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Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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Discover how to increase the Income and Influence of your book beyond royalties. Visit us at ray.fm
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Unleash Your Story: How to Use Memoir as a Pathway to Purpose - BM437
33:04
33:04
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Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story? This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories. Join u…
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Book Marketing Mastery: How to Maximize Your Potential for Success - BM436
30:09
30:09
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30:09
Have you ever wondered how physical books can boost your book marketing strategy? This week’s guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients. Discover how to boost your book's value by turning its co…
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How to Conquer Limiting Beliefs that Block Your Book Marketing Success -BM435
26:24
26:24
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26:24
Have you ever wondered how your subconscious limiting beliefs impact your book marketing success? This week's guest expert is Judy Kane, author of "Your 4 Truths: How Beliefs Impact Your Life." As a transformative coach dedicated to helping individuals overcome subconscious barriers, Judy shares invaluable insights on breaking free from limiting be…
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The Chunky Method: How to Best Unlock Your Writing Productivity Potential - BM434
27:02
27:02
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27:02
Have you ever wondered how to boost your writing productivity and beat writer's block? This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft enga…
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How to Unlock the Power of Kindness to Help Market Your Book - BM433
28:26
28:26
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28:26
Are you ready to transform your business with the power of kindness? Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, L…
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Effective Communication: How to Simplify to Amplify Your Message - BM432
25:04
25:04
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25:04
Have you ever wondered why clear communication is essential for your book marketing success? This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with …
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Copyright Essentials: How to Protect Your Work as an Author - BM431
25:26
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25:26
Ever wondered how to protect your book from plagiarism and copyright infringement? This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work. Key Takeaways: Understanding Copyright: Dav…
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How to Master Amazon Ranking: Essential Tips to Sell Big - BM430
29:36
29:36
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29:36
Have you ever wondered how targeted Amazon strategies can make your book a bestseller? This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales. From selecting the perfect categories to m…
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How to Debunk Book Marketing Myths to Boost Your Sales - BM429
22:34
22:34
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22:34
Are you struggling to sell your book despite having it listed on Amazon? In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing. Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage t…
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Writing in the Zone: How to Stay Focused and Avoid Distractions - BM428
32:03
32:03
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32:03
How can authors overcome distractions and master the art of focus to boost their productivity? This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable." In this episode, Nir shares invaluable insights on creating habit-forming products and m…
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How to Boost Your Book Marketing with Crowdfunding Secrets - BM427
34:09
34:09
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34:09
Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing? Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier! Corey shares his proven strategies for launching and managing a crowdfunding campaign. Whether you're a seasoned author or just starting out, these tips …
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How to Unlock the Secrets to Build a Powerful Personal Brand - BM426
30:28
30:28
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30:28
Want to discover the secrets to building a personal solid brand? Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most." Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create…
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How to Unlock the Corporate Market to Boost Your Book Sales - BM425
29:00
29:00
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29:00
Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite. Key takeaways include: Bulk Sales and Custo…
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How to Best Unlock the Power of Podcasting for Your Book and Business - BM424
29:08
29:08
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29:08
How can launching a podcast boost your book's success and enhance your business growth? Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books. This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative.…
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How to Best Crush Publishing Myths to Elevate Your Book Marketing - BM423
34:36
34:36
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34:36
How do you successfully navigate the traditional publishing process and market your books effectively? Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker." With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impact…
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How to Best Expand Your Reach Selling Books Beyond Amazon - BM422
25:32
25:32
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25:32
How can selling your book on Amazon both elevate and challenge your author experience? In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways: Ea…
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How to Drive Your Author Success with Digital Marketing Strategies - BM421
28:56
28:56
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28:56
Have you ever wondered how you can use digital marketing to help your book succeed? In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strateg…
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How to Best Unlock the Power of LinkedIn for Your Book Marketing Strategy - BM420
34:46
34:46
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34:46
Have you ever wondered how LinkedIn can supercharge your book marketing strategy? In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your onlin…
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How to Boost Your Author Influence to Sell More Books - BM419
30:29
30:29
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Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books. Key takeaways include... Network effectively to build credibility by connecting with thought leaders and offering value first. Promote co…
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How to Unlock the Secrets of Building Trust with Your Author Brand - BM418
26:47
26:47
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26:47
Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand. Key takeaways from this interview:…
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How to Best Transform Your Book Marketing with the Science of Positivity - BM417
29:28
29:28
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If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,'…
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How to Best Turn Book Buyers into Long-Term Customers - BM416
28:36
28:36
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28:36
Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview:…
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How to Best Leverage Television to Amplify Your Book's Visibility - BM415
32:45
32:45
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32:45
Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready. From crafting a compelling pitch to delivering memorable sound bites, di…
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How to Anchor Your Sales Potential with a Solid Book Marketing Strategy - BM414
27:35
27:35
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27:35
Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success? This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with au…
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How to Transform Your Brand with The Power of a Great Name - BM413
28:13
28:13
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28:13
Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction a…
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