Best Susan Finch Podcasts (2025)

1
After You Hire: 5 Critical Steps to Welcome New Team Members 35:06

5d ago35:06

35:06

What happens after you've found that perfect addition to your team? How do you create an onboarding experience that makes new hires feel confident, valued, and ready to contribute? In the last episode, Susan and Lany walked you through establishing a solid hiring process. The topic is Beyond the Hire: Creating a Welcoming Onboarding Experience That…

1
Before You Hire: 5 Critical Steps to Prepare Your Business for New Team Members 30:28

12d ago30:28

30:28

Are you planning to bring a new team member on board? Before you start interviewing candidates, there's critical groundwork that needs to be laid. In this episode of Rooted in Revenue, hosts Susan Finch and Lany Sullivan walk you through the essential steps to prepare your business for a successful hire. From mapping out processes to setting up the…

1
EP77: Finding Affordable Fleece Alternatives to Joann Fabrics 4:53

12d ago4:53

4:53

Part 2 of the Joann Panic: Finding Affordable Fleece Alternatives Now that we know ALL Joann Fabrics are closing don’t worry—you still have great options for buying fleece at great prices with a little planning! Here are a few trusted sources that can help you continue making blankets for those in need. Thank you to Cheryl Bean TX, Marlys Vaughan, …

1
EP76 Keeping Calm - Options if the JOANN Fabric by you is closing 6:53

19d ago6:53

6:53

We are always trying to help our volunteers with resources. Many of you are losing your Joann Fabric stores. Some entire states are losing all stores. They are open online, but we at Binky Patrol have had ISSUES with big orders online. Here are some options. A fantastic one came in from Stan at Fleece-fabric.com. More details in this short episode.…

1
Jolene, Fonts, and First Impressions: What’s in a Typeface? 15:35

21d ago15:35

15:35

Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work. A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trust…

1
Choosing the Right Tech Tools: The Art of Discernment 25:49

26d ago25:49

25:49

Which task management and marketing strategy tools should you use? Spoiler alert—it’s not as simple as picking the most popular software. Susan and Lany dive into the importance of discernment when selecting tools, sharing real-world experiences of software frustration, integration challenges, and team buy-in struggles. They emphasize the need to e…

1
Evergreen Excellence: Your Guide to Your Content Bank 22:55

1M ago22:55

22:55

Are your social posts starting to feel stale? Are you spending hours creating fresh content when you already have a goldmine of valuable material gathering digital dust? Stop the endless content creation cycle. Strategic content management isn't about constantly generating new material—it's about maximizing the value of your existing expertise and …

1
EP75: Skills-Based Volunteering - A Tech Professional's Guide to Helping Nonprofits 23:27

1M ago23:27

23:27

Today we're talking with data science manager Gaurav Mittal about how tech professionals can transform nonprofits by volunteering their skills. While many organizations struggle with limited budgets and technical resources, professionals like Gaurav are showing how a few hours of volunteered expertise in data analysis, automation, or system design …

1
Does your creative team have a hit-by-a-bus plan? 6:47

2M ago6:47

6:47

Great title, right? But you need a plan. We partner with outside contractors, even our own team - are they documenting what they are doing for you, the project, the client in a way that would allow anyone else to pick up the project and continue on? Is the logic in place for the programming or creative decisions? ASK THEM. This quick episode gives …

1
Beyond the Hustle: Why Peace Matters in Business and Life 32:41

2M ago32:41

32:41

This episode of Rooted in Revenue takes an enlightening turn in a world that often pushes us to look outside ourselves for validation and success. Join host Susan and her guest, Chris Champion, as they explore how starting each day with intention and finding your inner peace can transform not just your personal life but your business success as wel…

1
EP74: Non-Profit Tech Audit: Simple Steps to Save Your Org Money 13:03

2M ago13:03

13:03

In this week's episode of All-Volunteer, All Heart, we're tackling a critical but often overlooked aspect of running a non-profit: managing your tech stack and subscriptions. Did you know the average non-profit wastes between $1,000-3,000 annually on unused or redundant digital tools? We'll walk through a practical audit system to help you identify…

1
AI Risk Management: A CMO's Guide to Tool Selection and Governance 34:41

2M ago34:41

34:41

Susan Finch sits down with Patty Parobek from Mod Op to explore the strategic implementation of AI in business. They discuss the concept of an "AI Playground" - a structured approach for organizations to test and evaluate AI tools before full deployment. The conversation covers essential topics, including developing responsible AI use policies, for…

1
Domain Ownership and Renewal Tips - Part 1 11:06

3M ago11:06

11:06

Have you ever felt lost when managing your website’s domain? You’re not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let’s break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor re…

