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The PricePlow Podcast

Supplement Industry Thought Leaders

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The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https ...
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Welcome to Food Tech Talk: Supply Chain Insights From Farm to Fork, a bite-sized podcast discussing the latest trends and technology in the food and supplements industries, featuring conversations with regulatory experts, quality and safety champions, and thought leaders across the industry. Together, we are on a mission to change the food and dietary supplement industry for the better. In short snippets, guests will discuss a range of topics, from regulatory compliance to sustainable operat ...
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"Shefik presents Invocation" is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. Content includes video footage, and its audio is severed and packaged as a conceptual radio show — currently broadcast on 23 terrestrial radio stations and frequencies throughout the United States — as well as a podcast. Each episode, produced by Shefik, highlights one relatable focal point, encompassing a unique thematic concept that invigorates the ...
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The Toxin Terminator

Aimee Carlson-Certified Toxicity & Detox Specialist

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The Toxin Terminator is helping people restore and renew their health by sharing what mainstream media will not tell you! Engage in the most relevant topics as leading experts and industry thought leaders share how to take control of your health. As a lifetime entrepreneur, Aimee has owned the only 100% female automotive service franchise in North America, is a best-selling author, and featured guest expert as a certified Toxicity & Detox Specialist. After suffering from multiple chronic hea ...
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In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline. Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus,…
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Join Lydia Adams as she speaks with Chris Latta, Director of Business Development at Kwik Lok, about the evolving landscape of food traceability and transparency. With over 15 years of experience in global sales, marketing, sustainability, and industrial design, Chris brings a unique perspective to the conversation. Chris discusses Kwik Lok's 70-ye…
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In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB’s cutting-edge ingredient developmen…
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In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a ba…
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Join Lydia Adams on Food Tech Talk as she interviews Steven Foster, a seasoned expert in food safety and quality assurance with over 30 years of experience in the food industry. Currently serving as the VP of Food Safety and Quality at Wholesale Produce Supply, Steven shares his journey and the defining moments that shaped his approach to food safe…
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Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we’re learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how diffic…
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Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavo…
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In this episode of Food Tech Talk, Lydia Adams sits down with Dr. Stephen Sims, a distinguished food safety and quality assurance expert. With a background in chemistry and extensive experience in the food industry, Dr. Sims offers unique insights into the world of food safety auditing and quality management. Dr. Sims takes us through his journey f…
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On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits. Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion fo…
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On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health. Freemen Nutra is traditionally a distributor o…
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Join Lydia Adams as she interviews Phoebe Lapine, a chef, wellness advocate, and author of "The Wellness Project" and "Carbivore." Phoebe shares her unique journey from culinary expert to health-conscious cookbook creator, offering a fresh perspective on the intersection of delicious food and nutritious eating. Throughout the discussion, Phoebe del…
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On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients. In this episode, we dive deep into the science behind some of the most innovative cognitive-…
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On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective. Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We …
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In this insightful episode of Food Tech Talk, Lydia Adams interviews Catherine Cosby, Director of Food Safety and Regulatory Compliance at Kroger. With over 15 years of experience in the food industry, Catherine shares her journey and expertise in food safety. The conversation centers on FSMA 204 and its implications for the food industry, with Cat…
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On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year. Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he…
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In this episode of Food Tech Talk, Lydia Adams interviews Rachel Zemser, a food science industry consultant with nearly three decades of experience. Rachel, the Founder of A La Carte Connections, shares her journey in the food industry and her passion for food science, which was sparked by her international upbringing and exposure to diverse food c…
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In this episode of Food Tech Talk, Lydia Adams interviews Leanne Singleton, a food industry expert with over two decades of experience. Currently the Principal Food Safety, Food Waste Specialist at FoodSure Australia, Leanne discusses the significant changes in food safety systems over the past 20 years, highlighting the shift from reactive inspect…
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Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small. This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into…
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In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innov…
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Join Lydia Adams on this episode of the Food Tech Talk podcast, where she interviews Dr. Wesam Al-Jeddawi, Executive Director of Laboratory Services at Core Catalyst Food Sciences. Dr. Wesam has a strong background in food science, microbiology, safety, and quality control, and is passionate about leveraging scientific innovation to advance food sa…
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In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of expe…
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In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle. Dr. Tan, a renowned expert in the field of phytonutrients and the world’s…
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Join Lydia Adams as she hosts a special episode of the Food Tech Talk podcast, with Trustwell CEO, Katy Jones. Katy’s journey at Trustwell started back in 2015, and this conversation tracks that time from her stint as Chief Marketing Officer right up to her current role. This ‘state-of-the-industry’ check-in gives Katy and Lydia a chance to reflect…
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The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes: Jim Emme, CEO of NOW Foods Kyle Turk, Natural Products Association Rick Collins, the one and only Mike DiMaggio, Chief Legal Officer at NutraBolt Mark LeDoux, founder and CEO of …
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Join Lydia Adams as she hosts the Food Tech Talk podcast, featuring Jill Stuber and Tia Glave, the co-founders of Catalyst LLC. In this episode, they discuss the crucial role of leadership and culture in the food safety and quality industry. Discover the moments that led Jill and Tia to recognize a leadership skill gap, and how Catalyst LLC empower…
