. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profit…

This is great news for genuine, authentic experts. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Chat, GPT, bot, Linkedin, Meta, Facebook, Instagram, TikTok, Threads, generated, content, authen…

And make sure it’s the right story for you to tell. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, ads, images, photos, pictures, story, positive, negative, problem, solution, before, after,…

Their solution is a time-tested strategy for business survival and growth. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, McDonald's, innovation, Big, Mac, Arch, meal, deal, 5, inflation, recess…

One aspect sounds amazing, bringing the movie “Her” closer to becoming reality. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Chat, GPT, Open, AI, advanced, voice, Her, emotions,…

The #BoycottTheOlympics campaign appears to be failing miserably. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, boycott, Olympics, Paris, Tokyo, opening, ceremony, NFL, Bud, Light, recession, e…

Here’s an example of an excellent piece of marketing — with some room for improvement. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct, response, tactics, success, profits, growth, results, marketing consultant, AI, postcard, mail, headline,…

Enjoying a free trial of what seems like a zillion movie channels.

The popular video platform is testing what it calls “server-side ad injection” technology. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, YouTube, ads, injection, ad, blockers,…

They improve the sales of any offer — with one exception. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, bonuses, premium, offers, increase, improve, relevant, Ted, Nicholas,…

NBC knows how to keep viewers engaged with their coverage of the event. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Olympics, NBC, tv, coverage, story, telling, stories, emotional,…

Looks like they won’t be getting rid of them after all. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Google, cookies, Chrome, browser, internet,…

Business owners can learn a lot about advertising, marketing, and sales by paying close attention to how an inferior product or service (or, in this case, person) is presented as desirable. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, …

Two examples of local business marketing that slightly miss the mark. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, offer, deadline, local,

Now the ridicule shifts to Cackling Kamala, and life goes on...

Pro-Trump ads and images are being shown on X at a high frequency, even to users who have expressly blocked such content. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Elon, Musk, Donald, Trump, X,…

Money-making advice from one of the greatest money-making writers of all time, the great Ted Nicholas. Steve Sipress, entrepreneur, marketing, advertising, sales, leads, generation, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, coach, consultant, Ted, Nicholas, headline, quotes,…

Most sales, marketing, and advertising efforts fall short of expectations because they aren’t focused on the most important factor. Steve Sipress, entrepreneur, marketing, advertising, sales, leads, generation, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, coach, consultant, pol…

As private citizens, we may not like how Big Tech companies seem to know everything about us, but as online advertisers and sellers we love it! Steve Sipress, entrepreneur, marketing, advertising, sales, leads, generation, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, coach, con…

The Pareto Principle is your friend. Steve Sipress, entrepreneur, marketing, advertising, sales, leads, generation, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, coach, consultant, Pareto, Principle, 80, 20, ideal, top, best, AI, data, clients, customers, patients, members,…

Most business owners don’t use direct mail at all, or they do it horribly. This piece could easily be greatly improved, but it’s already a big money-maker just as it is. Steve Sipress, entrepreneur, marketing, advertising, sales, leads, generation, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, g…

Yesterday’s assassination attempt was extreme government negligence at best.

Accelerate has generated fantastic results in its testing phase, now joins Meta’s Advantage+ and Pinterest’s Performance+ as “AI-enabled” advertising tools. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consul…

And to take it more quickly than if you don’t use this strategy. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, act, action, urgency, premium, bonus, Benson, gift, purchase, buy, now,…

It’s time to just keep things simple and focus on delivering the best products and services we can. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, politics, left, right, wing, extreme, extremism, di…

Capitalizing on the billions of dollars lost due to ineffective email marketing. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, leads, generation, conversion , email, deliverability, inbox, Mailtrap…

Business owners are overwhelmed with the complexity of implementing effective advertising and marketing. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, WAYS, channels, choices, media, platforms, sys…

Be careful whose ideas or templates you use for your advertising or marketing. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, postcards, email, social, media, ads,…

Social media and legacy media are overflowing with articles, videos, posts, and comments belittling our current president Joe Biden for his dementia that has been extremely obvious for years. Biden, dementia, demented, Parkinson's, Alzheimer's, brain, damage, cognitive, decline, president, campaign, office, Jill,…

They follow the lead of TikTok, and so should you. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Meta, Instagram, Tik, Tok, TikTok, AI, influencers, video, customer, service, bot,…