1
EP73: Beyond the Label - Supporting Children of Homicide Victims 25:06

3M ago25:06

25:06

In 2012, just two days before her 16th birthday, Sunnie Carney lost her father to homicide. Through her personal journey of grief, mental health struggles, and ultimately healing, she discovered a critical gap in support services - one that affected countless children in similar situations. This revelation led her to found Children of Homicide Vict…

1
Author Talk | BREAKING BIAS: Where Stereotypes and Prejudices Come From by Anu Gupta 55:34

4M ago55:34

55:34

For readers of Caste, Sapiens, and The Dawn of Everything, join us for a page-turning deep-dive into how bias is learned—plus a strikingly original and highly effective set of tools to un-learn it. Drawing on two decades of original research and experience training thousands of students, Anu Gupta, a lawyer, scientist, and educator whose work focus…

1
EP72: Ideas to Gain Volunteers and Sponsors In Your Community 16:05

4M ago16:05

16:05

In this segment from a recent Binky Patrol meeting, Area Coordinators who participated in the MrBallen Bink-a-Thon event share strategies for volunteer recruitment. Caitlin Peterson-Woolard discusses challenges with community outreach, while experienced coordinators Susan Finch, Terrie Madruga, Kathy Taylor, and Jeanne Malgioglio offer proven solut…

1
Digital Consistency is King: Your Professional Presence Audit 18:52

4M ago18:52

18:52

Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital …

1
Digital Asset Checkup: Start with Your Domains, SSL, and Your Digital Depot 20:06

4M ago20:06

20:06

Your business runs on digital - but when was the last time you gave it a proper checkup? This week on Rooted in Revenue, we're getting real about the nuts and bolts of your digital foundation. Susan Finch and Lany Sullivan share their hands-on experience managing domains (including those late-night wine-inspired purchases we've all made), keeping b…

1
EP71: Nationwide Bink-A-Thon 2024: Stories from the Front Lines 31:50

4M ago31:50

31:50

In this first episode of our special two-part series, we're taking you inside our nationwide Bink-A-Thon debrief meeting, where chapter coordinators share their heartwarming stories from this year's MrBallen Foundation event. From Meridian, Idaho to Connecticut, from Southern California to Virginia, our volunteers united in their mission to create …

1
Better Clients, Better Revenue: Client Intake Systems That Drive Growth 29:22

5M ago29:22

29:22

Susan Finch and Lany Sullivan plunge into the muck of a crucial but often overlooked aspect of business operations: the client intake process. Coming fresh from their previous episode on intellectual property, they explore how even successful businesses like Susan's (with 20 years of experience) can benefit from implementing structured intake syste…

1
EP70: Microsoft Stitching Together Corporate Giving and Community Care 19:27

5M ago19:27

19:27

In this episode, we're joined by Keri Banghart from Microsoft's Corporate, External and Legal Affairs team in Seattle. Keri recently organized a blanket-making event for her team as part of Microsoft's annual giving campaign. We'll discuss how they set up the event, its impact on local and remote team members, and the creative ways they're supporti…

1
IP in the AI Age, IP Ransom, and Safeguarding Your Business IP Assets 21:41

5M ago21:41

21:41

Join Susan Finch and Lany Sullivan in this eye-opening episode of Rooted in Revenue as they dive into the crucial topic of intellectual property. Discover what IP really means for your business, how to protect your creations, and why holding someone's intellectual property hostage is a major business faux pas. Whether you're a content creator, busi…

1
Artisan Engagement: Mastering Regional Show Interactions 27:45

5M ago27:45

27:45

In this episode, Susan Finch sits down with Michele A. Friedman, a talented metalsmith and jewelry designer with over 26 years of experience in the art world. From her early days studying fashion design at Parsons to becoming a full-time artist, Michele shares her journey and insights on navigating the business side of art. Discover the importance …

1
EP69: Mr. Karl Update - Fleece EVERYWHERE! 8:19

5M ago8:19

8:19

We had talked about the man who lost his wife in the Temecula area. It was a funny tale about golfing, hobbies, and fabric. But it has turned into a beautiful relationship and legacy. Temecula Area Coordinator, Kimberly Legg joins Susan to give an update about their chapter's newest volunteer and patron, Mr. Karl. Let's just say the Temecula chapte…

1
EP68: Three Ways to Change Many Lives 3:36

5M ago3:36

3:36

Today is a short episode requesting you consider these requests: Consider starting a local chapter - 2 - 100 people! Great way to build community and make friends. (info here) Make binkies, aka blankets. We can send you the labels. (info here) Host a Bink-A-Thon at your company or in your community - we'll give you all the stuff you need. (what's a…

1
The Power of Reflection: Leveraging Your Past for Future Success 24:11

5M ago24:11

24:11

Rediscovering your forgotten skills and experiences can be a game-changer for personal and professional growth. In this insightful episode of Rooted in Revenue, Lany and Susan dive deep into the importance of reflecting on your past accomplishments and leveraging them for future success. They share personal anecdotes, practical tips, and actionable…

