Best Susan Finch Podcasts (2025)

1
EP87: The Power of the Share Button: Supporting Causes In Your Pajamas 7:42

7d ago7:42

7:42

In this practical solo episode, discover how you can meaningfully support your favorite causes without leaving home. Learn why sharing nonprofit content on social media isn't "slacktivism"—it's a powerful tool that expands reach, attracts donors, and recruits volunteers. Get actionable tips for amplifying the missions you care about, all from the c…

1
EP 86: Pink Christmas Trees and Gentle Healing - A December Challenge 8:31

1M ago8:31

8:31

This week's episode started with technical difficulties but ended with a powerful message about community support during difficult times. When a grieving grandmother in our sewing group asked if she could skip painful ornament memories with a pink Christmas tree, we didn't just give permission - we gave her new ornaments handmade with love. Kind of…

1
SOPs - Your Business's Secret Weapon Against Chaos 39:47

1M ago39:47

39:47

Stop drowning in business chaos - your SOPs are the life raft you need. In this game-changing episode, Susan Finch and Lany Sullivan expose why your team's knowledge hoarding is sabotaging growth and share their proven system for creating procedures that actually get used. They reveal why writing at a 5th-grade level isn't dumbing down - it's smart…

1
EP85 Filling Your Cup: How Weekend Warriors Transform Special Athletes 9:47

2M ago9:47

9:47

From Business Meeting to Beautiful Mission: When a routine client meeting with Mod Op's Kevin Krekeler transformed into an inspiring conversation about adaptive sports and giving back, we knew we had to hit record! In this spontaneous episode of All Volunteer All Heart from Binky Patrol, host Susan Finch discovers the incredible work Kevin does wit…

1
You Earned It, Now Flaunt It: Marketing Your New Professional Designation 9:57

1M ago9:57

9:57

You earned that certification. Now what? If you're like most professionals, you invested time and money into leveling up your expertise... only to let that shiny new credential sit quietly in your inbox, in your bank statement, rather than on your LinkedIn profile. Sound familiar? In this episode of Rooted in Revenue, I'm sharing the exact 14-day l…

1
Pre-Conference Marketing: Stand Out Before You Show Up 15:09

2M ago15:09

15:09

Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on generic conference-provided graphics, Susan explains how to create your own branded announcements that showcase your attendance and build anticipation. Lear…

1
EP84: Paul Walker's Legacy: Disaster Relief with Dignity ROWW 27:42

2M ago27:42

27:42

When the Altadena fires devastated Southern California communities, two organizations came together in an extraordinary way. Binky Patrol Director, Jeanne Malgioglio found ROWW while we and Al's Angels were looking for a way to respond and directly help the fire victims in Altadena. Susan Finch sits down with John Brotherton, Outreach and Partnersh…

1
Beyond Exit Interviews: What CEOs and Boards Get Wrong About Talent 26:28

2M ago26:28

26:28

By Susan Finch & Lany Sullivan

1
The 5 Questions That Prevent Email Migration Disasters 22:17

3M ago22:17

22:17

Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask about upfront. In this episode, she breaks down the five critical questions every business owner must answer before switching email …

1
When Automation Experts Struggle with Their Own Systems 40:35

4M ago40:35

40:35

Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%. My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with nearly two decades in tech. But here's what sets her apart: instead of forcing you into complicated project management tools you'll hate, she works with wha…

1
EP83: Service Travel - When Your Vacation Makes a Difference - Globe Aware 35:21

4M ago35:21

35:21

Twenty years ago, Kimberly Haley Coleman was stuck abroad on business weekends, wanting to volunteer but finding nothing meaningful to do. So she created her own opportunities—and Globe Aware was born. Today, Globe Aware connects volunteers with communities in 21 countries through week-long service projects. We're talking about real work: installin…

1
Why Your SEO Foundation Determines AI Visibility 32:55

4M ago32:55

32:55

Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They're your highest-intent leads spending 23+…

1
Team Alignment vs. Team Building: What Actually Drives Revenue Performance 26:40

5M ago26:40

26:40

You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect of understanding how team members naturally function together. In Part 3 of our series with Frederic Lucas-Conwell, President of GRI (Growth Resources…

1
Why People Won't Join Your Service Club - And How To Fix It 25:02

5M ago25:02

25:02

The Crisis Killing Service Organizations - And How to Save Them Rotary clubs, Lions International, Chambers of Commerce, and countless other service organizations are dying. Membership is aging out, younger generations aren't joining, and traditional models that worked for decades are failing spectacularly. In this eye-opening episode of Rooted in …

1
Why AI Resume Filters Are Eliminating Your Best Candidates 25:40

5M ago25:40

25:40

Your son just graduated college with excellent grades, but can't get past the "AI robot" screening resumes. Meanwhile, companies like Nike are using AI filters as their first hiring step, eliminating potentially brilliant candidates before any human ever sees them. What's going wrong with this approach? In Part 2 of our series with Frederic Lucas-C…