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In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner. In the previous episode, Rob explained how goBHB was back on the market, and took us thr…
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In this episode of the Food Tech Talk podcast, host Lydia Adams speaks with Eden Butvinik, a business owner, food scientist and photographer. Eden works for themself through Eden Butvinik Consulting, and in this conversation, they share how their work in the food industry works in tandem with their creative tendencies. Their grasp of the consumer-l…
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It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition. Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode. ISSN and the Industry Battle for Crea…
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For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank. From the NFL to Shark Tank to the NFL: Chris Gronkowski’s Ice Sha…
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In this episode of the Food Tech Talk podcast, host Lydia Adams interviews Ryan Richard, the Vice President of Community Engagement at GS1 US. During their discussion they touch upon the difficulties inherent in the tracking process and why it is so important that food can be accounted for throughout the entire supply chain. Ryan shares his thought…
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Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He’s gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements. So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of progress. The two …
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Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company. Inside the Vitamin Shoppe Brands Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Se…
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In this episode of Food Tech Talk, host Lydia Adams interviews Nirdesh Dalal, a senior food and beverage scientist at Lucta. Nirdesh shares how his passion for food and the science behind it drove him down the path to his current role. He discusses the balance between creativity and quality in the food lab and how attitudes and expectations of food…
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Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132. To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself: A Quick Discussion with Lee Wright, The Vitamin Shoppe CEO …
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While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132. Jocko Willink: Founding Jocko Fuel and Jocko’s Supplement Stack We had a quick discussion about the founding of Jocko Fuel, how they strive to do the right thing and formulate supplements in th…
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In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Lydia Adams is joined by Ivan Dedek, Brewmaster/Food Scientist at Meier's Creek Brewing Company. Find out how and why Ivan followed his passion for brewing and let it lead him into the industry away from his previous life in finance. If you’re someone with similar drea…
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For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet …
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The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast. Aaron Heidebreicht Joins Applied Nutrition to Take on The Americas This podcast was recorded ear…
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In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Lydia Adams is joined by Michelle Brydalski, VP of Food Safety and Quality Assurance at Charcuterie Artisans. Join them as they investigate the data and why ignoring trends is a recipe for disaster and explain why proper preparation is vital for dealing with recalls. M…
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The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra. Joey Savage Launches Savage Nutra Consulting This podcast was recorded at the Arnold Sports Festival in early March 2024. At the time of recording, Joey h…
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Food safety is not something any of us want to make compromises on – and nor should we. At Trustwell we’re dedicated to helping food companies help you to trust what’s on your plate. We make leading safety and compliance software and that’s why we’re having important conversations across the supply chain on compliance, labeling, food safety, regula…
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Every year, the who’s who in the supplement industry make the pilgrimage to the famous Arnold Expo. It’s a hectic, buzzing environment that showcases all the industry has to offer for the year, and brands use it as an opportunity to commingle with industry leaders, athletes, and consumers. The Cage is Back, Baby! One element that has been sorely mi…
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This is the second of two new episodes with Dr. Cameron Sepah, founder and CEO of Maximus, and this is the one that everyone’s going to get excited about. Previously, we talked about the Maximus Blood Flow Protocol in Episode #124, but for Episode #127, we’re happy to announce a major update to the Maximus Testosterone Protocol: An Oral TRT Breakth…
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It’s the story everyone’s been waiting for. James Boccuzzi joins The PricePlow Podcast to explain his side of the story in the 2019 Blackstone Labs indictments, where he was found guilty for conspiring to defraud the FDA and spent a bit over a year in prison after a 51-month sentence. James is now out, and came on to PricePlow to tell his side of t…
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In Episode #125 of the PricePlow Podcast, Ben and Mike welcome Michael Alfaro, the founder and CEO of Master Foods Lab, a specialty contract manufacturer in the supplement industry that focuses on functional foods and high-protein snacks. The focus of the podcast is on functional foods, specifically baked goods, which we delve into after a tour of …
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After a 50+ episode hiatus, Maximus founder and CEO Dr. Cameron Sepah is back on the PricePlow Podcast for the first of two new episodes to give us the update on what’s going on in the pharmaceutical world of performance enhancement. For Episode #124, we talk about the Maximus Blood Flow Protocol, which is a potent synergistic combination of Tadala…
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For Episode #123, PricePlow welcomes guests Raza Bashir of MuscleTech and Shawn Wells of NNB Nutrition and Ingenious Ingredients back on to the PricePlow Podcast to discuss MuscleTech’s new muscle-building supplement, Peptide 185 (pronounced “Peptide One-Eight-Five”), which is made from a new leucine dipeptide (dileucine). Understanding the Dileuci…
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On Episode #122 of the PricePlow Podcast, Team PricePlow welcomes Jake Powers, the Director of Community at MTN OPS – a brand focused on outdoor performance supplements. MTN OPS, located north of Salt Lake City, Utah, recently celebrated its nine-year anniversary and does phenomenal business on Amazon (see the MTN OPS page on Amazon). As “Director …
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It’s a new year, and you know what that means! It is now time for PricePlow’s annual Supplement Industry Awards ceremony, where we take a look at the past year and decide the coolest and most interesting supplements and brands that hit the market. PricePlow’s 2023 Supplement Industry Awards This year, we have quite a few awards, similar to prior ye…
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In this episode of Transparency Talk with Trustwell, Chief Customer Officer Katy Jones welcomes back industry experts Megan Murphy, Regulatory Product Lead, and Julie McGill, VP of Supply Chain Strategy and Insights. The team explores pivotal developments in food safety, covering the FDA's proposal for front-of-package nutrition labeling, providing…
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