1
Tech Audits: Avoiding Costly Business Software Mistakes 17:04

6M ago17:04

17:04

In this continuation of their discussion on managing your online presence, Lany and Susan hit you over the head with the importance of conducting thorough tech assessments and making informed decisions about your business software. They emphasize the value of consulting with experts before making significant changes to your tech stack and warn agai…

1
Tech Disasters and Compliance Meltdowns: A No-Filter Episode 17:17

6M ago17:17

17:17

Susan and Lany are fired up in this episode, tackling the infuriating world of tech blunders, compliance nightmares, and security fails that plague businesses. From email marketing mishaps to clickbait disasters, they're not holding back on the ways people unknowingly sabotage their operations. This is part one of their conversation, so prepare for…

1
11 Essential Tips for Engaging Podcast Guests and Creating Compelling Content 10:23

6M ago10:23

10:23

In this episode, Susan shares valuable insights on how podcast hosts can elevate their shows and create more engaging content. Whether you're a seasoned podcaster or just starting out, these tips will help you improve your guest interactions, streamline your workflow, and ultimately produce better content that resonates with your audience. Get read…

1
EP67: Happy Pucks, Going Dark, and Growth 25:49

6M ago25:49

25:49

Today we're catching up with Russ Cassavah, founder and president of Little Bricks Charity. It's been over a year since we last spoke with Russ, and the changes in his organization are remarkable. In this episode, Russ shares how Little Bricks Charity has transformed its approach to helping hospitalized children. We'll hear about their innovative l…

1
SEO Pitfalls and Triumphs: A Guide for Small Business Owners 46:42

6M ago46:42

46:42

Susan Finch sits down with Brandon Leibowitz, President of SEOoptimizers.com, to unpack the evolving landscape of search engine optimization. For small and mid-size businesses, especially those in B2C and brick-and-mortar sectors, this conversation is a goldmine of actionable strategies. Brandon and Susan dive into the nitty-gritty of local SEO, di…

1
EP66: Community Service Tied Blankets - Let's do better! 8:04

7M ago8:04

8:04

In this episode, Binky Patrol founder Susan Finch delivers a candid and passionate message about the importance of quality in our mission to comfort children through handmade blankets. Susan's 'tough love' approach tackles a growing concern: the influx of hastily-made fleece blankets that don't quite meet the mark. Get ready for a mix of hands-on t…

1
From Wait-and-See to Revenue: Revolutionizing Your Sales Approach 27:44

7M ago27:44

27:44

Today, we're diving deep into how Amy Franko helps mid-market organizations create exciting futures by transforming their sales strategies, structures, and teams. We'll explore the concept of strategic prospecting and unpack why it's crucial for building a healthy pipeline. Amy's going to share some game-changing insights on how to identify and cul…

1
The Exit Interview Advantage: How to Learn from Lost Customers and Reduce Churn 34:49

7M ago34:49

34:49

Learn how to turn churn into an opportunity for improvement and build stronger, longer-lasting customer relationships. Steve Hazelton from Sturdy.ai joins us for the second half of this conversation. Whether you're running a small business or leading a large corporation, this episode is packed with practical strategies you can implement right away …

1
Retention Reimagined: How Everyone in Your Business Can Create Loyal Customers 35:09

7M ago35:09

35:09

Steve Hazelton, CEO of Sturdy.ai, challenges the norm of churn prevention, advocating instead for organization-wide retention strategies. He introduces Sturdy.ai, a tool that consolidates fragmented customer data into actionable insights. Hazelton reveals counterintuitive truths about customer loyalty, such as why complaining customers often stick …

1
EP65: Revenge Hobby Turned Legacy Gift - A lot of fabric for Temecula! 9:53

7M ago9:53

9:53

In this episode, we join Susan Finch as she chats with Kimberly Legg, who runs the Temecula chapter in California. Prepare for a story that's hilarious and inspiring, as Kimberly recounts how she unexpectedly became the recipient of a truly massive fabric donation - we're talking about $30,000 worth of material! How did this fabric bonanza come abo…

1
EP64: Finding Your Third Space at Quilting for Community 27:27

8M ago27:27

27:27

Our topic today is Quilting for Community: From Grief to Nonprofit Success with guest Lizz Leral, Executive Director of Quilting for Community. She shares how personal loss sparked a quilting journey that grew into a thriving nonprofit. You'll hear her story and ideas about: Transforming personal healing into community service Building an intergene…

1
From Met Gala to Monetization: How Chatbots are Bridging Content Creators and Audiences 31:34

8M ago31:34

31:34

When you think of chatbots, you may picture frustrating loops, keyword failures, and overly cheerful automated responses. But what if AI-powered conversations could revolutionize how audiences engage with content and brands? In this episode, Susan Finch sits down with Nick Martin, Co-Founder and CCO of Direqt.ai, to explore the cutting-edge world o…