1
Beyond Perfect Candidates: Why Job Descriptions Are Killing Your Hiring Success 14:50

5M ago14:50

14:50

Most hiring managers are drowning in resumes, conducting endless interviews, and still ending up with costly mis-hires that drain productivity and morale. What if the problem isn't finding good candidates—it's understanding what you actually need before you start looking? In this episode of Rooted in Revenue, host Susan Finch sits down with Frederi…

1
EP82: Turning Broken Spaces into Sacred Places - Room Redux 34:34

6M ago34:34

34:34

In this powerful episode of All Volunteer All Heart from Binky Patrol, host Susan Finch sits down with Susie Vybiral, founder of Room Redux, an incredible organization that transforms the living spaces of children who have faced sexual abuse, physical abuse, and violent crimes. Through the Mr. Ballen Foundation connection, Susan discovered this per…

1
Why Hiring Former CEOs as Consultants Backfires 31:52

6M ago31:52

31:52

When Frank Scavo sent me his latest article about consulting skills, I knew we had to dig deeper. After 20 years of working together—first as his client, then as colleagues—we've lived the collaborative consulting model he champions. In this conversation, we explore why seasoned executives often struggle to transition into consulting, the critical …

1
Why Your Local SEO Strategy Is Probably Wrong 30:06

6M ago30:06

30:06

Local SEO just got a reality check. Darren Shaw, founder of Whitespark, joins Rooted in Revenue to debunk some widely held myths while sharing what actually drives results for small businesses trying to dominate local search. If you're a real estate agent sharing office space with ten competitors, a service provider working from home, or any brick-…

1
EP81: Meeting People Where They Are & Comprehensive Community Change 28:17

6M ago28:17

28:17

When someone asks for help, they're being brave. Host Susan Finch sits down with her niece Susan Arias, Chief Growth Officer at MAAC—recently named one of California's Nonprofits of the Year for 2025. For 60 years, MAAC has been proving that comprehensive community support works. From Head Start preschool to affordable housing, workforce training t…

1
The Vibe Coding Advantages: Build Faster, Earn More 27:15

7M ago27:15

27:15

I heard Aaron Grando drop the term "pretotypes" on Leader Generation this morning and had to hit pause. Three minutes in, I realized I'd been vibe coding for months without knowing there was a name for it. But pretotypes? That's when I knew I had to get him on the show immediately. We're talking about taking your stream-of-consciousness ideas and b…

1
CEO & Consultant Relationships: Who Owns What? 31:27

7M ago31:27

31:27

Lany and Susan dive into the sometimes murky waters of consultant-client relationships. Drawing from years of experience sitting on every side of the boardroom table, they tackle the age-old question: "Who is responsible for doing the tasks at hand?" Let's face it—consultants don't come with magic wands, and CEOs don't get to toss the keys and walk…

1
EP80: Transforming Volunteer Frustration Into Better Communication 8:16

7M ago8:16

8:16

When 15 blankets arrived with messy selvage edges despite "clear" instructions, I blamed the volunteers. That was not great, but then I asked: What if the problem is my communication? In this vulnerable episode, I share how frustration over "ruined" Binky Patrol blankets led to a profound leadership insight about expert blindness. After 30 years of…

1
Your Email Is Your First Impression – Why Branded Email Matters 17:06

7M ago17:06

17:06

In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, onboarding requirements, offboarding protocols, and the risk of letting your team operate with inconsistent or un…

1
Data That Matters: Creating Impactful Real Estate Marketing Visuals 12:58

8M ago12:58

12:58

Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex…

1
Human at the Helm: A Content Creator's Journey with AI Tools 33:01

8M ago33:01

33:01

Susan sits down with former team member Karen Mares, Content Creator at Event Builder, who serves as her company's "marketing anchor" as she navigates the evolving landscape of AI tools. Karen shares her journey from initial concerns about AI replacing her writing role to developing a strategic workflow where she remains firmly in control. You'll d…

1
EP79: Systems Disruptors: How Two Nonprofits Rewrite the Rules of Helping 21:58

8M ago21:58

21:58

Last week, we began our conversation with Cynthia Luvlee, CEO and Founding Board Member of Shyne. If you missed that episode, I encourage you to go back and listen as we discussed the economic challenges facing vulnerable communities and how innovative organizations are responding. Today, we continue that important conversation by exploring Shyne's…

1
Updated Chamber Systems and Technology Strengthens Member Businesses 26:43

8M ago26:43

26:43

Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lo…

1
From $119M to $600M: Mark Cleve's Fashion Business Growth Strategies 42:03

8M ago42:03

42:03

Lany Sullivan sits down with Mark Cleve, who shares his remarkable 32-year journey with Tom James, the premium custom clothing company that's grown from $119 million to over $600 million during his tenure. Mark reveals the business philosophy that has guided his success: "You don't build a business, you build people and people build a business." Fr…

1
EP78: From Rescue to Empowerment - A better model for survivor support 24:47

9M ago24:47

24:47

A Candid Conversation About Economic Vulnerability and Innovative Solutions In this unfiltered discussion with Cynthia Luvlee, CEO and Founding Board Member of Shyne, we explore the harsh economic realities facing vulnerable communities today and how innovative approaches can create meaningful change. From skyrocketing housing costs to devastating …

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