1
EP63 Hugs, Healing, and Hope: ELF's Vision for Children's Emotional Well-being 30:15

8M ago30:15

30:15

Susan Finch of Binky Patrol interviews Mara James, founder and CEO of the Extraordinary Lives Foundation (ELF). Listeners will learn about ELF's mission to improve children's mental health and emotional wellness through programs like Piggie Bear and the HUGS School Life Healing Center. Mara shares her personal journey of overcoming mental health ch…

1
Does your local community know what you do? 11:27

8M ago11:27

11:27

Susan continues her conversation with Pyper and Jarrod, the creative duo behind Joyride Jewelry. This episode delves into the crucial topic of building community, especially for artists and small business owners who have transitioned to a new location or shifted their business model. Pyper and Jarrod share their experiences of moving to a small tow…

1
Pedal to the Metal: Joyride Jewelry's Acceleration from Local to Online 36:36

8M ago36:36

36:36

In the ever-changing landscape of small business, resilience is not just a virtue—it's a necessity. Pyper and Jarrod from Joyride Jewelry exemplify this, transforming their business from art fair favorites to online retail successes. Their journey offers valuable insights for any small business owner facing unexpected challenges. We'll explore how …

1
AI vs. Human Intelligence: The Proofreading Showdown 30:09

9M ago30:09

30:09

In this episode of Rooted in Revenue, host Susan Finch sits down with Phil Jamieson, the President of ProofreadNow.com. Together, they unpack the critical role of human proofreading in an era dominated by AI-generated content. They discuss why relying solely on technology for your business communications might be a costly mistake and how the human …

1
EP62: Where are your volunteers hiding? 9:34

9M ago9:34

9:34

There are many ways to list your volunteer opportunities. This short episode goes over some of our favorite volunteer and matching fund portals. They include: volunteermatch.org, benevity.com, and joindeed.org. Tips include: Have a checkbox that they agree to have their photos taken and used for your site and social media accounts Link to a form if…

1
Getting Your Hands Dirty: The Value of an In-Person Community and "Peopling" 29:03

9M ago29:03

29:03

Are you a service business looking to grow your presence in your local community? In this episode of Rooted in Revenue, hosts Lany Sullivan and Susan Finch explore the power of in-person community building for both personal and business growth. Lany shares her experience with the Art in the Garden event, showcasing how community involvement can ope…

1
Launching Your Brand: The Steps for a Smooth Transition 18:50

9M ago18:50

18:50

Creating a company from scratch is exciting, and there is a specific order to tell the world about it. This episode will give you some steps to add to your plan. Whether you are transitioning from a previous company, starting a brand new endeavor, or relaunching your own brand, these steps will help you quickly establish trust in search and on emai…

1
Translating Your Brand Voice: Why Professional, Human Editing Matters 7:32

9M ago7:32

7:32

In this quick episode, Susan Finch from Rooted in Revenue shares valuable insight about the importance of professional editing and proofreading when translating marketing materials into another language. While AI tools can be helpful, they may not always capture the nuances and cultural context needed for effective communication and translation. Pr…

1
EP61: Why You Need a Branding Guide for Your Organization 15:24

9M ago15:24

15:24

Susan Finch, founder of Binky Patrol, discusses the importance of having a cohesive branding package for nonprofit organizations looking to scale up. She shares insights from her own experience, highlighting the need for consistent messaging, logos, fonts, and phrasing across all chapters and volunteers. Susan also touches on the benefits of stream…

1
EP60: A Dream to Bring Quilting to All Ages to Build Community 17:50

9M ago17:50

17:50

In the second half of the conversation, Fran Morgan and Donna Robertson from Fabric Cafe share their passion for quilting and discuss the importance of passing down the love for sewing to younger generations. Fran expresses her wish to continue producing excellent books and patterns while expanding their reach to younger quilters, ensuring the craf…

1
EP59: Simple, Fast, and Fun: Fabric Cafe's Mission to Make Quilting Accessible to Everyone 29:52

10M ago29:52

29:52

In this heartwarming episode of All Volunteer, All Heart from Binky Patrol, host Susan Finch sits down with the dynamic duo behind Fabric Cafe, Fran Morgan and Donna Robertson. Discover how their passion for quilting led them to leave corporate America and build a thriving business that inspires creativity and joy in the quilting community. Explore…

1
Balancing Protection and Simplicity in Your Vendor Contracts 18:52

10M ago18:52

18:52

Are you a small business owner unsure about contracts, roles, and expectations with your clients? In this episode of Rooted in Revenue, we dive into the importance of having clear agreements to protect you and your clients. As vendors, we understand the challenges of navigating these relationships and the potential pitfalls of not having a solid fo…

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